How I use Pinterest and Google to find $1M+ startup ideas

Summary

The video explores the concept of 'anti-trends' in the startup world, suggesting that instead of following popular trends, entrepreneurs can find success by focusing on what goes against the mainstream. The speaker discusses how to identify anti-trends using tools like Pinterest, Google Trends, and the Glimpse Chrome extension, and emphasizes the importance of understanding the needs of niche communities. The video also offers practical advice on how to brainstorm and validate startup ideas based on these anti-trends, aiming to inspire creative thinking in viewers.

Takeaways

• 🤔 The speaker emphasizes the importance of considering 'anti-trends' as a strategy for identifying unique startup ideas, especially in competitive markets where everyone else is following the main trends.
• 💡 To find anti-trends, one should observe the real world and identify areas where the mainstream is going one way and consider positioning a startup in the opposite direction.
• 📈 The speaker uses the example of 'AI-free' as an anti-trend to the prevalent 'AI' trend, suggesting that there could be a market for products or services that deliberately avoid using AI.
• 🔍 Tools like Pinterest and Google Trends are recommended for identifying current trends, and by extension, potential anti-trends.
• 📊 Pinterest Trends shows related trends and can indicate if a trend is gaining or losing popularity, which can inform anti-trend strategy.
• 🌐 The Glimpse Chrome extension is highlighted as a tool that enhances Google Trends by providing related trends and identifying where the most activity is on social media platforms.
• 📝 The speaker suggests taking notes on observations about trends and anti-trends, asking what products or services could be created to capitalize on these observations.
• 🔑 Keywords like 'slow living' are given as examples of trends that could be countered with anti-trend products or services, such as interior design agencies focusing on minimalism and coziness.
• 🌐 The speaker mentions using platforms like Kloud (likely a mispronunciation of 'Crowd') to find top creators and websites in a given niche for competitive research.
• 📉 The use of tools like ViewStats and the importance of analyzing long views versus short views on videos are discussed as part of the process of understanding audience engagement and competition.
• 🌟 The speaker concludes by encouraging the audience to engage with the content, subscribe, and provide feedback for more videos, indicating a desire to continue providing valuable insights on startup ideas.

Q & A

What is the main topic discussed in the video script?

The main topic discussed in the video script is the concept of 'anti-trends' and how to come up with startup ideas based on these anti-trends.

Why does the speaker believe it's easier to go against trends?

The speaker believes it's easier to go against trends because the software and startup industry is very competitive, and pursuing anti-trends can provide a unique market position and potentially less competition.

What is an example of an anti-trend mentioned in the script?

An example of an anti-trend mentioned in the script is positioning a startup as 'AI-free' when the mainstream trend is to incorporate AI into products and services.

What tools does the speaker use to identify trends and anti-trends?

The speaker uses tools like Pinterest, Google Trends, Glimpse (a Chrome extension), and Cloe to identify trends and anti-trends.

What is the significance of 'Pinterest Trends' in identifying anti-trends?

Pinterest Trends is significant in identifying anti-trends because it shows what is currently trending, allowing the user to do the opposite and potentially tap into an under-served market.

How does the speaker use 'slow living' as an example of an anti-trend?

The speaker uses 'slow living' as an example of an anti-trend by contrasting it with the prevalent 'hustle culture' and suggesting that there might be a market for products and services that promote a slower, more relaxed lifestyle.

What is the Glimpse Chrome extension, and how does it enhance Google Trends?

The Glimpse Chrome extension is a tool that supercharges Google Trends by adding features like related trends, which helps in discovering trends before they become mainstream.

What does the speaker suggest doing with the information gathered from these tools?

The speaker suggests using the information gathered from these tools to observe and understand the philosophies and principles of the communities associated with these trends or anti-trends, and then brainstorming potential products and services to create.

How does the speaker propose to validate startup ideas based on anti-trends?

The speaker proposes to validate startup ideas by using tools like Cloe to find top creators and websites in the niche, using keyword research to understand SEO competition, and observing backlinks and top pages to gauge interest and opportunities.

