BEST Email Marketing Software (My TOP Recommendation)
Summary
TLDRIn this video, Simon from Metics Media reviews eight popular email marketing software options, discussing their pros and cons based on personal experience. He covers aspects like pricing, automation capabilities, ease of use, design templates, deliverability, and customer support. Simon recommends MailerLite for simplicity and affordability, ActiveCampaign for advanced automation, and GetResponse for a comprehensive marketing platform. A survey in the description helps viewers find the best fit for their needs.
Takeaways
- 😀 The video is a review of various email marketing software by Simon from Metics Media, based on his personal experience and opinions.
- 🔍 The video covers eight email marketing providers: ActiveCampaign, Constant Contact, GetResponse, Aweber, Convertit, Mailchimp, MailerLite, and Sendinblue.
- 💰 The pricing of these services typically depends on the number of contacts in your email list, with Sendinblue being unique for charging based on the number of emails sent.
- 🆓 MailerLite and Mailchimp offer attractive free plans suitable for beginners, with Mailchimp allowing up to 2000 contacts.
- 🚀 ActiveCampaign, Constant Contact, and GetResponse do not offer free plans but provide free trials of varying lengths.
- 🛠️ ActiveCampaign stands out for its powerful email automation features, while GetResponse is becoming an all-in-one marketing platform.
- 📈 The ease of use is highlighted as an important factor, with MailerLite being the most intuitive and user-friendly.
- 📊 Deliverability is crucial for email marketing success, and Constant Contact and ActiveCampaign have shown the best rates.
- 💬 Good customer support is essential, with GetResponse, ActiveCampaign, and MailerLite offering strong support services.
- 🔗 Integration capabilities are important for those using third-party softwares like Shopify or Salesforce.
- 📝 The script provides a comparison of prices for a list size of up to 2,500 contacts on the lowest tier plans, emphasizing the need to check individual plan features.
- 🔍 A survey tool is provided in the video description to help viewers determine the best email marketing software for their specific needs.
Q & A
Who is the speaker in the video and what is his role?
-The speaker is Simon from Metics media, who provides tips, tools, and tutorials to grow online businesses.
What is the main purpose of the video?
-The main purpose of the video is to share the speaker's thoughts on various email marketing software and to recommend the best one based on different criteria.
Is the video sponsored by any of the email marketing providers mentioned?
-No, the video is not sponsored by any of the email marketing providers discussed in the video.
How many email marketing providers are discussed in the video?
-Eight email marketing providers are discussed in the video: ActiveCampaign, Constant Contact, GetResponse, Aweber, Convertit, Mailchimp, MailerLite, and Sendinblue.
What are the key factors to consider when choosing an email marketing software according to the video?
-The key factors include price, required email marketing tools, design templates and customization options, ease of use, deliverability, and customer support.
What makes Sendinblue's pricing model different from the others?
-Sendinblue charges based on the number of emails sent per month rather than the number of contacts on the email list.
Which two providers offer the most attractive free plans according to the speaker?
-MailerLite and Mailchimp offer the most attractive free plans, with MailerLite being the only free option to build email automation sequences and Mailchimp having a contact limit of 2000.
What is the importance of deliverability in email marketing?
-Deliverability is crucial as it determines whether emails end up in the inbox or spam folder, affecting the visibility and effectiveness of email marketing campaigns.
Which provider has the best customer support according to the speaker's experience?
-GetResponse has the best customer support, offering 24/7 live chat and knowledgeable staff.
What is the recommended approach for viewers to find the most suitable email marketing software for their needs?
-Viewers are recommended to take a short survey provided in the video description, which will generate a personalized recommendation based on their specific email marketing needs.
What are the top recommendations for email marketing software based on the video?
-For affordable and easy-to-use tools, MailerLite is recommended. For those serious about email marketing and needing advanced automation, ActiveCampaign is the top choice. GetResponse is suggested for those who want more than basic features but cannot afford ActiveCampaign.
Outlines
📈 Overview of Email Marketing Software Reviews
In this introductory paragraph, Simon from Metrics Media outlines his experience with various email marketing software over the past few months. He promises to share his insights and recommendations on the best options for viewers. Simon clarifies that the video is not sponsored and will be based on his unbiased opinion. The video will cover eight providers, including both free and paid options, and Simon has created tutorials for each. He will discuss five key factors to consider when choosing an email marketing software, starting with price and the pricing models of different providers, including the unique approach of Sendinblue. He also mentions the free plans and limitations of these services.
