How corporations sell stuff to your kids | Ashleigh Clyde | TEDxWarrenton

Summary

ここに80-120字の脚本の要約を生成

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Q & A

What is the main topic the speaker discusses?

The speaker discusses how corporations take advantage of children through marketing and advertising.

How does the speaker draw comparisons between Willy Wonka and real corporations?

The speaker explains how corporations use tactics similar to Willy Wonka, like sending out products to lure kids in, in order to build brand loyalty early on.

What are the two main factors that cause corporations to target children?

The two main factors are: 1) Kids influence their parents' buying and 2) Kids are likely to remain loyal to brands they liked when younger.

How does commercialism affect education?

Commercialism turns classrooms into arenas of subtle warfare, where corporations try to instill their preferred ideologies and messages through sponsored educational content.

What racial disparity does the speaker point out?

The speaker notes that minority children, especially Black youth, are shown significantly more fast food ads than their White peers.

What does the quote from Willy Wonka signify?

It signifies Wonka's fear that a child could disrupt and challenge the status quo he has built, just as real corporations fear empowered children.

Why does the speaker mention becoming criminal lawyers and teachers?

Because empowered, justice-oriented children represent the worst nightmare to corporations trying to mold young minds.

What is the overall message of the speech?

That we must protect children's innocence from corporate agendas, since children have the power to make positive change in the future.

What can parents, educators, and policy makers do?

They must ensure marketing and education empower children rather than take advantage of them.

Who does the speaker say is ultimately responsible for children's well-being?

We all are - parents, teachers, lawmakers, and advocates all share responsibility for protecting children.

Outlines

00:00

Paragraph 1 discusses how childhood films often have dark themes involving murder and inappropriate relationships

The first paragraph explains that many classic children's films, when analyzed more critically, contain very mature themes involving attempted murder, inappropriate relationships, and other dark elements. It argues these movies, while beloved, have concerning undertones when viewed through a more critical lens.

05:01

Paragraph 2 explores how corporations take advantage of children's vulnerability in marketing efforts

The second paragraph discusses the tactics used by corporations to market products and ideas to children. It explains how corporations spend billions targeting children, seeing them as impressionable future consumers. The paragraph also examines how corporations mold mindsets and ideologies through their involvement in education.

10:01

Paragraph 3 concludes by relating corporate exploitation of children back to the Willy Wonka character

The final paragraph relates Willie Wonka's search for an heir back to real-world corporations seeking to influence children. It argues children have potential to challenge corporate agendas, which companies may fear. The paragraph concludes by stating we must protect childhood innocence from exploitation.

Mindmap

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Keywords

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Highlights

Our childhood films often involve disturbing themes like murder and inappropriate relationships.

Willy Wonka uses tactics similar to real corporations to lure children into his factory.

Corporations spend billions on advertising to children who don't have money.

Marketing to kids is effective because they influence parents and build brand loyalty early.

Child-based marketing shapes mindsets and ideologies in addition to selling products.

Corporations compete to shape education and spread their narratives to kids.

Minority children often targeted more aggressively by corporations.

Willy Wonka chose Charlie because he was honest and could be trusted with secrets.

But perhaps Wonka also feared what Charlie could become if empowered.

Corporations also fear the potential of children to disrupt the status quo.

We must protect childhood innocence from corporate agendas.

As future leaders, children are corporations' worst nightmare.

Movies reflect a profound revelation about power dynamics with youth.

Critical analysis of childhood media reveals deeper societal truths.

Adults must empower children to challenge norms and systems.

