Josette Sheeran: Ending hunger now

TED
28 Jul 201119:10

Summary

TLDRThe speaker, with a background in trade and economics, shares her journey to the front lines of global hunger, highlighting the plight of a billion people who struggle daily to find food. She emphasizes the urgency and solvable nature of this crisis, discussing the importance of breastfeeding, accessible nutritious food, and innovative solutions like digital food aid. The talk calls for a global commitment to end hunger, leveraging technology, education, and the potential of small farmers to create sustainable change.

Takeaways

  • 🌏 The scale of global hunger is immense, with one out of every seven people not knowing how to fill their next meal.
  • 💪 The importance of addressing hunger transcends compassion; it affects world peace, security, and stability, as evidenced by food riots in 2008.
  • 👶 The first thousand days of a child's life are critical for nutrition; inadequate nutrition during this period can cause irreversible damage to a child's physical and mental development.
  • 🍼 Breastfeeding is a powerful, yet underutilized, nutritional method that can save a child's life every 22 seconds if practiced correctly.
  • 🌾 The issue of hunger is not just about food production; even with enough food globally, access to it remains a challenge for many.
  • 📈 The economic impact of malnutrition is significant, with the cost to society averaging 6% to 11% of GDP annually in some countries.
  • 🏫 School feeding programs are a crucial safety net, particularly in areas without food security, and can transform the lives of children and their communities.
  • 🛒 Digital food initiatives, such as providing cards for purchasing nutritious food items, stimulate local economies and improve access to nutrition.
  • 🌱 Enabling small farmers to be part of the solution by creating a market for their produce can significantly increase their yields and transform their lives.
  • 🏛 Brazil's 'Zero Hunger' program demonstrates that large-scale initiatives can effectively combat hunger and poverty, showing the way for other nations.
  • 🔑 Leadership and collective action are essential in addressing hunger; when leaders commit to ending hunger, significant changes can occur.

Q & A

  • What significant change did the speaker experience in their career that led them to work on human vulnerability?

    -The speaker transitioned from working in trade and economics to working on the front lines of human vulnerability, where they witnessed people struggling daily for survival and basic needs like food.

  • What is the symbolic significance of the red cup from Rwanda mentioned in the script?

    -The red cup symbolizes the challenge of hunger and also the hope for change. It represents the life of Fabian, a child from Rwanda, and how a single cup of food a day can significantly improve his life.

  • According to the speaker, what proportion of the world's population struggles with not knowing how to fill their cup with food each morning?

    -The speaker states that about a billion people, or one out of every seven individuals on Earth, wake up uncertain about how to fill their cup with food.

  • Why should we care about the issue of hunger as presented in the script?

    -We should care about hunger because it touches on compassion, human dignity, peace and security, global stability, and the potential for economic growth and opportunity. It's also a solvable problem with known solutions.

  • What historical event influenced the speaker's personal commitment to addressing hunger?

    -The speaker was deeply affected by the image of a famine in Ethiopia in 1987, especially the sight of a woman unable to nurse her baby due to lack of milk, which occurred when the speaker was a new mother.

  • What is the current rate at which children die from hunger globally?

    -The script reveals that every 10 seconds, a child dies from hunger, which is more frequent than the combined deaths from HIV/AIDS, malaria, and tuberculosis.

  • What does the speaker suggest is the issue with global food production in relation to hunger?

    -The issue is not the production of food itself, as there was enough food produced globally during the 2008 crisis to provide 2,700 kilocalories per person, but rather the access to food that is the problem.

  • What is the impact of inadequate nutrition during the first thousand days of a child's life, as mentioned in the script?

    -Inadequate nutrition during the first thousand days, from conception to two years old, results in irreversible damage to a child's brain and body, leading to stunted growth and reduced brain volumes, affecting their future earning potential.

  • How does the speaker propose to address the issue of malnutrition in remote areas where traditional crops are grown?