💰 Pricing and Features of Email Marketing Services
This paragraph delves into the pricing structures of email marketing services, emphasizing the importance of the number of contacts and the提供免费计划s' limitations. Simon highlights MailerLite and Mailchimp as having the most attractive free plans, allowing for comprehensive functionalities up to a certain contact limit. He also discusses the free trials offered by ActiveCampaign, Constant Contact, and GetResponse, with varying durations based on geographical availability. Simon provides a price comparison for a hypothetical email list size of up to 2,500 contacts, noting the variability in plan features and the difficulty in direct comparison due to different tiers and offerings.
🛠️ Email Marketing Tools and Automation Capabilities
Simon discusses the necessity of understanding one's business needs for email marketing tools, such as simple newsletters versus complex automations and customer journeys. He ranks ActiveCampaign as the top provider for email automation, offering extensive customization and additional features like text messaging and CRM integration. GetResponse is highlighted as an all-in-one marketing platform with sales funnels and webinars, among other tools. Other providers are noted for their basic features, with some offering unique tools like surveys or logo makers. Integration capabilities with third-party softwares and the variety of design templates for forms and emails are also covered, with a critique of ConvertKit's limited email customization options.
🎨 Ease of Use and Design Customization
The ease of use is the focus of this paragraph, with MailerLite being praised for its intuitive interface and beginner-friendly features. Simon recommends MailerLite for those seeking simplicity and efficiency in their email campaigns. Despite its limitations compared to more feature-rich tools like GetResponse or ActiveCampaign, MailerLite's ease of learning and use is emphasized. The paragraph also touches on the learning curve of other providers and the importance of tutorials for mastering their systems.
📫 Deliverability and Customer Support in Email Marketing
Deliverability is underscored as a critical aspect of email marketing, with the risk of emails ending up in spam folders if not properly managed. Simon references emailtooltester.com for deliverability rates and notes the fluctuating nature of these results. Constant Contact and ActiveCampaign are mentioned as having the best overall deliverability. The importance of customer support is also highlighted, with a preference for 24/7 live chat support. GetResponse is commended for its top-notch support, while ActiveCampaign and MailerLite also receive positive remarks. A tool is introduced at the end of the paragraph to help viewers determine the most suitable email marketing provider based on their specific needs.
🏆 Top Recommendations and Conclusion
In the concluding paragraph, Simon provides his top recommendations based on different needs and budgets. MailerLite is suggested for affordable, easy-to-use solutions for basic email marketing needs. ActiveCampaign is the top choice for serious email marketers seeking advanced automation capabilities. GetResponse is recommended as a middle-ground option for those who cannot afford ActiveCampaign but require more than basic functionalities. The paragraph ends with an invitation to take a survey for personalized recommendations, a reminder of exclusive discounts, and an encouragement to engage with the content and subscribe for more informative videos.
Mindmap
Keywords
💡Email Marketing Software
💡SaaS (Software as a Service)
💡Contact List
💡Free Plan
💡Email Automation
💡CRM (Customer Relationship Management)
💡Deliverability
💡User Interface (UI)
💡Customer Support
💡Pricing Model
💡Tutorial
Highlights
The presenter, Simon from Metics Media, shares his personal experience and opinions on various email marketing software without sponsorship influence.
Eight different email marketing providers are discussed, including both free and paid options such as ActiveCampaign, Constant Contact, GetResponse, Aweber, Convertit, Mailchimp, MailerLite, and Sendinblue.
Complete beginner tutorials for each of the eight providers are available, with links provided in the video description for step-by-step guidance.
The video outlines five key factors to consider when choosing email marketing software: price, required tools, design templates, ease of use, and deliverability.
Pricing models vary among providers, with some charging based on contact numbers and others on emails sent per month, like Sendinblue.
Five providers offer free plans with limitations on contacts and features, with MailerLite and Mailchimp having the most attractive free plans.
ActiveCampaign, Constant Contact, and GetResponse provide free trials instead of free plans, with varying trial lengths.
A comparison of prices for a 2,500 contact email list on the lowest tier plan is provided, highlighting the differences in pricing and included features.
ActiveCampaign is recognized as the leader in email marketing automation, offering extensive customization and integration options.
