Get an exclusive look at LinkedIn's most in-demand skills for 2024

TODAY
8 Feb 202404:13

Summary

TLDRLinkedIn's Editor in Chief, Dan Roth, reveals the most in-demand skills for 2024, emphasizing the growing importance of skills over traditional degrees due to rapid job requirement changes driven by AI. Communication tops the list as an essential skill across all industries, highlighting the need for effective interaction in hybrid work environments. The list also features customer service, sales, leadership, and analytical skills, with adaptability emerging as the top skill, reflecting the demand for employees who can quickly learn and adapt to new roles. Roth suggests learning from colleagues and stepping out of comfort zones as effective ways to acquire new skills.

Takeaways

  • 📈 Skills are becoming more important than degrees or education in general in the job market.
  • 🚀 The required skills for jobs are changing rapidly, with an expected 65% change by 2030 compared to the skills needed in 2012.
  • 🧠 AI is a major driver of this shift, as it changes how we work and the skills needed for various roles.
  • 💬 Communication is the number one in-demand skill, crucial for problem-solving and relationship-building across all industries and roles.
  • 🤝 Customer service and sales skills are in high demand, reflecting the importance of finding and winning over customers.
  • 🛠 Leadership and management skills are essential for helping teams work more efficiently.
  • 📊 Analytical skills are vital for understanding data and communicating insights effectively.
  • 🔄 Adaptability is the top skill of the moment, with a growing need for employees to be able to perform tasks beyond their initial job descriptions.
  • 🌐 The hybrid work environment emphasizes the importance of effective communication, especially in digital collaboration tools like Google Docs, Teams, and Zoom.
  • 📚 Learning new skills is more accessible than ever, with resources like YouTube and LinkedIn Learning available.
  • 🤝 Learning from colleagues in the workplace is an effective way to acquire new skills and demonstrate adaptability.

Q & A

  • What is the concept of skills being more sought-after than a degree or education in general?

    -Skills are considered the currency of the workforce today. They are how people think about growing their careers, focusing on the skills they have and the skills they want to acquire.

  • What is driving the shift towards skills over traditional education for job roles?

    -The skills required to perform a job are changing rapidly due to advancements in technology, particularly AI, which is changing how we work and expect to work.

  • According to the transcript, how much have the skills required for a marketing manager job changed in the last eight years?

    -The skills required for a marketing manager job have changed by about 25% over the last eight years.

  • By 2030, what is the expected change in the skills required for jobs?

    -By 2030, it is expected that the skills required for jobs will change by 65%.

  • What is the number one most in-demand skill according to LinkedIn's list for 2024?

    -The number one most in-demand skill is communication, which includes how we talk to each other and solve problems.

  • Why is communication considered an essential skill across all industries and roles?

    -Communication is essential because it is crucial for building relationships, solving problems, and strategizing in a hybrid work environment, regardless of whether one is a CEO or an entry-level employee.

  • What are the three big themes that emerge from LinkedIn's most in-demand skills list?

    -The three themes are the ability to find and win over customers, helping teams work more efficiently through leadership and management skills, and analytical skills to understand data and communicate effectively.

  • What is the fastest-growing skill that LinkedIn has identified?

    -The fastest-growing skill identified is adaptability, which is the ability to adjust to new job requirements and perform tasks that may not have been part of the original job description.

  • Why are human skills, rather than tech skills, emphasized in the most in-demand skills list?

    -Human skills are emphasized because they differentiate us from AI and are essential for effective communication, problem-solving, and building relationships in a rapidly changing work environment.

  • What is the best way to learn new skills according to the transcript?

    -The best way to learn new skills is to learn from people in the workplace, by raising your hand, offering to do jobs that stretch your abilities, and being next to people who possess the skills you want to learn.

  • How does the concept of adaptability relate to the current job market and the importance of being able to perform different tasks?

    -Adaptability is crucial in the job market because it allows employees to perform tasks that may not have been part of their original job description, demonstrating flexibility and the ability to meet evolving job requirements.

Outlines

00:00

📈 Shift Towards Skills Over Education

The video script discusses the growing importance of skills in the job market, suggesting that they are now more valued than formal education. Dan Roth, LinkedIn's Editor in Chief, explains that skills are the new currency of the workforce, with the necessity to constantly acquire new ones to keep up with the rapidly changing job requirements. He highlights that over the last eight years, the skills needed for jobs like a marketing manager have changed by about 25%, and by 2030, this is expected to increase to 65%. The driving force behind this shift is the influence of AI on how we work, which is altering the skills required for various roles.