What is the speaker's approach to finding startup ideas that don't require investment?

The speaker's approach is to identify validated concepts from entrepreneurs who built successful businesses, compile them into a database, and look for ideas that can be started with little to no investment and have the potential to generate revenue.

Outlines

00:00

🤔 Exploring Anti-Trends in Startup Culture

The speaker introduces the concept of 'anti-trends' as a startup strategy, which involves going against popular trends to find unique opportunities. They emphasize the competitive nature of the startup world and suggest that identifying anti-trends can offer a significant market opportunity. The example of positioning a startup as 'AI-free' is given to illustrate the point. The speaker shares their personal workflow and tools they use to identify such anti-trends, including a study that suggests AI in product descriptions can lower consumer purchase intent.

05:01

🔍 Utilizing Tools to Identify Anti-Trends

The speaker discusses various tools for identifying trends and anti-trends, starting with Pinterest as a platform to observe current trends and their changes. They suggest using Pinterest Trends to find related trends and consider the opposite for anti-trend opportunities. The speaker also mentions Google Trends for tracking the popularity of terms over time and using questions within Google Trends to understand consumer mindset. A Chrome extension called Glimpse is highlighted for enhancing Google Trends with related trends and social activity insights.

10:01

📈 Analyzing Trends for Business Opportunities

The speaker continues with the process of identifying anti-trends by using tools like Google Trends to analyze search volumes and related topics. They discuss the importance of observing where the most activity is happening on social media platforms to inform content strategy. The concept of 'slow living' is introduced as a potential anti-trend to the prevalent 'hustle culture', and the speaker demonstrates how to use Cloe to find top creators and websites in a niche for competitive research.

15:03

💡 Validating Anti-Trend Ideas with SEO Tools

The speaker explains how to use SEO tools to validate anti-trend ideas by checking the competitiveness of certain terms and the potential for backlinks. They mention using Keyword Explorer to assess the difficulty of ranking for specific terms and the importance of understanding the organic competition. The speaker also suggests using a tool like view stats to analyze the performance of creators in the chosen anti-trend niche, emphasizing the value of long views as an indicator of trust and engagement.

20:06

🚀 Encouraging Creativity and Idea Validation

In the conclusion, the speaker expresses hope that the video has stimulated the audience's creativity and provides a call to action for likes, comments, and subscriptions to encourage more content of this nature. They mention a previous video on finding startup ideas with AI and offer to create additional content on validating startup ideas if there is audience interest, highlighting their commitment to supporting others in the startup community.

Keywords

💡Anti-trends

Anti-trends refer to the opposite of what is currently popular or widely accepted. In the context of the video, the speaker discusses the idea of identifying and capitalizing on anti-trends as a strategy for creating unique startup ideas. For example, if AI is a prevalent trend, positioning a startup as 'AI-free' could be an anti-trend that appeals to consumers who are turned off by AI.

💡Startups

Startups are new businesses that are typically innovative and designed to grow rapidly. The video's theme revolves around using anti-trends to find startup ideas. The speaker suggests that by going against popular trends, startups can find niche markets and opportunities that are less saturated with competition.

💡AI-free

AI-free is an example of an anti-trend mentioned in the video. It refers to a business or product that does not incorporate artificial intelligence, which could be appealing to consumers who prefer non-AI solutions. The video suggests that identifying such anti-trends can be a valuable approach for startup founders looking for unique market positions.

💡Pinterest

Pinterest is a social media platform that the speaker uses as a tool for identifying trends and anti-trends. The platform's visual nature allows users to discover popular themes and styles, which can then be analyzed to find opposite or complementary anti-trends. For instance, the speaker notes trends like 'brat summer' and suggests 'demure fall' as a potential anti-trend.

💡Slow Living

Slow living is presented as a potential anti-trend in the video. It is defined as a lifestyle that promotes taking life at a slower pace, often in contrast to the hustle culture. The speaker uses Pinterest Trends to explore the popularity and related trends of slow living, suggesting that it could be a fertile ground for startup ideas.

