Are External Links Important for SEO?
Summary
TLDRThis video script emphasizes the importance of incorporating external links into your website for SEO purposes. It highlights the need to link to high-authority websites to maintain a natural and relevant online presence. The speaker illustrates this with an example of linking to SamCart through an affiliate link in a blog post. They also discuss the use of 'nofollow' and 'noindex' tags to manage link value and prevent link juice dilution, while stressing the importance of external linking for user benefit and demonstrating to Google that the site is diverse in its linking strategy.
Takeaways
- 🔗 External links are important for SEO as they add naturalness and relevance to a website's content.
- 🌐 Linking to high authority websites is crucial from an SEO perspective, as it enhances the site's credibility.
- 🔒 Including external links does not necessarily drive people away; it's about linking out where it's relevant and appropriate.
- 📚 The speaker uses a 'same rush tutorial' as an example of relevant external linking within a blog post.
- 🛑 No follow tags can be used on external links to prevent the passing of link value to other websites.
- 🚀 Google bots appreciate external links as they show the site is part of the broader web, not just an isolated resource.
- ❌ Using no index tags on external links can prevent search engines from indexing those linked pages.
- 🔑 Linking out to authoritative sources like Google, YouTube, and SEMrush can demonstrate the site's comprehensiveness.
- 💰 Utilizing affiliate links for external linking can provide additional benefits like earning commissions.
- 🎯 The script emphasizes the importance of on-page SEO, suggesting a balanced approach to internal and external linking.
- 📈 There is no fixed number of external links required; the focus should be on relevance and appropriateness.
Q & A
What is the main topic discussed in the video script?
-The main topic discussed in the video script is the importance of adding external links to a website from an SEO perspective, and how to do it naturally and relevantly.
Why is it important to include external links on a webpage for SEO?
-Including external links on a webpage is important for SEO because it helps to make the site look natural, relevant, and authoritative by linking out to high-authority websites.
What is the concern about adding external links to a website?
-The concern is that adding external links might drive people away from the website, which is why it should not be done on a massive scale.
Can external links be used to link to affiliate programs?
-Yes, the script mentions using external links to affiliate programs like SamCart, which can be beneficial for both SEO and earning commissions.
What is the role of 'no follow' and 'no index' tags in external linking?
-The 'no follow' and 'no index' tags are used to prevent passing link value to the websites being linked to and to avoid draining link juice, respectively.
What are some examples of high-authority websites to link to according to the script?
-Examples of high-authority websites to link to include Google, YouTube, and SEMrush, as they are seen as authoritative online.
How does linking out to authority websites benefit the user experience?
-Linking out to authority websites benefits the user experience by providing them with access to relevant and authoritative content, enhancing the value of the original webpage.
What is the purpose of using affiliate links when linking out to external websites?
-The purpose of using affiliate links is to potentially earn commissions when users follow the link and make purchases or take actions on the external website.
Is there a specific number of external links that should be included on a webpage?
-No, there is no specific number of external links that should be included. It should be done where it is appropriate and possible.
How does external linking affect the perception of a website by search engines like Google?
-External linking can positively affect the perception of a website by search engines by showing that it is not just a 'one trick pony' and that it provides value by linking to diverse and relevant content.
What is the final advice given in the script regarding external linking for on-page SEO?
-The final advice is to include external links where appropriate and possible, ensuring that the webpage does not only contain internal links, to enhance on-page SEO.
Outlines
🔗 Importance of External Links for SEO
This paragraph discusses the significance of incorporating external links into a website for SEO purposes. It emphasizes the need to link to high-authority websites when it's relevant and appropriate, to maintain a natural and clean appearance. The speaker argues against the notion that external links drive visitors away, instead highlighting the importance of linking out to authority sites for SEO. They provide an example of linking to Sam Rush through an affiliate link within a blog post, stressing the relevance of the link to the content. The paragraph also touches on the use of 'no follow' and 'no index' tags to prevent the loss of link value and to show search engines that the website is not solely focused on internal links.
Mindmap
Keywords
💡Internal Links
💡External Links
💡SEO (Search Engine Optimization)
💡High Authority Websites
💡Natural Linking
💡Relevance
💡Affiliate Link
💡No Follow
💡No Index
💡Link Juice
💡On-Page SEO
Highlights
Importance of internal links from an SEO perspective.
Adding external links to make pages look natural and relevant.
Linking out to high authority websites for SEO purposes.
Controversy over external links driving traffic away.
Linking to authority websites where relevant and appropriate.
Example of linking to SamCart for a tutorial with a free trial.
Using affiliate links to link out while maintaining relevance.
External linking to show the web's interconnected nature.
Adding no follow and no index tags to external links.
Avoiding link juice drain to other websites.
Demonstrating to Google that the site is not a one-trick pony with links.
Linking out to authorities like Google, YouTube, SEMrush.
Benefits of using affiliate links for both SEO and earning commission.
Importance of external links for user experience and on-page SEO.
Guidance on the appropriateness of external linking without a specific number.
The purpose of online presence and on-page SEO.
Transcripts
in the previous video i was speaking
about
internal links and how important that
was
from an seo point of view but to add to
the mix
of making things look natural and making
things look relevant and everything else
you do want to add external links
in some of your pages
just to make sure that things are all
clean tidy natural looking and of course
that you link out to high authority
websites is that important to do from an
seo point of view 100
now yes people will argue that adding
external links to your website drives
people off of your website so you don't
want to be doing it
on a massive scale however
it is really important that you do link
out to authority websites where it's
relevant and where it's appropriate now
i
have got a same rush tutorial on my
website and it provides a 14-day free
trial now
this
is me linking out to sam rush on a
number of occasions yes it's linking out
through my affiliate link but it's
linking out to the most relevant website
that i'm talking about
within that particular blog post now
it's really important that you do do
that because not everything can just be
contained
um
internally now when you're doing
external linking you can make sure it's
no follow it doesn't pass value to the
websites that you're linking out to but
when google's bots are looking at it
it is important to link out and drive
people to other websites that is what
the web is all about driving people in
and around the internet where relevant
and where possible now you can add a no
follow no index tag to your to your
external links that is something you do
probably want to consider so that you're
not draining link juice to everyone's
website but as i say it is really
important to add an element of external
links
to your website to show google that
you're not a one trick pony when it
comes to
links on your pages and they don't all
go to internal pages in your website so
do link out to a google a youtube a
semrush and anything else that is seen
as an authority online there's nothing
at all wrong with doing that and it's
probably really important for your users
to be able to land on these websites and
it's a bonus if you do do it through an
affiliate link drop someone in the same
rush get your commission you're taking
all the boxes from a google and an
on-page seo point of view
and you're making money so
that is something that you do want to do
and that's the whole purpose of has all
been online and
it's also important from an on-page seo
point of view that you do
have that done
so
very simple very easy there's no
specific amount of external links you
need to link out to just do it where
it's appropriate where possible and i
don't think you go too far wrong
[Music]
you
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