Watch This Before Trying To Be An Email Copywriter (Dummy Proof)

Summary

This video script offers a comprehensive guide for beginners in copywriting, emphasizing the importance of structure and templates to avoid 'waffling'. The speaker introduces two main email templates: 'DIC' for grabbing attention and building intrigue without revealing the product, and 'NESBY' for leveraging emotions like novelty, ease, safety, and big promises. The script also stresses the need for volume, suggesting writing at least 30 emails to hone one's skills before engaging in outreach. Practical tips, such as using numbers and questions to capture attention, are also shared.

Takeaways

• 📝 Start with the basics: The script emphasizes the importance of learning copywriting from scratch, even for those with no prior experience in writing.
• 📚 Use templates: For beginners, using templates like 'DIC' (Disrupt, Intrigue, Click) and 'NESBY' (New, Easy, Safe, Big) is crucial to structure the email and not get lost in writing.
• 👀 Get attention with 'Disrupt': The 'D' in DIC stands for disrupting the reader's attention, using techniques like numbers or questions to stand out.
• 🔍 Build intrigue with 'Intigue': After gaining attention, the next step is to build intrigue by hinting at benefits without revealing the product or service.
• 👉 Encourage action with 'Click': The 'C' in DIC is about getting the reader to take action, typically by clicking a link to learn more, driven by the intrigue built previously.
• 🆕 'New' sells: The 'N' in NESBY highlights the newness of an offer, which can create a sense of novelty and urgency to try the product or service.
• 🛠️ 'Easy' and 'Safe' build trust: Emphasizing that something is easy to use and safe can reassure potential customers and build trust in the offer.
• 🌟 'Big' promises attract: Making big promises about the results or benefits can attract customers looking for significant outcomes.
• 📈 Practice makes perfect: Writing at least 30 emails is recommended to hone copywriting skills and prepare for outreach.
• ✍️ Length matters: Emails should ideally be between 200 to 350 words to maintain engagement without overwhelming the reader.
• 💡 Idea generation: Copywriting ideas can come from anything, even mundane objects, by applying the principles of 'NESBY' to create compelling offers.

Q & A

What is the main focus of the video script?

The main focus of the video script is to teach beginners how to become a copywriter, starting with the basics of writing emails using specific templates.

Why is the speaker creating a video about copywriting?

The speaker is creating a video to help anyone who has questions or queries when they're starting copywriting, providing a step-up and guidance on the process.

What are the two main templates discussed in the script for writing emails?

The two main templates discussed are 'DIC' (Disrupt, Intrigue, Click) and 'NESBY' (New, Easy, Safe, Big), which are designed to capture attention, build intrigue, and prompt action.

According to the script, why are emails considered the 'bread and butter' of copywriting?

Emails are considered the 'bread and butter' of copywriting because they are fundamental to the craft, and mastering them equips a copywriter with the skills needed for all other forms of copywriting.

What is the purpose of the 'Disrupt' part of the DIC template?

The 'Disrupt' part of the DIC template is designed to grab the reader's attention, using elements that stand out and break the pattern of their scrolling to capture their interest.

What is the role of the 'Intigue' part in the email writing process?

The 'Intigue' part is meant to make the reader interested in the subject matter, building investment and emotion to make them want to learn more about the product or service being offered.

Why is it important to use templates when starting to write copy?

Templates are important for beginners to prevent them from getting lost in the writing process, ensuring that the copy is structured, hits all necessary points, and effectively sells the product or service.

What is the recommended word count for an effective email according to the script?

The recommended word count for an effective email is between 200 and 350 words, as this is concise and less likely to be convoluted or unnecessary.

What is the significance of writing at least 30 emails before doing outreach?

Writing at least 30 emails helps to hone the copywriter's skills and ensures they are proficient before approaching clients, reducing the risk of losing potential clients due to poor copywriting.

What are some tips the speaker provides for getting a reader's attention in the 'Disrupt' phase?

The speaker suggests using numbers and asking questions in the first line to stand out and engage the reader, making the content more conversational and compelling.

How does the speaker describe the importance of practice in becoming proficient at copywriting?

The speaker emphasizes that the best people in any field practice as if they've never won and perform as if they've never lost, indicating that the more emails a beginner writes, the better they will become.