💡Google Trends

Google Trends is a tool that the speaker mentions for identifying trending topics and their growth over time. It helps in understanding the popularity and interest in specific search terms like 'slow living'. The tool can provide insights into the sustainability of a trend and related queries, which can inform startup ideas.

💡Glimpse

Glimpse is a Chrome extension that the speaker uses in conjunction with Google Trends to discover trends before they become mainstream. It offers additional features like related trends and activity insights on social media platforms, which can help in identifying anti-trends and understanding where to focus marketing efforts.

💡Minimalist Living

Minimalist living is one of the related trends that the speaker identifies while discussing slow living. It refers to a lifestyle that emphasizes simplicity and the removal of unnecessary possessions or distractions. The concept is used in the video to illustrate how related trends can inspire anti-trend ideas for startups.

💡SEO

SEO stands for Search Engine Optimization, a technique used to improve a website's visibility in search engine results. In the video, the speaker suggests using SEO tools to analyze the competition and identify opportunities for low-hanging fruit in the context of anti-trend startup ideas.

💡Keyword Explorer

Keyword Explorer is a tool mentioned in the video for assessing the difficulty of ranking for certain terms and understanding search volume. It helps in gauging the competitiveness of a market and identifying potential opportunities for anti-trend based startups.

💡View Stats

View Stats is a tool, also mentioned as a Chrome extension, used by the speaker to analyze the performance of YouTube channels. It provides insights into subscriber growth, video performance, and audience engagement, which can be valuable for assessing the potential of anti-trend ideas in the context of video content creation.

Highlights

Introduction to the concept of anti-trends as a startup strategy.

The competitive advantage of focusing on anti-trends in a trend-driven market.

Defining an 'anti-trend' with the example of positioning a startup as 'AI-free'.

The importance of observing real-world phenomena to identify anti-trends.

Using a study about AI being a turnoff for consumers as a basis for an anti-trend.

Utilizing Pinterest to discover trends and their antitheses.

The method of identifying anti-trends by observing '10,000 plus monthly change' on Pinterest.

Exploring the concept of 'slow living' as a potential anti-trend to hustle culture.

Using Pinterest Trends to analyze the direction and related trends of an idea.

The limitations of Pinterest Trends' one-year scope and its value in related trends.

The practice of observing popular pins to understand audience resonance with an anti-trend.

The process of documenting observations and brainstorming product ideas from anti-trends.

The offer of a free database of startup ideas validated by successful entrepreneurs.

Using Google Trends to analyze the growth and search interest of 'slow living'.

The significance of questions in Google Trends for understanding anti-trend mindsets.

Introducing the Glimpse Chrome extension for discovering trends before they peak.

The utility of Glimpse for identifying related trends and social media activity.

Strategic platform selection for audience building based on competition levels.

The use of tools like SEMrush for competitive research and identifying SEO opportunities.

Keyword Explorer's role in assessing the difficulty of ranking for specific terms.

Viewstat's utility in analyzing the growth and engagement of content creators.

The importance of long views as an indicator of audience trust and engagement.

Encouragement to validate startup ideas and the offer to create content on the topic.

Final thoughts on the value of anti-trends for startup success and creative inspiration.

Transcripts

what's up everyone good to have you back

today I really want to talk about

something that's been on my brain for a

long long time this idea of anti-trends

you know we talk a lot about Trends and

building startups for those Trends U but

I don't think enough is talked about

about

anti-trends and today I'm going to talk

about how you can come up with startup

ideas based on those anti-trends how to

identify anti trends some of the tools I

use and just kind of bring you in inside

my workflow because why

[Music]