GetResponse is evolving into an all-in-one marketing platform with additional tools beyond email marketing, such as sales funnels and webinars.
The importance of design templates and customization options for creating appealing signup forms, landing pages, and emails is discussed, with ConvertKit having limited email customization.
MailerLite is identified as the easiest tool to use with a clean and intuitive interface, suitable for beginners and those seeking simplicity.
Deliverability is emphasized as a critical factor, with Constant Contact and ActiveCampaign showing the best overall deliverability rates.
Customer support is highlighted as essential, with GetResponse offering the best 24/7 live chat support according to the presenter's experience.
A personalized recommendation tool is introduced, allowing viewers to take a short survey and receive a tailored recommendation based on their email marketing needs.
Top recommendations are given based on the viewer's needs: MailerLite for affordability and ease of use, ActiveCampaign for advanced email automation, and GetResponse as a comprehensive marketing tool.
The video concludes with an invitation to take advantage of exclusive discounts and deals, as well as beginner tutorials for all discussed providers.
Transcripts
- So in the past couple of months, I've tried out pretty
much every popular email marketing software out there.
And in this video, I'm gonna share with you
my thoughts on each of them
and tell you exactly which one is best for you.
What's up, this is Simon from Metics media
providing you with the best tips, tools and tutorials
to grow your online business.
So make sure you subscribe to the channel
to not miss any upcoming videos.
So before we get into the video, I wanna make clear
that this video is not sponsored
by any of these email marketing providers
that we're gonna be talking about in this video.
Everything I'm saying is based on my own experience
and own opinion.
I'm gonna be giving you the pros and cons
between different email marketing softwares
that I recommend, and specifically,
we're gonna be looking at eight different providers
including both free and paid options.
So there's ActiveCampaign, Constant Contact, GetResponse,
Aweber, Convertit, Mailchimp,
MailerLite and Sendinblue.
And I've already created complete beginner tutorials
for each of these eight providers
that we're gonna be talking about in this video.
So no matter what you choose these tutorials
will show you step-by-step on how to start using them.
I'll leave a link to all of these tutorials
down below in the video description.
Now I'll break this video down
in five things that you should look for
when deciding on your email marketing software.
And I'm gonna be giving you my overall thoughts
at the end on which platform I would choose for what.
So let's now dive in and talk about the five things
that you should look for when deciding
on an email marketing software.
Let's start off with the most obvious one, which is price.
Pretty much all email marketing providers
are so-called SaaS companies, meaning they charge
for their service on a monthly or yearly basis.
Kind of like a Netflix subscription.
If you stop paying the monthly fee,
you will lose access to their software.
The amount you'll have to pay normally depends
on how many contacts you have on your email list.
So the larger email list is, the more you have to pay
on a monthly or yearly basis.
The only exception to this pricing model is Sendinblue.
They charge based on how many emails you send out per month
rather than how many contacts you have on your email list.
So this provider might be interesting to you
if you already have a large email list
but you send out relatively few emails.
Five of these eight providers also offer
a completely free plan that you can use up to
a certain amount of contacts on your email list.
When you go over that contact limit,
you will have to choose one of their paid plans.
Next to that contact limit, most free plans
also limit the amount of features that you can use
so that eventually you will become a paying customer.
However, in my opinion, there are some very attractive
and capable free plans that you'll be able to use
for a very long time, until you will have to upgrade
and choose a paid plan.
In my opinion, MailerLite and Mailchimp
have the most attractive free plan on the market right now.
You can use both of these free options
to create signup forms, build landing pages,
and send out email broadcasts.
Plus MailerLite is the only free option that you can use
to build entire email automation sequences
and MailChimp has the most attractive contact limit
at 2000 email contacts.
ActiveCampaign, Constant Contact and GetResponse
don't have a free plan.
What they're offering is a free trial so that you can try
out their software before choosing one of their paid plans.
Constant Contact has the longest free trial period
at a 60-day free trial, followed by GetResponse
with a 30-day free trial
and ActiveCampaign with a 14-day free trial.
However, the 60-day free trial of Constant Contact
is only available for people in the United States
and in Canada, so for everybody else
you will only get a 30-day free trial.
Now trying to compare the prices
side by side of these email marketing softwares.
It's quite a difficult thing to do
because most of these providers have multiple plan tiers
that are just hard to compare to each other.
