Why Your AI Art Isn't Selling (and never will)
Summary
TLDRThis video discusses the pitfalls of relying on AI for quick monetary gains, using the example of a Sci-Fi author who made minimal profit writing 97 books with AI. It contrasts this with the importance of building a brand, drawing parallels to the success of Nintendo and the decline of Amazon's print-on-demand service due to saturation. The speaker emphasizes that genuine brand building, not AI shortcuts, leads to lasting success and customer connection.
Takeaways
- 📚 The video discusses a Sci-Fi author who used AI to write 97 books and earned nearly $2000, but the actual hourly rate was quite low.
- 🤖 The allure of AI is presented as a siren song, with many online tutorials promising wealth through AI-generated content, which is often unrealistic.
- 💡 The speaker shares a personal story about a t-shirt design conference and the pitfalls of a low-barrier-to-entry business model like Amazon's Merch by Amazon.
- 💰 The initial success of Merch by Amazon led to market saturation, with many people trying to make money without investing in quality, leading to diminishing returns.
- 🚫 The speaker emphasizes the importance of not coasting on other people's brands and the need to build one's own brand for lasting success.
- 🛍️ The video mentions a man who successfully used Merch by Amazon by hiring real designers and securing licensing deals, showing that investment can lead to success.
- 🏆 The concept of 'brand' is explored as more than just a logo; it's the sum of all experiences people have had with the content, work, art, or products.
- 🎮 The power of the Nintendo brand is highlighted as an example of positive experiences building strong brand loyalty over time.
- 📈 The speaker predicts that the market for AI-generated content will become saturated and mostly filled with low-quality work, devaluing individual contributions.
- 🎨 For artists, building a brand involves sharing their process and story, which can lead to followers and sales beyond just the aesthetic appeal of their art.
- 📈 The importance of providing value and creating something people want is underscored, rather than relying solely on technology to produce work.
Q & A
What is the main topic of the video script?
-The main topic of the video script is the discussion of the unrealistic expectations people have about making money using AI, specifically in the context of writing books and creating art.
What is the author's perspective on using AI to write 97 books and make nearly two thousand dollars?
-The author views this as an unrealistic goal and criticizes the low hourly rate of 2.94 cents, which is the result of the time spent on each book.
What is the example given about the print on demand service by Amazon?
-The example discusses how the initial success of using Amazon's print on demand service led to market saturation, resulting in a decrease in income for those participating in the service.
What was the impact of market saturation on the print on demand service?
-Market saturation led to a decrease in income for those using the service, as Amazon started de-prioritizing their content to keep search results relevant.
What did the author learn from the conference about designing t-shirts?
-The author learned that building a personal brand is more important than coasting on other people's brands, and that it requires investment and effort to be successful.
What is the author's view on the future of content created using AI?
-The author predicts that the amount of content created using AI will skyrocket and most of it will be of low quality, leading to a saturated and less valuable market.
What does the author suggest is the key to building a successful brand?
-The author suggests that building a successful brand involves creating a positive cumulative experience for consumers, which includes the content, work, art, and products offered.
How does the author relate the success of the Mario movie to brand building?
-The author relates the success of the Mario movie to the strong brand of Nintendo, which was built on a series of positive experiences, and not just the quality of the movie itself.
What is the author's opinion on the value of content created using AI without a strong brand?
-The author believes that content created using AI without a strong brand is essentially worthless, as it lacks the connection and trust that a well-established brand provides.
What is the role of Squarespace in the video script?
-Squarespace is the sponsor of the video and is presented as an all-in-one platform for building a website and selling products, emphasizing the importance of having a strong online presence for brand building.
What advice does the author give for those looking to make a living through their art or content creation?
-The author advises to focus on building a personal brand and creating content that offers a unique and valuable experience, rather than trying to quickly profit from AI-generated content.
Outlines
🤖 AI and the Illusion of Easy Money
The first paragraph discusses the allure of using AI to generate income effortlessly. It starts with a mention of a Sci-Fi author who has purportedly written 97 books with the help of AI, earning nearly $2,000. The narrator then calculates the dismal hourly rate this represents and criticizes the abundance of online content promising wealth through AI, suggesting it's unrealistic. The paragraph uses the example of Merch by Amazon, a print-on-demand service that initially allowed sellers to profit significantly but became saturated, leading to decreased earnings. The narrator emphasizes the importance of building a genuine brand rather than relying on others' intellectual property for quick gains.
