History of Oil - Part 2 of 5

Tycoon Energy, Inc.
17 Aug 201009:54

Summary

TLDRJohn Rockefeller's relentless pursuit of control in the oil industry led to a pivotal auction where he outbid his partner by $500, securing the refinery that set his career in motion. As demand for kerosene surged post-Civil War, Rockefeller's profits ballooned. He sought stability in the volatile industry by acquiring assets and forming the Standard Oil Trust in 1882, which monopolized 90% of U.S. refinery operations. His empire, however, faced scrutiny as critics saw it as a threat to free enterprise, marking the beginning of the American Progressive Era's anti-monopoly sentiment.

Takeaways

  • 🚀 John Rockefeller's partnership with Maurice Clark ended due to differing views on the oil industry, leading to a competitive bidding for the firm's assets.
  • 💰 Rockefeller's strategic bid of $72,500 secured the assets, a mere $500 difference that significantly altered the course of history.
  • 🔥 Post-Civil War, the demand for kerosene grew, and Rockefeller's profits soared, with sales reaching 2 million in 1866 alone.
  • 🛢️ Rockefeller sought to stabilize the oil industry by gaining control over various aspects, including transportation and supply chains.
  • 🌳 He secured resources like white oak timber for barrels and even bought ships and tanker cars to ensure a steady supply chain.
  • 🤝 Henry Flagler joined Rockefeller in 1867, bringing an extroverted personality that complemented Rockefeller's introverted nature, forming an ideal team.
  • 🛤️ Flagler's negotiation skills with the railroads gave Standard Oil a significant competitive advantage by controlling shipping rates.
  • 🏛️ By 1872, Standard Oil had absorbed 21 refining firms in Cleveland, making Rockefeller one of the richest men in America.
  • 💡 The comparison of Rockefeller's wealth to Bill Gates illustrates the massive wealth gap between the ultra-rich and the average American worker of the time.
  • 📉 Rockefeller's monopoly over the oil industry, controlling 90% of refinery operations, raised concerns about the health of the free enterprise system.
  • 🛡️ In response to criticism and legal challenges, Rockefeller created the Standard Oil Trust in 1882, a legal mechanism to consolidate and control his monopolistic business practices.

Q & A

  • Why did Rockefeller's partner Maurice Clark part ways with him?

    -Maurice Clark did not share Rockefeller's enthusiasm for the oil industry, leading to a reluctant decision to part ways.

  • What was the significance of the bidding war between Rockefeller and Clark for the firm's assets?

    -The bidding war was significant as it determined the future of their respective careers, with Rockefeller winning by a margin of $500, which ultimately altered the course of history.

  • How did Rockefeller's focus on oil contribute to his success after the Civil War?

    -As America's economy industrialized and demand for kerosene grew in urban areas, Rockefeller's profits soared, with kerosene sales reaching 2 million in 1866 alone.

  • Why was Rockefeller concerned about the fluctuating prices in the oil industry?

    -Rockefeller was concerned because the boom-bust nature of the industry could affect his business. He believed stabilizing the industry would be good for both America and his own interests.

  • What steps did Rockefeller take to gain control and stabilize the oil industry?

    -Rockefeller bought his own ships for transporting kerosene, tanker cars for crude oil, and even white oak timber reserves for barrels, ensuring a stable supply chain and control over the industry.

  • Who was Henry Flagler and how did he become Rockefeller's business associate?

    -Henry Flagler was a businessman who had been involved in selling produce and distilling whiskey. He joined Rockefeller in 1867 and became his closest business associate and friend, complementing Rockefeller's introverted personality with his extroverted nature.

  • What role did Flagler play in Standard Oil's negotiations with the railroads?

    -As secretary of Standard Oil, Flagler was assigned to negotiate shipping rates with the railroads. He used the company's dominance in the oil industry to dictate prices and secure rebates, giving Standard Oil a significant competitive advantage.

  • How did Standard Oil's relationship with the railroads impact its competitors?

    -Standard Oil's leverage over the railroads forced competitors to sell out to Standard Oil or face bankruptcy, as they could not compete with the lower transportation costs and controlled market.

  • By what year did Standard Oil control 90 percent of all refinery operations in the United States?

    -By 1879, Standard Oil had gained control over an incredible 90 percent of all refinery operations in the country.

  • What was the public and legal response to Standard Oil's monopoly?

    -Criticism of Rockefeller and Standard Oil reached unprecedented levels, with concerns that the free enterprise system was in danger. Legal challenges arose, claiming that the company had no right to own refineries or warehouses in other states under the laws of the time.

  • What was the Standard Oil Trust and why was it created?

    -The Standard Oil Trust was a legal business organization created by Rockefeller in 1882 to consolidate his oil companies under one entity, allowing him to operate as a monopoly and protect his business from legal challenges and public criticism.