So for example, ActiveCampaign's cheapest plan
comes with their powerful email automation builder
but not with the landing page builder.
Whereas GetResponse cheapest plan
doesn't include their automation builder
but they do include the landing page builder.
So the attractiveness of each plan
really depends on what features you actually need.
Nevertheless, here's a comparison of the prices
for each provider with an email list size
of up to 2,500 contacts on their lowest tier plan
with a monthly payment option.
Again, Sendinblue has a different pricing model.
So I chose their Lite plan
with a monthly sending limit of 10,000 emails.
So this comparison should give you a good idea
about how expensive those providers are
compared to each other.
But again, the features that come with these plans
vary between these different providers.
So definitely check out the prices for yourself
before making a decision.
I'll leave some links down below in the video description.
Now let's move on to the next important question
that you should ask yourself
before choosing your email marketing provider.
And that is what email marketing tools
will you actually need in your business?
Will you just send out simple email newsletters
or will you be building complex email automation
sequences and customer journeys.
Because there's no point in paying for a very powerful tool
if you're not gonna use those features.
Out of all eight options, ActiveCampaign is definitely
the best provider when it comes to
email marketing automation
they are known to be the leader
when it comes to email automation
allowing you to pretty much build anything you can think of.
You can also use it to send text messages,
build landing pages, and split us different campaigns.
And they also have a very good CRM feature
very in-depth reporting and tons of integration options.
Next to ActiveCampaign, GetResponse also offers
a lot of pro features and customization options
but it's not quite as sophisticated
as ActiveCampaign when it comes to email automation.
However, GetResponse response is more and more
turning into an all-in-one marketing platform
offering tools like sales funnels, webinars
split testing landing pages,
or customer relation management.
Definitely one of the best options
If you're looking for a tool
that goes beyond just email marketing.
All the other providers don't really stand out to me
in terms of automation possibilities,
all of them do the basic features like signup forms
landing pages, basic automations, and email broadcasts.
Some of them offer some unique things
like survey tools or logo makers
all little things that I think are not that important
when it comes to email marketing,
but are good to have when you actually need them.
By the way, if you're already using other third party
softwares like Shopify or a Salesforce
and you wanna integrate those softwares
with your email marketing provider
then you wanna make sure
that they offer this specific integration.
However, you shouldn't have any issues
with those eight providers that I'm talking
about in this video, because all of them have a wide variety
of integration options.
Another big difference you see
between email marketing providers,
is how many design templates and customization options
they offer for creating nice-looking signup forms,
landing pages, and emails.
They all do a pretty good job when it comes to templates
and customization possibilities except maybe for ConverKit,
they do have some good landing page design templates
but when it comes to emails, they are very limited.
All you can basically do is create simple texts, emails
and maybe add a couple of images.
But if all they wanna do is send out
simple texts emails anyway,
then that's not such a big deal.
Now, the next thing you might wanna look at when deciding on
what email marketing provider to go for
is how easy it is to use their software.
Like I've already mentioned, I've personally tested
all of these eight providers on the list here.
And the, by far, the easiest tool for me to use
was definitely MailerLite.
They have a very nice and clean looking interface
that I find very intuitive to use, which makes the process
of creating email campaigns extremely easy and efficient.
I usually recommend this provider to people
who are looking for a low maintenance
and beginner friendly tool, that gets the job done.
Obviously MailerLite doesn't come with as many possibilities
as a tool like GetResponse or ActiveCampaign.
But if you don't need all of those tools
and you just wanna have basic email marketing options,
then I'd definitely go for a tool like MailerLite because
of how much quicker you'll be able to learn and use it.
The other options on the list are not quite
as intuitive as MailerLite,
but you'll definitely get your head around them
if you watch my tutorials on YouTube.
Okay, so let's move on to the next thing to look for,
which is deliverability.
This is something many people don't think about
but it's actually very important
when it comes to email marketing.
When your email marketing provider has spared deliverability
then your emails will end up in the spam folder
and not in the actual inbox,
which means that your email subscribers
will not find your emails.
And that's something you would definitely wanna avoid
by all means.
Because you can have the best converting emails.
It doesn't really matter when nobody actually
finds your emails.
There's a website called emailtooltester.com
and they do a regular deliverability tests
for each of these eight providers.
