Why Kesaria Franchise is Perfect for New Businesses | Franchise Business Model | Surat Saree Market

Summary

Kesariya Bazaar is a clothing franchise opportunity by Kesariya Textile Company that addresses common problems faced by aspiring business owners. The company helps solve issues like poor product knowledge, incorrect pricing, lack of staff training, and ineffective marketing. With four franchise models ranging from mini to jackpot, Kesariya Bazaar offers tailored solutions, including project reports, competitive pricing, staff training, and social media marketing. The franchise is ideal for anyone looking to start a clothing business, offering strong profit margins, dedicated support, and a thriving network of over 1 lakh customers.

Takeaways

• 😀 The importance of understanding market trends and customer preferences before opening a business, rather than simply copying others.
• 😀 Kesariya Bazaar offers a comprehensive solution for starting a clothing business, including market research, product selection, and staff training.
• 😀 Many entrepreneurs face common challenges such as choosing the right products, setting proper margins, and managing inventory. Kesariya Bazaar provides tailored solutions to address these issues.
• 😀 Customers looking to start a business often lack knowledge about the products they are selling, which is why Kesariya Bazaar provides ongoing training for staff every 15 days.
• 😀 Marketing and social media presence play a crucial role in driving business success. Kesariya Bazaar offers marketing support for franchisees to attract customers.
• 😀 Kesariya Bazaar offers four franchise models: Mini, Mega, Exclusive, and Jackpot, catering to different investment capacities and business goals.
• 😀 The franchise models are designed to cater to individuals from diverse backgrounds, including retirees, students, housewives, and others looking to start their own business.
• 😀 Franchisees benefit from a structured support system, including logistics (free transportation), sales targets, and a 45% margin on most products in the first two years.
• 😀 The business model emphasizes minimal staffing, which helps ensure stability and reduces overhead costs, leading to better profitability.
• 😀 Kesariya Bazaar franchisees are given exclusive territories (6-7 km radius) and a coordinated approach with the Kesariya Textile Company to supply goods to the area.

Q & A

What are the common challenges faced by new business owners in the textile industry?

New business owners often face challenges such as poor planning, lack of product knowledge, difficulty in setting the right margins, inadequate marketing, and poor understanding of inventory management. These issues can hinder the success of their business and lead to financial losses.

How does Kesariya Bazaar address the problem of overpricing and poor planning in business setup?

Kesariya Bazaar emphasizes cost-effective setup solutions by offering a project report tailored to the specific area of the franchise. This ensures that products are chosen based on market demand, avoiding unnecessary expenses like overpriced furniture or supplies.

What kind of training does Kesariya Bazaar provide to its franchisees and their staff?

Kesariya Bazaar offers regular staff training sessions to ensure that employees are knowledgeable about different fabrics, product varieties, and current fashion trends. This helps them to serve customers effectively and enhance sales through informed conversations.

How does Kesariya Bazaar help franchisees set the right pricing and margins for their products?

Kesariya Bazaar provides franchisees with a structured price range based on competitive market analysis. This ensures that products are priced appropriately, allowing franchisees to maximize profit while remaining competitive in their local markets.

What role does social media play in Kesariya Bazaar's marketing strategy?

Kesariya Bazaar handles all marketing for its franchisees through social media, ensuring that products reach a wider audience. This helps increase awareness and drive customers to the store, which is crucial for business growth in today’s digital age.

What are the different franchise models available with Kesariya Bazaar?

Kesariya Bazaar offers four franchise models: the Mini Model (₹12-15 Lakhs), the Mega Model (₹25-30 Lakhs), the Exclusive Model (₹50 Lakhs+), and the Jackpot Model (Crore-level investment). Each model caters to different investment capacities and business ambitions.

What support does Kesariya Bazaar provide in terms of logistics and inventory management?

Kesariya Bazaar manages the transportation of goods, providing free delivery from the company’s warehouse to the franchisee’s location. The franchisees also get access to an accounting software that helps track sales, stock levels, and profits on a daily basis.

Who can open a Kesariya Bazaar franchise?

Kesariya Bazaar welcomes anyone interested in starting a business, including retirees, students, housewives, and working professionals looking to shift from a job to entrepreneurship. It also supports families where one member wants to start their own business.

How does Kesariya Bazaar ensure franchisees stay competitive in the market?

Kesariya Bazaar ensures its franchisees stay competitive by conducting thorough market research, providing exclusive territory, offering high-quality products with excellent profit margins, and ensuring that franchisees receive ongoing training and support.

What is the margin percentage for products in Kesariya Bazaar, and how does it benefit franchisees?

Kesariya Bazaar offers a margin range from 30% to 45%, which allows franchisees to make a good profit. As they grow, the franchisees can negotiate for even higher margins, especially on specific items like sarees and lehengas, increasing profitability.