Outlines

00:00

🛢️ John Rockefeller's Oil Empire Takes Shape

This paragraph outlines the early days of John D. Rockefeller's involvement in the oil industry, his strategic separation from his partner Maurice Clark, and the subsequent acquisition of the firm's assets. Rockefeller's determination and calm demeanor during the bidding process led to his control of the company, which he then focused on exclusively. As the American economy industrialized post-Civil War, the demand for kerosene grew, and Rockefeller's profits skyrocketed. Despite his success, he sought to expand and stabilize the oil industry, leading to the purchase of ships, tanker cars, and forest reserves to secure supply chains. The paragraph also introduces Henry Flagler, Rockefeller's business associate and friend, who played a crucial role in negotiating favorable shipping rates with railroads, giving Standard Oil a significant competitive advantage.

05:00

📈 The Monopolistic Ascent of Standard Oil

The second paragraph details the aggressive expansion tactics of Standard Oil, led by Rockefeller and Flagler, which resulted in the company controlling an astonishing 90 percent of all refinery operations in the United States by 1879. The narrative describes how competitors were forced to sell out to Standard Oil or face bankruptcy, highlighting the immense pressure and the monopolistic practices of the company. Rockefeller's personal wealth grew exponentially, drawing comparisons to modern-day billionaires like Bill Gates. The vast wealth disparity between Rockefeller and the average American worker of the time is emphasized, illustrating the perception of the 'robber barons' as living in a different world. However, the unchecked power of Standard Oil raised concerns about the threat to the free enterprise system, leading to widespread criticism and the eventual organization of the Standard Oil Trust as a legal mechanism to maintain monopoly control.

Mindmap

Keywords

💡Oil Industry

The oil industry refers to the sector of the economy that deals with the exploration, extraction, refining, and marketing of petroleum products. In the video, the oil industry is central to the narrative, as it is the focus of John D. Rockefeller's business endeavors and the driving force behind his company's growth and dominance.

💡Partnership

A partnership is a type of business relationship where two or more individuals or entities share the profits and losses of a business. In the script, the dissolution of Rockefeller's partnership with Maurice Clark is a pivotal moment, leading to a bidding war for the firm's assets and setting the stage for Rockefeller's rise in the oil industry.

💡Kerosene

Kerosene is a petroleum-derived fuel used in heating and lighting. In the video, the demand for kerosene increases with the industrialization of America, particularly in urban areas, which contributes significantly to Rockefeller's profits and the success of Standard Oil.

💡Standard Oil

Standard Oil was the company founded by John D. Rockefeller, which later became one of the largest oil refineries in the world. The script discusses how Standard Oil's control over the oil industry, through various strategic moves, allowed it to dominate the market and become a symbol of monopoly power.

💡Monopoly

A monopoly is a situation in which a single company or entity dominates an entire market, often to the exclusion of rivals. The video describes how Standard Oil, through aggressive business practices, achieved a near-monopoly status, controlling 90 percent of refinery operations in the United States.

💡Economic Uncertainty

Economic uncertainty refers to the unpredictability and instability in economic conditions. In the script, Rockefeller and Flagler aim to protect the oil industry from such uncertainty by gaining control over various aspects of the oil business, thereby stabilizing the market.

💡Henry Flagler

Henry Flagler was a business associate and close friend of John D. Rockefeller. In the video, Flagler is portrayed as a key figure in Standard Oil's success, particularly in negotiating favorable shipping rates with railroads, which gave the company a significant competitive advantage.

💡Railroads

Railroads were the primary mode of transportation for goods in the 19th century. In the script, they are depicted as a powerful industrial force that Standard Oil had to contend with. Flagler's negotiation skills helped Standard Oil secure advantageous shipping rates, contributing to the company's dominance.

💡Trust

In the context of the video, a trust is a legal business organization form used to consolidate control over an industry. Rockefeller organized the Standard Oil Trust in 1882 to consolidate his control over various oil companies, effectively operating as a monopoly.

💡Industrialization

Industrialization is the process of social and economic change where a human society is transformed from a manual labor and craft-based economy to one dominated by industry and machine manufacturing. The script mentions the end of the Civil War and the subsequent industrialization of America, which increased the demand for kerosene and fueled the growth of the oil industry.

💡Competitive Advantage

A competitive advantage is an attribute that enables a company to outperform its rivals. In the video, Standard Oil's control over the oil industry and its ability to negotiate favorable shipping rates with railroads provided it with a significant competitive advantage, allowing it to outpace its competitors.

Highlights

Rockefeller's partner Maurice Clark did not share his enthusiasm for the oil industry, leading to a partnership split.

Rockefeller and Clark bid against each other for the firm's assets, with Rockefeller winning by a $500 difference.

Rockefeller's resolve and calm demeanor during the bidding process determined his career direction.

