BLOW UP Your Reels Using These Tips (IG Expert Explains Growth Hacks)
Summary
TLDRThis video script debunks popular Instagram Reels hacks, revealing the truth behind viral hooks, optimal reel length, and posting strategies. It emphasizes the importance of viewer engagement and content quality over short reels and flashy hooks. The script also addresses the myth of using external editing apps like CapCut affecting reach, and offers insights on maximizing story views with strategic posting.
Takeaways
- 📈 The ideal length for Instagram Reels is not strictly 5-7 seconds; the actual sweet spot depends on creating content that holds viewers' attention, which varies based on skill set and audience knowledge.
- 🔍 A large analysis of top-performing Reels and TikToks found that the average length of top-performing Reels was closer to 60 seconds, contradicting the 5-7 seconds advice.
- 🎥 For beginners, creating short but high-quality Reels is recommended over longer ones, as poor quality long Reels can send negative signals to the algorithm.
- 📚 Consistency is key; creating multiple Reels per week can help increase reach, especially with easy-to-create content that can be reused.
- 📉 However, to truly connect with the audience and grow a fanbase, longer and more sophisticated videos are necessary as content quality demands rise.
- 🍲 The use of the word 'Here' in Reel hooks can be effective due to its ability to break through audience guard against overly formulaic hooks and create a more authentic feel.
- 🔑 The perceived effectiveness of the word 'Here' in hooks is part of a trend towards more genuine and less formulaic content creation.
- 🚫 Posting Reels only to Instagram Reels and not the profile grid can expose content to a new audience, but relying solely on this strategy might not be effective for growth.
- ❗ There is no evidence that using an external editing app like CapCut negatively impacts reach on Instagram Reels.
- 🛠️ CapCut is recommended over Instagram's native editor for creating higher quality content, especially for beginners.
- 🔄 Story reach on Instagram can fluctuate, and using interactive elements like polls in Stories may help increase reach for subsequent Stories.
Q & A
What is the claim about the ideal length for Instagram Reels to maximize reach?
-The claim in the script is that the ideal length for Instagram Reels is 5 to 7 seconds, but the creator's own data analysis shows that top-performing Reels average closer to 60 seconds.
Why is it suggested that short Reels are better for beginners on Instagram?
-Short Reels are suggested for beginners because they are easier to create and maintain viewer attention, which is crucial for sending good engagement metrics to the algorithm.
What is the importance of a good hook in content creation?
-A good hook is important because it captures the viewer's attention at the beginning of the video, which is essential for increasing watch time and engagement.
What does the script suggest about the use of the word 'here' in video hooks?
-The script suggests that using the word 'here' in video hooks can be effective because it feels more authentic and can break through viewer guard against formulaic hooks.
What is the suggested strategy for reaching new audiences with Instagram Reels?
-The strategy suggested is to post Reels only to the Reels feed and not to the profile grid, which may show the content to a new audience rather than just followers.
Why might posting Reels only to the Reels feed initially result in lower views?
-Posting Reels only to the Reels feed may initially result in lower views because the algorithm needs time to understand the content and its audience, which can take a few weeks.
What is the potential downside of not posting Reels to the profile grid?
-The potential downside is that you might miss out on reaching your existing followers who could be part of the right target audience for your content.
What is the claim about using external editing apps like CapCut with Instagram Reels?
-The claim is that using external apps like CapCut to edit Reels might lower reach because Instagram might not favor content created outside its native editor. However, the creator's tests found no correlation to support this.
Why might changing the file name of a video exported from CapCut be suggested?
-Changing the file name is suggested for those who are concerned about Instagram recognizing the file structure of CapCut, although the creator believes this is not necessary.
What is the advice on using CapCut compared to the Instagram native editor?
-The advice is to use CapCut over the Instagram native editor for better and easier content creation, especially for beginners, as CapCut offers sophisticated editing features.
What is the discussion about the fluctuation of story reach on Instagram?
-The script mentions that story reach on Instagram seems to fluctuate and there's a claim that using a poll as the first story of the day might increase reach for subsequent stories, but the script does not provide a conclusion on this.
Outlines
🔍 Debunking Instagram Reels Virality Myths
This paragraph discusses the common misconceptions about what makes an Instagram Reel go viral. The speaker fact-checks various Instagram hacks, starting with the idea that short Reels are more successful. They analyze data from 40,000 top-performing Reels and TikToks, finding that the average top-performing Reel length is closer to 60 seconds, contrary to the 5-7 second 'sweet spot' theory. The speaker emphasizes the importance of creating content that holds viewers' attention, regardless of length, and the need for good scripting, editing, storytelling, and audience understanding. They also mention the importance of consistency in posting Reels and the potential downside of focusing solely on short content.
