My LinkedIn Strategy That Got Me 64k Followers! | How to Grow your network FAST
Summary
TLDRBuilding a network starts with a clear goal, such as finding a job, growing a business, or learning new skills. To succeed, optimize your LinkedIn profile to reflect your passion and expertise, engaging visitors with compelling content. Attract connections through three strategies: outreach to interesting individuals, posting valuable content, and engaging with others' posts and comments. Consistent, meaningful interactions will help you grow a robust network over time.
Takeaways
- 🎯 Start with a clear goal: Before building a network, define why you want to expand it, whether it's for a job, learning, business growth, or personal reasons.
- 🔍 Optimize your LinkedIn profile: Treat your LinkedIn profile like a personal website, focusing on your expertise and what you can offer to potential connections.
- 📜 Craft a compelling headline: Instead of a generic job title, use a headline that sparks curiosity and reflects your unique value proposition in hardware design.
- 🏷️ Add a banner for social proof: Include a banner on your profile that showcases your passion and expertise, providing a visual cue to attract visitors.
- 📝 Write an 'About' section that answers 'What's in it for them?': Clearly communicate your purpose and the benefits for others to connect with you.
- 📈 Showcase your experience and projects: Provide examples of your work and express your desire to exchange ideas with peers in the field of hardware engineering.
- 🤝 Engage in meaningful networking: Offer to spend time discussing and collaborating on projects, emphasizing the value of mutual learning and improvement.
- 🔍 Attract connections through outreach: Reach out to individuals you find interesting, explaining why and how you can contribute to a mutually beneficial relationship.
- 📝 Post content to build trust: Share your expertise by posting content related to your field, aiming to establish trust and attract an audience over time.
- 💬 Engage with others' posts and comments: Actively participate in discussions on LinkedIn by commenting on posts and engaging with others' comments to build rapport.
- 🔎 Use LinkedIn search effectively: Perform targeted searches to find and connect with the right people in your field, using filters like people and posts to refine your search.
Q & A
What is the first step in building a successful network according to the transcript?
-The first step is to understand why you want to grow your network. It could be for finding a new job, growing a company, or learning new skills. Having a clear goal is essential for defining a plan and avoiding failure.
Why is having a goal for your network important?
-Having a goal is important because it allows you to define a plan. Without a goal, you cannot create a strategy, and without a strategy, you are more likely to fail in building a network.
What role does a LinkedIn profile play in network building?
-A LinkedIn profile acts like a personal website where people can visit and learn about you. It's crucial for conversions, such as accepting connections or agreeing to meet, and should be tailored to reflect your expertise and interests.
How should one's LinkedIn profile be structured to attract connections?
-The profile should be centered around one's area of expertise, with a headline that sparks curiosity. It should include a banner showing social proof or passion, and an 'About' section that answers the 'why' of your network and what's in it for others to connect with you.
What is the purpose of adding a banner to a LinkedIn profile?
-A banner serves to show social proof or demonstrate what you are passionate about. It can include elements related to your field, such as hardware design, to attract the right audience.
What should be included in the 'About' section of a LinkedIn profile to encourage connections?
-The 'About' section should explain your purpose for networking, showcase your experience, and demonstrate your willingness to exchange ideas and collaborate on projects. It should also mention the types of discussions you are open to having with peers.
What are the three main strategies for attracting people to grow your network on LinkedIn?
-The three main strategies are outreach, posting, and engaging. Outreach involves reaching out to interesting individuals, posting is about creating content around your area of expertise, and engaging means interacting with others on their posts and comments.
Why is engaging with people's comments on LinkedIn an effective way to connect?
-Engaging with comments shows that you care about what people are saying and are interested in their ideas. It's a simple step that not many people do, which can help you stand out and start meaningful conversations.
How can one find the right people to connect with on LinkedIn?
-You can perform a simple LinkedIn search in your field of interest, such as hardware design, and filter by people, posts, etc., to gather information on who to reach out to.
What is the significance of building trust when posting content on LinkedIn?
-Building trust is crucial because it helps to establish your credibility and expertise. When people trust you, they are more likely to engage with your content and connect with you.
How does the process of engaging with others on LinkedIn contribute to network building?
-Engaging with others by commenting on their posts and responding to their comments helps to initiate conversations and relationships. It's a step-by-step process that, over time, can lead to a stronger and more meaningful network.
Outlines
🌐 Importance of a Clear Network Goal
The speaker emphasizes that everyone is trying to grow their network, but many fail because they don't start with a clear goal. He suggests that understanding why you want to grow your network—whether it's for a job, meeting interesting people, growing a business, or any other reason—is crucial. Without a goal, you can't create a plan, and without a plan, network-building efforts are likely to fail.
🖥️ Optimizing Your LinkedIn Profile
To effectively grow your network, the speaker highlights the importance of optimizing your LinkedIn profile. He advises treating your LinkedIn profile like a website where the 'conversion' is a new connection. Key tips include using a compelling headline, adding a banner that shows your passions, and crafting an 'about' section that explains your 'why' and what others can gain by connecting with you.
📣 Attracting People to Your Network
The speaker outlines three strategies for attracting people to your network: outreach, posting, and engaging. Outreach involves directly messaging interesting individuals, posting involves creating content to build trust, and engaging means interacting with posts and comments to show genuine interest. These steps help in gradually building meaningful connections on LinkedIn.
🔍 Practical LinkedIn Search Tips
To find the right people to connect with, the speaker suggests using LinkedIn search effectively. By searching for specific roles or topics, like hardware design, you can filter by people, posts, etc., to gather all necessary information for making targeted connections. This helps in reaching out to the right individuals in your field.
