Why Your Views Stop After 48 Hours (and how to fix it)

Summary

In this video, the creator shares insights on how to break through stagnation on YouTube and spark growth. After facing nearly a year of limited success, they reveal the importance of understanding trends, sticking to a niche, and maintaining consistency. They explain how YouTube's algorithm rewards content tied to current trends, and how consistency in posting can build trust with both the platform and viewers. By identifying key metrics like average view duration and click-through rate, the creator offers practical advice on how to make videos grow faster, including using tools like Nexus Clips for time-efficient content creation.

Takeaways

• 😀 Consistent growth on YouTube is possible, as shown by the channel gaining 70,000 new subscribers in the last four months after a year of stagnation.
• 😀 Many creators face the issue of videos plateauing at a certain view count, which often happens due to misunderstanding how trends and the algorithm work.
• 😀 The YouTube algorithm alone is not the key to growth; being part of a trend and leveraging it correctly is equally important.
• 😀 Trends are not random but are created when many people care about the same thing at the same time, driving attention and curiosity.
• 😀 Being part of a trend boosts views, but it’s crucial to stay consistent in posting to keep the momentum going and to avoid your channel getting stuck.
• 😀 YouTube rewards channels that focus on one niche; switching topics confuses the algorithm and hinders growth.
• 😀 Big channels grow faster because YouTube understands exactly who their videos are for, as they maintain a clear focus on one topic (e.g., Roblox, Minecraft, vlogs).
• 😀 Consistency is key to growth on YouTube — posting regularly builds trust with both the algorithm and the audience, ensuring your content reaches viewers more effectively.
• 😀 Small creators often struggle with consistency, but tools like Nexus Clips can help create short videos from long-form content to maintain posting frequency without overwhelming effort.
• 😀 Average view duration and click-through rate are critical metrics for video growth. To grow on YouTube, aim for a baseline of 3 minutes of average view duration on a 10-minute video.

Q & A

What is the key factor that helped the speaker's YouTube channel grow after months of stagnation?

The key factor was understanding and leveraging trends. By jumping on a trend, the speaker's videos gained more attention, which in turn sent stronger signals to the YouTube algorithm, helping the videos perform better.

Why do some creators' videos stop growing even with high click-through rates and good viewer retention?

Even with good stats, videos can stop growing if they aren't aligned with current trends. The speaker observed that videos about trending topics tend to perform better, even with less-than-ideal metrics.

What mistake do creators often make when it comes to the YouTube algorithm?

Creators often switch topics too frequently, confusing the algorithm. YouTube tries to understand the channel's niche, and when the topic changes drastically (e.g., from Minecraft to Counter-Strike), it can confuse the algorithm and hurt performance.

What is the importance of niche consistency for small creators on YouTube?

Sticking to one niche is crucial for small creators because it helps YouTube better understand the channel and its audience. Mixing topics confuses the algorithm, making it harder to grow the channel.

How do trends help in growing a YouTube channel?

Trends generate curiosity and attention. By creating content about something that's currently popular, creators tap into existing interest, which boosts the likelihood of getting more views and, eventually, better algorithmic promotion.

What role does consistency play in YouTube growth?

Consistency is vital for building trust with both the algorithm and the audience. When creators upload consistently, viewers know when to expect new content, and YouTube is more likely to promote the channel.

How can creators stay consistent without overwhelming themselves?

The speaker recommends using tools like Nexus Clips, which help turn long-form videos into multiple short clips. This way, creators can schedule a month of content in just a few hours, maintaining consistency without the extra work.

What is the baseline average view duration that determines whether a 10-minute video will grow?

For a 10-minute video, an average view duration of at least 3 minutes (or 30% retention) is the baseline. If it exceeds this threshold, the video is more likely to grow.

How does YouTube handle videos with poor click-through rates after initial success?

As a video gains more impressions, its click-through rate typically drops. However, if the video maintains a click-through rate between 5% and 10%, it will continue to grow. If it drops below 5%, the video usually stops gaining views.

What emotional challenges did the speaker face during their YouTube journey?

The speaker struggled with self-doubt and anxiety when their channel wasn't growing. They questioned their skills and wondered if they had just been lucky before. However, they eventually realized that growth takes time and consistency.