10 Lessons Learned From Posting Over 1000 Videos On Social Media
Summary
TLDRIn this insightful video, the creator shares 10 key lessons learned from producing over a thousand social media videos across platforms like TikTok, Instagram, and YouTube. From the importance of creating numerous 'bad' videos to refine your craft, to understanding the role of luck and the unique characteristics of each platform, the video offers practical advice for aspiring content creators. The speaker emphasizes the need for authenticity, focusing on platform-specific content, and aligning objectives with content strategy. They also highlight the symbiotic relationship between content creators and social media algorithms, urging creators to provide value to viewers to gain algorithmic support.
Takeaways
- 📚 Make a lot of videos to hone your skills: The creator emphasizes the importance of producing a significant number of videos to develop a 'sixth sense' for content creation.
- 🍀 Recognize the role of luck in virality: Success in social media is partly due to luck, especially with the algorithmic nature of short-form content platforms.
- 🔄 Be willing to repost and tweak videos: It's beneficial to give multiple attempts to the same video concept, with slight modifications, to increase the chances of it resonating with an audience.
- 🎯 Content preferences vary by platform: Viewers of different platforms have distinct preferences, and content that works on one may not perform as well on another.
- 🏷️ Be transparent about your brand identity: Authenticity is key; audiences, especially Gen Z, appreciate honesty and can detect insincerity.
- 📈 TikTok is great for consumption, but Instagram and YouTube may offer better tools for creators looking to build a loyal audience and grow their brand.
- 🛍️ Viral content isn't always the best for conversions: The objective of a social media account should guide the type of content created, with business objectives possibly requiring more niche content.
- 📺 Treat your channel like a TV show: Maintain a consistent theme or niche to keep your audience engaged and avoid diluting your brand with mixed content types.
- 🔑 Understand the algorithm is on your side: Social media platforms want your content to succeed, so focus on creating high-quality videos that provide value to viewers.
- 📈 Provide value consistently: Whether it's entertainment or education, consistently delivering value will help your content reach a wider audience.
Q & A
What is the first lesson the speaker learned about creating content on social media?
-The first lesson is that one needs to create 100 bad videos before they can make a good one. This is based on the idea of gaining experience and improving with each video, as suggested by Mr. Beast.
How does the speaker suggest developing skills for creating organic social media content?
-The speaker suggests that developing skills for creating social media content takes time and requires practice. One must get 'reps' by consistently creating and posting content to learn how to craft a good story, work editing software, make appealing thumbnails, and create hooks.
What was the speaker's experience with posting videos on TikTok after having experience with YouTube?
-After posting two videos a week for nine months on YouTube with little to no views, the speaker joined TikTok and had a video go viral within the first 10 videos. The speaker attributes this success to the experience gained from the consistent posting on YouTube.
What role does luck play in the success of a video according to the speaker?
-Luck is always a factor in a video's success, especially for short-form content. The algorithm tests a video with a small audience, and if they like it, it gets pushed to a larger audience. However, if the initial audience does not like the video, it may not get further推广.
Why should one not be afraid to repost their videos on social media?
-One should not be afraid to repost videos because the initial audience for each post can vary, and a different audience might respond better to the same content. It's about getting more 'shots at goal' and testing the content again to see if it performs better with a different audience.
What is the speaker's advice for businesses or brands trying to grow on social media?
-The speaker advises businesses or brands to be honest and not hide their identity. They should own the fact that they are a business, especially with the younger generation who can easily recognize and are skeptical of corporate accounts.
Why is it suggested to make content specifically for each platform?
-Content that performs well on one platform may not perform well on another due to differences in audience preferences and platform algorithms. It's recommended to analyze what type of content works best on each platform and then focus on creating more of that content for each specific platform.
What is the difference between TikTok and other platforms like Instagram and YouTube in terms of audience loyalty and creator tools?
-According to the speaker, Instagram and YouTube have more loyal and dedicated audiences and offer better creator tools to help grow a following and interact with the audience. TikTok, while popular, may prioritize certain creators over others and might be more challenging for brands to convert viewers into customers.
What is the speaker's view on the importance of being clear about the objective of a social media account?
-The speaker emphasizes that it's crucial to be clear about whether the objective is to gain views for entertainment or to promote a business and get customers. Content should be created with the objective in mind and not be distracted by the number of views alone.
What does the speaker suggest about treating a channel like a TV show?
