The True Story Behind LEADERS EAT LAST

Simon Sinek
23 Aug 202317:45

Summary

TLDRThe speaker shares a profound experience of leadership and service, inspired by military values and a personal journey to Afghanistan. The narrative unfolds from a conversation about 'officers eat last' to witnessing a fallen soldier's return, highlighting the selfless commitment and deep bonds within the military. The story emphasizes the transformative power of surrendering to service and the strength found in community and love, which transcends into civilian life.

Takeaways

  • 📚 The title 'Leaders Eat Last' originates from a conversation with a Marine, emphasizing the principle that leaders prioritize the needs of others before their own.
  • 🏆 The military awards medals for self-sacrifice, contrasting with the business world where bonuses are given for actions that may involve sacrificing others for personal gain.
  • 🎖️ The speaker's personal experience in Afghanistan with the Air Force provided a deep understanding of the sacrifices made by military personnel.
  • 🛫 The speaker's journey involved traveling on various Air Force planes, including a C5 cargo plane and a KC-135 tanker, highlighting the logistical challenges faced by the military.
  • 🚨 A rocket attack near the speaker's location in Bagram Airfield underscored the constant danger and the importance of maintaining calm under pressure.
  • 🛌 The speaker's moment of panic and fear in Afghanistan led to a realization about the importance of purpose and service, especially in challenging situations.
  • 🤝 The concept of 'true service' emerged as a willingness to serve those who serve others, which the speaker learned through a moment of surrender and acceptance.
  • 💔 The emotional experience of bringing home a fallen soldier in a casket on a C-17 flight, and the solemnity of the military's farewell, deeply impacted the speaker.
  • 🌈 The return to Andrews Air Force Base marked by a rainbow symbolized a sense of hope and completion of a difficult journey.
  • 🗣️ The speaker's report to military headquarters about the experience in Afghanistan, including the emotional recount of the casket's return, demonstrated the supportive nature of the military community.
  • ❤️ The power of love, community, and culture in the military was a central theme, with the speaker emphasizing the deep bonds and mutual respect among service members.

Q & A

  • What is the origin of the title 'Leaders Eat Last'?

    -The title 'Leaders Eat Last' comes from a conversation the speaker had with a Marine who explained that 'officers eat last', a concept shared across the military.

  • What is the main theme of the opening story in 'Leaders Eat Last'?

    -The opening story in 'Leaders Eat Last' is a war story that contrasts the sacrifices made by military personnel with the behavior of some in the business world.

  • Why did the speaker travel to Afghanistan with the Air Force?

    -The speaker traveled to Afghanistan with the Air Force at the request of a general who wanted him to see the men and women perform their duty and understand what they do.

  • What was the purpose of the mortuary tour at Dover Air Force Base?

    -The tour of the mortuary at Dover Air Force Base served as a stark reminder of the sacrifices made by fallen soldiers and set the tone for the speaker's deployment.

  • What challenges did the speaker face when trying to leave Afghanistan?

    -The speaker faced the challenge of finding a flight to leave Afghanistan, as there were no other planes going in the direction needed until Tuesday, causing a moment of panic and fear.

  • How did the speaker cope with the fear of being stuck in Afghanistan?

    -The speaker coped with the fear by surrendering to the situation, deciding to serve in any way possible, and finding a sense of purpose in being there.

  • What was the significance of the casket on the flight back to Germany?

    -The casket on the flight represented a fallen soldier being brought home, and the speaker felt it was the greatest honor of his life to be part of this mission after learning about true service.

  • What was the emotional impact of the speaker's experience on the military personnel?

    -The emotional impact was profound, as seen in the respect and honor shown to the fallen soldier, the tears and support among the military personnel, and the speaker's own deep reflections on service and community.

  • How did the speaker's experience in Afghanistan influence his understanding of leadership?

    -The speaker's experience in Afghanistan deepened his understanding of leadership as a commitment to serve others, especially those who serve their country, and the power of community and culture built on love.

  • What was the reaction of the military personnel when the speaker shared his emotional story at the headquarters?

    -The military personnel, including a four-star general, encouraged the speaker to continue sharing his story by saying 'go on,' showing support and understanding in a moment of emotional difficulty.

  • What did the speaker learn about the difference between the private sector and the military?

    -The speaker learned that in the military, there is a strong sense of community, support, and love among personnel, as opposed to the private sector where individuals might be pushed aside during moments of emotional struggle.

