The Question that Successful Sync producers know to ask

Summary

In this video, the speaker with 16 years of sync licensing experience identifies a critical pattern that distinguishes thriving music producers from those struggling in the industry. Success is not about talent or tools but the mindset and proactive approach towards the business. Unsuccessful producers often wait passively for placements, while successful ones actively engage with their library partners, focusing on creating music that is relevant and useful. The key is to communicate, serve, and let go of expectations, focusing on what one can control.

Takeaways

• 🧠 Mindset Matters: The success of music producers in sync licensing is heavily influenced by their mindset and attitude towards the industry, rather than just their talent or tools.
• 🚀 Persistence Pays: Successful producers continue to create and submit music consistently, despite facing rejections and a lack of immediate results.
• 🤔 Question Your Approach: Unsuccessful producers often ask 'where are my placements?', indicating a passive approach, while successful ones seek to understand and serve the needs of their library partners.
• 🔄 The Importance of Communication: Active and ongoing communication with library partners is crucial for understanding their needs and ensuring the relevance of the music being submitted.
• 💡 Serve, Don't Just Submit: Successful producers focus on how they can be useful and relevant to their library partners, rather than just hoping for placements.
• 🎯 Targeted Creation: Producers should aim to create music that is specifically tailored to the current needs of their library partners, rather than making assumptions about what might be useful in the future.
• 🤝 Building Relationships: Strong relationships with library partners are built on consistent communication and a willingness to understand and meet their needs.
• 🚫 Letting Go of Expectations: Successful producers let go of the need for immediate results and focus on what they can control, which is the quality and relevance of their next track.
• 🔄 Adapt and Overcome: Producers should be ready to adapt their approach based on feedback and results, understanding that the industry is unpredictable and requires flexibility.
• 🔄 The Power of Positivity: Maintaining a positive attitude and responding constructively to setbacks is key to thriving in the sync licensing industry.
• 🛑 Knowing When to Move On: If a relationship with a library is not yielding results despite consistent effort and communication, it may be time to reassess and potentially seek new partnerships.

Q & A

What is the main pattern the speaker has noticed that separates successful music producers from those who are struggling in the sync licensing industry?

The main pattern is the mindset and attitude of the producers. Successful producers tend to have a proactive and supportive mindset, focusing on how they can help their library partners, while struggling producers often have a more passive and expectant mindset, waiting for placements without contributing further.

What does the speaker suggest is not the main factor determining success in the sync licensing business?

The speaker suggests that talent, equipment (Daw), samples, studio quality, and even direct library relationships are not the main factors determining success. Instead, it's the mindset and approach to the industry that makes the most significant difference.

What is the common question that unsuccessful producers tend to ask their libraries?

Unsuccessful producers commonly ask, 'Where are all my placements?' They expect results quickly and may become resentful if they don't see placements after submitting their music.

What is the key question that successful producers ask their library partners instead?

Successful producers ask, 'How can I help you?' They focus on creating music that is more relevant and useful for their library partners' current needs.

What mindset shift is required for producers to thrive in the sync licensing business according to the speaker?

The mindset shift required is to let go of expectations and focus on being useful and relevant to library partners. Producers should aim to serve their partners better with each new batch of tracks they create.

Why do some producers fail to see placements or royalties even after submitting their music to libraries?

Some producers fail to see placements or royalties because they adopt a 'wait and see' approach, submitting their music and then passively waiting for results without further engagement or communication with their library partners.

What is the importance of communication between a producer and their library partners?

Communication is crucial as it helps producers understand the specific needs and preferences of their library partners, allowing them to create more relevant and licensable music.

How does the speaker describe the experience of producers who are successful in the sync licensing industry?

The speaker describes successful producers as those who consistently show up, create music that is helpful and relevant, and maintain open and ongoing communication with their library partners.

What advice does the speaker give to producers who are not seeing the results they desire from their library partners?

The speaker advises such producers to step up their communication efforts, ask for feedback, and ensure they are creating music that is currently useful for their partners. If there is a lack of results despite good communication, it might be time to consider moving on to a different library.

What is the speaker's perspective on the importance of attitude in dealing with the challenges of the sync licensing industry?

The speaker emphasizes that attitude is a critical factor in overcoming industry challenges. Producers should maintain a positive outlook, learn from setbacks, and focus on what they can control, such as creating the next relevant track.

How can producers ensure they are creating music that is licensable and relevant to their library partners?

Producers can ensure their music is licensable and relevant by actively communicating with their library partners to understand their current needs and tailoring their music creation process accordingly.