How To Stand Out As An Online Coach In 2024

Summary

This video script offers a guide for online coaches to stand out in a competitive market. It emphasizes the importance of showcasing personal values to build trust with clients and suggests integrating these values into content. The speaker also recommends redefining the benefits and processes of one's offerings to appear unique and appealing. Lastly, the script advises tailoring the sales offer to reduce risk for clients, proposing innovative payment structures or coaching formats to make the offer irresistible.

Takeaways

• 😀 To stand out as an online coach, it's crucial to showcase your personal values and authenticity, as people buy from those they trust.
• 🏆 Market sophistication and decreased trust make it important to be transparent about your values, which can attract clients who resonate with them.
• 👨‍👩‍👧‍👦 Integrating personal values such as family into your content can help you connect with clients who share similar values.
• 🔑 Your content should focus on helping people achieve what's important to them, like creating freedom through your offerings.
• 🤔 Reflect on your personal values to ensure they align with the ideal clients you want to attract and the outcomes you promise.
• 🛠 Shifting 'what you do' involves changing how you explain your services, focusing on the benefits and making them appealing to your target audience.
• 📈 Explain the benefits of your services differently to stand out, such as how your solution creates freedom or improves health.
• 🛑 Present a unique process for your services, like a custom weight loss blueprint, to make your offerings seem more innovative and desirable.
• 💡 Change your offer to stand out, such as offering payment plans, results-based payments, or different service formats like one-on-one coaching.
• 🚫 Avoid generic guarantees like 'work with you free until you do' as they have become overused; instead, offer specific guarantees that reduce risk for clients.
• 📧 Joining an email list for valuable content can be a strategy to provide ongoing value and build a relationship with potential clients.

Q & A

What is the main challenge for online coaches today according to the video script?

The main challenge for online coaches today is the intense competition and the difficulty in standing out, as people have seen and heard it all before.

What are the two simple steps suggested in the video to stand out as an online coach?

The two steps are showcasing your personal values and shifting what you do, which includes how you explain your offerings and the benefits they provide.

Why is it important for online coaches to showcase their personal values?

It's important because people want to work with someone they trust, and as markets become more sophisticated and less trusting, showcasing personal values helps build that trust.

Can you give an example from the script about how showcasing personal values can impact a business?

An example given is a diner in a southern state that put a sign supporting Joe Biden in their window, which led to them selling out of food for days due to the public's response.

What should an online coach's content focus on according to their personal values?

The content should focus on helping people create more of what the coach values, such as freedom, family, or work-life balance, depending on the coach's personal values.

Why is it a mismatch to attract clients with values that don't align with the coach's approach?

It's a mismatch because the coach won't be able to provide the optimum way to reach the client's goals if their values conflict, leading to an energetic and social mismatch.

What does the script suggest about changing how you explain the benefits of what you do?

The script suggests that explaining the benefits differently, such as how money is made or weight is lost, can help stand out and attract clients looking for those specific outcomes.

How can explaining the process of what you do help in standing out as an online coach?

By explaining a unique process, such as a custom weight loss blueprint based on body type, it makes the offering more appealing and interesting to potential clients.

What is one way to make an offer stand out in terms of the sales process as mentioned in the script?

One way is to change the payment structure, such as offering to pay half upfront and the rest upon achieving results, or having a different coaching format like one-on-one instead of group coaching.

Why does the script advise against using the 'work with me free until you see results' guarantee?

The script advises against it because this guarantee has been overused and is no longer as effective or unique in most industries, and a more specific guarantee that reduces risk might be more appealing.

What is the final call to action for viewers in the video script?

The final call to action is to join the speaker's email list where they will receive valuable content on marketing, content, and offers specifically for online coaches, consultants, and service providers.

Outlines

00:00

🚀 Standing Out as an Online Coach

This paragraph discusses the challenges of distinguishing oneself as an online coach amidst fierce competition. The speaker suggests two primary strategies for standing out: showcasing personal values and altering the way one presents their offerings. The importance of authenticity and trust is emphasized, as consumers are increasingly sophisticated and wary. Personal values should be integrated into content to attract clients who resonate with those values. The speaker uses the example of a diner that gained popularity by showcasing support for Joe Biden during the 2020 election. The paragraph also touches on the importance of aligning one's values with the ideal client's goals and the potential mismatch that can occur if these values do not align. The second strategy involves changing the explanation of services offered, focusing on benefits and processes that set the coach apart from competitors.

05:00

🛠 Crafting Irresistible Offers for Online Coaches

The second paragraph delves into the specifics of how to make an offer stand out in the industry. The speaker proposes rethinking the structure of offers, such as payment plans or the format of coaching (e.g., one-on-one instead of group coaching). The importance of having a unique and compelling offer is highlighted, as it can significantly impact the sales process. The speaker warns against using generic offers that are common in the industry and suggests adding guarantees or other unique elements to reduce the perceived risk for potential clients. The paragraph concludes with an invitation to join the speaker's email list for more valuable content tailored to online coaches, consultants, and service providers who sell high-ticket offers or coaching packages.