📈 The Evolution of Effective Hooks in Content Creation
The speaker explores the evolution of hooks in content creation, noting a shift towards more authentic and less formulaic approaches. They discuss the importance of the first frame, background audio, and the manner of delivery in creating effective hooks. The paragraph highlights how the word 'here' can serve as a powerful hook, breaking through audience resistance to overly flashy or formulaic content. The speaker provides an example comparing two different hooks for a video on quitting drinking, suggesting that a more raw and real approach is more engaging. They also touch on the importance of adapting to changing audience expectations and the rise in content quality due to increased competition among creators.
🛠️ Instagram Reels Growth Hacks and Algorithm Insights
This paragraph delves into a popular Instagram growth hack involving posting Reels exclusively to the Reels feed to reach new audiences, rather than posting them on the profile grid. The speaker explains how the Instagram algorithm evaluates Reels based on follower interaction and how posting to the Reels feed alone can limit reach if the content doesn't resonate with the existing follower base. They also discuss the importance of using hashtags and captions to help the algorithm understand the content's context. The speaker suggests a strategy of removing Reels from the profile grid after a short period to potentially boost reach among new viewers. Lastly, they address rumors about using external editing apps like CapCut potentially reducing Reel reach, stating that their tests found no correlation, and recommend using CapCut for higher quality content.
📊 Analyzing Story Reach and Engagement Strategies
The final paragraph addresses fluctuations in Instagram Story reach and the strategy of using polls as the first story to potentially increase reach for subsequent stories. The speaker teases the continuation of the discussion in a follow-up video, promising to deconstruct more myths and strategies related to maximizing reach on Instagram Stories. This paragraph sets the stage for further exploration of content performance and audience engagement tactics on the platform.
Mindmap
Keywords
💡Viral
💡Algorithm
💡Reels
💡Hook
💡Engagement
💡Consistency
💡Sweet Spot
💡CapCut
💡External App
💡Story Reach
Highlights
The ideal length for Instagram Reels is suggested to be 5 to 7 seconds, but this is not universally true; it's more important to create videos that hold viewers' attention.
The average length of top-performing Reels is actually closer to 60 seconds, based on an analysis of 40,000 top-performing reels and TikToks.
Creating long Reels without the necessary skill set can lead to poor engagement and negatively affect the algorithm's perception of your content.
For beginners, short but high-quality Reels are recommended over longer ones to avoid sending bad metrics to the algorithm.
Consistency in posting Reels is crucial, with the suggestion to create multiple Reels per week to maintain viewer engagement.
The use of the word 'Here' in Reel hooks is suggested to break through viewer guard against overly formulaic hooks and create a more authentic feel.
The importance of a good hook in content creation is emphasized, with the word 'Here' being an example of a simple yet effective hook.
Posting Reels only to Instagram Reels and not the profile grid can potentially increase reach to new audiences.
The algorithm evaluates Reels based on interaction from the creator's followers, which can affect the reach of the content.
Using hashtags and captions can help the algorithm understand the content better when posting Reels to the Reels feed only.
There is a suggestion to remove Reels from the profile grid after a short period to potentially increase reach to new audiences.
There is no evidence found that using external editing apps like CapCut negatively affects the reach of Instagram Reels.
Changing the file name of exported videos from CapCut is suggested for those concerned about potential algorithmic recognition.
CapCut is recommended over the Instagram editor for creating higher quality content, especially for beginners.
Story reach on Instagram has been fluctuating, and there is a suggestion that using a poll as the first story could increase the reach of subsequent stories.
The video promises to debunk myths and provide strategies for increasing Instagram Reels reach in an upcoming video.
