Four Parts Of A Sale Script | Free Sales Training Program | Sales School
Summary
TLDRIn this sales training video, Jordan Belfort introduces 'Sales School' and discusses the importance of scripting in sales. He breaks down the script into three parts: the introduction, where you establish expertise and engage the customer; the body, where you logically present features and benefits, weaving in emotional appeal; and the close, where you confidently ask for the order and handle objections through looping patterns. The video also promotes a product, Cinder, for streamlined cash flow management across multiple currencies and payment providers.
Takeaways
- 📈 Use a single solution like Cinder for a consolidated cash flow report from various sources.
- 🔄 Cinder can synchronize payment details including inventory, taxes, discounts, locations, and multiple currency transactions.
- 📱 Connect your payment providers to Cinder for automated synchronization and bank reconciliation with a single click.
- 📊 Access detailed sales information for financial reports with Cinder to have a daily overview of business results.
- 🎁 Start a free trial with Cinder and get a 20% discount on an annual subscription.
- 🌐 Visit cinder.com for the free trial and discount, the website is spelled s-y-n-d-e-r dot com.
- 🗣️ The introduction in a sales script is crucial as it sets the tone and establishes expertise within the first few seconds.
- 🔑 The body of the script should cover both the features and benefits of the product, making a logical case for the customer.
- 📝 High-level selling involves storytelling, metaphors, and comparisons to make a powerful case beyond just features and benefits.
- 🛒 Every script should end with a clear call to action, asking for the order directly from the customer.
- 🔄 Looping patterns are used to address objections and turn them into opportunities for closing the sale.
Q & A
What is the primary benefit of using Cinder?
-Cinder synchronizes all necessary payment details, including inventory items, taxes, discounts, locations, and multiple currency transactions, providing a consolidated cash flow report.
How does Cinder help with financial reports?
-Cinder provides detailed sales information, giving a daily overview of business results and aiding in financial reporting.
What are the steps mentioned in the sales script?
-The steps in the sales script are the introduction, the body of the presentation, the close, and looping patterns to handle objections.
What should the introduction of a sales call include?
-The introduction should include a greeting, the name of the company, and an enthusiastic tone to engage the customer.
What is the focus of the body of the sales presentation?
-The body of the sales presentation focuses on discussing the features and benefits of the product, making a logical and emotional case.
How should features and benefits be presented?
-Features and benefits should be presented together, but the most powerful case can be made through storytelling, metaphors, and comparisons.
What is the purpose of the closing step in the sales script?
-The closing step involves asking for the order in clear terms, recommending the customer to take action.
What are looping patterns in the context of a sales call?
-Looping patterns are techniques used to handle objections and turn them into closes by re-engaging the customer and reinforcing the sale.
How should a salesperson handle the initial moments of a call?
-In the initial moments, the salesperson should make a normal greeting, sound enthusiastic, and establish a basic introduction without overloading the customer with information.
Why is tonality important in the introduction of a sales call?
-Tonality is important because it conveys enthusiasm and care, which helps to engage the customer and set a positive tone for the conversation.
Outlines
📈 Introduction to Sales Scripting and Cinder's Financial Solution
In the first paragraph, Jordan Belfort introduces a financial solution called Cinder, which offers a consolidated cash flow report from various sources. Cinder synchronizes payment details such as inventory, taxes, discounts, locations, and supports multiple currency transactions. It automates synchronization and bank reconciliation once connected to payment providers. Additionally, it provides detailed sales information for financial reports, giving a daily overview of business results. Belfort invites listeners to start a free trial and mentions a 20% discount on an annual subscription. The paragraph also outlines the structure of a sales script, emphasizing the importance of a strong introduction, the body of the presentation which includes features and benefits, and the closing technique that involves asking for the order.
🔄 Scripting Techniques and Handling Objections
The second paragraph delves into the details of scripting techniques for sales calls. It discusses the importance of the introduction, where the salesperson establishes themselves as an expert and makes a positive first impression. The body of the script is where the salesperson discusses the product's features and benefits, making a logical case for the product and beginning to make an emotional connection. The paragraph also touches on the concept of looping patterns, which is a method for turning objections into a closing opportunity. This involves engaging with potential customers who express hesitation or a desire to think about the offer, aiming to eventually secure a commitment.
Mindmap
Keywords
💡Consolidated Cash Flow Report
💡Synchronization
💡Payment Providers
💡Bank Reconciliation
💡Sales Information
💡Free Trial
💡Annual Subscription
💡Scripting
💡Features and Benefits
💡Storytelling
💡Close
💡Looping Patterns
Highlights
Cinder can synchronize all the necessary payment details like inventory items, taxes, discounts, locations, and multiple currency transactions.
Connect your payment providers and enjoy automated synchronization and bank reconciliation with one simple click.
