How To Find Trending Topics On YouTube 2024

Summary

In this video, Gareth from Channel Profits discusses the importance of balancing evergreen and trending niches for YouTube channel success. He explains how to use Google Trends to identify current trends and suggests ways to integrate them with evergreen topics. Gareth provides examples, such as leveraging the rise of AI and plagiarism checkers in the education niche, to create content that can generate revenue over time. The goal is to find the sweet spot where search and recommended traffic overlap, ensuring channel growth and relevance.

Takeaways

• 🌿 **Evergreen vs. Trending Niches**: Gareth prefers evergreen niches for their longevity, but acknowledges the need to also tap into trending niches to stand out in a competitive market.
• 🔍 **Using Google Trends**: Gareth demonstrates how to use Google Trends to find trending topics or niches for YouTube channels, which can provide opportunities for new content ideas.
• 📍 **Selecting the Right Country**: It's important to select the country relevant to your target audience to find trending topics that will resonate with them.
• 💡 **Monetization First**: Before diving into niche ideas, Gareth stresses the importance of having a clear monetization strategy for the channel.
• 🛍️ **Diversifying Revenue Streams**: Gareth suggests exploring various products or services to sell, such as courses, products, or affiliate programs, in addition to relying on Google and YouTube ads.
• 🔎 **Niche Research**: Even after identifying trending topics, it's crucial to conduct niche research to ensure there's enough search volume to build a channel around.
• 📈 **Top vs. Rising Trends**: Gareth explains the difference between 'top' and 'rising' trends, favoring top trends for their stability and overlap with evergreen topics.
• 🔑 **Identifying Overlaps**: Look for overlaps between trending topics and evergreen niches to create content that remains relevant and benefits from current interest.
• 🎓 **Example Niche - Education**: Gareth uses 'jobs and education' as an example niche to demonstrate how to find specific trending topics within a broader category.
• 🤖 **AI and Plagiarism Checkers**: He identifies a rising trend around AI tools like ChatGPT and plagiarism checkers, suggesting a potential niche for educational content.
• 🤰 **Tying Trending Topics to Evergreen**: Gareth illustrates how to tie trending topics like celebrity pregnancies to evergreen themes such as pregnancy symptoms and tests.

Q & A

What is the main focus of Gareth's video?

The main focus of Gareth's video is to demonstrate how to use Google Trends to find trending topics or niches for YouTube channels, combining both evergreen and trending niches for sustainable growth and revenue.

Why does Gareth prefer evergreen niches over trending ones?

Gareth prefers evergreen niches because they withstand the test of time, allowing content to generate revenue for years through search traffic.

What is the 'sweet spot' Gareth refers to in the context of YouTube channels?

The 'sweet spot' Gareth refers to is the intersection of both search and recommended traffic, where evergreen and trending niches overlap, providing a balance between long-term relevance and current popularity.

How does Gareth suggest using Google Trends to find opportunities for YouTube channels?

Gareth suggests using Google Trends by selecting the target country, exploring different categories, and looking for both top and rising trends to identify potential topics for new channel content or angles.

Why is it important to consider monetization before diving into niche ideas, according to Gareth?

It's important to consider monetization first because having a clear idea of how to generate revenue from the channel, such as through courses, products, or affiliate programs, guides the niche selection and content creation for better financial outcomes.

What are the 'big three' niches that Gareth mentions as potential areas to explore?

The 'big three' niches Gareth mentions are health, wealth, and relationships, which are broad areas with a wide range of potential products and services to sell.

How does Gareth differentiate between 'top' and 'rising' trends in Google Trends?

Gareth explains that 'top' trends represent the most searched terms over the past 12 months, showing more stable and evergreen topics, while 'rising' trends indicate sudden increases in search frequency, which may be more fleeting.

What is an example of a trending topic Gareth identifies in the script?

One example of a trending topic Gareth identifies is ChatGPT, which is a rising topic in various niches and could be used to create content that leverages AI and plagiarism checkers for educational purposes.

How does Gareth suggest tying trending topics into evergreen niches for YouTube channels?

Gareth suggests finding stable evergreen topics and then identifying trending elements that can be incorporated into the content to make it more relevant and to attract additional views, such as tying in celebrity news or current events.

What is the importance of considering the overlap between Google search trends and YouTube trends?

Considering the overlap is important because it helps identify topics that are not only trending on Google but also have potential on YouTube, indicating a broader interest from the audience that can be leveraged for channel growth.

What advice does Gareth give for creating a YouTube channel that combines both evergreen and trending content?

Gareth advises to start with a solid evergreen niche and then look for trending topics that can be integrated into the content to keep the channel relevant and attract views, ensuring a balance between long-term value and current interest.