MELHORES LIVROS PRA APRENDER COPY | Kiwify

Summary

The speaker from the video transcript recommends key books for mastering copywriting, including 'Copiando' which discusses persuasive communication and identifying objections. 'Copiando' also advises on the use of written numbers to avoid confusion. 'Copiando Grátis' offers six ways to start copywriting effectively. The speaker emphasizes the importance of applying strategies rather than just watching marketing guru videos, which led to their success in generating daily sales in various niches using a unique sales strategy.

Takeaways

• 📚 The speaker recommends 'Copilodic' as a Portuguese resource for learning copywriting, emphasizing its focus on revising persuasive communication and identifying potential objections.
• 🔍 'The Logic of Copy' is highlighted as a book that teaches how to analyze sales pages and understand what makes them effective or confusing.
• 💡 The transcript suggests that using written-out numbers instead of numerals can reduce confusion, especially when numbers are close together, which is a tip from a book mentioned.
• 📈 'The Logic of Copy' also introduces six ways to start writing copy effectively, making it a great introduction to sales page creation.
• 🎯 'Ready, Aim, Fire' is another recommended book that discusses the approach of launching before adjusting, suggesting a focus on action over perfection.
• 🚀 The speaker shares personal success, claiming to achieve daily sales results in the five-digit range by applying a specific sales strategy not widely known among digital marketing gurus.
• 🌐 The success mentioned spans various niches and product types, indicating the versatility of the strategy applied by the speaker.
• 🏆 The speaker positions themselves as one of the best in Brazil in their specific sales strategy, showcasing confidence in their expertise.
• 📖 The importance of reading and applying knowledge from books is underscored, as it led to the speaker moving away from watching digital marketing guru videos to achieving tangible results.
• 🛠️ The transcript implies that understanding and applying copywriting techniques from books can lead to significant improvements in sales and marketing strategies.
• 🌟 The speaker emphasizes the value of practical application of strategies learned from books over merely consuming theoretical content from online gurus.

Q & A

What is the book 'Copilodic' about?

'Copilodic' is a book about the logic of copywriting, focusing on how to review copy, such as sales pages, to identify possible objections, confusion, uninteresting parts, and elements that may seem boring.

What did the speaker learn from 'Copilodic' regarding numbers in copywriting?

The speaker learned that using numbers close to each other (e.g., 7%, 10%, 2007) can confuse people, especially those not good with numbers. It's often better to write numbers out in words rather than numerically.

Why is it sometimes better to write numbers in words in copywriting?

Writing numbers in words can make the text clearer and easier to understand, especially for those who may find numerical data overwhelming or confusing.

What does the book 'Greats' cover?

'Greats' discusses six ways to start a good copy, particularly useful for introductions in sales pages.

What is the main idea of the book 'Launch'?

The book 'Launch' (referred to in Portuguese as 'Prepare and Shoot') emphasizes the concept of launching first and making adjustments afterward. It provides a strong perspective on writing and execution in marketing.

What impact did the teachings from these books have on the speaker's approach to digital marketing?

The teachings helped the speaker stop relying on 'guru' videos and start achieving real results. The speaker applied a unique sales strategy that led to significant daily results in various niches and product types.

What type of results did the speaker achieve in 2023 using the learned strategies?

The speaker achieved daily results exceeding five digits in 2023 by applying a unique sales strategy.

What does the speaker claim about their expertise in the sales strategy?

The speaker claims to be one of the best in Brazil at the specific sales strategy they use.

What advice does the speaker give regarding 'guru' marketing videos?

The speaker advises against focusing on 'guru' marketing videos and instead suggests applying practical strategies that lead to real results.

How did the speaker feel after understanding the concepts from the mentioned books?

The speaker felt empowered and shifted focus from consuming marketing content to implementing effective strategies, leading to significant business success.