Keywords

💡Online Coach

An online coach is a professional who provides guidance, training, or instruction through digital platforms rather than in-person. In the video's context, the term refers to individuals who offer services in areas such as personal development, fitness, or business strategy. The script emphasizes the importance of standing out in a competitive market by showcasing personal values and unique offerings.

💡Competition

Competition in this script refers to the rivalry among online coaches for clients' attention and business. The video suggests that with the saturation of the market, it has become more challenging to differentiate one's services and attract clients, hence the need for unique selling points.

💡Personal Values

Personal values are the principles and standards that guide an individual's behavior and decision-making. In the video, the speaker advises coaches to showcase their personal values to build trust with potential clients. For example, if a coach values family, they might integrate family-related content into their offerings to resonate with clients who share similar values.

💡Trust

Trust is a crucial factor in client-coach relationships, especially in an online setting where personal interactions are limited. The script mentions that as markets become more sophisticated, people are less trusting, thus emphasizing the importance of building trust through transparency and alignment of values.

💡Market Sophistication

Market sophistication refers to the level of knowledge and discernment among consumers in a particular market. The video script suggests that as consumers become more aware and less easily swayed by marketing tactics, coaches need to adapt by offering genuine value and building authentic relationships.

💡Content Creation

Content creation is the process of producing material such as videos, blogs, or social media posts to engage an audience. In the context of the video, the speaker discusses how coaches should create content that reflects their values and helps clients achieve their goals, such as creating more freedom in their lives.

💡Energetic and Social Mismatch

This term from the script refers to a misalignment between a coach's values and the expectations or values of a potential client. For instance, a coach who values work-life balance may not be the best fit for a client who prioritizes wealth accumulation over personal well-being.

💡Benefits

In marketing, benefits are the advantages or positive outcomes that a product or service provides to the customer. The video script advises coaches to clearly communicate the benefits of their offerings, such as how their services can help clients achieve a better work-life balance or financial freedom.

💡Process

Process in this context refers to the systematic steps or methods used by a coach to deliver their services. The script suggests that coaches should differentiate themselves by explaining their unique process, such as creating custom weight loss plans based on body types, to make their offerings more appealing.

💡Offerings

Offerings are the products or services provided by a coach. The video emphasizes the importance of making these offerings stand out by being different from the norm in the industry, such as by offering a unique payment structure or personalized coaching sessions.

💡Guarantees

Guarantees are promises made by a service provider to ensure customer satisfaction, often in the form of refunds or free additional services if certain results are not achieved. The script warns against overused guarantees like 'work with you for free until you see results' and suggests creating more specific guarantees to reduce client risk.

Highlights

The importance of standing out as an online coach in a competitive market.

Two simple steps to distinguish oneself in the online coaching space.

The significance of showcasing personal values to build trust with clients.

An example of a diner using a sign to showcase values, leading to success.

The advice against discussing political beliefs in professional content.

Integrating personal values such as family and freedom into content.

Aligning personal values with the ideal client's values for better service.

The concept of shifting what you do to stand out, beyond personal identity.

Explaining the benefits of services differently to appeal to various client types.

The importance of customizing the explanation of services to match client goals.

The idea of creating a unique selling proposition through different service offerings.

The strategy of explaining the process of service delivery to stand out.

An example of a custom weight loss blueprint based on body type.

The necessity of having a unique offer to differentiate from competitors.

Suggesting payment structures that reduce risk for clients.

Recommendations against overused guarantees like 'work for free until results'.

The final call to action to join the email list for more valuable content.

