AIRBNB: 5 DICAS DE OURO PRA ANFITRIÕES INICIANTES

Summary

In this video, the host shares five essential tips for those starting a vacation rental business. The first tip focuses on creating a unique and engaging listing title. The second emphasizes configuring your calendar properly, including seasonal pricing. The third stresses clear communication with guests, especially about check-in and check-out details. The fourth advises manual pricing adjustments to improve visibility and ranking. Lastly, the fifth tip highlights the importance of quick responses to guest inquiries, using notifications and saved replies for efficiency. These strategies will help new hosts stand out and manage their listings effectively.

Takeaways

• 😀 Focus on creating a unique and personalized title for your vacation rental listing that stands out and sparks interest, rather than copying competitors.
• 😀 Avoid using overly descriptive titles that sound like real estate ads. Highlight unique features or personality traits of your property instead.
• 😀 Make sure to configure your calendar properly before listing, setting accurate rates and blocking off periods you don't want to receive bookings for.
• 😀 For seasonal periods (e.g., New Year's, Carnival), ensure that you set a minimum number of nights for booking and manually adjust rates as needed.
• 😀 Always send a welcome message to guests upon booking, clearly stating check-in/check-out times and asking for their expected arrival time.
• 😀 Send a farewell message the day before check-out to reinforce check-out times, ask for feedback on their stay, and address any concerns.
• 😀 Use WhatsApp for all communication with guests to ensure they read important messages, like check-in/check-out times.
• 😀 Avoid using smart pricing. Instead, manually adjust prices periodically to activate the algorithm, which can improve visibility and ranking.
• 😀 Regularly adjust your pricing (e.g., lowering or increasing it slightly) to signal activity to the platform’s algorithm and improve ad ranking.
• 😀 Respond to guest inquiries as quickly as possible. Set up all available notification channels (email, SMS, app) to be the first to reply to potential guests.

Q & A

What is the first tip for those starting a vacation rental business?

The first tip is to create a unique and engaging title for your listing. Instead of copying competitors' titles, aim to craft one that stands out, sparks curiosity, and gives your listing a distinct identity. Avoid generic or overly descriptive titles that sound like real estate ads.

Why is the title of the listing so important for a vacation rental?

The title is crucial because it is the first thing potential guests see. A unique, eye-catching title encourages them to click on the listing and learn more about your property. It plays a significant role in grabbing attention and creating interest.

What is the second tip about configuring the calendar for a vacation rental?

The second tip is to configure your pricing and availability calendar before listing your property. Make sure to block off dates when you don’t want bookings and set appropriate prices for high-demand periods like holidays. Avoid leaving the instant booking feature enabled unless you're ready.

What issues can arise from not properly setting up the calendar before listing a property?

If you don’t set your pricing and availability correctly, you could end up with unwanted bookings, like last-minute reservations during peak seasons. This could lead to underpricing or double-booking, which can negatively impact your business.

What should be included in a welcome message to guests once a booking is made?

A welcome message should include the check-in and check-out dates, as well as the check-in and check-out times. It’s important to confirm the guest's expected arrival time and align it with your preparation schedule.

How can you avoid confusion regarding check-in and check-out times?

You can avoid confusion by immediately sending a welcome message that clearly states the check-in and check-out times. Additionally, ask guests to confirm their expected arrival time to ensure everything is aligned.

What is the benefit of manually adjusting your pricing on a vacation rental listing?

Manually adjusting your pricing regularly can improve your listing’s visibility in search results. When you update your prices, it signals to the platform’s algorithm that your listing is active, which can help you rank higher in search results.

Why is it advised not to use smart pricing for a vacation rental?

Smart pricing can be useful to a degree, but manually adjusting your pricing is often more effective. By changing prices periodically, you show the platform that your listing is active, which helps it perform better in search rankings. Smart pricing doesn't have this level of control.

What is the importance of responding quickly to guest inquiries?

Quick responses to guest inquiries give you an edge over other hosts who may take longer to reply. Since potential guests often reach out to multiple listings, being the first to respond increases your chances of securing a booking.

What strategies can help improve response speed to inquiries?

To improve response speed, activate all notification features on your platform, such as email, SMS, and app notifications. Additionally, use saved replies for frequently asked questions to save time while ensuring that your responses remain personalized.

Why is WhatsApp recommended for communication with guests?

WhatsApp is recommended because it guarantees that messages are read and received. Unlike other platforms, WhatsApp provides read receipts, so you can be certain that your guests have seen the important details you've shared, such as check-in/check-out times.

How can saved replies be useful in managing guest inquiries?

Saved replies can save time when responding to common questions, such as inquiries about pricing or amenities. This allows you to respond quickly while still offering personalized details. However, it’s important to customize each response slightly to avoid sounding robotic.