-The speaker suggests that treating a channel like a TV show means sticking to a specific niche or brand and not mixing different types of content that could confuse viewers. If a creator wants to explore different formats, they should consider creating a second channel.
How does the speaker describe the relationship between content creators and social media algorithms?
-The speaker describes the relationship as a team effort where algorithms want videos to do well and reach more viewers. Creators need to understand what makes a video successful on the platform, such as having a good hook, title, thumbnail, and providing value to the audience.
Outlines
📚 The Journey to Mastery: Learning from 1000 Videos
The speaker emphasizes the importance of creating a large volume of content to improve video-making skills. They reference Mr. Beast's advice on making 100 videos to refine the craft. The speaker shares personal experience, noting that posting consistently on YouTube for nine months without significant views led to a viral video on TikTok, attributing this success to the practice and experience gained. The summary highlights the necessity of persistence, learning from failures, and the development of a 'sixth sense' for content creation.
🤔 Luck and Strategy in Content Success
This paragraph discusses the role of luck in video success, particularly in short-form content, and how the algorithm works to test content with small audiences before wider distribution. The speaker advises not to be discouraged by initial failures and to keep iterating with the same video concept to increase the chances of success. The importance of 'shots at goal' is stressed, and the speaker encourages reposting videos with slight tweaks to improve the odds of algorithmic favor.
🎯 Platform-Specific Content and Authenticity
The speaker advises creating content tailored to each social media platform, acknowledging that what works on one may not work on another. They share personal insights on the differences in platform-specific content performance and suggest focusing on what resonates best with each platform's audience. Additionally, the speaker warns businesses and brands to be transparent about their identity on social media, especially to Gen Z, who can easily identify and反感 deceptive practices.
🛍️ TikTok for Consumption, Instagram and YouTube for Production
The paragraph highlights TikTok as the preferred platform for video consumption, while Instagram and YouTube are better for content production due to their loyal audiences and superior creator tools. The speaker notes that while TikTok is pushing its shopping features, it may not be the best for businesses looking to convert viewers into customers. Instead, Instagram and YouTube are suggested as more effective platforms for brand growth and audience interaction.
🎯 Objective-Oriented Content Creation
The speaker stresses the importance of aligning content creation with business objectives, rather than solely focusing on virality. They argue that while high views are attractive, they may not necessarily translate into business conversions. The advice is to create niche content that targets a specific audience and to avoid getting distracted by the allure of views, keeping the ultimate goal of promoting the business in mind.
📺 Treating Channels Like TV Shows
In this paragraph, the speaker compares social media channels to TV shows, emphasizing the importance of consistency and specificity in content to maintain a channel's bingeability. They discuss the risk of diluting a channel's focus by introducing varied content formats and suggest that creators remain true to their niche. For those wishing to explore different content styles, the speaker recommends starting a second channel to avoid confusing the audience.
🤝 Collaborating with Social Media Algorithms
The final lesson is about understanding and working with social media algorithms. The speaker clarifies that algorithms are designed to promote content that performs well, positioning them as allies rather than adversaries. To succeed, creators must provide value through their content, ensuring strong hooks, titles, thumbnails, and conclusions. By mastering these elements, creators can increase their visibility and grow their audience.
Mindmap
Keywords
💡Viral videos
💡Content creation
💡Algorithm
💡Luck
💡Reposting
💡Platform-specific content
💡Brand authenticity
💡Short-form vs. Long-form content
💡Engagement
💡Objectives
💡TV show analogy
💡Social media algorithms
Highlights
The necessity of creating 100 bad videos to eventually make a good one, as per Mr. Beast's advice.
The importance of continuous improvement with each video to develop storytelling and editing skills.
The marathon nature of content creation, emphasizing commitment and learning from each piece.
The role of luck in video success, especially in short-form content and the algorithm's initial audience selection.
Encouragement to repost videos to increase the chances of algorithmic success due to the unpredictable nature of initial viewers.
The recommendation to make platform-specific content to cater to the unique preferences of each social media platform.
The distinction between short-form and long-form content viewers, suggesting limited overlap in viewer preferences.
The advice for businesses to be transparent about their identity on social media, especially with younger audiences.
TikTok being the best platform for video consumption, while Instagram and YouTube are better for content production.
The assertion that the most viral content may not always be the best for converting users to customers.
The strategy of treating a channel like a TV show, maintaining consistency in content to keep viewers engaged.