So what you see on the screen right now
is the average deliverability rate over the last three years
for each of these eight providers.
Constant Contact and ActiveCampaign seem to have
the best deliverability overall
followed by MailerLite and Mailchimp.
The results of these deliverability tests
fluctuate a lot with each test.
So definitely take those numbers with a grain of salt.
I have all this data from emailtooltester.com.
So definitely check out their website.
If you wanna see the most recent deliverability tests
that they have made.
Last but not least, I wanna talk about customer support.
Setting up your own email marketing system
is not always easy.
And a lot of the time you won't be able to google the answer
to your problems because each email marketing system
is unique to their business.
So you really wanna have a good support
that when you get stuck somewhere, you can just contact them
and they will be able to help you quickly.
Personally, I hated when I have to open support tickets
and then sometimes it will take days
until someone will get back to me with a possible solution.
Maybe sometimes it won't even solve my problem right away.
And I also don't wanna talk to some kind of robot.
They will suggest some support articles to me.
What I wanna have is 24/7 live chat support
that I can access with a click of a button
but unfortunately not every provider
offers this kind of support.
Here you see a short overview of the kind of support
you can expect from each provider.
I included a quality rating based on my own experience
and based on what I read from other people who have tested
out these providers.
In my own experience, GetResponse
easily has the best support out of all options.
They're available 24/7.
You can start a chat with them with a click of a button
and their staff is very knowledgeable
meaning they will be actually able to help you
and solve your problem quickly.
That being said, ActiveCampaign and MailerLite
also have very good support in my experience.
All your other options have solid support
but to have room to improve in my experience
when it comes to availability and quality.
So now what provider do I recommend for you specifically?
Well, I've actually created a cool little tool
that you can use to find out for yourself.
If you go to the video description below this video
you'll find a link to a short survey that you can take.
And after you take that survey, it's only
like a couple of questions that you have to answer
about your email marketing needs
and then it will generate my personal recommendation
based on the answer that you have given in that survey
for you specifically.
So I highly recommend you take that short survey.
It will take like a minute or so
and you also don't have to enter an email address
at the end or something like that.
Just answer those five to seven questions and then
it will generate my personal recommendation
specifically for your business.
You'll find the link down below in the video description.
Now let's finish off this video with my top recommendations.
If you're looking for an affordable and easy-to-use tool
to send out simple email broadcasts
and maybe build some simple email automation sequences
then I would definitely go for MailerLite.
It's not only the easiest tool use,
but also the most affordable one and their free plan
already has everything you need to get started.
And once you pass 1000 email contacts
it's still the cheapest option.
And if you do have some money to spend
you're really serious about email marketing
and you wanna build customized email automation, sequences
then ActiveCampaign is definitely the best choice for you.
If you go with ActiveCampaign, you will most likely
never have to operate and switch to another provider
because there's really no other tool right now
that can compare with ActiveCampaign.
They also outperform most other providers
in terms of deliverability.
And they're also a very good support.
And if ActiveCampaign is a bit out of your budget right now,
but you don't wanna settle for a basic tool
like MailerLite, then GetResponse is definitely
a software that you should check out.
I've been using GetResponse for about three years now
and I'm still very happy with it.
They have tons of design templates, automation possibilities
and useful tools like spam testing
and optimized email scheduling.
So those are my top recommendations.
When it comes to email marketing
I'm always trying to find some exclusive discounts
and deals for you guys on the softwares.
So make sure you check out all the links
down below in the video description to save some money
on your email marketing software.
You'll also find links there to complete beginner tutorials
to all providers that we've talked about in this video.
If you found this video helpful,
let me know by giving this video a thumbs up
that would really make my day.
And if you have any questions whatsoever
just leave them down below in the comment section
and I'll make sure to get back to you as soon as possible.
Also subscribe to the channel if you wanna see more videos,
just like this one.
And with that being said, thanks very much for watching.
And I look forward to seeing you in the next video.
関連動画をさらに表示
Best Web Hosting For Wordpress 2024
ActiveCampaign vs Mailchimp: Find out Which we Stopped Recommending and Why
Getting Started with Email Aliasing (and Six Services Compared!)
Mailchimp Review (2024)
SolidWorks VS Creo which one is Better
Copper CRM Review - Is Copper CRM Worth it? Top Features, Pros and cons, Walktrough
5.0 / 5 (0 votes)