    -The speaker suggests transforming technologies available in the food industry to be used for traditional crops, creating nutrient-dense foods like the one made from chickpeas, dried milk, and vitamins, which can be produced affordably and effectively combat malnutrition.

  • What role does school feeding play in combating hunger and poverty, as described in the script?

    -School feeding serves as a safety net for the poor, especially in the absence of other social institutions. It not only helps keep children in school but also has a transformative effect on girls' education and health, breaking the cycle of malnutrition across generations.

  • How does the speaker describe the transformation of food aid in northern Cameroon to combat hunger?

    -In northern Cameroon, the traditional model of food aid was replaced with food banks managed by the villages. During lean seasons, food is distributed, and during harvests, the food is repaid with an additional percentage, creating a self-sufficient system and reducing reliance on external aid.

  • What is the concept of 'digital food' as introduced in the script, and how does it work?

    -'Digital food' refers to the use of technology to deliver food assistance via cell phones. Recipients receive a card that allows them to access a certain number of nutritious, locally produced food items, stimulating the local economy and providing targeted nutrition support.

  • How does the speaker view the potential of viewing the hungry as part of the solution rather than victims?

    -The speaker proposes that by providing an enabling environment for small farmers, who are often the hungry themselves, to produce and sell food, their yields can increase significantly, transforming their lives and contributing to the fight against hunger on a larger scale.

  • What is the 'Purchasing for Progress' initiative mentioned in the script, and what are its outcomes?

    -'Purchasing for Progress' is an initiative in 21 countries that guarantees a market for poor farmers' produce. It has led to increased yields and improved livelihoods for farmers, demonstrating that with the right support, the hungry can be part of the solution to hunger.

  • What is the economic rationale for investing in addressing malnutrition and hunger, as presented in the script?

    -The economic rationale is that the cost of malnutrition and hunger to society is significant, with an average burden of 6% of GDP, up to 11% in some countries. Investing in nutrition can lead to a more productive economy and is a cost-effective solution compared to the losses incurred due to malnutrition.

  • How has Brazil been successful in combating hunger, and what role did leadership play in this success?

    -Brazil has been successful by investing in a school feeding program that sources a third of its food from the smallest farmers. Leadership, particularly from President Lula, played a crucial role in declaring the goal of ensuring three meals a day for everyone and implementing the 'zero hunger' program, which has significantly reduced hunger and poverty.

Outlines

00:00

🌏 Global Hunger and Its Impact

The speaker begins by sharing her transition from trade and economics to witnessing the harsh reality of global hunger. She uses a red cup from Rwanda as a symbol of the struggle for survival and the hope that small interventions can make a difference. The paragraph highlights the shocking statistic that one out of every seven people on Earth faces hunger daily. The speaker challenges the audience to consider why they should care about this issue, touching on personal experiences, compassion, global stability, and the potential for future food crises. She also reflects on her personal motivation stemming from a mother's empathy and the historical context of our ability to combat hunger.

05:01

🍼 The Critical First Thousand Days of Life

This paragraph delves into the irreversible damage caused by malnutrition during a child's first thousand days, from conception to two years old. The speaker presents evidence from the Lancet that inadequate nutrition during this period can stunt both brain and body development, reducing brain volumes by up to 40 percent. The impact of this stunting is not only on the child's health but also on their future earning potential and the economy at large. The speaker emphasizes the importance of knowledge in addressing this issue and shares her experiences from the front lines of hunger, including the transformative power of breastfeeding and the challenges faced by parents in remote areas to access nutritious food for their children.

10:02

🌾 Innovative Solutions to Combat Hunger

The speaker discusses various innovative approaches to addressing hunger and malnutrition. She talks about the potential of using technology from the food industry to enrich traditional crops, creating affordable and nutritious food products like a power bar made from chickpeas and dried milk. She also highlights the importance of school feeding programs as a safety net for the poor and a means to keep children, especially girls, in school. The paragraph also touches on the success of food banks in Cameroon, which have helped villages become self-sufficient and start their own feeding programs. Additionally, the speaker introduces the concept of 'digital food,' where technology is used to provide people with access to nutritious food, stimulating local economies and improving food security.

