Pinterest Idea Pins Strategy For Frustrated Instagram Reels Users

The Market Vibe

30 Jun 202203:53

Summary

TLDRIn this video, Michael from Market Vibe compares Pinterest Idea Pins with Instagram Reels, advocating for the former due to its longer shelf life, SEO-friendly nature, and less competition. He explains how Idea Pins can continue to generate engagement for months or even years after posting, unlike Reels which tend to lose traction quickly. Michael also highlights the benefits of Pinterest's evergreen content and suggests repurposing Instagram Reels on Pinterest for potentially better reach and engagement.

Takeaways

📈 Pinterest Idea Pins have a longer shelf life compared to Instagram Reels, which often lose engagement after 48 to 72 hours unless they go viral.
🔍 Pinterest is an SEO-friendly platform, allowing Idea Pins to be discoverable over time through search, unlike the more viral nature of Instagram Reels.
🌿 Idea Pins can be evergreen content, meaning they remain relevant and continue to attract views for months or even years after being posted.
📊 The script suggests that Idea Pins can still perform well years after posting, as demonstrated by the presenter's top-performing pins.
🚀 The presenter recommends repurposing Instagram Reels content for Pinterest to capitalize on the lower competition and longer lifespan of Idea Pins.
🏆 Less competition on Pinterest means that Idea Pins have a higher chance of standing out within a niche or industry.
🤔 The frustration with Instagram's algorithm updates and the lack of views and engagement on Reels is driving some business owners to explore other platforms like Pinterest.
📝 The use of keywords and tags in Pinterest Idea Pins enhances their SEO, making them more likely to be found in searches for relevant topics.
📉 The script implies that the effort put into creating Instagram Reels may not yield long-term results due to their short lifespan.
🎯 The presenter suggests that Pinterest Idea Pins are a better long-term strategy for businesses looking to maintain a consistent online presence.
💡 The video is aimed at helping frustrated business owners understand the benefits of Pinterest Idea Pins as an alternative to Instagram Reels.

Q & A

Why does the speaker believe Pinterest Idea Pins are better than Instagram Reels?
-The speaker believes Pinterest Idea Pins are better due to their longer shelf life, SEO-friendly nature, and less competition compared to Instagram Reels.
What is the primary difference in shelf life between Pinterest Idea Pins and Instagram Reels?
-Pinterest Idea Pins have a longer shelf life, with some content remaining relevant and receiving engagement for months or even years after posting, whereas Instagram Reels typically only receive significant engagement within the first 48 to 72 hours.
How does the speaker demonstrate the long-term engagement of Pinterest Idea Pins?
-The speaker shows slides of top-performing Idea Pins from the past 30 days, some of which are months or even over a year old, still receiving views and engagement.
What role does SEO play in the effectiveness of Pinterest Idea Pins?
-Pinterest is an SEO platform, meaning Idea Pins can be discovered through search engines as long as they are well-optimized with relevant keywords and tags, allowing them to be found and engaged with over time.
Why does the speaker suggest that there is less competition on Pinterest compared to Instagram?
-The speaker notes that while many business owners are creating content on Instagram, fewer are utilizing Pinterest Idea Pins, leading to less competition for visibility and engagement within niches and industries.
What is the speaker's recommendation for business owners frustrated with Instagram Reels?
-The speaker recommends repurposing Instagram Reels content for Pinterest by posting Idea Pins daily to see if they perform better and provide a longer-term engagement strategy.
What is the issue with Instagram's algorithm updates that the speaker mentions?
-The speaker mentions that Instagram's frequent algorithm updates and changes have led to frustration among many business owners, as it affects the visibility and engagement of their content.
How does the speaker define 'evergreen' Idea Pins?
-Evergreen Idea Pins are defined as content that remains relevant and true over time, not subject to change, and thus can continue to attract views and engagement long after being posted.
What is the main advantage of Pinterest Idea Pins in terms of business leads generation?
-The main advantage is that Idea Pins can continue to generate leads for a business over an extended period due to their longer shelf life and SEO-friendly nature.
How does the speaker suggest measuring the success of Pinterest Idea Pins?
-The speaker suggests looking at the views, likes, comments, and overall engagement that Idea Pins receive over time, even years after they have been posted.
What is the speaker's view on the current state of Instagram Reels for business owners?
-The speaker believes that Instagram Reels are becoming less effective for business owners due to the platform's algorithm issues and the high level of competition, leading to lower views and engagement.

Outlines

00:00

📈 Pinterest Idea Pins' Longevity Over Instagram Reels

The video introduces three reasons why Pinterest Idea Pins may be superior to Instagram Reels. The first reason highlighted is the longer shelf life of Idea Pins compared to Reels. While Instagram Reels typically see their peak engagement within 48 to 72 hours, Idea Pins can continue to garner views, likes, and comments for months or even years after posting. The presenter shares data showing top-performing Idea Pins that are still active after over a year, emphasizing the sustained reach and engagement these pins provide for businesses.