The importance of clarity in social media objectives, whether it be for views or business promotion.
The suggestion to create a second channel for different content types to avoid confusing the audience.
Understanding that social media algorithms are designed to help content succeed by pushing it to more viewers.
The emphasis on providing value through content, whether it be through entertainment or education.
The significance of mastering video elements like titles, thumbnails, and hooks to gain algorithmic favor.
The introduction of 'Content Marketing Blueprint' as a resource for learning from successful social media strategies.
Transcripts
I've made over 600 Tik Tok videos over
400 Instagram videos and over 200
YouTube videos across both my personal
account and other business/ brand
accounts and on each of these social
media platforms I've had multiple viral
videos and in this video I'm going to be
going over 10 lessons that I have
learned making almost over a thousand
pieces of content across organic social
media so the very first lesson that I
learned is you need 100 bad videos
before you can make a good video Mr
Beast actually has some really great
advice on this because a lot of people
ask him hey Mr Beast how do I make a
really good YouTube video and he says
well first make a 100 YouTube videos and
with every single YouTube video make it
a little bit better than the previous
one and then after you get to that 100
then you can come back to Mr Beast and
ask him that question again and Mr Beast
says at the very end nobody actually
comes back to him because either they've
made over 100 videos and they don't need
his help anymore or number two they
never make a 100 videos to begin with
making organic social media content is a
skill that you have to develop and it
takes time you have to get those reps to
figure out how to make a good story how
to work your editing software how to
make a good thumbnail how to make a good
hook these are all skills that you learn
over time that you start developing a
sixth sense for on how it all works and
the only way to do that is to get your
reps for example on my main YouTube
account which is your average Tech bro I
believe for 9 months straight I posted
two videos a week for virtually no views
at all after those N9 months I finally
decided to get on Tik Tok this was back
in like 2021 when Tik Tok was still
pretty early and then on Tik Tok within
my first 10 videos I had a video go
viral and I really believe the only
reason I I was able to get one of my
first 10 videos go viral on Tik Tok is
because I had those 9 months prior where
I did two long form videos a week for 9
months straight to get those reps in so
I can get all of my bad videos out then
I could get on Tik Tok and start off
with a bang and get a much better high
quality video out from the very
beginning content is a marathon not a
Sprint you got to commit to it now
lesson number two is the fact that luck
is always a factor for a video success
this applies to short form content and a
little bit less towards long form
content based on how the algorithm works
and don't worry I'll have a separate
video coming up later where I talk about
how exactly these social media
algorithms work in depth how these short
form video algorithms work is that you
release a video and then attests your
video with a small pool of people and
then if that small pool of people like
your video then they push it out to a
little bit of bigger group of people
then if that bigger group of people
likes your video then it's going to get
pushed out to an even bigger group etc
etc now the thing is with short form
video content specifically mostly like
Tik Tok and Instagram and less so
YouTube that initial group of people
that views your video does not like it
it's not going to get pushed out anymore
it's going to get killed by the
algorithm right there but the thing is
that initial audience pool could change
every single time for example let's say
if you have 100 followers let's say 10
people would not like that piece of
content but maybe the other 90 would so
sometimes you kind of just have to get a
lot of shots at goal essentially just
keep trying again and again with the
same video concept to see if it's going
to work so don't be afraid to get back
up and post the same video again and the
reason why this applies more towards
short form video rather than long form
video like YouTube is the fact that with
short form videos they kind of have a
shelf life of maybe a week or two at Max
they don't really get served much more
afterwards but with long form YouTube
videos it's pretty common to still get a
lot of video recommendations that are
like multiple months if not years old
but with short form videos sometimes you
will just get unlucky and that initial
audience that's going to view your video
is not going to like it so it's not
going to get pushed out to even more
people but that's why you just got to
get back up and try it again and that's
actually a great segue to the point
number three that I wanted to talk about
which is do not be afraid to repost your
videos remember this is kind of a slot
machine aspect yes there is skill
involved to make a good video that will
hook the user in and keep them watching
until the very end but more important
than a perfectly crafted video is shots
at goal you want to be able to try again
and again test again and again so don't
be afraid to repost your video sometimes
you'll get lucky and you'll get a better
initial audience to view your video that
will then increase the chances of your
video getting pushed out greater on the
algorithm and also don't be afraid to
make tiny tweaks here and there on a
video and rework the concepts a little
bit just to get more shots at goal and