15:04

🌱 Empowering Farmers and Transforming Hunger at Scale

In this paragraph, the speaker shares success stories and large-scale solutions to hunger. She discusses Brazil's zero hunger program, which invests in school feeding and supports small farmers, lifting millions out of poverty. The speaker argues that addressing malnutrition is not only a moral imperative but also an economic one, with the cost of inaction being significantly high. She calls for a global effort to solve hunger, highlighting the role of leaders in driving change and the potential of viewing the hungry as part of the solution rather than just victims. The speaker concludes with a challenge to the audience to join in the fight against hunger and to envision a future where no child goes hungry.

Mindmap

Keywords

💡Hunger

Hunger is a state of unease and weakness due to the lack of food. In the video, it is the central theme, highlighting the plight of a billion people who do not know how to fill their 'red cup' with food each day. The speaker emphasizes the urgency and global scale of this issue, illustrating it with the fact that every 10 seconds, a child dies due to hunger, a problem more prevalent than HIV/AIDS, malaria, and tuberculosis combined.

💡Human Vulnerability

Human vulnerability refers to the susceptibility of people to harm or difficulties, particularly in the context of survival and well-being. The speaker found herself on the front lines of human vulnerability, witnessing individuals struggling daily for basic needs like food. This concept is integral to understanding the video's message about the harsh realities faced by those living in extreme poverty and the importance of addressing these conditions.

💡Food Security

Food security encompasses the availability of food, the ability to access it, and the assurance that it will be available in the future. The video discusses the destabilizing effects of hunger and the importance of ensuring food security for societal stability. The speaker mentions the 2008 food riots as an example of the consequences when food security is compromised.

💡Malthusian Nightmares

Malthusian Nightmares refer to the predictions made by Thomas Malthus about the potential for population growth to outpace food production, leading to widespread famine and disaster. The speaker uses this term to raise the question of whether we will be able to feed a growing global population expected to reach nine billion in a few decades, thus emphasizing the urgency of addressing hunger and food production.

💡Nutrition

Nutrition is the process by which organisms take in and utilize food substances to maintain life. The video script underscores the importance of adequate nutrition, especially during the first thousand days of a child's life, from conception to two years old. The lack of proper nutrition during this critical period can lead to irreversible damage, including stunted growth and reduced brain function.

💡Breastfeeding

Breastfeeding is the process of feeding an infant with milk produced by the mother's body. The script highlights breastfeeding as the oldest nutritional method on Earth and emphasizes its importance in saving children's lives. The speaker points out that if breastfeeding were practiced in the first six months of life, a child could be saved every 22 seconds, illustrating the transformative power of this simple yet effective practice.

💡Food Technology

Food technology involves the application of scientific knowledge to the production and preservation of food. The video discusses the potential of food technology to transform traditional crops and create nutrient-dense foods, like the 17-cent food packet made from chickpeas and dried milk, which can overcome malnutrition in children when consumed daily.

💡School Feeding

School feeding is a program that provides meals to children in schools, often as a means to improve nutrition, increase school enrollment, and support local agriculture. The speaker mentions that school feeding can serve as a safety net for the poor, especially in times of disaster, and can be particularly impactful for girls' education and empowerment.

💡Food Banks

Food banks are charitable organizations that distribute food to those in need. In the video, the concept of food banks is introduced as a transformative model for fighting hunger, where communities manage the distribution and replenishment of food during lean seasons, leading to self-sufficiency and the establishment of school feeding programs.

💡Digital Food

Digital food refers to the use of technology, such as digital cards or mobile phones, to distribute food or food vouchers. The speaker describes a program where digital food is used to provide people with access to nutritious, locally produced food items, stimulating the local economy and improving food security.