🗣️ Communication: The Top In-Demand Skill

According to LinkedIn's most in-demand skills for 2024, communication ranks as the number one skill. This skill is essential across all industries and roles, from CEOs to entry-level positions. The ability to effectively communicate is crucial in today's hybrid work environment, where problem-solving, building relationships, and strategizing are often conducted through digital platforms like Google Docs, Teams, or Zoom. The script emphasizes that human communication skills are what differentiate us from AI, and the ability to communicate like a human is a key differentiator in the job market.

🛍️ Customer Acquisition and Service Skills

The script identifies customer acquisition and service as a significant theme among the in-demand skills. Skills related to finding and winning over customers are highlighted, with customer service and sales skills being particularly sought after. These skills are important for businesses to grow and maintain a strong customer base, and they are in high demand across various industries.

👥 Leadership and Team Efficiency

The second theme that emerges from the script is the ability to help teams work more efficiently. Leadership skills, management, and product management are mentioned as crucial for improving team performance. These skills are essential for guiding teams towards achieving goals and optimizing workflows within an organization.

📊 Analytical Skills and Signal Interpretation

Analytical skills are identified as the third theme, focusing on the ability to examine data, understand patterns, and communicate findings effectively. The script suggests that being able to filter out noise from data and communicate the insights derived is a highly valuable skill in the current job market.

🔄 Adaptability: The Fastest-Growing Skill

The script introduces adaptability as the fastest-growing skill, which is increasingly important as job roles evolve. Startups, in particular, value employees who can perform tasks beyond their initial job descriptions, requiring them to be adaptable and flexible. This skill is vital for individuals to stay relevant and valuable in a rapidly changing work environment.

🎓 Learning New Skills and Demonstrating Adaptability

The script concludes with advice on how to learn new skills and demonstrate adaptability. It suggests that with platforms like YouTube and LinkedIn Learning, it's easier than ever to acquire new skills. Moreover, learning from colleagues and stepping out of one's comfort zone by taking on new tasks and roles is an effective way to not only learn but also to show that one has adapted to new skill requirements.

Mindmap

Keywords

💡Skills

Skills refer to the abilities and competencies that individuals possess to perform specific tasks or jobs effectively. In the context of the video, skills are highlighted as being more critical than formal education or degrees for career progression. The script mentions that the required skills for jobs are rapidly changing, emphasizing the importance of continuous learning and adaptability in the workforce.

💡Workforce

The workforce encompasses all individuals who are employed or seeking employment. The video script discusses the workforce in terms of the evolving demands for skills, suggesting that skills are now the 'currency' of the workforce, indicating how valuable they are in the job market and career development.

💡Career Change

A career change involves moving from one profession or job to another, often requiring new skills or a different set of experiences. The script implies that being adaptable and acquiring new skills is crucial for those considering a career change, as job requirements are shifting due to technological advancements like AI.

💡LinkedIn

LinkedIn is a professional networking platform that offers various services, including the analysis of job market trends. In the script, LinkedIn's Editor in Chief, Dan Roth, discusses the most in-demand skills for 2024, indicating the platform's role in identifying and sharing valuable workforce insights.

💡Communication

Communication is the act of conveying information, ideas, or feelings through speech, writing, or other means. The script identifies communication as the number one in-demand skill for 2024, emphasizing its importance across all industries and roles, and highlighting its relevance in hybrid work environments.

💡Hybrid Environment

A hybrid environment refers to a work setup where employees may split their time between working remotely and in the office. The script mentions the importance of effective communication in a hybrid environment, where team members need to collaborate and solve problems across different platforms like Google Docs, Teams, or Zoom.

💡Customer Service

Customer service involves assisting customers with their needs and resolving their issues. The script places customer service as a significant theme, indicating that skills related to finding and winning over customers are in high demand, reflecting the importance of customer-centric approaches in business.

💡Leadership Skills

Leadership skills are the abilities to guide, influence, and inspire a team towards achieving goals. The video script suggests that leadership skills, including management and product management, are essential for helping teams work more efficiently, which is a key theme in the list of in-demand skills.

💡Analytical Skills

Analytical skills involve the ability to assess information, identify patterns, and draw conclusions. The script points out the importance of analytical skills in understanding data and communicating insights effectively, which is crucial for making informed decisions in the workplace.

💡Adaptability

Adaptability is the capacity to adjust to new conditions or changes. The script identifies adaptability as a top skill of the moment, with startups valuing individuals who can perform tasks beyond their initial job description, showcasing the importance of being flexible and learning new skills as job requirements evolve.

💡Learning

Learning refers to the process of acquiring new knowledge, skills, or understanding. The video script encourages learning new skills through various platforms like YouTube and LinkedIn Learning, and also suggests learning from colleagues in the workplace, emphasizing the ease of skill acquisition in the current digital age.

Highlights

Skills are becoming more important than degrees or education in general for job seekers and those considering a career change.