📝 Summary of Networking Steps
The speaker concludes by summarizing the key steps in network building: understanding your goal, optimizing your LinkedIn profile to build trust, and choosing methods to attract people (outreach, posting, engaging). He emphasizes that network building takes time and should focus on creating meaningful relationships. As your network grows, you can post more content and engage more deeply, eventually leading to a more robust network.
Mindmap
Keywords
💡Network
💡Goal
💡LinkedIn Profile
💡Conversion
💡Hardware Design
💡Outreach
💡Posting
💡Engage
💡Social Proof
💡About Section
💡Meaningful Relationships
Highlights
The importance of having a clear goal when building a network.
The necessity of a goal to define a plan for network growth.
The comparison of a LinkedIn profile to a personal website for networking purposes.
Suggestion to customize the LinkedIn headline to spark curiosity.
The recommendation to add a banner showcasing social proof or passion.
The 'About' section should answer the 'why' of the profile and what's in it for the visitors.
Providing examples of projects worked on and topics of interest to encourage connection.
Offering to spend time discussing with peers globally to improve hardware design.
The three-step process to attract people to grow one's network: outreach, posting, and engaging.
Outreach involves directly messaging interesting individuals with a clear value proposition.
Posting content around one's area of expertise to build trust within the network.
Engaging with others' posts and comments as an effective networking strategy.
The strategy of conducting a simple LinkedIn search to find and connect with the right people.
The emphasis on building trust and answering 'what's in it for people to follow you' on LinkedIn.
Writing well-crafted posts to demonstrate thought processes and attract followers.
The advice to engage with people on LinkedIn before reaching out to build relationships.
The gradual transition from engagement to posting more meaningful content as the network grows.
The long-term approach to relationship building as a key to successful networking.
Encouraging regular outbound connections once a solid network foundation is established.
The closing advice to stay persistent and build meaningful relationships for effective networking.
Transcripts
i think you've heard it pretty much
everywhere your network is your net
worth everyone is trying to grow their
network but to me most people don't
start the right way and in the end kind
of fail at building a network recently
kashif reached out to me saying that he
wanted to grow his network whenever you
want to grow a network you should always
ask yourself this first question why do
you want to grow your network to grow
your network you need a goal is this to
get a job is this to meet super
interesting people and just learn new
things is it to grow your business is it
to get rich is it to find your wife i
don't know it can be pretty much like
anything but if you don't have a goal
for your network i can guarantee that
it's gonna be a failure because without
a goal you can't define a plan and
without a plan you can't do once
you know why you want to build a network
you need to think about your linkedin
profile your linkedin profile is
basically like your website people are
going to visit your linkedin profile and
the conversion that you would normally
see on a website is basically the
connection or accepting to meet with you
exchange connect so the profile should
be all around hardware design so instead
of hardware design engineer i would put
something like i've created hardware
design to help achieve xyz just
something that would trigger the
curiosity of people and for them to be
willing to look at your profile first
things first i will always add a banner
it can be anything that shows social
proof or anything that translate what
you're passionate about so it can be
like something regarding adware or
whatever your about section should
answer your why and answer the question
to the people visiting your profile
what's in it for them to reach out and
connect with you so here i would put
something like hey if you are like a
hardware designer you came to the right
place my name is kashif and i've been
working on that topic for more than 15
years and my passion is to exchange with
people across the globe about hardware
engineering design and then i would give
a lot of example of project that i work
on and also things that i'd love to
connect and exchange with if you are
open for networking you can also put in
there like i love to spend 30 minutes to
an hour discussing with other peers
around the globe on how we can make
hardware designing even better on
specific topics and once you have the
perfect profile here comes step number
three which is how exactly do you
attract people so you can grow your
network well you have several ways the
first one is outreach the second one is
post and the third one is engage
outreach means you reach out to existing
people who you find super interesting
you tell them why you find them
interesting what you can bring to them
and then you send a message hoping that
they will meet with you or connect with
you directly on linkedin the second part
is all about posting posting means
creating content around the topic that
you master and you're passionate about
the goal here is again build more trust
the issue with it is that whenever you
don't have an existing network it can
actually take time for you to build that
audience which comes down to the third
way of actually engaging and networking
with people which is engaging on post
you can engage on people's posts but you
can also engage with people's comments
it's much easier you know to connect
with someone saying hey i was reading
your post about this topic found it
super interesting would love to connect
that's pretty simple but it shows that
you actually care and that you've seen
what people posted about very easy step
very few people do it and after that to
find the right people to connect with
well i will just do a simple linkedin
search for example in hardware design
and as you can see here you can split by
people post etc so you can have all the
information that you need to connect and
reach out to the right persons to sum up
the first step is to really understand
why you want to grow a network is it to
find a new job is this to grow your
company is this to learn new skills
answers that simple question once you
know your why on your linkedin profile
you should build trust and also answer
one question what's in it for people to
follow you share the work you've done
write posts that are well written so
people understand how you think and also
try to answer that question directly in
the about section and the third step is
all about attracting people so how do
you attract people in your network
outreach posting or engaging if you're
just getting started engage with people
on linkedin engage with people's
comments and then once you've engaged
start to reach out step by step it takes
time but so do relationship building so
spend that time building meaningful
relationships and step by step once you
start having a network you can start
posting more meaningful content
therefore the people you've connected
with might interact a lot more with your
content and down the line you can even
do also outbound so directly reaching
out to people and then start connecting
with them on a much more regular basis
see you tomorrow and stay awesome
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