Post-Civil War America saw a surge in demand for kerosene, boosting Rockefeller's profits significantly.

Despite success, Rockefeller sought to expand operations but was constrained by supplier control.

Rockefeller aimed to stabilize the fluctuating oil industry for the benefit of America and his own interests.

He acquired ships, tanker cars, and forest reserves to secure supply chains for Standard Oil.

Henry Flagler joined Rockefeller in 1867, complementing Rockefeller's introverted personality with his extroverted one.

Rockefeller and Flagler formed an ideal team, determined to protect the oil industry from economic uncertainty.

Flagler's negotiation skills with railroads gave Standard Oil a competitive advantage in the petroleum market.

Standard Oil's dominance forced competitors to sell out or face bankruptcy.

By April 1872, Standard Oil had absorbed 21 other refining firms in the Cleveland area.

Rockefeller's personal wealth reached several million dollars, making him one of the richest men in America.

The comparison of Rockefeller's wealth to Bill Gates illustrates the vast gap between the rich and the average worker.

Standard Oil controlled an incredible 90 percent of all refinery operations in the United States by 1879.

Rockefeller's monopoly raised concerns about the free enterprise system and the lack of competition.

Criticism of Rockefeller intensified, with claims that Standard Oil was legally chartered only in Ohio.

In response to criticism, Rockefeller organized the Standard Oil Trust in 1882, a legal form for creating monopolies.

Transcripts

play00:00

rockefeller's partner maurice clark did

play00:03

not

play00:03

share his enthusiasm for the oil

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industry

play00:07

the partners reluctantly decided to part

play00:09

ways

play00:10

the two agreed to bid against each other

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for the firm's assets

play00:14

including the refinery the stakes were

play00:18

high for both men

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but rockefeller's resolve was unwavering

play00:23

that was the day that determined my

play00:25

career

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i felt the bigness of it but i was as

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calm as i am talking to you now

play00:31

john rockefeller

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in the end clark bid 72 thousand dollars

play00:38

rockefeller bid 72-5

play00:41

it was a 500 difference it altered the

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course of history

play00:46

immediately upon taking control of the

play00:49

company

play00:50

rockefeller focused his energies

play00:51

exclusively on

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oil as the civil war ended and

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america's economy became more and more

play00:59

industrialized

play01:00

demand for kerosene grew in the nation's

play01:03

rapidly expanding urban areas

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rockefeller's profits soared

play01:10

in 1866 alone sales of rockefeller

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kerosene

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reached 2 million

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despite his success rockefeller was not

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content

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but his drive to expand his operations

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was at the mercy of his suppliers

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over which he had virtually no control

play01:31

john d rockefeller was concerned about

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the fluctuating prices in the oil

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industry

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it was a boom bust industry and he

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thought that if he could stabilize the

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industry

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this would not only be good for america

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but it would be good for john d

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rockefeller

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the rockefeller stabilized meant control

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and the best way to get control was to

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buy it

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he bought his own ships to transport

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rockefeller kerosene from cleveland to

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the midwest

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tanker cars to transport crude oil to

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the company's refineries and warehouses

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in new york

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he even purchased forest reserves of

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white oak timber

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to ensure the company had an adequate

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supply of barrels

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but there was one more thing left to

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conquer

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and for help rockefeller turned to a man

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who was to become

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his closest business associate and

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friend

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henry flagler flagler joined rockefeller

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in 1867 he had a kind of an interesting

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background as well

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he had been selling produce and

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mostly distilling whiskey and he made

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quite a bit of money but unfortunately

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he also

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lost all of the money one of these

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gentlemen

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up and down several times until he

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joined rockefeller in 1867

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he was sort of the perfect counterpart

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to rockefeller he was energetic

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and and outgoing uh sort of an extrovert

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to offset rockefeller's

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very introverted kind of personality and

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the two of them made an ideal team

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together rockefeller and flagler were

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determined to protect the oil industry

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and themselves from the chaos of

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economic uncertainty

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but to do so they would have to wrestle

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control

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away from the most powerful industrial

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force in america

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in 1870s america the railroads were all

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powerful

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the growth of american industry was

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dependent on the rapid transportation of

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goods and supplies rockefeller's

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standard oil was no exception

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but while other industries cowered

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before the powerful railroad companies

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henry flagler called their bluff

play03:59

as secretary of standard oil flagler was

play04:02

assigned to negotiate shipping rates

play04:04

with the railroads

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he went after his task with a

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ruthlessness and aggressiveness the

play04:11

likes of which the railroads had never

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seen

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flagler was in an excellent position to

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negotiate

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since standard oil had a stranglehold on

play04:20

the oil industry

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by 1871 standard oil transported by

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rail over a million barrels of crude oil

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and kerosene

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the threat of losing standard shipping

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business was more than the railroads