Outlines

00:00

🇺🇸 Leadership Insights from Military Experience

The speaker begins by sharing the origin of the concept 'Leaders Eat Last' through a conversation with a Marine, emphasizing the importance of leadership that prioritizes the well-being of others. The narrative then shifts to a personal war story, highlighting the stark contrast between military and business practices, where the former rewards self-sacrifice for the benefit of others, while the latter often does the opposite. The speaker recounts a visit to Afghanistan with the Air Force, detailing the experience of witnessing an airdrop mission and the vulnerability and camaraderie felt during a rocket attack at Bagram Airfield.

05:03

😔 Fear and Surrender in a War Zone

The speaker describes the emotional turmoil of being stranded in Afghanistan, facing the fear of being unable to leave and the panic that ensues. This leads to a moment of surrender, where the speaker resigns to the situation and seeks to find a sense of purpose in serving the military personnel around them. The realization of the true meaning of service and the willingness to contribute in any way possible bring about a profound sense of calm and clarity. The unexpected opportunity to board a flight arises just as this realization is made, marking a turning point in the narrative.

10:04

🛫 Honor and Service on the Flight Home

The speaker recounts the solemn experience of boarding a flight carrying a fallen soldier's casket, an unscheduled mission that arose from the recent ceremony they had witnessed. The respect and honor shown by the Airmen towards their comrade are palpable. The flight is a quiet and reflective one, with the speaker finding themselves sleeping next to the casket, a moment of deep honor and connection to the concept of service. The journey continues with a medical evacuation flight, bringing wounded soldiers home, and an insightful conversation with a doctor about the profound difference between civilian and military medical missions.

15:04

🌈 Reflections and the Power of Community

In the concluding paragraph, the speaker shares their experience of reporting back to the military headquarters about their journey and insights. The recounting of the emotional journey, particularly the story of the fallen soldier, overwhelms the speaker, leading to a moment of support from a four-star general who encourages them to continue. This experience underscores the power of community, the strength of a culture built on love and support, and the profound impact of the military's sense of brotherhood and sisterhood. The speaker's final message is one of encouragement and support, embodying the spirit of resilience and the importance of community in overcoming personal struggles.

Mindmap

Keywords

💡Leadership

Leadership in this context refers to the ability to guide, influence, and inspire others towards achieving a common goal. The video's theme revolves around the concept of leadership, especially the principle of 'leaders eat last,' which signifies that true leaders prioritize the needs of their team over their own. An example from the script is the conversation with the Marine, emphasizing that officers eat last, reflecting a selfless leadership style.

💡Sacrifice

Sacrifice is the act of giving up something valuable for the sake of others or a greater cause. The script contrasts the idea of sacrifice in the military, where individuals are honored for selfless acts, with the business world, where the term is often misused. The speaker's experience in Afghanistan, where he witnessed the dedication and sacrifice of military personnel, reinforces the theme of selfless leadership.

💡Service

Service, in the video, is the commitment to helping others, especially those who serve others. The speaker's realization of the true meaning of service comes when he decides to help in any way he can while stranded in Afghanistan. This concept is exemplified by the military personnel who serve their country and each other, even in the face of danger.

💡Fear

Fear is an emotional response to perceived threats or danger. The script describes the speaker's experience of fear when he was stuck in Afghanistan and believed there would be another rocket attack. This fear was eventually overcome by a surrender to the situation and a decision to serve, illustrating the power of mindset in overcoming fear.

💡Purpose

Purpose is the reason for which something exists or is done, often providing a sense of direction and meaning. In the video, the speaker invents a purpose for his presence in Afghanistan to cope with fear, which is to bear witness and tell the story of the military personnel. This highlights the importance of having a clear purpose in challenging situations.

💡Resilience

Resilience is the capacity to recover quickly from difficulties or to endure hardships without breaking. The speaker's journey in Afghanistan and his interactions with the military personnel demonstrate resilience, as they all face adversity and continue to perform their duties with determination.

💡Comradeship

Comradeship refers to a close friendship or camaraderie among people who share a common experience or goal. The script emphasizes the strong bonds of love and support among military personnel, who refer to each other as brothers and sisters. This sense of comradery is a key element of the military culture and contributes to their effectiveness and morale.

