The NEW Way to Do SEO in 2024 (Full Guide)

Wes McDowell

12 Dec 202316:19

Summary

TLDR2024年のSEO成功戦略はAIの影響を受けて大きく変化しました。ChatGPTの登場により、大量のSEOコンテンツ生成が可能になりましたが、それによって質の低い「コモディティコンテンツ」が氾濫しました。Googleの新しい検索体験（GSSE）も、SEO専門家を悩ませています。しかし、人間の視点を加えることで、AIを活用しながらもユニークで価値あるコンテンツを作成する新しい戦略が提案されています。具体的には、トピカルマップの作成、アウトラインの生成、記事の執筆、そして独自の視点の加え方までが詳しく説明されています。さらに、ビデオコンテンツへの転換も強力な戦略として提案されており、YouTubeをSEO戦略に組み込むことの重要性が強調されています。

Takeaways

😀 SEO in 2024 is very different due to AI disruption and changes to Google search
👍 Use AI tools like ChatGPT to create more content more efficiently
❌ But AI content lacks human perspective and feels robotic
💡 Add your unique voice and experience to make AI content shine
🔎 Create content that provides definitive answers to search queries
📈 Optimize existing content to rank in new AI search results
🎥 Pivot to video content on YouTube for more search visibility
🎯 Use target keywords in titles, descriptions and spoken in videos
🤝 Build trust and authority by creating engaging, valuable videos
⛓ Get viewers watching multiple videos to drive conversions

Q & A

What major disruption occurred in 2022 that changed SEO?
-The release of AI tools like ChatGPT which allowed anyone to easily generate content at scale.
How did the flood of AI-generated content negatively impact SEO?
-It created a lot of low-quality, bland, commodity content that lacked a unique human perspective. This type of content performs poorly in SEO.
What is the Google Search Experience update and why did it worry SEO experts?
-It's an update that shows AI-generated answers directly in search results instead of a list of website results. This had SEO experts worried that website content may not be shown at all anymore.
How can you use AI tools like ChatGPT to boost your content while still ranking well?
-Use them to help generate content faster, but then layer in your own human perspective, opinions and experiences to make the content unique.
What is one way to optimize your website content to be featured in AI search snapshots?
-Clearly and concisely answer potential search queries within your content using 150-300 characters.
Why is YouTube a good SEO opportunity compared to Google in 2024?
-Video content is less vulnerable to being replaced by AI, and YouTube is becoming more popular for search queries while allowing you to build more trust and authority.
What is one tip for optimizing your YouTube videos for SEO?
-Include your target keyword phrase both in the video title and mentioned verbally within the first part of your video.
How can you get your YouTube videos to reach more people organically?
-Create engaging videos that get lots of watch time and views from search initially, then YouTube will surface them to more interested viewers.
What is one way ChatGPT can help with video SEO strategies?
-It can help generate optimized titles and descriptions using your target keyword phrases.
What is the main thing that will set your AI-generated content apart in 2024?
-Adding your own unique human perspective, opinions and experiences to content that AI tools like ChatGPT help you create faster.