Transcripts

at an early age I've had a rather unique

perspective on movies and watched them

more critically apart from my peers

never understanding the Whimsical appeal

to our childhood Classics I found myself

viewing them through a different lens

so much so that by the age of 16 I

became an entertainment reporter and

film journalist and it was then that I

delve deeper into these seemingly

innocent movies that I uncovered a

rather chilling truth our childhood

films are

horrifying think about it Tales of

attempted murder and the relationship

between a 14-year-old girl and and a

31-year-old

man Snow White and the Seven

Dwarves a child left home alone fighting

off murderous

criminals home

alone or a brother murdering his brother

and then attempting to murder his

nephew The Lion

King while these movies are great we

can't help but know notice how they

affect our real world context as you can

see murder is a common theme with this

said there is one particular movie I

have been studying analyzing and

researching for the past five years the

1971 Willy Wonka and the Chocolate

Factory for those of you who are

fortunately unfamiliar with this film

willly Wonka and the Chocolate Factory

follows a handy making man named wiie

Wonka whom no one has seen in years who

owns a factory that no one has been to

in years when all of a sudden out of

nowhere he releases five golden tickets

into the world summoning children to his

Factory which no one has been to in

years to meet a man no one has seen in

years then the five children enter and

only one come comes

out

alive however a horror movie in itself

is not as scary as seeing those five

words solemnly glaze the

screen based on a true story sh Verma an

entertainment journalist explains that

knowing that someone actually went

through that Terror in reality makes the

movie more horrifying in nature and well

while Willy Wonka and the Chocolate

Factory may not be based on a true story

its entire Essence is more legitimate

than you may think you see just like

Willy Wonka in the Chocolate Factory our

own world is no stranger to Willy Wonka

in his tactics used to lure children

into the holds of a company or product

this is known as child based marketing

and this brings me to my topic

corporations are seeing ample opportun

to take advantage of the overwhelming

fact that children are vulnerable so

that is why first our journey will begin

with taking a closer look at willly

Wonka and his corporate friends then we

will start the search for a golden

ticket to explore the Insidious

strategies corporations use to Target

children until finally seeing what

possible initiatives we could take to

solve such a classified issue before the

factory doors clo behind us

forever while researching I found one

number particularly hilarious

corporations are projected to spend over

21.1 billion do advertising to an

audience that doesn't have any

money as silly as it may sound this is a

business strategy known as childhood

commercial personalism you see to

understand child-based marketing is to

Simply ask why corporations Target

children in the first place simple

really there are two main factors number

one kids influence their parents buying

and most importantly number two kids are

likely to keep wanting to use a product

if we genuinely enjoy it this is known

as brand

identification so taking candy from a

baby is is not as easy as we ought to

think where the metaphorical candy

becomes a shoe brand a favorite soda a

particular phone brand or even a

political party marketing research has

suggested that brand identification is

essential early because it's more potent

later on let us not forget that children

are the future consumers the very

lifeblood of Corporations or as Mike

Cales former president of kids R Us

explains if you own this child at an

early age you can own this child for

years to

come in addition child-based marketing

is not just about selling products but

mindsets as well upon speaking with Dr

Alex molar the nation's leading expert

on corporate involvement in education he

explains that commercialism has become

the curriculum of our culture

corporations cognizant of the

malleability of young minds recognize

that these impressionable individuals

hold the key to a future where loyalty

preferences and ideologies are molded

this recognition transforms classrooms

and libraries into Arenas of subtle

Warfare a war fought not with weapons

but with

narratives for example if I were to

describe an educ ational digital

resource led by a Cheesy scientist who

wears a lab coat with a bow tie some

students will say Bill and I the Science

Guy While others La time with

Leo with so many similarities between

these two there's one difference that

stands out Above All Else their message

while Bill teaches us that global

warming and climate change are crucial

to understand Leo teaches us that oil

coal and petroleum help us with our

everyday needs this difference of

message is linked to one vital

thing who's pulling the

strings Bill n the Science Guy is owned

by the Walt Disney television

Corporation while lab time with Leo is

owned by Oklahoma oil and

gas among these two enthusiastic

Educators is a plethora of other

examples known as school house

commercialism we often find ourselves

embroiled in political debates regarding

the content of our education often

overlooking the underlying factors that

contribute to this division in the first

place it's imperative that we address

these C these root causes to foster a

more unified and constructive

educational

environment and now that I'm thinking

about it Willie Wonka sent Wonka Bars

all over over the world to over 195

different countries across seven

different continents and the only five

kids who happened to receive a Golden

Ticket were white and spoke

English pure coincidence I think

not in retrospect real world

corporations like to send minority

children golden tickets more than their

white peers according to the rut Center

for food policy and obesity black

children and teenagers are shown

75% more advertisements from fast food

corporations on networks with the higher

black audience endorsing obesity

diabetes and high blood pressure at an

early age increasingly schools located

in heavily minority populated areas are

seeing more advertisements within their

schools

also as I conclude I will share a quote

Willy Wonka exchanges with Charlie

the last child remaining at the very end

of the film

quote I can't go on forever and I don't

really want to try so who can I trust to

run the factory when I leave and take

care of the Oompa lumus for me not a

grown-up a grown-up would want to do

everything his own way not mine so that

is why I decided a long time ago that I

had to find a child a very honest loving

child to whom I could tell all my most

precious Candy Making Secrets end

quote in the enchanting tale of willly

Wonka and the Chocolate Factory we

discover a profound Revelation that

perhaps it's not just about trust

perhaps deep down it's also about

fear fear of what a child like Charlie

Bucket could become a child with the

potential to challenge the status quo to

question established norms and to

disrupt the very fabric of the corporate

world and Society

itself willing Walker saw this potential

in Charlie and corporations see it in

the children they target the future

awaits and it's the responsibility of

all of us parents Educators policy

makers and Advocates to ensure that the

sweet innocence and Pure Imagination of

childhood is not tainted by corporate

agendas for just as Willy Wonka sought a

child to inherit his legacy we too must

protect and empower the Future Leaders

of our world because the fact that we

are the future criminal justice lawyers

climate change activists and teachers

make us Willie Wonka's worst

nightmare

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