Mindmap

Keywords

💡Pinterest Idea Pins

Pinterest Idea Pins are a feature of the Pinterest platform that allows users to create and share visual content, such as images or infographics, with the aim of inspiring others. In the video, the speaker argues that Idea Pins have a longer shelf life and are more SEO-friendly compared to Instagram Reels, making them a better choice for business owners looking to increase reach and engagement over time.

💡Instagram Reels

Instagram Reels are a feature on Instagram that allows users to create short, 15 to 60-second multi-clip videos set to music. The script mentions that Instagram Reels may not provide the same long-term visibility and engagement as Pinterest Idea Pins, often peaking in reach within the first 48 to 72 hours and then declining.

💡Shelf Life

In the context of the video, 'shelf life' refers to the duration for which content remains relevant and continues to attract views, likes, and comments. The speaker claims that Pinterest Idea Pins have a longer shelf life compared to Instagram Reels, as they can continue to garner engagement for months or even years after being posted.

💡SEO (Search Engine Optimization)

SEO is the practice of improving and promoting a website or content to increase its visibility in search engine results. The video emphasizes that Pinterest is an SEO platform, meaning that Idea Pins can be discovered through search engines over time, as opposed to Instagram Reels, which are more dependent on virality for visibility.

💡Viral

Viral refers to content that spreads rapidly and widely across the internet, gaining a lot of attention and engagement in a short period. The script notes that for Instagram Reels, unless they go viral, they quickly lose visibility after a few days, unlike Pinterest Idea Pins which can continue to be discovered through search.

💡Evergreen Content

Evergreen content is material that remains relevant and valuable over time, regardless of when it was produced. The video suggests that creating evergreen Idea Pins on Pinterest can lead to sustained views and engagement, as opposed to the more time-sensitive nature of Instagram Reels.

💡Competition

In the video, 'competition' refers to the level of rivalry among content creators on different platforms. The speaker observes that there is less competition on Pinterest for Idea Pins, allowing for greater visibility and engagement compared to the crowded space of Instagram Reels.

💡Algorithm Updates

Algorithm updates refer to changes made by social media platforms to their algorithms, which determine how content is displayed to users. The script mentions that frequent updates to Instagram's algorithm can be frustrating for business owners, affecting the visibility of their Reels and leading some to consider Pinterest Idea Pins as an alternative.

💡Engagement

Engagement, in the context of social media, refers to the interactions users have with content, such as likes, comments, shares, and views. The video argues that Pinterest Idea Pins can generate more consistent engagement over time compared to the potentially fleeting engagement of Instagram Reels.

💡Repurpose

To repurpose content means to adapt or reuse it for a different purpose or context. The speaker recommends repurposing Instagram Reels for Pinterest by posting them as Idea Pins to leverage their longer shelf life and SEO benefits, as demonstrated by the continued performance of older Idea Pins in the slides shown.

Highlights

Pinterest Idea Pins have a longer shelf life than Instagram Reels, with top-performing Idea Pins still getting engagement months or even years after being posted.

After 48-72 hours, Instagram Reels typically stop gaining views, likes, and comments unless they go viral, which rarely happens.

Idea Pins can continue to bring in leads for a business long after they are created, unlike Instagram Reels which lose impact within a few days.

Pinterest is an SEO-friendly platform, while Instagram is more focused on virality.

Idea Pins benefit from SEO as they can be searched for repeatedly as long as they are relevant and use effective keywords and tags.

Creating evergreen Idea Pins that stand the test of time can lead to sustained views and engagement over months and years.

There is less competition on Pinterest compared to Instagram, where many business owners are creating Reels.

Fewer business owners are utilizing Idea Pins, providing an opportunity for those who do to stand out in their niche.

Instagram's algorithm updates and changes can be frustrating for business owners, leading some to seek alternative platforms like Pinterest.

Many business owners are struggling with low view counts on Instagram Reels, prompting a search for more effective marketing strategies.

Repurposing Instagram Reels onto Pinterest by posting them as Idea Pins could be a beneficial strategy for businesses looking to expand their reach.

The presenter recommends posting a repurposed Idea Pin on Pinterest every day to see how it performs.

The video provides a comparison between the longevity and effectiveness of Pinterest Idea Pins versus Instagram Reels for business marketing.

The presenter shares personal experience and data from top-performing Idea Pins to illustrate their long-term value.

Instagram Reels may require more frequent content creation due to their shorter lifespan, while Idea Pins can be created less often but still provide long-term benefits.

The SEO advantages of Pinterest Idea Pins make them more discoverable over time compared to the fleeting nature of Instagram Reels.

The presenter suggests that the perceived effort put into creating Instagram Reels may not yield long-term results, unlike Idea Pins.