💡Honor

Honor is a deep sense of integrity, respect, and esteem for oneself and others. The video describes the honor the speaker felt in bringing home a fallen soldier and the honor military personnel feel in serving their country and each other. This honor is a driving force behind their actions and dedication.

💡Community

Community refers to a group of people who share common values, interests, or goals. The script discusses the power of community, particularly in the military, where individuals support each other and work together towards a common purpose. The speaker's experience in Afghanistan underscores the importance of community in overcoming challenges.

💡Insight

Insight is the understanding or perspective gained from experience or deep thought. The speaker shares insights gained from his time in Afghanistan, such as the importance of leadership and service, and how these insights can be applied in other areas of life. The script illustrates how personal experiences can lead to valuable insights.

💡Emotions

Emotions are the feelings that individuals experience in response to various stimuli. The script describes the raw emotions the speaker felt when recounting his experiences to the military brass. Emotions play a significant role in the narrative, showing the human side of leadership and the impact of shared experiences.

Highlights

The concept of 'Leaders Eat Last' originates from a conversation with a Marine who emphasized the leadership principle that officers prioritize the needs of their troops over their own.

The speaker shares a personal story of visiting Afghanistan with the Air Force to witness military operations firsthand, gaining a deeper understanding of leadership and service.

An intense experience at Dover Air Force Base where fallen soldiers are received, setting the stage for the speaker's journey and introspection on leadership.

The realization of the stark difference between military and business practices, where the former rewards self-sacrifice for the greater good and the latter sometimes incentivizes sacrificing others for personal gain.

A harrowing account of a rocket attack at Bagram Air Base that hit close to where the speaker was, highlighting the immediate dangers faced by military personnel.

The profound moment of surrender and acceptance of helplessness that led to an overwhelming sense of calm and a desire to serve selflessly.

The transformative experience of being part of an airdrop mission in Afghanistan, witnessing the logistical efforts that support troops on the ground.

The emotional struggle of waiting for a flight out of Afghanistan and the panic that set in when it seemed there were no immediate options to leave.

The unexpected opportunity to board a plane carrying fallen soldiers, offering a deeply humbling and reflective moment for the speaker.

The solemn duty of bringing home a fallen comrade, and the honor the speaker felt being part of this sacred mission.

The silence and respect observed on the flight carrying the fallen soldier, contrasting sharply with the camaraderie and conversation on previous flights.

The speaker's emotional recounting of their experience to military brass, and the supportive response that underscored the military's culture of resilience and care.

The insight that true service involves choosing to serve those who serve others, a realization that came from the speaker's own moments of fear and surrender.

The importance of community, friendship, and a strong culture built on love, as illustrated by the military's response to the speaker's emotional sharing.

The speaker's commitment to using the phrase 'go on' as a form of encouragement and support, inspired by the military's approach to helping individuals through difficult times.

The overarching theme that love is a fundamental component of military effectiveness, with service members expressing deep bonds of brotherhood and sisterhood.

Transcripts

play00:00

what's interesting about the story of

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humanity and the concept of leadership

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last first of all the title leadership

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last comes from a conversation I had

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with a marine right I said what makes

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Marines better than all the other all

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the others and he said officers eat last

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and it's a concept shared across the

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military it just happened to be with a

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marine that's where that title comes

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from and the opening story in leader Z

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last is a war story

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um you know I like to joke that they're

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that uh in the military they give medals

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to people who are willing to sacrifice

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themselves so that others May gain and

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in business we give bonuses to people

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who are willing to sacrifice others so

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that we may gain right

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uh um but the true origin story for

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leaders eat less which is not in the

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book

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was

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um when uh came from an ex and I don't

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talk about it that often I have talked

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about it but I don't talk about that

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often which is I had the opportunity to

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go to Afghanistan

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uh with the Air Force

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um I had been doing a lot of work with

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the mobility forces the air Mobility

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forces

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um are the branch of the Air Force that

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are responsible for all of the the big

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planes that don't

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drop bombs or shoot bullets so no

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fighter jets no bombers but the tankers

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the cargo planes Air Force One all of

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that stuff belongs to air Mobility

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command and the general who's in charge

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you know he said you know you've got to

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know us really well but it would mean a

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lot to me if you would be willing to go

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to Iraq or Afghanistan to see our men

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and women perform their Duty I would

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like you to see what they do would you