Skills are the currency of the workforce today, driving how people think about building careers.

The skills required for jobs are changing rapidly, with a 25% change over the last 8 years and an expected 65% change by 2030.

Artificial Intelligence (AI) is a major driver of this change, altering how we work and expect to work.

Many of the most in-demand skills are not technical but human skills.

Communication is the number one in-demand skill, essential across all industries and roles.

Effective communication is crucial in a hybrid work environment, whether using Google Docs, Teams, or Zoom.

The ability to communicate like a human differentiates us from AI.

Three big themes emerge in the most in-demand skills: customer acquisition, team efficiency, and analytical skills.

Customer service and sales skills are highly sought after for finding and winning over customers.

Leadership, management, and product management skills are important for helping teams work more efficiently.

Analytical skills are needed to understand data and communicate findings effectively.

Adaptability is the top skill of the moment, with a rapid growth in demand.

Start-ups are hiring adaptable people who can do the job required at the moment, not just the job they were hired for.

It's easier than ever to pick up new skills through platforms like YouTube and LinkedIn Learning.

Learning from people in the office by stretching oneself and getting uncomfortable is an effective way to acquire new skills.

The argument is made for getting back into the workplace for the serendipity of learning from others.

Transcripts

play00:10

>>> BACK NOW WITH A CONSUMER

play00:11

>>> BACK NOW WITH A CONSUMER

play00:12

CONFIDENTIAL FOR ANYBODY IN THE

play00:13

JOB MARKET OR EVEN THINKING

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ABOUT A CAREER CHANGE.

play00:15

>> HERE WITH AN EXCLUSIVE LOOK

play00:17

AT LINKEDIN'S MOST IN-DEMAND

play00:19

SKILLS FOR 2024, ONE OF OUR

play00:21

FAVORITES, THE EDITOR IN CHIEF

play00:23

OF LINKEDIN, DAN ROTH.

play00:24

WELCOME BACK, SIR.

play00:25

>> BEFORE WE GET INTO THE LIST,

play00:28

LET'S TALK ABOUT THIS CONCEPT OF

play00:30

SKILLS NOW BEING MORE

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SOUGHT-AFTER THAN A DEGREE OR

play00:34

EVEN EDUCATION IN GENERAL.

play00:35

WHAT DO WE SUPPOSE IS BEHIND THE

play00:36

SHIFT?

play00:37

>> SKILLS ARE LIKE THE CURRENCY

play00:39

OF THE WORKFORCE TODAY.

play00:41

IT IS HOW PEOPLE THINK ABOUT HOW

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TO GLIR CAREERS, YOU HAVE TO

play00:44

THINK ABOUT IT IN TERMS OF THE

play00:46

SKILLS YOU HAVE AND THE SKILLS

play00:47

YOU WANT TO ACQUIRE.

play00:48

WHAT'S DRIVING THIS CHANGE?

play00:49

THE SKILLS THAT ARE REQUIRED TO

play00:50

DO A JOB ARE CHANGING FAST.

play00:52

OVER THE LAST EIGHT YEARS, THE

play00:53

SKILLS REQUIRED TO DO ANY

play00:54

PARTICULAR JOB, LET'S SAY, LIKE

play00:55

A MARKETING MANAGER, HAVE

play00:57

CHANGED BY ABOUT 25%.

play00:59

BY 2030, WE EXPECT THAT TO

play01:01

CHANGE BY 65%.

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THAT MEANS THAT YOU'RE DOING A

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COMPLETELY DIFFERENT JOB THAN

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THE ONE YOU WERE HIRED FOR OR

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DOING IT IN A DIFFERENT WAY.

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WHAT'S DRIVING A LOT OF THIS IS

play01:10

AI, THAT'S CHANGING HOW WE WORK

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OR EXPECT TO WORK.

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WHAT'S COOL ABOUT THIS LIST

play01:14

WE'RE GOING TO GET INTO IS A LOT

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OF THE SKILLS THAT ARE NECESSARY

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AREN'T TECH SKILLS.

play01:19

THEY ARE HUMAN SKILLS.

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>> LET'S TALK ABOUT IT.

play01:21

WHAT'S THE NUMBER ONE SKILL?

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>> NUMBER ONE IS COMMUNICATION.

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BASICALLY, HOW WE TALK TO EACH

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OTHER, HOW WE DOES PROBLEMS, AND

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THIS IS AN ESSENTIAL SKILL,

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WHETHER YOU ARE THE CEO OR ENTRY

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LEVEL, WE SEE THIS BEING IN

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DEMAND IN EVERY INDUSTRY, EVERY

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ROLE.