to try again and again also quick pause
but if you're watching this video
chances are you're very interested in
using social media to grow your brand or
maybe another business or someone else's
brand or you might want to check out the
website that I'm building which is
called the content marketing
blueprint.com it's a database of case
studies that breaks down the social
media strategies of some of the most
successful businesses and Brands out
there on social media so that you can
learn from their strategies as well my
partner and I write every single case
study ourselves and we spend hours on
Tik Tok and Instagram and YouTube
finding these really interesting Niche
accounts so that you can copy their
strategy onto your brand or your
business as well so once again check it
out at the content marketing
blueprint.com I'll also include a link
Down Below in the description as well as
in the comments All right so lesson
number four is that short form viewers
want more short form content and long
form viewers want more long form content
at least in my personal experience I
have not seen too much overlap between
short form viewers to long form viewers
I think that is currently changing right
now with YouTube because YouTube shorts
has this one feature where you can link
to another video so you can link a long
form video to the short form video so it
could be changing but right now it's
still not too great I still think that
the people that watch you on short form
primarily will stick to you on short
form and the people that watch you on
long form will primarily stick to you on
long form lesson number five is to make
content specifically for each platform
if you can now I know that short form
video is really great because it has
This Promise of finally being able to be
the first content where you can post
across Tik Tok Instagram and YouTube but
in my experience posting across every
single platform I've actually found that
the videos that perform on one platform
is not guaranteed to perform well on
another platform it's very rare for me
to have a video go viral on Tik Tok that
will also go viral on YouTube and
Instagram and vice versa as well for a
short form video going viral on YouTube
but also going viral on Instagram and
Tik Tok so while I do recommend in the
beginning to just post all of your
content across all three platforms you
slowly start to see what type of content
performs the best on each platform
specifically and if you have the
bandwidth which not everybody does
especially if you're a solo Creator but
if you are able to hire a team get some
help or if you're just like a crazy
video editor and you're so productive I
would try to see what content works well
on each platform and then just double
down on that piece of content for each
platform because each platform really is
a little different from each one so I
really do think making platform specific
for each content is the best way to do
it if you can lesson number six if you
are a business or a brand trying to grow
on social media do not hide the fact
that you are a business or a brand be
honest you want to own it especially
with Gen Z these days everybody that's
on social media especially the younger
generation they're so digitally native
they can see an ad account they can see
a brand account from a mile away they're
already so skeptical and so
anti-corporate you don't want to give
them even more reason to be
anti-corporate anti- business by trying
to lie to them and deceive them like no
I'm just a normal person when really
you're a business and brand account
underneath actually if you go to the
content marketing blueprint there's this
one case study of this one budgeting
Finance money app that tried to do that
and then because they were doing that
Tik Tok got upset with how like low-key
secret they were trying to be and they
ended up getting caught in a conspiracy
theory being an app that like steals
your financial information and they were
never able to recover from that again
it's a great case study recommend you
check it out but that is a good lesson
for any business or brand out there
that's trying to get onto social media
do not lie to them be proud be honest
that you're a brand all right lesson
number seven is that Tik Tok is the best
platform to consume video but Instagram
and YouTube are better platforms for
producing vide what I mean by this is
that I think on average Instagram and
YouTube have more loyal more dedicated
audiences and they have just better
Creator tools out there and I think that
Instagram and YouTube just have better
Creator tools out there to help creators
grow their following interact with their
audience and get that depth that I just
think is a lot harder to do on Tik Tok
don't get me wrong I think a lot of
people still have very the loyal devoted
dedicated audiences on Tik Tok and at
least right now at the time of this
filming which is May of 2024 Tik Tok is
still really pushing their Tik Tok shop
stuff really really hard so like I
personally think that they're
prioritizing those creators over others
and in general if you're trying to get
on social media to Market your brand or
your business I think that you're going
to have better success on Instagram and
YouTube because on average the viewers
of Instagram and YouTube have a little
bit more purchasing power whereas I
think Tik tok's used a little younger so
they're less likely to purchase or
convert to a paying customer of some
sort so that's just my attent it's still
possible on Tik Tok don't get me wrong
but I do personally think it is harder
on Tik Tok and interestingly enough a
lot of my other Creator friends that
I've met through Tik Tok almost none of
them say that Tik Tok is their main
platform everybody has migrated over to
Instagram or YouTube as their main