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be willing to go

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and I said yes

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um and they chose Afghanistan and I

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didn't tell my family and very few

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friends

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um for the simple reasons I didn't want

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them to worry

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I told my parents that I was going away

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with the Air Force for a few days true I

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told them I was going to Germany

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true I told him I'd be on a lot of

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planes I'd probably be out of touch for

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a while true I just didn't tell them I

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was going from Germany to Afghanistan

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and minor detail minor detail and it

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became very real when I was at Dover Air

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Force Base uh which is where we left

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from and the first thing we got was a

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tour of the mortuary where all the

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Fallen Soldiers came through Dover

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and then we went and I got fitted for my

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uh Kevlar vest and helmet and they asked

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me do you want the extra ceramic plate

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like yes

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um we flew

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we flew uh to Germany on a C5 amazing

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experience big big huge cargo plane with

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like whole helicopters in the back

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um and then we flew tobagrum uh on a

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kc-135 tanker and the Air Force was

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stretched so thin that they were using

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tankers to bring inbound and stuff these

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planes aren't designed to land in war

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zones they have no defensive

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capabilities they have no flares they

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have nothing

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and everything was fine

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um and we landed in Bagram and the the

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side door of the plane was open but we

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were still on the plane we haven't got

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enough we'd been on the ground maybe 10

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minutes this is 10 o'clock at night it's

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middle of the night they do that for

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safety because we have no defensive

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measures

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um uh we're on the ground for maybe 10

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minutes and the base came on a rocket

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attack

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and three rockets hit 100 yards off our

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nose and you could hear them and the air

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raid sirens blared and this through the

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speaker they told everybody to go to

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their bunkers to cover

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and we are on a plane

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and there's nothing we could do and and

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nobody put on their helmets or their

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vests because

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our plan is filled with gas that's not

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going to do anything

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and everybody was weirdly relaxed and

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for those who View and I think there's a

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couple of you in the audience who've

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been in a war zone you you have all the

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feelings you're supposed to have but you

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don't have them at the right times

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so I was relaxed

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yeah

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um the Aryan Sirens turned off the all

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clear was given and we could go to our

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quarters we went to our quarters me and

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my two escorts two officers who went

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with me and

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um and my only responsibility was to do

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an airdrop Mission and they're not

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regularly scheduled so we went to our

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quarters we got like two maybe three

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hours of sleep if we're really lucky got

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up super early in the morning then we uh

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did an airdrop in a C-17 where we flew

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an hour and a half out to the middle of

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Afghanistan to afford operating base

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dropped down to 2000 feet the big door

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open at the back and supplies parachuted

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out the back and we were sitting right

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there watching it happen it was an

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incredible experience

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come back to Bagram after the mission

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was completed and now the goal is to

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leave the country

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and nothing's really regularly scheduled

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and you sort of you have to find a plane

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that we can get on to come home and we

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did we found an aircraft that was an

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outbound aeromedical Mission which means

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they're taking away the taking back home

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fallen soldiers and and Marines and

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Airmen and sailors out of the war zone

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and we had to get permission from the

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pilots they said yes and then we waited

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and waited and waited and waited and

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waited and waited and waited and waited

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and waited and waited and eventually we

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got on the plane

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all of our stuff was trapped down and

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about five minutes before we're supposed

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to leave the pilot came up to us and

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says I need to bump you I need more room

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for stretchers

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and if there's ever a good reason to get

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bumped off a plane this is about as good

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as it gets so we got off the plane and

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now the goal was to find another plane

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we could get on and that's when we found

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out that there were no other planes

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going in the direction we needed to go

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until Tuesday and it was only Saturday

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and in that moment of upon receiving

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that news every fiber of my being sank

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um I could feel the panic

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coming now that I didn't have before

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I became a person that I am not and I

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could see it happening like one of the

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PA offices while the public affairs

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officer said I can get you on a flight

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to you know

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Kazakhstan Kyrgyzstan but you don't have

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the right visa and I put my finger in

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his face and I said you get me on that

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plane like I don't talk to people that

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way you're in fear what's that you were

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in fear I I was consumed by fear right

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um

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uh we went back to our quarters we're

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all pretty exhausted and I lay on the

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bed and I close my eyes there's no way

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I'm sleeping and my mind is racing but I

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close my eyes one of the officers said

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well I'm gonna see if I can find another

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flight and he left and the office the

