If I Started a YouTube Channel in 2024, I’d Do This *Zero to 500k Roadmap*
Summary
TLDRIn this insightful video, Izzy, a Cambridge graduate turned YouTuber, shares her journey to 500,000 subscribers and the valuable lessons she learned along the way. She breaks down the essentials of starting and scaling a YouTube channel into three main categories: defining your creative craft, executing high production value, and playing the 'spiritual game' of overcoming emotional hurdles. Izzy emphasizes the importance of intention, taking action, and engaging storytelling to captivate audiences and grow a successful channel. She also addresses the technical aspects of video production and the psychological challenges creators face, offering practical advice for maintaining motivation and enjoying the creative process.
Takeaways
- 🎓 Starting a YouTube channel can be life-changing and offers opportunities to share your voice, connect with a global audience, and potentially earn income.
- 🔍 Defining the purpose of your channel, whether as a hobby or a business, is crucial for setting intentions and focusing your approach to content creation.
- 🌟 Finding your niche often happens organically as you create content you're passionate about, rather than forcing it from the outset.
- 💡 Ideation is key: write down ideas as they come to avoid forgetting them, and don't judge ideas prematurely—let them flow freely.
- 📺 The 'engagement engine' of a YouTube channel is driven by click-through rates and watch time, which are influenced by the title, thumbnail, and the first 10-30 seconds of the video.
- 🔑 High-quality storytelling can make your videos more engaging and connect with viewers on a deeper level, reflecting change over time.
- 🛡 Building a 'moat' around your content involves leveraging your unique perspective, competitive advantages, and authenticity to stand out.
- 🎥 Good production value starts with the basics: using your phone's camera and microphone, ensuring good audio quality, and utilizing natural lighting.
- ⚙️ Video editing is about making tight cuts, incorporating visual elements, and supporting storytelling with music and sound effects.
- 💪 The psychological aspect of YouTube involves overcoming fears, perfectionism, impostor syndrome, and maintaining motivation and inspiration.
- 🚀 Consistency and patience are vital; even if initial growth is slow, the skills gained and personal transformation from creating content are significant.
Q & A
What was the turning point that led to the creation of Izzy's YouTube channel?
-Izzy almost didn't start her YouTube channel, but she eventually did while still in medical school, which has since changed her life in many ways.
What are the three main categories Izzy breaks down to discuss growing a YouTube channel?
-The three main categories are defining your creative craft, executing beautiful production value, and playing the spiritual game.
What is the importance of 'TNT' in the context of YouTube videos?
-TNT stands for Title and Thumbnail, which are crucial for attracting viewers to click on the video and are considered the first step in the engagement engine.
How does Izzy suggest finding your niche on YouTube?
-Izzy suggests not worrying too much about finding a niche at the start. Instead, creators should make videos about topics they enjoy, and their niche will find them over time.
What is Izzy's advice on the importance of storytelling in videos?
-Izzy emphasizes the power of storytelling as a fundamental aspect of human connection. She recommends incorporating storytelling into videos to bring them to life and create a deeper resonance with viewers.
Outlines
🚀 Starting and Scaling a YouTube Channel
The video script introduces the topic of starting or scaling a YouTube channel, emphasizing the impact it can have on one's life. The speaker, Izzy, a Cambridge graduate and doctor, shares her journey of reaching 500,000 subscribers and the transformative effect it had on her life. She outlines the intent to provide advice for a successful YouTube venture, covering aspects from defining creative goals to understanding the business side of YouTube. The importance of taking action is stressed, along with a three-part breakdown of the process: defining creative craft, executing production value, and playing the 'spiritual game' of YouTube.
🎨 Defining Your YouTube Channel's Intent and Niche
This paragraph delves into the importance of defining the intention behind a YouTube channel, whether it's a hobby or a business. It discusses the spectrum between creating content for the love of it versus treating the channel as a business to generate income. The speaker advises not to focus too much on finding a niche at the beginning, but rather to make videos about topics one is passionate about, allowing the niche to emerge naturally. The paragraph also touches on the ideation process, emphasizing the importance of writing down ideas immediately to avoid forgetting them.
🔥 The Engagement Engine and Crafting Compelling Content
The speaker discusses the 'engagement engine', focusing on clickthrough rate and watch time as key metrics for YouTube success. She explains the importance of the title and thumbnail (TNT) in attracting viewers and the video's hook in retaining them. The paragraph provides tips on creating curiosity gaps and open loops to engage viewers, while cautioning against clickbait that fails to deliver on promises. Storytelling is presented as a vital tool for human connection in videos, with a mention of 'Storyworthy' by Matthew Dicks as an influential resource. The paragraph concludes with advice on building a unique selling proposition and competitive advantages for one's channel.
🛠 The Technical Aspects of Video Production
This section covers the technical skills needed for video production, including hardware and software. The speaker starts with hardware, emphasizing that a smartphone is sufficient to start a channel due to its camera and microphone capabilities. She mentions the importance of audio quality over camera quality and suggests using a shotgun mic for better sound. Lighting is also discussed, with a preference for soft lighting using large LED panels. On the software side, the speaker mentions video editing software like DaVinci Resolve and the importance of creating engaging edits, such as cutting out pauses and adding visual elements to maintain viewer interest.