🎨 Building a Brand Over Quick Profits
The second paragraph focuses on the importance of brand building over seeking quick profits. It uses the Nintendo brand as an example of how consistent positive experiences create brand loyalty. The narrator shares personal insights from his career, emphasizing that genuine brand building takes time and effort. He contrasts his approach of creating valuable content with those who might use AI to mass-produce low-quality content. The paragraph also touches on the value of an artist's personal story and the connection it creates with their audience, suggesting that simply using AI to produce work doesn't foster the same connection. The narrator concludes by reiterating that technology will always evolve, but the desire for quality content that people genuinely want remains constant.
Mindmap
Keywords
💡AI-generated content
💡Brand building
💡Merch by Amazon
💡Market saturation
💡Arbitrage
💡Copyright infringement
💡Quality vs. quantity
💡Get-rich-quick schemes
💡Customer experience
💡Sponsorship
Highlights
A Sci-Fi author has written 97 books using chat GPT and earned nearly two thousand dollars.
The author spends six to eight hours per book, averaging 2.94 cents an hour.
YouTube is flooded with videos on making money using AI for various creative endeavors.
Making a lot of money using AI is presented as unrealistic and counterproductive.
The story of a conference about designing t-shirts and the rise of Amazon's print on demand service.
The initial success and subsequent saturation of the print on demand market due to low barriers to entry.
The impact of saturation on the quality and earnings of print on demand products.
The importance of building a brand rather than just leveraging AI for quick gains.
A personal anecdote about the value of building a brand over relying on others' brand recognition.
The prediction that AI-generated content will increase dramatically and likely be of poor quality.
The definition of a brand as a culmination of every experience a person has had with a creator's content.
The success of the Mario movie as an example of brand power rather than cinematic quality.
The contrast between quick AI-generated content and the value of building a personal brand over time.
The importance of creating content that people actually want and the role of personal experience in building a brand.
The role of social media in showcasing an artist's process and building a following.
The value of personal connection and story in selling art and products at conventions.
The sponsor Squarespace's all-in-one platform for building a brand and selling products online.
Squarespace's features for building an online store, accepting payments, and analyzing customer data.
The offer for a free trial and a discount on the first purchase of a website or domain on Squarespace.
Transcripts
this video is sponsored by Squarespace
the all-in-one platform for building
your brand and growing your business
online stay tuned until the end of the
video to learn more in this Newsweek
article we learn about a Sci-Fi author
who has written 97 books using chat GPT
and has made nearly two thousand dollars
doing it I would like to make two
thousand dollars doing almost nothing
digging in a little deeper takes them
six to eight hours per book so let's say
seven hours times 97 books that's two
thousand dollars that equals 2.94 cents
an hour this is the siren song of AI my
YouTube recommendations are chock full
of videos on how to make money using AI
write a novel sell art create coloring
books pretend to kidnap someone so if
you came to this video hoping to make a
lot of money using AI I have some bad
news for you it's not a realistic goal
and you're doing it all backwards Story
Time several years back I got invited to
speak at a conference about designing
t-shirts I gave a little design 101
presentation to a room full of
entrepreneurs small business folks I I
had a blast the event was focused on a
new service at the time it was called
merch by Amazon it was a print on demand
service it's still around but at the
time it was just getting started and at
that time it was only open to a small
number of people most of whom were
already selling on Amazon so many of the
folks that I met there were really
steeped in things like Arbitrage Drop
Shipping reselling but not design so
when Amazon started offering this new
service to them they immediately
recognized the opportunity they could
upload t-shirts and Designs onto Amazon
and they had no overhead we're talking
no inventory there were no printing
costs and they could get those shirts in
front of millions and millions of
Amazon's customers at no cost and the
people that I met there were making bank
we're talking tens of thousands of
dollars a month mad mad cash for very
little work and at the time of the event
Amazon was starting to roll out access
to more and more of the public they were
really starting to open it up so for the
next few weeks and months the bottom
completely fell out of the market
Amazon's site was just inundated with
people cranking out t-shirts you could
search for an air conditioner and you
would get some dude's air conditioner
t-shirt in the results people gaming the
system left and right some just
completely disregarding copyright now as
the site grew it seemed like the main
way most people were making money was
coasting off of someone else's brand