not

so let's talk about why I care about

anti-trends in in the

beginning so in software in

startups it's a very competitive place

and everyone goes for those Trends and

what I've noticed it's actually quite

easier to go to those anti-trends now

what am I talking about what is an

anti-trend if everyone is talking about

ai ai

free might be a great way to position

your startup there might be so much

demand for AI free that yes there's

billions of dollars going into building

startups for you know that are AI um and

you see like every agency website saying

Ai and every SAS website saying AI what

if you uh what if you didn't what if you

said AI free and these are the little

things when you identify an anti-trend

like that and you're

first um it's a really good Mo so you

know the question is like how do you

come up with anti-trends well number one

you go out there in the real world and

it comes to you you just see it um now

now in the example of the AI free thing

I actually saw I'm going to share my

screen so sorry folks who are Audio

Only I actually saw and I tweeted this I

saw that there was this study that said

AI is a turnoff for

consumers so a new study suggests

artificial intelligence and product

descriptions lowers purchase intent with

implications not only for Brands

integrating AI but of The Wider category

challenges of the technology faces it it

has become widespread point is if you

don't use AI on your website especially

in I think B

Toc I think good things might happen for

you so how do we identify let's talk

about some of the tools that I use uh

when I when I want to identify a trend

or an

anti-trend so uh and some of these by

the way are so underrated so listen or

watch to the end so you you understand

all of them one

is uh Pinterest here I'm on Pinterest

this is actually Pinterest Canada one of

the things I definitely uh just because

I signed up when I was in Canada uh one

of the things that you see here is a

bunch of Trends so these are some Trends

in Canada fall outfits weekly change of

30% monthly change of 400% back to

school obviously dress to impress home

gardening color book Nails okay

interesting main character mode has a

10,000 plus monthly change Sun Soo

spaces 10,000 plus when you start seeing

these 10,000 plus like these are things

that are are getting real big so one way

to come up with ideas for anti-trends is

just to look at what is trending on

platforms like

Pinterest and do the opposite of it and

yeah I see that brat is is trending a

little bit here but even brat you they

talk about brat summer and now it's

demure fall like that's the anti-trend

to brat right um there's always an

anti-trend so let's just say you know

I've been thinking about this trend

around slow living now what is slow

living slow living I just noticed that

there's a lot of talk around like hustle

culture working all the time deadlifting

cold plunge wake up at 5:00 in the

morning don't don't you know don't stop

work until 10 p.m. um that sort of thing

it's kind of the opposite of my My Vibe

actually so I think that slow living is

going to be a more more

important

Trend um so I'll use a tool like

Pinterest Trends to go and see like okay

where am I going is it going down is it

going up the one bad thing about

Pinterest Trends is that it does only go

to one year but what I like about it is

it tells me related Trends so minimalist

living rooms so now it gives me ideas

right so I I start with my anti-trend

and now it gives me ideas around what

are the products that I could actually

be building here so maybe there's an

opportunity to create like the slow

living interior design

agency um cozy and you see you know cozy

bedroom you see these are these are

terms that are coming up and then it

allows me to go check through popular

pins um so I can open up a p a pin here

that's popular um so let's just say this

one living slow learn to do nothing put

down your phone accept rest drink water

go on a walk social media cleanse learn

to say no smile be still connect with

your community you know all this stuff

and what allows me to do then is like

now I'm learning about what is

resonating with this audience I'm

learning about what are the philosophies

and principles of this particular uh

community and in this particular

anti-trend and it gives me ideas and

then I just take out my notebook and I

start writing down what am I observing

you create a little page take out a pen

you take a little page and you say

observations and what am I observing

about this anti Trend I'm observing that

uh you know putting down your phone is

like a big part of it or resting is a

big part of it and then I ask myself

what are products and services that I

can go and create

so that I you know I can monetize and

you know build a community in that space

sh don't tell anyone but I've got 30

plus startup ideas that could make you

millions and I'm giving them away for

free these aren't just random guesses

they're validated Concepts from

entrepreneurs who built hundred million

plus businesses I've compiled them into

one simple

database compiled from hundreds of

conversations I've had on my podcast but

the main thing is most of these ideas

don't need a single investor some cost

nothing to start I'm pretty much handing

