Os 3 Marcos Essenciais para você Estruturar sua Mentoria da forma Correta

Summary

Barbara Dias, an expert in mentorship sales, outlines three key pillars for structuring a mentorship program in the digital space. She emphasizes the importance of positioning with a clear ideal client and value proposition, mastering sales and delivery by focusing on a niche. The second pillar involves product structuring with promises, deliverables, bonuses, pricing, and guarantees. Lastly, she discusses sales strategy, focusing on Instagram presence and a straightforward sales funnel tailored to the product being sold, advocating for simplicity and alignment with the client's needs.

Takeaways

• 🧑‍💼 **Positioning**: The first key step in structuring a mentorship program is positioning, which has two main pillars: identifying the ideal client and the value proposition.
• 👥 **Ideal Client**: It's crucial to define who the ideal client is, including their business turnover, the number of employees, and their current pain points and desires.
• 💡 **Specialization**: By specializing in a niche, you reinforce your authority and can charge more, as you become a reference for that specific audience.
• 💼 **Mastering Sales**: Selling to the same client profile and delivering to them helps in mastering the sales and delivery process, identifying and correcting mistakes.
• 📈 **Value Proposition**: Clarify what you will deliver to the client, the transformation you will bring, and avoid trying to solve all their problems at once.
• 📦 **Product Structure**: The product should be structured around five pillars: promise, deliverables, bonuses, price, and guarantee, each with its own characteristics.
• 📝 **Promise**: The promise of mentorship should be specific and focused on the support you will provide, not trying to solve everything for the client.
• 🎓 **Deliverables**: Clearly define what you will deliver, including the duration of support, meetings, and materials provided.
• 🎁 **Bonuses**: Offer few but extremely valuable bonuses to make them seem more appealing and useful to the client.
• 💰 **Pricing**: Align the price with the ideal client, ensuring it reflects the value of your expertise and experience.
• 🛡️ **Guarantee**: Use guarantees to accelerate the client's decision-making process and build trust in your mentorship program.
• 📈 **Sales Strategy**: Develop a sales strategy that includes structuring your Instagram presence to generate immediate authority and a sales funnel that is simple, consultative, and tailored to your market.
• 📱 **Instagram Strategy**: Use Instagram to establish authority and attract clients by showcasing your expertise and the results you've achieved for others.
• 🔗 **Sales Funnel**: Create a sales funnel that is simple, does not require a large team or high investment, and is adapted to your business model and market.

Q & A

What are the three main pillars for structuring a mentorship program according to Bárbara Dias?

The three main pillars are positioning, product structuring, and sales strategy. Positioning involves defining the ideal client and value proposition. Product structuring includes the promise, deliverables, bonuses, price, and guarantee. Sales strategy encompasses how to market and sell the mentorship program effectively.

Why is it important to define the ideal client for a mentorship program?

Defining the ideal client is crucial because it helps to focus the mentorship program on a specific target audience, making it more effective and allowing the mentor to become a reference in their niche. It also aids in mastering the sales and delivery process by identifying common mistakes and correcting them.

What is the significance of a value proposition in a mentorship program?

A clear value proposition is essential because it outlines what the mentor will deliver to the client, the transformation they will undergo, and which specific issues within the client's business or profession the mentor will address. It helps in establishing authority and credibility in the market.

What should be the focus of the deliverables in a mentorship program?

The deliverables should be specific, actionable, and tailored to the needs of the ideal client. They should include the duration of the mentorship, the number of meetings, and the materials provided. It's recommended to start with individual mentorship to ensure personalized attention and direct learning.

Why should the bonuses in a mentorship program be few and extremely valuable?

Few and extremely valuable bonuses ensure that they are perceived as significant and useful by the client. Overloading the program with numerous bonuses can dilute their perceived value and may lead to client overwhelm rather than appreciation.

How should the price of a mentorship program be determined?

The price should be aligned with the ideal client's profile and the value they will receive. It's important not to undervalue the mentorship, as a lower price might be perceived as a sign of lower quality or expertise.

What is the role of a guarantee in the sales process of a mentorship program?

A guarantee can help accelerate the client's decision-making process by reducing the perceived risk. It should be structured in a way that it provides confidence to the client in the value and effectiveness of the mentorship program.

How should the Instagram strategy be structured for selling a mentorship program?

The Instagram strategy should immediately establish authority and credibility. It should convey that the mentor has the expertise to solve the client's problems and has a proven track record of delivering results.

What is the importance of a sales funnel in the context of a mentorship program?

A sales funnel outlines the customer journey from the initial awareness to the final purchase. It should be simple, not requiring a large team or high investments, and should be tailored to the specific market and business model.

What is the recommended approach for testing the mentorship methodology before full-scale implementation?

It is recommended to start with individual mentorship in a smaller scale to test and validate the methodology. This allows for identifying and correcting errors and mastering the teaching process before scaling up.

How can one get a personalized analysis of their mentorship program structure from Bárbara Dias and her team?

Bárbara Dias and her team occasionally offer individual slots for a personalized analysis of mentorship program structures. Interested individuals can apply for a diagnostic session, which is around 30 minutes long, by clicking on the link provided in the video description.