How to Use Instagram Analytics to Grow Faster

Summary

This video script offers a comprehensive guide on leveraging Instagram Insights to enhance account growth. It explains how Insights can reveal the best-performing content, audience engagement patterns, and demographic details. The tutorial walks viewers through the analytics interface, highlighting key metrics like reach, engagement, and follower statistics. It also emphasizes the importance of monthly social media reporting and provides a free template for tracking and sharing insights, concluding with a nudge to utilize Later's analytics tool for a more in-depth analysis.

Takeaways

• 📊 Instagram Insights are a valuable tool for understanding audience engagement and content performance.
• 🔍 To access detailed analytics, you need a Creator or Business profile on Instagram.
• 🗓 Insights provide data for the last 7 days by default, but can be adjusted to view up to 90 days.
• 📈 The overview section shows account performance trends compared to the previous period.
• 👥 'Accounts Reached' reveals demographic details and the reach of your content among followers and non-followers.
• 📹 Analyzing 'Content You Shared' helps identify which types of content, like Reels, perform best in reaching new audiences.
• 📊 'Accounts Engaged' offers a detailed breakdown of audience interactions across different content types.
• 🔑 Individual post insights provide in-depth data on reach, impressions, and engagement, which is crucial for strategy planning.
• 📝 Monthly social media reports can be simplified using templates and should include key metrics and insights.
• 👥 'Total Followers' section provides insights into your community, including growth, demographics, and active times.
• ⏰ Understanding when your audience is most active is essential for optimizing posting times.
• 🛠 Third-party tools like Later's analytics can offer additional insights beyond Instagram's native features, such as engagement rates and best post rankings.

Q & A

What are Instagram Insights and why are they important for account growth?

Instagram Insights are analytics tools that provide data on account performance, audience engagement, and content reach. They are crucial for understanding what type of content performs best, who the audience is, and when they are most active, which helps in refining content strategy and growing the account.

How can you access Instagram Insights?

To access Instagram Insights, you need to have a Creator or Business profile. Insights are not available for personal profiles. Once you have the appropriate profile type, you can view insights by tapping on the 'Insights' tab in your account.

What does the 'Overview' section of Instagram Insights show?

The 'Overview' section provides a summary of the account's performance over the last 7 days by default, but you can adjust the duration up to 90 days. It shows data such as accounts reached, engagement, and a comparison to the previous period, indicated by green plus signs for increases and gray minus signs for decreases.

How can you analyze the audience reached by your content on Instagram?

In the 'Accounts Reached' section of Insights, you can learn about the demographics of your audience, including cities, countries, ages, and gender. It also shows the reach among followers and non-followers, which is important for understanding how to expand your audience.

What does the 'Content You Shared' section reveal about your Instagram posts?

The 'Content You Shared' section allows you to see which of your posts, including reels, have reached the most people. You can filter and organize this data by reach, likes, comments, shares, plays, saves, and interactions to identify top-performing content.

How can you identify the best-performing Instagram Reels among your content?

By going into the 'Content You Shared' section and selecting 'Reels', you can organize the data by reach to see which of your reels have reached the most people in the last 30 days.

What information does the 'Accounts Engaged' section provide?

The 'Accounts Engaged' section provides detailed information about the audience that has interacted with your content, including the number of accounts engaged, a comparison to the previous period, and a breakdown by cities, countries, age ranges, gender, and whether they are followers or non-followers.

How can you view individual insights for a specific post on Instagram?

To view individual insights for a specific post, tap on the post within the Insights tab and then select 'View Insights'. This will show you detailed data such as likes, comments, shares, saves, reach, impressions, and engagement interactions.

What is the purpose of the 'Total Followers' section in Instagram Insights?

The 'Total Followers' section provides information about your community of followers, including how many followers were gained or lost, audience demographics, and the most active times and days for your followers, which is valuable for planning optimal posting times.

What is the benefit of using Later's analytics feature over Instagram's built-in Insights?

Later's analytics feature offers additional functionalities beyond Instagram's built-in Insights, such as automatically calculating your engagement rate, ranking posts by engagement, and providing detailed analytics that can help identify what content works best and when to post for maximum engagement.

How can you create a monthly social media report using Instagram Insights?

You can use the data from Instagram Insights to create a monthly social media report that includes key metrics, learnings, and wins. This report can be used for presentations, client updates, or team sharing. A social media report template can be downloaded for free to assist in this process.