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AND IT'S A LOT TO DO WITH, YOU

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KNOW, IN THIS HYBRID

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ENVIRONMENT, BEING ABLE TO WORK

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THROUGH PROBLEMS, BUILD

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RELATIONSHIPS, COME UP WITH

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STRATEGY, WHETHER YOU'RE IN A

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GOOGLE DOC OR ON TEAMS OR ZOOM.

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YOU HAVE TO BE ABLE TO

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COMMUNICATE INCREDIBLY

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EFFECTIVELY.

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THAT WAS HARD IN THE OLD WORLD.

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>> ZPSTIT'S ONE OF THOSE THAT CA

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DIFFERENTIATE US FROM AI, IF YOU

play02:02

CAN COMMUNICATE LIKE A HUMAN.

play02:03

TELL US WHAT'S ELSE ON THE LIST.

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>> THREE BIG THEMES EMERGE HERE.

play02:07

NUMBER ONE IS BEING ABLE TO FIND

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CUSTOMERS AND WIN OVER

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CUSTOMERS, BIG ONE.

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YOU CAN SEE CUSTOMER SERVICE,

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NUMBER EIGHT IS ANY KIND OF

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SALES SKILLS.

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THOSE ARE REALLY IN DEMAND.

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THE SECOND ONE IS THIS IDEA OF

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BEING ABLE TO HELP TEAMS WORK

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MORE EFFICIENTLY, SO LEADERSHIP

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SKILLS, ANYTHING AROUND

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MANAGEMENT OR PRODUCT

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MANAGEMENT.

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AND THE LAST ONE IS ANALYTICAL

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SKILLS.

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BEING ABLE TO LOOK AT DATA AND

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UNDERSTAND THE SIGNAL THROUGH

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THE NOISE AND BE ABLE TO HELP

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COMMUNICATE, GOES BACK TO

play02:33

COMMUNICATION.

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HELP EXPLAIN WHY THIS IS SUPER

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IMPORTANT.

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>> YOU ALSO IDENTIFIED SOMETHING

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CALLED TOP SKILL OF THE MOMENT.

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WHAT IS THAT?

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>> SO ONE OF THE THINGS WE LOOK

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AT IS THE FASTEST-GROWING SKILL.

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THIS IDEA OF ADAPTABILITY STOOD

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OUT, JUST JUMPED OUT.

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AND YOU HEAR IT CONSTANTLY.

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WHEN I WAS ON HERE RECENTLY

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TALKING ABOUT THE TOP START-UPS,

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THIS IS THE ONE THAT CAME UP

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WITH EVERY SINGLE START-UP,

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WHICH IS, THEY ARE HIRING PEOPLE

play03:01

WHO CAN DO NOT THE JOB THEY WERE

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HIRED FOR, BUT THE JOB THAT IS

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REQUIRED OF THAT IN THE MOMENT.

play03:04

THAT MEANS BEING ADAPTABLE.

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THAT MEANS NOT SAYING, I'M GOOD

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AT THIS.

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YOUR EMPLOYER SAYS, I NEED YOU

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TO BE ABLE TO DO "Y" AND ROLL UP

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YOUR SLEEVE AND GO DO THE WORK.

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>> BUILDING ON THAT, HOW DO YOU

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DO THAT?

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YOU HAVE ONE SET OF SKILLS AND

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NOW YOU SEE YOU NEED ANOTHER.

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HOW DO YOU GO ABOUT LEARNING

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THAT?

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>> IT'S EASIER THAN EVER TO BE

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ABLE TO PICK UP SKILLS.

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YOU CAN GO ON YOUTUBE, LINKED

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IN, LEARNING, DEVELOP THESE

play03:31

SKILLS.

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BUT EVEN BETTER, AN EVEN BETTER

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WAY TO DO THIS IS TO LEARN FROM

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PEOPLE IN THE OFFICE.

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SO RAISE YOUR HAND, OFFER TO DO

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JOBS, STRETCH YOURSELF, GET INTO

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PLACES THAT YOU'RE NOT

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COMFORTABLE, AND BE NEXT TO

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PEOPLE WHO KNOW THOSE SKILLS AND

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TRY TO LEARN THE SKILLS FROM

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THEM.

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THAT IS THE BEST WAY TO PICK UP

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SKILLS AND DEMONSTRATE THAT

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YOU'VE ACTUALLY LEARNED THEM.

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>> YOU ALSO JUST MADE QUITE THE

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ARGUMENT FOR GETTING BACK INTO

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THE WORKPLACE, AS WELL.

play03:54

HARD TO DO A LOT OF THAT STUFF

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VIRTUALLY.

play03:57

>> THAT SERENDIPITY OF SEEING

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LinkedInSkills2024AdaptabilityCommunicationCustomer ServiceLeadershipManagementSalesAnalyticalHybrid Work
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