Basic Principles of Communication (7 C's)

Summary

This video script emphasizes the importance of effective communication through the 'Seven C's': Conciseness, Clarity, Correctness, Concreteness, Completeness, Courtesy, and Coherence. It illustrates how adhering to these principles ensures clear, error-free, specific, and respectful communication that is both engaging and logical, ultimately leading to better understanding and connection with the audience.

Takeaways

• 📝 Communication should be clear and effective to convey messages precisely.
• 🔄 The 'Seven C's of Communication' are key principles to achieve effective communication.
• 🗣️ Conciseness: Keep your message short and to the point to save time and improve understanding.
• 🔍 Clarity: Ensure your message is clear and easy to understand by minimizing the number of ideas per sentence.
• ✔️ Correctness: Communication should be accurate and free from errors to maintain credibility.
• 📊 Concreteness: Be specific and provide clear, precise information to avoid misinterpretation.
• 📚 Completeness: Include all necessary information to make sure the message is fully understood.
• 🤝 Courteousness: Show respect and empathy towards your audience, maintaining a friendly and open tone.
• 🔗 Coherence: Ensure your message is logical and all points are connected to the main topic.
• 🎨 Creativity: Engage your audience by delivering your message in a creative and interesting way.

Q & A

What are the seven C's of communication mentioned in the video?

The seven C's of communication are Conciseness, Clarity, Correctness, Concreteness, Completeness, Courtesy, and Coherence.

Why is conciseness important in communication?

Conciseness is important because it helps in conveying the message in the shortest possible way, saving time and enhancing understanding by excluding unnecessary parts of the message.

How can one ensure clarity in their communication?

To ensure clarity, one should be clear about their goal or message, minimize the number of ideas in each sentence, and make it easy for the reader or listener to understand the meaning without having to guess.

What does the principle of correctness in communication entail?

The principle of correctness in communication means that the message should be error-free and based on accurate information, ensuring that the audience receives the right information.

Can you explain the principle of concreteness in communication?

The principle of concreteness states that the message should be specific, definite, and clear, including facts and figures to strengthen the message and minimize chances of misinterpretation.

Why is completeness essential for effective communication?

Completeness is essential because it ensures that the receiver gets all the necessary information they need to be informed, including facts, figures, and any additional elaboration required.

How does the principle of courtesy contribute to effective communication?

The principle of courtesy contributes to effective communication by showing respect to the audience or receiver, ensuring that the communication is friendly, open, honest, and empathetic to their needs.

What is the role of coherence in communication?

Coherence ensures that the communication is logical, with all points connected and relevant to the main topic, maintaining a consistent tone and flow that supports the main purpose or idea behind the message.

Can creativity be added to the seven C's of communication? If so, how does it help?

Yes, creativity can be added as an additional C, and it helps keep the audience engaged by making the communication or storytelling more interesting and appealing.

What is an example of applying the principle of conciseness in writing an application letter?

An example of applying conciseness in an application letter is to carry information about the reason for applying, why the applicant is suitable for the job, and their contact details, all in a one-page, straight-to-the-point letter.

How can one make their communication more effective by incorporating all the principles discussed?

To make communication more effective, one should ensure the message is concise, clear, correct, concrete, complete, courteous, coherent, and if possible, creative, allowing for a precise and clear conveyance of the intended message.