Transcripts

it is harder than ever today to stand

out as an online coach there's tons of

competition people have heard and seen

it all before so how do you stand now in

this short video I'm going to show you

how to do that and I'll walk you through

two simple steps to do it the first way

is about who you are right I'm not just

talking about posting Feelgood stories

but people really buy not just because

of what you do but they buy because of

who you are especially as markets get

more and more sophisticated and people

are less and less trusting they want to

work with somebody who they trust um so

that's why it's going to be so important

to Showcase your personal values right

people want to buy who they are like one

of my favorite examples from I believe

it was the 2020 election there was a a

diner in this really deep southern state

and they had one sign

on their on their window sill this

Diner and made them sorry about died it

made them sell out they made them sell

out all of their food for like days on

end and then get a back order of of

orders so what do they have on their

side it just said Joe Biden now I'm

not saying that you have to show off

your political belief I'm not saying if

talk about any of that in fact I think

most of the time it hurts people more

than helps them to talk about their

political beliefs however talking about

your values do you value your family you

should be integrating the family part

into your content do you value Freedom

we should be showing stories of how your

solution creates Freedom right how your

services how your offerings create

Freedom how you're able to help your

clients create more freedom right your

content should be focused around helping

people create more freedom so figure out

what your personal values are and what's

important to you because that's also

what's going to be important to your

ideal clients right imagine if you

really value family and work life

balanced but then you attract a client

who values working hard and making as

much money as possible regardless of

their health and Sanity and whatever

right that's going to be an energetic

and social M mismatch because you're not

going to give them the optimum way to

get to their goals which is to make as

much money and work as as hard as

possible right you're going to give them

the more leverage and more 8020 way of

making money getting clients and or

improving their health weite doesn't

really matter what the example is so

there's that right and now the second

way is to shift what you do right so

there's who you are and what you do

those are the the the two big ways to

stand out now the what you do is

interesting because there's changing

what like how you explain what you do

right there's changing so that's the

benefits right so just like I shared

with you just now the per saying hey

I'll help you travel the world and be

with your family and have lots of fun

and maybe you're not going to make a

jillion dollars but you'll make good

money and you won't have to work very

hard versus the person who wants to

grind their face off and become a

multi-millionaire and sacrifice

everything for that those are two very

different people and there's a different

prises so explaining explain the benefit

that's how you stand out differently

just explaining versus hey make money

explaining how that money is made for

example or losing weight how is that

weight lost are you going to be on

exercise bikes are you going to be on

keto diet are you going to be taking

pills what is it so the benefit can be

explained differently that's also how

you stand out too that's one the second

is explaining your process and how it's

different right so let's say for weight

loss instead of Step One Two Three is

eat less move more and what is it

instead of eat less move more and drink

more water that's not really new unique

or different unfortunately even though

that's basically how of is weight right

you have to make it sound sexy for

people to want to buy it so instead you

say hey actually so we use this process

where we help our

clients lose weight by creating custom

weight loss blueprint and exercises

based off their unique body type and we

have three different body types there's

apple pear and Peach whatever or like

cucumber for like super like tall and

lanky People based on your like physical

body type let's say that new thing right

that sounds way more interesting thought

that's the process right so people be

like oh I'm a cucumber type I'm very

tall and lanky so man I need that that's

why I have mle boo weight or craft the

body I want so there's the benefit right

changing how you explain what you do the

benefit changing how you explain the

process and then number three and this

one's not so much about your content but

in terms of the sales process and

standing out is explaining and having

your offer actually be different so if

everyone in your industry is doing a

90-day program for or I don't know

$5,000 or $3,000 or whatever you

charge okay how can I take the risk off

your shoulders okay maybe they can pay

half up front and then half when they

get the results or maybe it's nothing up

front and then they pay after 30 days

once they see a certain result or maybe

instead of group coaching it's one-onone

so there's a ton of different ways to

actually mold and play with your

offering to make it stand out uh when

you're on the phone and it's one of the

most important things to do because you

can have the best message in the world

but then if people come in try and buy

from you and your offer is off as well

you're going to have a bad time right

I'm a huge proponent of offers sorry of

messaging and explaining what you do

differently but so many people have this

cookie cutter offer that is the same as

almost everyone else in the industry and

so yeah we can fanangle and mess around

with your messaging but ideally you want

to have just an irresistable offer so

impossible hard to say no to and that

way when people actually reach out to

you or talk to you or DM whatever it's

going to be like oh yeah that sounds

great how do we get started and adding a

guarantee like I'll work with you free

until you do just isn't it just isn't

helpful guarantees are incredibly

helpful don't get me wrong they are

incredibly helpful and useful but the

work with be free till you do has been

massively overplayed in most Industries

and I don't recommend it that's been

made famous by

no shade to him but most Industries need

to see a more specific guarantee that

will take the risk off their shoulders

another way to stand out so those of the

two ways to stand out showing off who

you are and uh what you do right and

three different ways are explaining the

benefit differently showing the process

and then changing your offer so I hope

that was super helpful and the next

question be asking is hey Ed I like your

content your shit's pretty cool I think

he got nice eyebrows thank you I

appreciate that then if that's the case

then you're going to want to join my

email list where a few times a week I

drop value bomb just like this video

right now on marketing content offers

specifically for online coaches

consultants and service providers

anybody who sells a high ticket offer or

some sort of coaching package uh there's

even some people on there who sell Ecom

like this I'm a break dancer so they

sell break dancing good it's actually a

buddy of mine and he's on my email list

and he reach my stuff and finds it

helpful so if you sell Ecom I don't know

if why you're watch this video If you s

Ecom but it there's going to be a

link somewhere here if not ed.com

subsscribe I will see you there my

friend hope you enjoy this video