Transcripts
is there a hook that makes almost all of
your reals go viral and is it true that
toggling off posting to your feet will
reset the algorithm and show your
content finally to a lot more people or
how about that using capcut to edit your
reals will actually destroy your reach
because they just want everything in
platform well I've taken a look at some
of these Instagram hacks on the internet
and I've done a fact check with each of
them so you'll actually know what works
starting with the first one that
actually promises five hacks to increase
reach on your Instagram real and among
the obvious like having a hug in the
first 2 to 3 seconds duh you've never
heard that before she still does make a
very interesting point to which there's
a lot of confusion out there these days
namely she says to keep the length the
ideal length to 5 to 7 seconds and this
is how she exploded her rear re reach
and she attributes that to basically
short attention spans right and
basically saying what most creators out
there say that 5 to 7c Reels are The
Sweet Spot now according to my data
which is a lot of data that's not really
true but um there is some truth to that
a few months ago I analyzed about 40,000
top performing reels shorts and Tik toks
and for reals the average of the top
performing once were actually closer to
60 seconds so kind of far away from the
5 to 7 Seconds Sweet Spot she's talking
about now I've said that once in a video
and ever since then people come to me
showing me a lot of very bad one minute
long reels that are just not going to
get anywhere cuz they're just bat
because and that's important thing here
the actual sweet spot of the length of
the reels depends the thing that
actually matters is creating videos that
hold your viewers attention for as long
as possible and that only comes down to
your skill set the scripting the editing
the storytelling and knowing your
audience and yeah if you don't have that
scill set and just create bad long reels
just because I for example said that
you're just going to hurt yourself more
than it's good because you're going to
send a lot of bat metrics to the
algorithm and then and everything starts
crashing down so generally speaking
especially for beginners yeah short but
very good reels are a lot better than
long reels and this one's actually a
very good example of that it is good
quality right it's basically there it's
short and keeps people reading right
staying getting the relative average
watch time way up and especially with
the other thing that's really important
which is to keep up with the consistency
right creating four five six reels a
week obviously videos like these need to
be in everybody's repertoire because
know they're fairly easy to create you
can even reuse the video itself you
don't even have to do anything real
right just put the camera there film
yourself eating some soup and you're
good to go now the problem with this is
at some point you're still going to need
some longer more sophisticated videos to
really connect with your audience and to
grow fans and people who actually trust
you on a deeper level plus you know
demands are rising content quality is
rising cuz there's more creators who are
becoming really good but yeah generally
the 5 to 7 second sweet spot is kind of
true but also not if you get what I mean
all right so by now we hopefully know
the importance of having a good hook
right I hope I don't have to say this
again and I keep seeing these videos out
there of creators saying use this hook
or use these hooks to go viral right now
and this very interesting video of a
Creator eating soup by the way using the
very same principles that we just talked
about before says here's the hook that
makes almost all of my reels go viral
now obviously the hook itself is pretty
good cuz what is it I want to know what
is actually the hook that makes almost
all reels go viral so yeah like I said
same principle like before fairly simple
fairly short fairly good quality and
some read in the caption we've talked
about this now reading the caption you
it's kind of getting meta here again she
actually does a very good job tightening
basically the anticipation rope right
not revealing What The Hook is right
away she says here it is but first Shear
blah blah blah this something I kind of
disagree with then she says okay I
noticed that whenever I use this word my
reals get the most views and many of
them go viral you know curve is going up
I want to know did you guess what the
word is said no but please tell us now
I'll spare you the whole read through
but the magical Hook is the word here
yeah that's basically all that it comes
down to so just to make you aware again
of how content creation Works cuz he
actually does a very good job at at it
the essence of this whole video and real
is basically just to use the word Here
In Your Hooks cuz it's a game changer
right now obviously this is a little bit
of a clickbait thing but it's actually
perfectly executed but let's talk about
what she actually means with that cuz
there's actually some truth to what
she's saying the thing with hooks
nowadays it's not so much anymore about
these formula hooks like you know seven
branding secrets you never knew existed
which by the way I'm not saying you
should not use them right I didn't say
that I'm just saying things start to
change slowly towards a more nuanced era
but there's one thing I've noticed a lot
recently and I've talked about this a
lot with my mentorship students I kind
of noticed a trend of hooks becoming a
little bit more real right I don't even
know how to put it into words a lot of
things play together with really good
hooks nowadays you know first of all you
got the overall first frame then the
feel of the whole thing the background
audio and the way you actually say
things and things are happening and I
believe though in some niches more than
others people are slowly building a
[ __ ] R radar or basically guard
towards these overly flashy and super
formulaic hooks cuz everybody just seems
to say the same things all over again
people just create content for the sake
of content right I can make a whole