you a cheat sheet the idea bank is your

startup

shortcut just click below to get

access your next cash flowing business

is waiting for you so that's Pinterest

um there's also of course Google

Trends that you can use which is

similar so let's go put slow living and

you can see over the last five years

this is

worldwide it's progressively going up um

this is beautiful to see you know I look

at this and I'm like there is certainly

some opportunity to be building in this

space this is a trend I like to see it's

not like up into the it's not like crazy

growth and I actually almost like that

better because uh to me this is a

sustainable uh sustainable growth then

you can see uh what people also search

which I find really interesting but I

always check the questions to me the

questions is is the most important uh

place to start what is slow living how

to practice slow living what is the art

of slow living this basically puts you

in the mind

of uh people in this

anti-trend so Google Trends you know

it's completely free to use I don't know

why more people don't use it I forgot to

I forgot to say so I actually added

this Chrome extension I have no

affiliation with them at all but it's

this Chrome extension called Glimpse

discover Trends before they're trending

and it just maps on it basically just

supercharges Google Trends so so it also

adds things like related Trends which is

super good to

know um so I can go and see all the

related Trends and Glimpse gives me that

I think it's free to use and uh you know

I haven't paid for it or anything like

that um and and that's really

really you know helpful obviously to to

know related Trends because then you go

back to your go back to your um your

notebook and you start writing what are

the related Trends and and why you start

asking yourself like why are these

related Trends why is um why do we think

food sustainability is in there

sustainable business Euphoria party like

what do these things mean and it puts

you down that rabbit hole the other

interesting thing about Glimpse Plus

Google Trends is it gives you you know

where are people uh like where the

where's the most activity on social is

it on Twitter is it on Instagram you can

see here it's a it's very much on in

stagram so when I'm in when I when I

decide I want to create a a Social

account to build an audience here

because you know me I always like to

start with the

audience uh you know yes it's nice to be

on Instagram because that's where the

people are but maybe I go on Twitter

maybe I go on Twitter because uh the

competition isn't there and there's an

opportunity to do that you know I have a

friend who um is a coach um and health

coach and she was on Instagram and she's

like where else should I be and I was

like you know go to

LinkedIn go to LinkedIn cuz you know

health coach for busy entrepreneurs her

Niche no one's you know no one's talking

about health stuff on or not a lot of

people are talking about health stuff on

on LinkedIn and she's built like a huge

a huge audience on there so it's and and

you know when there's not a lot of

competition there's uh it's worth

peeking in and then you can see the

topic map so you can see like self-care

Green living journaling I just find this

to be a helpful

way to um to just see what is going on

in a bird's eye view and then these are

the uh Google Trends related topics and

related queries so you can see like just

what are you know what are some breakout

topics um slow living with a

princess um these these you know you can

just start scrolling through them having

fun spend spend 30 minutes here spend 30

minutes and start um observing and uh

and and and writing down um another way

to obviously discover trending topics so

you'll find things that are trending and

look for

anti-trends is um if you do download

Glimpse you can go to the Discover

Trends tab you can go to discover Trends

tab you can you know click into things

Home Improvement let's say and it takes

a few seconds but it'll pull up like

what are the different graphs and what's

starting to um go up what's the search

volume um so you can see like AC

cleaning High income business and then

from that again you have to come up with

ideas uh around around what what can I

be building here and uh I've talked

about uh how I use Gummy Search in a

previous video a fous YouTube video how

to do that um and I think I might create

a video and pod around how to validate

some of these ideas if if if enough

people are into that uh comment on the

YouTube if you want if you want me to

create a video around that or pot about

it but um coming up with ideas are on

places like on Gummy Search or just

asking yourself okay what do these

people need so Glimpse SLG gooogle

Trends is something that um is very very

helpful um another thing that I do is

is I'll go to a platform like Cloe and

by the way in a previous video everyone

calls it made fun of me of call that

that I call Cloe instead of

cloud um but I speak French and you know

think about Jean clode

vanam you you know I wouldn't call it

Jean Cloud vanam that's not how you say

in French though I'm sorry I'm gonna

keep calling it clo um I might be wrong

in in English but that's how you say in

French so um so then I then I go to Cloe

and I'll say I want to build a business