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other officer said well I'm gonna go to

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the gym

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and because I was in my bed with my eyes

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closed you thought I was sleeping and as

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he walked out the room he turned off the

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lights

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I'm now left by myself in this dark room

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my mind is racing and I'm consumed by

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fear I am now convinced I would bet

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money I am a hundred percent convinced

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that there's gonna be another rocket

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attack it's definitely going to land

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wherever I am and the way that my

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parents are going to find out that I am

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in Afghanistan is the someone who's

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going to knock on the door and tell them

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I'm convinced

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I I

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don't want to be there I regretted

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saying yes

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I'm lonely

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and I am in the purpose business so I I

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get this and so I thought to myself okay

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you don't have a sense of purpose that's

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what you need you need purpose you need

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purpose okay so I started inventing

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purpose I'm like you're here to give

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witness and then come back and tell

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their story

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and I'd feel amazing and

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and then like three minutes later

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I wasn't amazing I was back into deep

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panic and fear and I would do this a

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couple of times I I would come up with

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some nonsense and I think we do this

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ourselves we come up with some

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rationalized nonsense that sort of lasts

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a little bit

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and everything was exaggerated and

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compressed for me you know

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um and I I couldn't come up with

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anything else and so I lay in that bed

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and I I gave up

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I I resigned myself

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to being powerless and stuck you

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surrendered surrender I I just gave up I

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surrendered and and in that moment of

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surrender

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this intense calm came over me

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I'd even go so far as to say excitement

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where having now surrendered and given

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myself up to the situation I decided

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that I wanted to serve

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that I would volunteer that would give

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talks if they wanted around the base for

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troop morale I would sweep floors if

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they wanted me to I would carry boxes I

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didn't care how menial the tasks were I

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wanted to be there to serve

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as if it were a movie the timing was

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uncanny having just come to this

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realization

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having just learned what true service

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means that truly to live a life of

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service means the choice to serve those

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who serve others

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not everybody to serve those who serve

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others

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having just come to this magical insight

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as if the door flung open it was Major

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Throckmorton he said there's another

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flight that's leaving we can get on it

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we can get it there's another flight but

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we have to leave now we have to leave

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now they're really going to leave

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without us where's Matt I'm like he's at

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the gym

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so we ran to the gym

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he's on the treadmill like we gotta go

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we gotta go there's another flight we

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gotta go just as a quick aside

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I'm not a in I'm not military so I'm not

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allowed to wear uniform anything like

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that

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and I'm wearing uh khakis and a goal

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shirt

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which is like contractor wear

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and a pair of boots and I'm scruffy and

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I'm little

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so I kind of look like Special Forces

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[Laughter]

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so when all the other troops see me run

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into the gym go up to Once one guy and

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go we gotta go we gotta go we gotta go

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they're all like

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what's going on

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that was my little thrill

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Ed anyway we ran back to our quarters we

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grabbed our stuff he didn't have time to

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shower he threw his uniform back on we

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grabbed our packs and ran out to the the

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flight line

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to catch our plane as soon as we got to

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the flight line we could see the C-17

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that we were going to board and just as

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we got there a security Cordon came down

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and they wouldn't let us onto the field

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because somewhere else on base

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there was a fallen soldier ceremony

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happening and what happens is out of

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respect everything on base stops

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and so we sat on the curb and we waited

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and why we were sitting on the curb I

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told the guys what I had just gone

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through in the bed

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and I I wept

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it brings me to tears now I wept as I

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told them the story and one thing people

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don't realize about the military is

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crying is just fine it's just fine

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there's a lot of crying and it's just

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fine

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they hold space

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yeah and uh we finally the security

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Cordon came back up and we went and

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boarded our aircraft

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and what I haven't told you is the

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reason that this was an unscheduled

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aircraft and the reason

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um it showed up as we would be carrying

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the soldier for whom they just had

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the ceremony

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we got on the plane where the only three

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passengers on that plane

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and the Army brought upon the aircraft a

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single flag drape casket and laid it in

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the middle of the cargo bay

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and all of the Airmen stood at attention

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I didn't know what to do and I put my

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hand on my heart I kind of felt like an

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idiot and so I just stood at attention

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with them in this perfect line

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as the Army laid down the casket they

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did a slow eight count salute to say

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goodbye to their comrade we watched them

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March off the plane hug and cry as they

