The Process I Follow to Get Results for Social Media Management Clients

Summary

In this episode of the Freelance Friday podcast, the host discusses strategies for social media managers to deliver tangible results for clients. They cover the importance of social media audits, competitor analysis, and crafting a comprehensive social media strategy. The host also emphasizes the role of customer service in social media management and the value of clear communication with clients through templates and tools like Metricool. The episode concludes with tips on creating effective social media plans and reports to build client trust and ensure success.

Takeaways

• 📈 The importance of a social media audit to establish a baseline for performance metrics and to compare with industry benchmarks.
• 🤝 The necessity of onboarding clients to set proper expectations and boundaries for the social media management process.
• 🔍 Conducting a competitor analysis to identify gaps and opportunities within the client's industry and social media presence.
• 📝 Utilizing a social media strategy as a roadmap for client engagements, including where, what, and how often to post.
• 📋 The value of a buyer persona in crafting marketing messages that resonate with the target audience of the client's business.
• 📱 The significance of a hashtag library for enhancing social media posts with relevant and high-quality hashtags.
• 🗓️ The use of a social media plan to outline and get approval for initial content ideas and campaign strategies from clients.
• 📊 The role of reporting tools like Metricool for automating and simplifying the process of performance reporting.
• 💬 The crucial aspect of customer service in social media management, including the development of response templates for common inquiries.
• 🛡️ The need for an escalation plan to handle sensitive or threatening customer interactions on social media platforms.
• 🎯 The emphasis on clear communication with clients about the social media strategy, campaign approvals, and performance insights.

Q & A

What is the main topic of the 'Freelance Friday podcast' episode discussed in the transcript?

The main topic of the episode is about how to get results for clients in social media management, including strategies and tools to ensure clients see the value of the work done.

What is the 'social media management toolbox for Notion' mentioned in the transcript?

The 'social media management toolbox for Notion' is a set of 17 editable templates designed to help manage social media tasks and client relationships within the Notion platform.

What is the significance of a social media audit according to the podcast?

A social media audit is important for analyzing historical data, identifying what has been done well and what hasn't, and establishing a baseline for performance metrics such as posting frequency and engagement.

Why is it necessary to look at industry benchmarks and the client's own account during an audit?

It helps to compare the client's social media performance with industry standards and their own past performance to set realistic goals and identify areas for improvement.

What is the role of competitor analysis in social media strategy?

Competitor analysis helps to identify what works well for similar businesses, understand the types of content that engage audiences, and find gaps in the market where the client can stand out.

How does the podcast suggest using Metricool to aid in competitor analysis?

Metricool has a feature that allows users to input the names of competitors' social media accounts to automatically analyze their performance, saving time and effort in manual analysis.

What does the podcast recommend for creating a social media strategy?

The podcast recommends considering the platforms to focus on, the types of content to post, the frequency of posting, and the overall goals and measurement methods for the strategy.

What is a buyer persona and why is it useful in social media management?

A buyer persona is a fictional representation of the ideal customer, which helps in crafting marketing messages that resonate with the target audience and understanding their preferences and behaviors.

Why is it important to build a hashtag library as part of the social media strategy?

A hashtag library helps in finding quality hashtags relevant to the client's content pillars, ensuring that posts reach the right audience and increase engagement.

How does the podcast suggest using a social media plan for initial client communication?

The social media plan is used to showcase the initial ideas for content, captions, media, and hashtags to the client for approval, ensuring that the brand voice and strategy align with the client's expectations.

What is the significance of customer service in social media management as discussed in the podcast?

Customer service on social media is crucial for building brand loyalty, addressing customer concerns, and managing crises. It also plays a role in the public perception of the brand.

How can saved responses in tools like Metricool improve customer service?

Saved responses allow social media managers to quickly and consistently reply to common inquiries, improving efficiency and ensuring a high level of customer care.

Why is it important to include commentary in social media reports presented to clients?

Commentary in social media reports helps clients understand the significance of the data, providing insights and recommendations for action, which is essential since clients are not experts in social media analytics.