without getting caught t-shirts that
looked like Crayola crayons without
using the brand name Sports t-shirts
using team colors and the city name
without mentioning the team or using
their logo slightly misspelled names of
popular characters in your description
tags and as these spam t-shirts flooded
the site Amazon started de-prioritizing
their print on demand content to keep
their search results more relevant and
the amount of money people were making
with print on demand on Amazon kept
going down and down and down the problem
was with no barrier to entry anyone and
everyone could give it a shot they could
try to make money on the service and
everyone who tried it made about I don't
know two dollars 94 cents an hour this
doesn't it mean that if you're using
merch by Amazon you won't make money I
met a guy there who hired real designers
they made his shirts and then he worked
out some licensing deals with folks like
NASA and Harley Davidson and they made
real t-shirts to sell on Amazon and and
he was doing really well uh but that
cost money yeah yeah it does but if you
want to run a business you have to you
know run a business my biggest takeaway
from this whole experience and one of
the inflection points of my career was
that I didn't want to Coast on other
people's Brands instead I needed to
build my own brand I'll never make the
next Batman or Mickey Mouse but I don't
have to I'm one guy at the beginning of
this video when I said you're doing it
backwards that's what I meant a book
without a brand is worthless who will
buy it nowadays anybody can use AI to
turn out a bunch of books anyone can use
AI to turn out a bunch of art anyone can
do it so everyone will do it if someone
or 50 people have made videos on how to
use mid Journey to make money that means
that the market is already completely
saturated and it's only going to get
worse I don't know what the future holds
but I feel pretty confident in this
prediction the amount of content that is
going to be made is going to absolutely
Skyrocket and prediction two it will all
be junk when I say build a brand I'm not
talking about just a logo or poorly
drawn Avatar your brand is a culmination
of every experience a person has ever
had with you your content your work your
art your products I grew up with
Nintendo that brand holds so much power
over me it was positive experience after
positive experience after positive
experience that's how you build a brand
the Mario movie didn't set records
because it was a great movie it set
records because it fulfilled exactly
what people wanted and expected from the
Nintendo brand in fact if you're not
familiar with the games that movie is an
absolute mess why did the mushroom make
them small why are they driving go-karts
why is Jack Black so good at writing
dumb songs I love it so much some people
will tell you that it took three weeks
for that movie to make a billion dollars
I'm here here to tell you it took 40
years for that movie to make a billion
dollars think about your career this way
what is 97 chat GPT written books say
about your brand what does a children's
book with air you pumped out last night
say about your brand what experience are
people having with that content do they
want to consume more of it some Brands
like Nintendo entertain they make one
video game at a time getting a little
bit more ambitious and a little bit more
fun with everyone my brand is built on
helping people who are looking to buy a
drawing tablet I could pump out a lot
more videos if I used AI to write my
scripts but my goal is not to spit out
as much information as possible it's to
help people make a buying decision my
brand is built on me just trying out a
lot of products and sharing my honest
experience with that I had to start with
one review and then I wrote another and
then another and another it took time it
took years I wasn't good at that at
first but video after video I got a
little better I got a little better I
started building that brand and it was
not a get rich quick experience at all
artists who learned to draw showed their
process on social media the gain of
following not just from their art but
sharing their experience I know artists
who make a good chunk of their living at
conventions selling their art people buy
art because yes it looks cool but
they're buying into that artist's story
they meet a person at the convention and
they really dig what they're doing you
talk to any artist who works at those
conventions and they will tell you
that's why people buy from them they
want to support that artist that's often
more important than the art itself if
you're just entering text into a prompt
and printing something out anyone can do
that well people at the conventions you
as an artist that they want to support
you or will they see you as someone
who's just trying to cash in well people
at a bookstore see you as an author
trying to entertain them or someone just
trying to cash it what are they
connecting with what is your brand AI
print on demand the web smartphones the
freaking printing press the technology
you is to create our work will always be
changing but the underlying value are
you making something people actually
want never will I have some other videos
on AI specifically around art and
copyright if you want to know my
thoughts on that and this video would
not be possible without the support of
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