in slow living give me a list of the top

creators in

slow

sustainable

living and top websites I can go show I

can go check out for some

compet

competitive

research slow and you know now I I I

generally like to like really Define

what it is slow living is the

antithesis of hustle culture and then

give me uh 10 of each let's see what

they come up with so then I've got the

list of the top creators in slow

sustainable living and then I'll just go

and check them out and then the top

websites so this like add this to your

document add this to you know and some

people don't like writing down that's

fine put it into a notes file like

literally a notes file you don't have to

use anything fancy the reason I like

writing or using just a notes file is

not using something fan you just you

know go with what you got and then you

can take some of these websites like you

know let's see what slow. Co is I

haven't checked this out okay so it's a

a newsletter for for for slow living and

then you can go and you know so I'll

generally like look okay what okay

there's something called the

minimalist.org

[Music]

and what sort of traffic like you know

how are they

doing um and then I'll just start

literally playing around like what are

the opportunities any low hanging fruits

in terms of

SEO um back links I'm always interested

to see like how many backlinks do they

have what are their top pages top pages

are interesting because it it signifies

like okay what do people actually care

about on these websites that gives you

Intel into into what to do the organic

compet ition is really

interesting um so just play around with

um a

atfs and just see how

competitive uh these anti-trend ideas

are um because that'll give you

confidence um around what to do um where

the opportunities lie um so I would I

would definitely do that you can also go

to the keyword

Explorer and just

see how difficult certain terms are and

then I also love looking at the

questions you know me I love the

questions part like what is slow living

um and this just is it's it's it's

interesting to

see interesting to see where are people

clicking in from like randomly Indonesia

for example is like the top search

volume so it's like that's really

interesting what about Indonesian

culture lends itself well to slow

and then how hard is it to rank in

Indonesia and do I want to rank in

Indonesia or do I just want to rank in

the United States um so these are the

type of questions that uh you get to ask

yourself it's amazing um when you're

playing with some of these

tools um another tool that I use um so

once you have the list of the creators

you can use a tool like view stats which

is uh Mr BEAST's tool they also have a

Chrome extension

and you can actually plug in so let's

just say um be more with less let's see

okay does this person are they trending

up like are they trending down are

people list you know let's let's go

let's go see so pretty small 11,3 like a

lot smaller than I thought like not

doing much so I look at this and I'm

kind of like there's there's not much

competition

here at all

let's go check how

about this guy Joshua

Becker and by the way I'm doing this

just so you can like jump in my brain

how I think about things like feel like

a lot of you have asked like how do I

how do I live cook basically so I'm

going to do more live cooking

podcast and YouTube

videos so this guy is crushing it he's

you know definitely adding subscribers

he's making thousands of dollars a month

um um things I look for is like how many

videos he's doing I also love to look at

long views versus short views I like

basically don't even acknowledge short

views anymore it's all about long views

in terms of affinity so if there's a lot

of long views it means that there's a

lot of trust here um I look at I have to

look at you know what videos he's doing

too right um this might not be all slow

living so this might this you know look

it's like some stuff about just tidying

stuff and decluttering

but there's also stuff of like 10

reasons to escape excessive

consumerism so there's definitely uh a

part of it that's L still living in a

part of it that's just like

minimalism so there you have it I gave

you my secrets I told you exactly how I

find anti-trends which are kind of like

the trends you should really be really

be paying attention

to and I hope you liked it and if you

did uh like comment and subscribe just

so more of this stuff is in your feed

it's the least you can do you want your

feed to be dialed if you want more of me

in your feed you got to go and do that

and it also just lets me know that I

should be creating more videos like this

um I did a video on how I find startup

ideas with AI and uh if you haven't

checked that out already go and check

that out and if you want me to do a

video on and Pod episode on how I

validate startup ideas let me know and

and I'll do it for you I'm here for you

this is what these are about uh lifting

the veil giving new startup

ideas and uh it's more fun when more

people are building you know and uh

let's uh let's go get him all right hope

uh hope this got your Creative Juice is

Flowing I know it did mine uh thanks for

listening and uh I'll see you next time

later

[Music]

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