With Cinder, you get access to detailed sales information for your financial reports to have a daily overview of your business results.
Start a free trial right now and get a 20% discount on an annual subscription at cinder.com, spelled s-y-n-d-e-r.
The script is divided into four parts: introduction, body, close, and looping patterns.
Introduction is the first words that come out of your mouth, focusing on your tonality and enthusiasm.
The second step is the body of your presentation where you discuss the features and benefits of your product.
The most powerful case in selling is made through storytelling, metaphors, and comparisons rather than just feature-benefit cases.
The body of your script should include logical cases and the beginnings of an emotional case.
Step three involves the close, where you ask for the order in no uncertain terms.
After asking for the order, engage in looping patterns to handle objections and turn them into a close.
Looping patterns are used to take an objection and turn it into a close.
Focus on making your logical case first and then tail off with emotional appeal.
When introducing yourself, mention your name, company, and the purpose of the call.
Remember to sound enthusiastic and caring in your introduction to make a positive first impression.
Transcripts
i'm jordan belfort and this is sales
school
so did you know you could use a single
solution to get a consolidated cash flow
report from different sources
cinder can synchronize all the necessary
payment details like inventory items
taxes discounts locations and including
multiple currency transactions just
connect your payment providers and enjoy
automated synchronization and bank
reconciliation
one simple click
with cinder you get also access to
detailed sales information for your
financial reports to have a daily
overview of your business results start
a free trial right now and get a 20
discount on an annual subscription
head over to cinder.com
which is spelled s
y n d e r dot com at cinder cinder.com
for your free trial right now
a script is divided into four parts very
simple
okay
part one is the introduction
the introduction
and this is that point on an outgoing
call
okay where if you were calling out
you'd say hey john you know this is
so-and-so calling from xyz company how
are you doing today great job well the
reason for the call is whatever it is
this is your basic introduction don't
worry about the particulars you have
it's your intro is how you the first
words that come out of your mouth
and remember there are is not a lot you
can say
in those first four or five seconds that
can establish you as an expert so it's
very basic it's a new normal greeting
you know how you're doing today make me
sound enthusiastic it's more about your
tonality
and that you care and you gotta sound
good so it's but again that's their
introduction
name your company and so forth
the second
step
is your body
of your presentation
okay
now remember when i talk about
scripting here and i i'm actually i'm
let me go back i'm to i'm going to
confuse you a bit because this is
let's just forget the intro in terms of
when you first pick up the phone okay
because there's there's two types and
i'll just go through the second one
first this is the intro meaning when
after your transition is over okay let
me just reiterate this so you've already
asked your qualifying questions
and you've gotten all the intelligence
you need
your product can help them
and you've said well john based on what
you've said to me this is a perfect fit
for you
let me tell you why
and we start from there
it's this part of the script i want to
cover here you have the same thing with
the intro when you're first picking up
the phone with the scriptable that's a
separate script to cover okay so you say
the intro in this case would be
about what your product is
okay you talk about what your product is
in general terms
name of the product name of the company
is name of the policies whatever it
might be
okay
and then from there you lead into the
body of your script
where you discuss
the features
and the benefits
and one of the and i don't want to get
so simplistic to say you know
everyone's heard you know don't focus on
features focus on benefits right well
the bottom line is this you when
whenever you
talk about a benefit you typically have
mentioned a feature there's always a
feature with a benefit attached to it
that's the truth most of the time
but in the highest level of selling
the most powerful case you can make is
not feature benefit case
it's through other ways of patent
storytelling and metaphors and
comparisons so just want to just be
aware that but the body of your script
you're going to have a certain amount of
it dedicated to features and benefits
where you're making your logical case
and as part of that
body of your script
you're going to also focus on making the
beginnings of an emotional case so the
first part's logical and you also want
to tail off with emotion
step three
you then have what's called the close
so every script
ends with you asking for the order
in no
uncertain terms at a certain point in
time you have to say john or jill
this is what you should be doing this is
what most of my customers are doing
right now this is what i recommend
and you say do this you actually ask for
the order
okay and then after you ask for the
order
and they either say yes or no or let me
think about it right for the people who
want to think about it and you'll be
engaged in what's called looping
patterns
and looping patterns
are
the mechanism that we use to take an
objection
and turn it into a close
[Music]
you
関連動画をさらに表示
Tipping The Scale | Free Sales Training Program | Sales School
Don't Be A Duck | Free Sales Training Program | Sales School
Master Salesman Shares Flawless Sales Techniques To Make Serious Money
How To Overcome Any Sales Objections - Best Sales Objection Handling Techniques
Top Sales Techniques That Will Make You Super RICH! | Jordan Belfort
Unlocking the Customer Journey: Proven Strategies to Boost Your Sales!
5.0 / 5 (0 votes)