💡Purchasing for Progress

Purchasing for Progress is an initiative that aims to fight hunger by creating a market for small farmers to sell their produce. The video explains how this program guarantees a market for poor farmers, leading to increased yields and transformation of their lives, thus viewing the hungry not as victims but as part of the solution to hunger.

Highlights

The speaker has transitioned from trade and economics to working on the front lines of human vulnerability, witnessing the struggle for daily survival and the importance of basic sustenance.

The red cup from Rwanda symbolizes the challenge of hunger and the transformative power of a single meal in changing a child's life.

Approximately one billion people, or one in seven, are uncertain about their next meal, emphasizing the scale of global hunger.

The speaker urges the audience to consider the personal and societal impacts of hunger, including its destabilizing effects on peace and security.

Hunger is presented as a solvable problem with existing technology and systems, contrasting with historical challenges.

The emotional impact of hunger is conveyed through the speaker's personal experience as a mother, witnessing the suffering of a malnourished child.

Every 10 seconds, a child dies due to hunger, a statistic that surpasses the combined mortality rates of HIV/AIDS, malaria, and tuberculosis.

Despite sufficient global food production, a billion people still face food scarcity, highlighting issues of distribution and access over production.

The importance of the first thousand days of a child's life for adequate nutrition is underscored, with lasting impacts on brain development and future earning potential.

Breastfeeding as a simple yet powerful method to save children's lives, with shockingly low rates in some countries.

The transformative potential of food technologies, such as a nutrient-rich food bar made from traditional crops, to combat malnutrition.

School feeding programs as an effective safety net, especially for girls, with profound effects on attendance, education, and future generations' health.

The innovative approach of food banks in Cameroon, enabling communities to manage food security and reduce dependence on food aid.

Digital food solutions, such as providing cards for purchasing nutritious local food, stimulating local economies and improving food security.

The concept of viewing the hungry as part of the solution, empowering small farmers through guaranteed markets to increase yields and fight hunger.

The success of Brazil's zero hunger program, which combines school feeding with local agriculture, demonstrating the effectiveness of large-scale anti-hunger initiatives.

The economic imperative for addressing malnutrition, with the cost to society outweighing the investment needed to ensure adequate nutrition for all.

The speaker calls for a collective effort to end hunger, viewing it as an unacceptable condition in modern human history and an opportunity for transformation.

Transcripts

play00:15

Well after many years working in trade and economics,

play00:18

four years ago,

play00:20

I found myself working on the front lines

play00:22

of human vulnerability.

play00:25

And I found myself in the places

play00:27

where people are fighting every day to survive

play00:30

and can't even obtain a meal.

play00:34

This red cup comes from Rwanda

play00:36

from a child named Fabian.

play00:38

And I carry this around

play00:40

as a symbol, really, of the challenge

play00:42

and also the hope.

play00:44

Because one cup of food a day

play00:46

changes Fabian's life completely.

play00:49

But what I'd like to talk about today

play00:52

is the fact that this morning,

play00:55

about a billion people on Earth --

play00:57

or one out of every seven --

play00:59

woke up and didn't even know

play01:01

how to fill this cup.

play01:03

One out of every seven people.

play01:07

First, I'll ask you: Why should you care?

play01:09

Why should we care?

play01:11

For most people,

play01:13

if they think about hunger,

play01:15

they don't have to go far back on their own family history --

play01:18

maybe in their own lives, or their parents' lives,

play01:20

or their grandparents' lives --

play01:22

to remember an experience of hunger.

play01:25

I rarely find an audience

play01:27

where people can go back very far without that experience.

play01:30

Some are driven by compassion,

play01:32

feel it's perhaps

play01:34

one of the fundamental acts of humanity.

play01:36

As Gandhi said,

play01:38

"To a hungry man, a piece of bread is the face of God."

play01:42

Others worry about peace and security,

play01:45

stability in the world.

