5 Ways To Close Your Presentation - Business English Presentations

Summary

In this Business English presentation lesson, Derek teaches how to end presentations effectively to capture the audience's attention and reinforce key points. He covers five techniques: call to action, rhetorical questions, coming full circle, finishing with a quote, and clear signposting. Each technique is explained with practical examples to help professionals enhance their presentation skills. Derek emphasizes the importance of passion and enthusiasm in delivering conclusions and encourages viewers to explore more lessons on his channel.

Takeaways

• 😀 Ending a presentation effectively is crucial to capturing audience attention and ensuring they remember key points.
• 📚 Summarizing key points, closing the presentation, and thanking the audience are standard steps in concluding a presentation.
• 📢 A Call to Action (CTA) is a powerful technique to motivate the audience to take action based on the information shared.
• 🔍 CTAs should be relevant, convincing, and use active verbs to encourage action, such as visiting a website or starting a dialogue.
• 🚫 Negative motivation can be used to first highlight the consequences of inaction before presenting the positive benefits of the CTA.
• 📑 Placing the CTA on the last slide of a presentation can serve as a strong visual reminder for the audience.
• ❓ Rhetorical questions can be used to engage the audience, provoke thought, or create a dramatic effect at the end of a presentation.
• 🔁 Coming full circle involves returning to a point or question introduced at the beginning of the presentation, providing a sense of completion.
• 📖 Telling a story that begins at the start and concludes at the end of the presentation can be a compelling way to maintain audience interest.
• 💬 Finishing with a relevant and memorable quote can leave a lasting impression and reinforce the main point of the presentation.
• 🏁 Using clear signposting phrases and a passionate conclusion helps signal the end of the presentation and leaves a strong final impression.

Q & A

What is the main purpose of the lesson described in the script?

The main purpose of the lesson is to teach how to end a business presentation effectively, capturing the audience's attention and helping them remember key points.

What does 'CTA' stand for, and why is it important?

CTA stands for 'call to action.' It is important because it encourages the audience to take action based on the information shared during the presentation.

What are some examples of effective CTAs provided in the lesson?

Examples of effective CTAs include: 'Visit our website, download our free guide and start implementing our tips today,' 'Start a dialogue with your team and ask them how they can help us to achieve these goals,' and 'Choose us as your partner and we'll help you to increase turnover by 10%.'

What technique involves asking questions that don't require immediate answers?

The technique involving asking questions that don't require immediate answers is called using rhetorical questions.

How can 'coming full circle' be used to end a presentation?

Coming full circle can be used to end a presentation by returning to a question or story introduced at the beginning. This gives the presentation a sense of completion.

Can you give an example of 'coming full circle' using a question?

An example of 'coming full circle' using a question is: 'Let me come back to the question I asked you at the start of my presentation: How can we increase productivity among our employees? Well, the three main things we need to do are...'

Why is it beneficial to use a quote to end a presentation?

Using a quote to end a presentation is beneficial because it can be memorable and reinforce the main point of the presentation. It also adds a sense of closure.

What should be considered when selecting a quote for the end of a presentation?

When selecting a quote for the end of a presentation, it is important to ensure that the quote is relevant to the main point and memorable.

What are some sign-posting phrases that indicate the end of a presentation?

Some sign-posting phrases that indicate the end of a presentation include: 'And that brings me to the end of my talk,' and 'So that covers everything I wanted to talk about today.'

Why is it important to end a presentation with passion and enthusiasm?

Ending a presentation with passion and enthusiasm is important because it helps to emphasize the importance of the topic and makes it more likely that the audience will remember it.