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wanted to risk

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flagler could dictate the price if he

play04:41

wanted a rebate from the railroad so

play04:43

that he would have a competitive

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advantage

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all he had to do was tell them that he

play04:46

was not going to pay their price

play04:48

he was going to pay only something less

play04:50

if they didn't like that they could go

play04:51

to some other refiner

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the problem was there weren't any other

play04:55

refiners

play04:57

their relationship with the railroads

play05:00

gave standard oil

play05:01

an incredible competitive advantage in

play05:03

the petroleum market

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rockefeller's competitors were faced

play05:08

with a stark choice

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sell out to standard oil or go bankrupt

play05:14

there was a pressure brought upon my

play05:16

mind and upon almost all citizens of

play05:17

cleveland engaged in the oil business

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that we were virtually killed as

play05:21

refiners

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if we did not sell out we should be

play05:25

crushed john alexander president

play05:27

scofield incumbent

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to rockefeller it didn't matter how his

play05:31

competitors or even the public viewed

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standards business practices

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when one rival complained to the oil

play05:39

tycoon that he did not wish to sell

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rockefeller replied bluntly you can

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compete with standard

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we have all the large refineries now if

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you refuse to sell

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it will end in your being crushed

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by april 1872 standard oil had acquired

play05:57

or absorbed 21 other refining firms in

play06:00

the cleveland area alone

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rockefeller himself only a decade after

play06:06

entering the oil business

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was one of the richest men in the

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country with a personal wealth of

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several million dollars

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he was now both admired and feared by

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businessmen

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throughout america it's interesting to

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try to figure out how much money he made

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and how much he

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accumulated i think the answer is that

play06:28

at the time

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not even rockefeller knew because the

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money was literally coming in

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faster than he could count it i think

play06:37

comparing a rockefeller to a bill gates

play06:39

is probably a good example

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because gates personal wealth now is

play06:45

in excess of 10 or 15 billion dollars

play06:48

and that's so

play06:48

far beyond what an average american

play06:51

worker makes today

play06:52

i think very much an average american

play06:54

worker of the 1890s or the turn of the

play06:56

century

play06:57

probably would have seen rockefeller on

play06:59

the same terms because his wealth

play07:01

was certainly in the hundreds of

play07:02

millions perhaps even

play07:05

approaching a billion dollars so way way

play07:08

ahead

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an average american production worker

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factory worker

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at the turn of the century might be

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making

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depending on his skill level or her

play07:17

skill level might be making

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five ten twelve dollars a week so

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five or six hundred dollars a year was

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considered a

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decent living for an average

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industrial worker in america comparing

play07:31

that with a with a fortune worth

play07:33

hundreds of millions

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so the gap is similar and and i think

play07:37

americans saw these so-called robber

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barons

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as people in effect living in a whole

play07:42

another world i mean their their whole

play07:44

standard of living was just

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it couldn't even be compared in some

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ways the gap was so great

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the future growth of standard oil seemed

play07:53

limitless

play07:55

but forces were gathering that would

play07:57

soon threaten

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the mighty empire and its king

play08:06

by 1879 after 15 long years of

play08:10

intimidation

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force and strong arm tactics the

play08:13

standard oil company controlled

play08:15

an incredible 90 percent of all refinery

play08:19

operations in the united states

play08:22

but rockefeller's overwhelming power

play08:24

caused some americans to fear

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that the free enterprise system was in

play08:28

danger

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without competition there was no force

play08:33

that could check what standard could do

play08:35

to prices if it so chose

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it's looked upon as the monopoly

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the evil trust and it's looked upon at

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this point in what it

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begins to be known as the american

play08:47

progressive era as the antithesis of

play08:49

what america should be

play08:52

criticism of rockefeller reached

play08:54

unprecedented levels

play08:56

his enemies proclaimed that standard oil

play08:59

was legally chartered only in ohio

play09:01

and that under the laws of the time the

play09:03

company had no right to own refineries

play09:05

or warehouses

play09:06

in other states

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moving quickly to protect himself

play09:12

rockefeller came up with a brilliant

play09:14

plan

play09:16

in 1882 he organized the standard oil

play09:20

trust

play09:22

the trust is a legal form of business

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organization

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and in the latter part of the 19th

play09:28

century

play09:29

it was the mechanism by which monopolies

play09:32

were created

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what rockefeller did with all of his oil

play09:36

companies

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he uh in a sense folded them into

play09:40

the standard trust that en ended up

play09:43

owning all of the shares

play09:45

of these companies rockefeller could

play09:47

control

play09:48

all of these and operate as a monopoly

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関連タグ
Oil IndustryJohn RockefellerStandard OilEconomic ControlIndustrializationKerosene BoomBusiness StrategyMonopoly EraTrust FormationRailroad NegotiationRobber Barons
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