play01:47

We saw the food riots in 2008,

play01:50

after what I call the silent tsunami of hunger

play01:53

swept the globe when food prices doubled overnight.

play01:56

The destabilizing effects of hunger

play01:59

are known throughout human history.

play02:01

One of the most fundamental acts of civilization

play02:04

is to ensure people can get enough food.

play02:07

Others think about Malthusian nightmares.

play02:11

Will we be able to feed a population

play02:14

that will be nine billion in just a few decades?

play02:17

This is not a negotiable thing, hunger.

play02:19

People have to eat.

play02:21

There's going to be a lot of people.

play02:23

This is jobs and opportunity all the way up and down the value chain.

play02:27

But I actually came to this issue

play02:29

in a different way.

play02:32

This is a picture of me and my three children.

play02:35

In 1987, I was a new mother

play02:37

with my first child

play02:39

and was holding her and feeding her

play02:42

when an image very similar to this

play02:45

came on the television.

play02:48

And this was yet another famine in Ethiopia.

play02:51

One two years earlier

play02:53

had killed more than a million people.

play02:56

But it never struck me as it did that moment,

play02:59

because on that image

play03:01

was a woman trying to nurse her baby,

play03:03

and she had no milk to nurse.

play03:07

And the baby's cry really penetrated me,

play03:10

as a mother.

play03:12

And I thought, there's nothing more haunting

play03:14

than the cry of a child

play03:16

that cannot be returned with food --

play03:21

the most fundamental expectation of every human being.

play03:24

And it was at that moment

play03:26

that I just was filled

play03:29

with the challenge and the outrage

play03:32

that actually we know how to fix this problem.

play03:34

This isn't one of those rare diseases

play03:36

that we don't have the solution for.

play03:39

We know how to fix hunger.

play03:41

A hundred years ago, we didn't.

play03:43

We actually have the technology and systems.

play03:46

And I was just struck

play03:49

that this is out of place.

play03:51

At our time in history, these images are out of place.

play03:54

Well guess what?

play03:56

This is last week in northern Kenya.

play03:59

Yet again,

play04:01

the face of starvation

play04:03

at large scale

play04:05

with more than nine million people

play04:08

wondering if they can make it to the next day.

play04:11

In fact,

play04:13

what we know now

play04:15

is that every 10 seconds

play04:17

we lose a child to hunger.

play04:19

This is more

play04:21

than HIV/AIDS,

play04:24

malaria and tuberculosis combined.

play04:27

And we know that the issue

play04:29

is not just production of food.

play04:32

One of my mentors in life

play04:34

was Norman Borlaug, my hero.

play04:37

But today I'm going to talk about access to food,

play04:40

because actually this year and last year

play04:43

and during the 2008 food crisis,

play04:45

there was enough food on Earth

play04:47

for everyone to have 2,700 kilocalories.

play04:50

So why is it

play04:53

that we have a billion people

play04:55

who can't find food?

play04:57

And I also want to talk about

play04:59

what I call our new burden of knowledge.

play05:01

In 2008,

play05:03

Lancet compiled all the research

play05:06

and put forward the compelling evidence

play05:10

that if a child in its first thousand days --

play05:13

from conception to two years old --

play05:16

does not have adequate nutrition,

play05:18

the damage is irreversible.

play05:20

Their brains and bodies will be stunted.

play05:23

And here you see a brain scan of two children --

play05:26

one who had adequate nutrition,

play05:28

another, neglected

play05:30

and who was deeply malnourished.

play05:32

And we can see brain volumes

play05:34

up to 40 percent less

play05:37

in these children.

play05:39

And in this slide

play05:41

you see the neurons and the synapses of the brain

play05:44

don't form.

play05:46

And what we know now is this has huge impact on economies,

play05:49

which I'll talk about later.

play05:51

But also the earning potential of these children

play05:54

is cut in half in their lifetime

play05:57

due to the stunting

play05:59

that happens in early years.