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walked out of sight the air crew got to

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work and strapped down the precious

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cargo and then we left it was a nine and

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a half hour flight overnight back to

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Ramstein back to Germany

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and as soon as we got in the air

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everybody like staked out a piece of

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real estate to get some sleep and I was

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last because they all sort of scattered

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and so I was left uh sleeping next to

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the casket

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um on every other flight I was on WE

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joked we talked we had a blast on every

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other flight on this flight barely a

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word was spoken on every other flight I

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hung out in the cockpit talked to the

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pilots on this flight I never visited

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the cockpit once

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um and I will tell you it was the

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greatest honor of my life having just

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learned what true service means getting

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to bring home someone who understands

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service more than I ever will

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we get to Bagram we get to Ramstein and

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our final flight home is uh an an air

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medical evacuation where we're bringing

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wounded the wounded back to America from

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Germany

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um some of them ambulatory some of them

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not and it's a more relaxed on this

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flight but in the back of the aircraft

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there's a single Gurney

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it was nurses tending to a whole bunch

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of troops and there's a there's like

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four doctors tending to one Marine who's

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what they call ccat which is an

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artificial coma

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uh and I sort of stayed away out of

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discomfort from the back of the plane

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and I sort of like at some point like I

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should really go so I went back and

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talked to the docs and they were telling

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me his wounds his buddy had stepped on

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an IED and was killed and he took the

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shrapnel he had traveled in the chest he

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lost an eye

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um shrapnel in the skull and

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um and they were telling me how uh some

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of the trauma care that was being

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developed in Afghanistan and Iraq was

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slowly making its way to civilian

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hospitals back home so even when they're

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wounded they're giving back to us

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and the head doc the guy in charge was a

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reservist from Austin

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who works in an ER and I I asked him a

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question had I not gone through what I

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went through I asked him a question I

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would never have asked him

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I said I said you're a good guy you work

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in an ER you save lives for a living

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are these missions different than your

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job back home

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and he looked at me said there is no

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comparison

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he said 90 to 95 of the people who come

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through the ER are either drunks or

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idiots

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he says there's not a single drunk or

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idiot here he says the honor I get on

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these missions

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doesn't equate to an entire career

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we made it back to Ramstein back to

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Andrews Air Force Base we made it back

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to Andrews Air Force Base we were the

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last plane to land right before a huge

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storm came in

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which was amazing that they let us land

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and we got off Andrews and there was

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this the biggest rainbow I've ever seen

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in my life

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over over the over the base

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I'll tell you one final piece to this

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the deal I made with the general was

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that I would go do my thing and then he

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wanted me to come back to headquarters

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and Report out what I had seen and share

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any insights that I may have gleaned

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and so about two weeks later I went back

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to headquarters and did just that and I

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stood in an auditorium

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smaller than this and all of the brass

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was there all the generals a bunch of

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kernels like all the brass were there

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and I told him what I went through in

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the airdrop and some things that I was

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really impressed by and the little

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tweaks that I could see and I was going

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over in my head do I want to tell the

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story of coming home with this casket

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and I sort of like was debating and I

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finally decided to tell the story

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And the emotions were raw I mean it had

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just happened

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And the emotions were raw and

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I started telling the story and I I

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couldn't

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I swelled up and I I couldn't I couldn't

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get the words out

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and something magical happened

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and you realize the difference between

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private sector and these magical human

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beings

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if I and it's happened if I'm on a stage

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and I well up and I get stuck somebody

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in private sector will say it's okay

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don't worry

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right as if to push you aside

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when I got stuck and welled up on that

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stage

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two words were spoken by the four star

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who was sitting at the back of the room

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he said

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go on

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as if to say go on you're safe or go and

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we're with you

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and that's amazing yeah he didn't say

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stop

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in a time of pain in a time of fear in a

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time of overwhelm he did not say stop he

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said go on

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and this is why I wrote that book

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because you realize the power

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of community the power of friendship the

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power of of a strong culture that is

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built on love and I don't use that term

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lightly if you ask folks in the military

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I've I've talked to the the hardest of

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Hardcore Warriors and I say what is it

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that makes you good at what you do and

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they say love they say love they love

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each other we call each other colleagues

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and co-workers they call each other

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brother and sister and that relationship

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is real

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and from that day on when my friends

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struggle I say go on

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and that's why that book exists

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