Optimasi KOL + Affiliate + GMV Max Ads TikTok Biar Nggak Boncos (Tools & Framework Lengkap)

Summary

In this video, Teku Mayoga, the founder and CCO of Jera, shares insights into TikTok marketing, specifically focusing on QL (Quality Leads) marketing. He discusses the workflow for managing TikTok campaigns, including how to categorize QLs, evaluate their performance using various matrices like CPM, FP, and ROMI, and the importance of tracking video performance. Additionally, Teku provides a step-by-step guide on using spreadsheets to track and analyze QL data, ensuring brands can optimize their TikTok campaigns and achieve better results. The video aims to help brands improve their TikTok marketing strategies effectively.

Takeaways

• 😀 Jera is a brand founded in 2021, initially focusing on lip care, and now expanding into skincare and cosmetics.
• 😀 The script discusses the importance of TikTok marketing, especially Key Influencer (QL) marketing, and provides a detailed workflow for managing campaigns.
• 😀 To start TikTok marketing, businesses need to input basic data about their brand and products in a spreadsheet, including information about QL specialists and categories.
• 😀 The script emphasizes that QL categorization is crucial for targeting the right influencers, for example, categorizing influencers as 'animal lovers' for pet products.
• 😀 The process includes creating a 'Listing QL' sheet where brands assess which influencers are worth working with, based on metrics like CPM and views per video.
• 😀 An important step in the process is evaluating the QL's performance through matrices that track key metrics like engagement, views, likes, comments, and shares.
• 😀 The script introduces formulas like CPM, FP (views exceeding 120% of followers), and ROMI (Return on Marketing Investment) to measure campaign effectiveness.
• 😀 Influencers are evaluated using a detailed matrix that includes factors like views, engagement, and cost effectiveness for each video posted.
• 😀 The QL data is collected and evaluated over seven days after each video upload to determine how well the campaign is performing.
• 😀 The script highlights the importance of tracking the video ID to gather revenue and engagement data, providing methods for obtaining video IDs on both desktop and mobile platforms.

Q & A

What is the primary focus of Jera as a brand?

Jera is a brand that started in 2021, initially focusing on lip care products. Over time, it has expanded into other categories, including skincare and cosmetics.

What is the main tool used by Jera to manage TikTok influencer marketing campaigns?

Jera primarily uses a spreadsheet tool to manage and track influencer (QL) marketing campaigns. This tool helps organize data on influencers, their performance, and the costs associated with their collaborations.

What are the key metrics Jera uses to evaluate an influencer's performance on TikTok?

The key metrics Jera uses to evaluate influencer performance include CPM (cost per thousand impressions), FYP (For You Page) appearances, ROMI (Return on Marketing Investment), engagement rate, and views relative to followers (FP).

How does Jera categorize influencers (QLs) for campaigns?

Influencers are categorized based on their interests and niches. For example, an influencer who frequently posts about pets would be categorized as a 'pet lover' influencer, which helps align them with the appropriate products or services.

What is the significance of 'FP' in evaluating influencer content?

'FP' refers to a video that has views that are at least 120% of the influencer's total follower count. It is considered a high-performing video and is one of the key metrics to assess whether the video is successful in generating engagement.

What is ROMI and why is it important in TikTok marketing?

ROMI stands for 'Return on Marketing Investment.' It is a metric used to determine the effectiveness of the money spent on influencer marketing. A higher ROMI indicates that the campaign is generating good revenue compared to its cost.

How does Jera calculate whether the cost of an influencer's post is worth the results?

Jera compares the influencer's performance metrics (like views, likes, and comments) against the cost of their collaboration. If the cost per video is high but the engagement or views are low, it is deemed not worth the investment.

What steps are involved in the influencer marketing workflow as outlined by Jera?

The influencer marketing workflow involves the following steps: (1) Filling in the data for the business and influencer information in the spreadsheet, (2) Evaluating influencers based on their metrics using a matrix, (3) Signing a contract and entering influencer data into the system, and (4) Tracking and evaluating the influencer's video performance post-campaign.

Why is it important to track influencer video performance for at least 7 days after posting?

Tracking influencer video performance for 7 days after posting allows Jera to gather sufficient data on the engagement and effectiveness of the video, such as views, likes, comments, and shares. This helps in assessing the true impact of the campaign.

What can be done if the performance of an influencer’s video is not up to expectations?

If the performance of an influencer’s video is not meeting expectations, Jera reviews the video’s metrics to understand the underlying causes. Adjustments can be made, such as optimizing the video content, changing the influencer’s approach, or refining the target audience for future campaigns.