play06:01

So this burden of knowledge drives me.

play06:04

Because actually we know how to fix it

play06:07

very simply.

play06:09

And yet, in many places,

play06:11

a third of the children,

play06:13

by the time they're three

play06:15

already are facing a life of hardship

play06:18

due to this.

play06:20

I'd like to talk about

play06:22

some of the things I've seen on the front lines of hunger,

play06:24

some of the things I've learned

play06:27

in bringing my economic and trade knowledge

play06:30

and my experience in the private sector.

play06:34

I'd like to talk about where the gap of knowledge is.

play06:37

Well first, I'd like to talk about the oldest nutritional method on Earth,

play06:40

breastfeeding.

play06:42

You may be surprised to know

play06:45

that a child could be saved every 22 seconds

play06:48

if there was breastfeeding in the first six months of life.

play06:53

But in Niger, for example,

play06:56

less than seven percent of the children

play06:58

are breastfed

play07:00

for the first six months of life, exclusively.

play07:03

In Mauritania, less than three percent.

play07:07

This is something that can be transformed with knowledge.

play07:11

This message, this word, can come out

play07:13

that this is not an old-fashioned way of doing business;

play07:16

it's a brilliant way

play07:18

of saving your child's life.

play07:20

And so today we focus on not just passing out food,

play07:23

but making sure the mothers have enough enrichment,

play07:26

and teaching them about breastfeeding.

play07:29

The second thing I'd like to talk about:

play07:31

If you were living in a remote village somewhere,

play07:33

your child was limp,

play07:35

and you were in a drought, or you were in floods,

play07:38

or you were in a situation where there wasn't adequate diversity of diet,

play07:41

what would you do?

play07:43

Do you think you could go to the store

play07:45

and get a choice of power bars, like we can,

play07:48

and pick the right one to match?

play07:50

Well I find parents out on the front lines

play07:53

very aware their children are going down for the count.

play07:56

And I go to those shops, if there are any,

play07:59

or out to the fields to see what they can get,

play08:02

and they cannot obtain the nutrition.

play08:05

Even if they know what they need to do, it's not available.

play08:08

And I'm very excited about this,

play08:10

because one thing we're working on

play08:13

is transforming the technologies

play08:16

that are very available

play08:18

in the food industry

play08:20

to be available for traditional crops.

play08:23

And this is made with chickpeas, dried milk

play08:26

and a host of vitamins,

play08:28

matched to exactly what the brain needs.

play08:30

It costs 17 cents for us to produce this

play08:33

as, what I call, food for humanity.

play08:36

We did this with food technologists

play08:38

in India and Pakistan --

play08:41

really about three of them.

play08:43

But this is transforming

play08:45

99 percent of the kids who get this.

play08:47

One package, 17 cents a day --

play08:50

their malnutrition is overcome.

play08:52

So I am convinced

play08:54

that if we can unlock the technologies

play08:57

that are commonplace in the richer world

play09:00

to be able to transform foods.

play09:02

And this is climate-proof.

play09:04

It doesn't need to be refrigerated, it doesn't need water,

play09:06

which is often lacking.

play09:08

And these types of technologies,

play09:10

I see, have the potential

play09:12

to transform the face of hunger and nutrition, malnutrition

play09:15

out on the front lines.

play09:18

The next thing I want to talk about is school feeding.

play09:20

Eighty percent of the people in the world

play09:22

have no food safety net.

play09:24

When disaster strikes --

play09:27

the economy gets blown, people lose a job,

play09:30

floods, war, conflict,

play09:32

bad governance, all of those things --

play09:34

there is nothing to fall back on.

play09:36

And usually the institutions --

play09:38

churches, temples, other things --

play09:40

do not have the resources

play09:42

to provide a safety net.

play09:44

What we have found working with the World Bank

play09:46

is that the poor man's safety net,

play09:48

the best investment, is school feeding.