series about this and people just slowly
become aware of that so yeah G's right
in my opinion the word here can actually
break that guard to some extent that
people have I'll give you actually an
example three reasons why you should
quit drinking versus here's how I
actually was able to quit drinking for
gut right basically the same message but
between the lines I would totally
gravitate towards the ladder because you
know it's just more real it's more Raw
it's still kind of takes all the boxes
let me know what you think about this
now this next one is quite interesting
because it actually has 5.9 million
views on Tik Tok and it's basically a
growth hack on Instagram especially if
you're stu and can't reach new people at
least that's what he says let's take a
look together nobody knows this about
Instagram if you post a real to
Instagram reals only so you toggle this
off and not the profile grid it gets
shown to mostly new people and not your
followers so if you're posting reals
frequently and you want to grow on IG
don't post to your profile grid I just
changed these settings and now I'm
growing again I broke a platform no he's
basically saying that posting real to
your feet will only show it in the feet
to your audience and this is why you
can't grow because you can't reach new
people well this one actually also has
some truth to it and I actually talk
about a few similar strategies using
this very principle in my course for
example the IG black file but let me
give you the gist of it if you post a
real to your feet the algorithm will
take a look at how people in your feet
AKA your followers interact with it how
long are they staying do they share do
they like whatever now let's say you
built your audience a while ago or you
were part of some engagement group or
you slightly changed your content right
your content style your topics the
people who follow you will most likely
not react like they're supposed to right
because it's all a little you they'll
see your content in the feed swipe away
cuz they're just not interested or they
don't even know who you are anymore
especially if you've been gone for two
weeks cuz people just forget people are
basically goldfish right now and if that
happens the algorithm will actually
lower your nonfaller reach because it
looks like your content is not valuable
content because your followers don't
even interact act conversely what our
friend whose name I didn't even read
talking about short firm videoos says is
actually true if you don't post your
real in your feed right away it will
only get Chown to the Real's feed AKA a
totally brand new audience now the
problem with that is in order for that
to work you still need to give the
algorithm an idea of who you are what
the content is about by using hashtags
actually right there's still a space for
hashtags also your caption and you
getting some interactions from the right
people and it can take actually quite a
while for the algorithm still to
understand your content if you just post
it to the feed so it's totally normal
let's say you post it just to your feet
that you get 20 views right for a while
in the background the algorithm still
tries to figure it out somehow sometimes
after 3 weeks people get lots of reach
so don't expect to blow up immediately
like he showed in this video obviously
on the other hand if you have followers
who youd consider the right target
audience for your current content right
you'd be just stupid not to include your
content in your feet and I have heard
from some sources that they're actually
playing around with the idea of removing
that feature Al together Instagram and U
yeah here's actually a little bonus tip
from my programs basically you can
actually remove your post your reels
from your grid from your feed after
let's say an hour or two and see what
happens because sometimes you know
initially the first 30 people that see
it of your followers react Wild and then
kind of the bigger cuz it always expands
the bigger part doesn't really react to
it and this is why the reach usually
Fades out but if you remove it after an
hour or so sometimes it gives just the
right amounts of data to the algorithm
and um you'll get pushed to a lot of
more new followers nonf followers
basically now speaking about the
algorithm I have heard recently from
multiple sources that using an external
app like especially cap cut to edit your
videos will lower your reach because
Instagram just doesn't like it you know
being basically from the same parot
company as Tik Tok so it kind of makes
sense right if you listen to it there's
lots of people saying this well here's
what's up I've done extensive tests
during the last run of my Creator
mentorship program and I have not found
any 0% correlation in my data in the
metadata of the videos nor in the reach
nothing related to it now if you're the
tinf foil type of person which is all
right but if you really want to make
sure just change the file name after you
exported it from cap cut cuz technically
they could kind of recognize well this
is the file name structure of capcut not
saying this is the case actually I'm
pretty sure I'm certain that it's not
the case but for the nervous ones right
change the file name and you're 100%
good to go I actually would even
recommend using capcut over the
Instagram editor just because it's a lot
better and easier to create good content
or higher quality content higher quality
editing especially as a beginner because
cap cut is actually pretty pretty good
and it's gotten pretty sophisticated
even for me as a seasoned editor I
sometimes use it so all good remove all
the tin foil hats or actually or
actually leave them on because of the
aliens now let's talk about story reach
because it seems to fluctuate quite a
lot recently right a lot of ranges
between story views and some people say
that using a poll as the first story of
the day will actually increase your
reach for your subsequent stories as
well so if you want to know the answer
to this one make sure to watch this
video next to get this and more of these
myths and strategies de constructed
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