platform instead so just fair warning
keep in mind lesson number eight this is
once again mostly for businesses or
Brands out there trying to get onto
social media but the most viral content
on social media will not always be the
best type of content to convert a user
onto your product onto your business so
you want to be really clear with what is
the objective of your account if you're
trying to be a general social media
Creator like a Mr Beast or someone that
for entertainment sake that's great
optimize for virality that's going to do
great but on the other hand if you're
someone that's on social media to build
a business build a brand sell a product
I would not look at views as your
primary metric there's so much noise
there you don't want to get dist
attracted by that if your ultimate goal
is to get somebody to check out your
product or check out your business then
you want to make content geared towards
that it's and often times to do that
you're going to have to make pretty
specific pretty Niche content and that's
fine for example if you're somebody
that's trying to make an account that is
trying to promote your plumbing or
cleaning business percentage of people
that are on the internet looking for a
plumbing or a cleaning service in your
area is probably going to be pretty
pretty small and that's okay do not get
distracted by the views trust me it's
easier said than done and this is
something I say but I also know that I
get distracted by the views I get so
obsessed with trying to get a bigger
views on my videos but once again that
is not my purpose with these videos so
you got to be really clear what is your
objective with social media and you want
to optimize for that is it views or is
it something else to promote your
business get customers you got to be
very clear with it from the very
beginning lesson number nine is to treat
your channel as a TV show for myself and
tons of other creators I know we often
start off with a particular Niche for me
on Tik Tok and Instagram I started off
with like job hunting software engineer
job Niche but then eventually I felt so
pigeon hold into this particular Niche
and I wanted to show other parts of
myself my life my personality but by
introducing other formats or other
series onto your social media page
you're going to make your page less
bingeable so that when someone new comes
to your page like let's say they come to
me from like a job recruiting video
they're like oh my God this is so
helpful I want to watch more of this but
then the next five videos or Vlogs of my
daily life they're going to be like wait
I this is not what I came here for I
want more job recruiting tips so
piggybacking off of the previous point
you have to be really clear with what is
your objective with social media are you
trying to create a personal brand are
you trying to create a Lifestyle brand
then lean into that all the way are you
trying to create a more educational
brand lean into that all the way do not
mix those two together it's not going to
work out that well I think you're much
better off sticking to one very very
specific Niche sticking to a specific
piece of content in that Niche and then
if you really do want to make some other
types of videos like a drastically
different type of video style then
create a second channel for me I mean
imagine you're watching a TV show like
let's say you're watching a very serious
TV show like a drama and then one day
they release an episode that's a
complete comedy sitcom you're going to
be kind of taken back like um wait why
is comedy coming up right now I'm here
to see a dramatic TV show and I think
the same principle applies to your
content as well don't rock the boat keep
it on brand be specific and if you
really really want to do something
totally different I personally think you
should make a second account and last
Point arguably the most important point
is the fact that these social media
algorithms they want your videos to do
well they want to push your videos out
onto the algorithm to get more viewers
so they're not working against you
they're on the same side as you they are
on your team so they're going to do
their part but you have to do your part
as well to figure out what exactly your
video needs to do to be pushed out to
more people for short form video you got
to do things like have a very good hook
for long form videos have a very good
title and thumbnail and then during the
video you got to make sure that you
provide value to your audience whether
that be entertainment or education and
at the very end provide them with a good
conclusion as well from a high level
perspective making good content is not
that hard you just need to provide value
to to your viewer whether that be
entertainment or education so just keep
that in mind with every single video you
put out and as long as you make good
videos specifically with good titles and
thumbnails and hooks in the beginning
then your videos will get pushed out to
more and more people if you master those
two pieces of a video the algorithm is
going to love you all right so those are
10 Lessons Learned From making over a
th000 videos on social media let me know
if you have any comments down below and
once again if you want to learn more
about social media case studies check
out the contentmarketing blueprint.com
link in the description and in the
comments down below thanks for watching
see you in the next one
関連動画をさらに表示
How To Build An Audience With Zero Followers (6 Beginner Strategies)
How To Become a Content Creator - Complete Beginner's Guide
19 Things I Wish I Knew When I Started TikTok
Why 95% of DJs Never Grow On Social Media
How To Advertise Your Dropshipping Business For FREE
200 Social Media Posts In 10 Minutes Using ChatGPT & Canva
5.0 / 5 (0 votes)