play09:50

And if you fill the cup

play09:52

with local agriculture from small farmers,

play09:55

you have a transformative effect.

play09:57

Many kids in the world can't go to school

play10:00

because they have to go beg and find a meal.

play10:02

But when that food is there,

play10:04

it's transformative.

play10:06

It costs less than 25 cents a day to change a kid's life.

play10:09

But what is most amazing is the effect on girls.

play10:12

In countries where girls don't go to school

play10:16

and you offer a meal to girls in school,

play10:19

we see enrollment rates

play10:21

about 50 percent girls and boys.

play10:23

We see a transformation in attendance by girls.

play10:26

And there was no argument,

play10:28

because it's incentive.

play10:30

Families need the help.

play10:32

And we find that if we keep girls in school later,

play10:34

they'll stay in school until they're 16,

play10:36

and won't get married if there's food in school.

play10:39

Or if they get an extra ration of food

play10:41

at the end of the week --

play10:43

it costs about 50 cents --

play10:45

will keep a girl in school,

play10:47

and they'll give birth to a healthier child,

play10:49

because the malnutrition is sent

play10:52

generation to generation.

play10:55

We know that there's boom and bust cycles of hunger.

play10:57

We know this.

play10:59

Right now on the Horn of Africa, we've been through this before.

play11:02

So is this a hopeless cause?

play11:04

Absolutely not.

play11:08

I'd like to talk about what I call our warehouses for hope.

play11:11

Cameroon, northern Cameroon, boom and bust cycles of hunger

play11:14

every year for decades.

play11:16

Food aid coming in every year

play11:19

when people are starving during the lean seasons.

play11:23

Well two years ago,

play11:25

we decided, let's transform the model of fighting hunger,

play11:29

and instead of giving out the food aid, we put it into food banks.

play11:32

And we said, listen,

play11:34

during the lean season, take the food out.

play11:36

You manage, the village manages these warehouses.

play11:39

And during harvest, put it back with interest,

play11:41

food interest.

play11:43

So add in five percent, 10 percent more food.

play11:47

For the past two years,

play11:49

500 of these villages where these are

play11:51

have not needed any food aid -- they're self-sufficient.

play11:53

And the food banks are growing.

play11:55

And they're starting school feeding programs for their children

play11:58

by the people in the village.

play12:00

But they've never had the ability

play12:02

to build even the basic infrastructure

play12:04

or the resources.

play12:06

I love this idea that came from the village level:

play12:08

three keys to unlock that warehouse.

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Food is gold there.

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And simple ideas can transform the face,

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not of small areas,

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of big areas of the world.

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I'd like to talk about what I call digital food.

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Technology is transforming

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the face of food vulnerability

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in places where you see classic famine.

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Amartya Sen won his Nobel Prize

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for saying, "Guess what, famines happen in the presence of food

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because people have no ability to buy it."

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We certainly saw that in 2008.

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We're seeing that now in the Horn of Africa

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where food prices are up 240 percent in some areas

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over last year.

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Food can be there and people can't buy it.

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Well this picture -- I was in Hebron in a small shop, this shop,

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where instead of bringing in food,

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we provide digital food, a card.

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It says "bon appetit" in Arabic.

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And the women can go in and swipe

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and get nine food items.

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They have to be nutritious,

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and they have to be locally produced.

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And what's happened in the past year alone

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is the dairy industry --

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where this card's used for milk and yogurt

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and eggs and hummus --

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the dairy industry has gone up 30 percent.

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The shopkeepers are hiring more people.

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It is a win-win-win situation

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that starts the food economy moving.

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We now deliver food in over 30 countries

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over cell phones,

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transforming even the presence of refugees in countries,

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and other ways.

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Perhaps most exciting to me

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is an idea that Bill Gates, Howard Buffett and others

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have supported boldly,

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which is to ask the question:

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What if, instead of looking at the hungry as victims --

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and most of them are small farmers

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who cannot raise enough food or sell food

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to even support their own families --

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what if we view them as the solution,

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as the value chain to fight hunger?

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What if from the women in Africa

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who cannot sell any food --

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there's no roads, there's no warehouses,

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there's not even a tarp to pick the food up with --

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what if we give the enabling environment

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for them to provide the food

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to feed the hungry children elsewhere?

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And Purchasing for Progress today is in 21 countries.

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And guess what?

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In virtually every case,

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when poor farmers are given a guaranteed market --

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if you say, "We will buy 300 metric tons of this.

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We'll pick it up. We'll make sure it's stored properly." --

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their yields have gone up two-, three-, fourfold

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and they figure it out,

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because it's the first guaranteed opportunity they've had in their life.

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And we're seeing people transform their lives.

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Today, food aid, our food aid --

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huge engine --

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80 percent of it is bought in the developing world.

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Total transformation

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that can actually transform the very lives that need the food.

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Now you'd ask, can this be done at scale?

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These are great ideas, village-level ideas.

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Well I'd like to talk about Brazil,

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because I've taken a journey to Brazil over the past couple of years,

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when I read that Brazil was defeating hunger

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faster than any nation on Earth right now.

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And what I've found is,

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rather than investing their money in food subsidies

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and other things,

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they invested in a school feeding program.

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And they require that a third of that food

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come from the smallest farmers who would have no opportunity.

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And they're doing this at huge scale

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after President Lula declared his goal

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of ensuring everyone had three meals a day.

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And this zero hunger program

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costs .5 percent of GDP

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and has lifted many millions of people

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out of hunger and poverty.

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It is transforming the face of hunger in Brazil,

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and it's at scale, and it's creating opportunities.

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I've gone out there; I've met with the small farmers

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who have built their livelihoods

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on the opportunity and platform

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provided by this.

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Now if we look at the economic imperative here,

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this isn't just about compassion.

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The fact is studies show

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that the cost of malnutrition and hunger --

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the cost to society,

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the burden it has to bear --

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is on average six percent,

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and in some countries up to 11 percent,

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of GDP a year.

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And if you look at the 36 countries

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with the highest burden of malnutrition,

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that's 260 billion lost from a productive economy

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every year.

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Well, the World Bank estimates

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it would take about 10 billion dollars --

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10.3 --

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to address malnutrition in those countries.

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You look at the cost-benefit analysis,

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and my dream is to take this issue,

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not just from the compassion argument,

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but to the finance ministers of the world,

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and say we cannot afford

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to not invest

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in the access to adequate, affordable nutrition

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for all of humanity.

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The amazing thing I've found

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is nothing can change on a big scale

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without the determination of a leader.

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When a leader says, "Not under my watch,"

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everything begins to change.

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And the world can come in

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with enabling environments and opportunities to do this.

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And the fact that France

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has put food at the center of the G20

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is really important.

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Because food is one issue

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that cannot be solved person by person, nation by nation.

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We have to stand together.

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And we're seeing nations in Africa.

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WFP's been able to leave 30 nations

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because they have transformed

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the face of hunger in their nations.

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What I would like to offer here is a challenge.

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I believe we're living at a time in human history

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where it's just simply unacceptable

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that children wake up

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and don't know where to find a cup of food.

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Not only that,

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transforming hunger

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is an opportunity,

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but I think we have to change our mindsets.

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I am so honored to be here

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with some of the world's top innovators and thinkers.

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And I would like you to join with all of humanity

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to draw a line in the sand

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and say, "No more.

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No more are we going to accept this."

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And we want to tell our grandchildren

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that there was a terrible time in history

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where up to a third of the children

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had brains and bodies that were stunted,

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but that exists no more.

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Thank you.

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(Applause)

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Связанные теги
Global HungerFood SecurityHuman VulnerabilityChild MalnutritionEconomic ImpactInnovative SolutionsSchool FeedingLocal AgricultureDigital Food AidZero HungerLeadership Commitment
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