🎼 Enhancing Video Production with Software and Music
The paragraph discusses the use of software for video editing and thumbnail testing, as well as the importance of music in enhancing the viewer's experience. The speaker recommends using royalty-free music services like Epidemic Sound to avoid copyright issues and to add depth to videos. She also provides tips on video editing, such as making tight cuts and incorporating visual elements to maintain viewer interest. The speaker emphasizes the importance of creating a 'vibe' that supports storytelling and the use of music to achieve this.
💼 The Business and Psychological Aspects of YouTube
This section addresses the psychological challenges faced by content creators, such as fear of judgment, failure, and the spotlight effect. The speaker encourages creators to push through these fears, emphasizing that most people are not as focused on them as they might think. She discusses the importance of enjoying the process of creating content and not letting the desire for perfection or fear of failure hinder progress. The paragraph concludes with the speaker's personal experiences and advice on overcoming these emotional hurdles.
🌟 Overcoming Perfectionism and Embracing the Journey
The speaker discusses the struggle with perfectionism and the importance of releasing videos even if they are not perfect. She introduces the concept of the 'minimum viable product' (MVP) and encourages creators to launch with the bare minimum needed to create a video. The paragraph emphasizes the importance of consistency and iteration, suggesting that improvement will come with each video made. The speaker also addresses impostor syndrome, reminding viewers that everyone has a unique perspective and value to offer.
🌱 Finding Inspiration and Enjoying the Process
This paragraph focuses on dealing with a lack of inspiration and motivation. The speaker suggests actively seeking out inspiration through various activities and following one's energy and intuition. She emphasizes the importance of enjoying the process of creating content and warns against the cycle of coercion and guilt that can lead to burnout. The speaker also shares her personal experiences with feeling uninspired and how she overcomes these feelings.
🤝 Community and Collaboration in Content Creation
The speaker discusses the importance of community and collaboration in the process of content creation. She shares her experiences of learning through the internet, connecting with other creators, and the value of courses like the Part-Time YouTuber Academy. The paragraph also includes a Q&A session where the speaker answers questions about her journey, her gear, and her approach to content creation, providing practical advice for aspiring YouTubers.
💰 Monetization and Recognition on YouTube
This section covers the financial aspects of running a YouTube channel, including the requirements for joining the YouTube Partner Program and the factors that influence earnings. The speaker also discusses the personal experience of being recognized in public due to her YouTube presence and the joy it brings when viewers appreciate her content.
🎉 Balancing Content Creation with Life as a Creator
The final paragraph addresses the challenges of balancing content creation with other aspects of life, such as dealing with burnout and maintaining a schedule. The speaker shares her strategies for coping with these challenges, including setting input goals over output goals and lowering the bar when necessary to maintain creativity and prevent burnout. She concludes by encouraging viewers to take care of themselves and to enjoy the process of content creation.
Mindmap
Keywords
💡YouTube Channel
💡Subscribers
💡Engagement Engine
💡TNT (Title and Thumbnail)
💡Hook
💡Storytelling
💡Competitive Advantage
💡Impostor Syndrome
💡Part-Time YouTuber Academy
💡Epidemic Sound
💡Moat
Highlights
Starting a YouTube channel can be life-changing and offers opportunities to share your voice, impact others, and potentially earn money.
The channel's success is due to a combination of strategy, content creation, and overcoming personal challenges.
Defining the purpose of your channel, whether as a hobby or a business, shapes your approach to content and growth.
Finding your niche naturally over time by creating content you're passionate about is more sustainable than forcing it.
Ideation is key; write down ideas immediately to avoid forgetting them, without judging their potential.
Engagement engine focuses on click-through rate and watch time, which are crucial for YouTube algorithm success.
The importance of the title and thumbnail (TNT) in attracting viewers and the strategy behind crafting them.
Creating a hook in the first 10 to 30 seconds of a video is essential to retain viewer interest.
Storytelling in videos enhances connection and should reflect change over time for a compelling narrative.
Building a 'moat' around your content by offering unique perspectives and leveraging personal competitive advantages.
Transcripts
if you've ever wanted to start or scale
a YouTube channel then this video was
made for you this channel recently hit
500,000 subscribers which is half a
million people which actually blows my
mind and starting this YouTube channel
has totally changed my life in so many
unbelievable ways but the weirdest bit
is I almost didn't do it there's
actually a huge amount that goes into
actually launching and then growing a
successful YouTube channel so in this
video I'm going to go through all the
gems of advice that I wish that I had
had at the start to hopefully make your
own YouTube Journey a little less
confusing or overwhelming and give you
that sense of clear intention and a road
map to success starting a YouTube
channel allows you to share your voice
have an impact connect with millions of
people all over the world and maybe even
make a little bit of money while doing
it wouldn't that be nice if you're new
here my name is Izzy I'm a Cambridge
graduate and a doctor and I started this
YouTube channel just over two years ago
while I was still in medical school
making videos alongside my medical
degree and then working as a doctor I've
also very excitingly started a
newsletter so if you're interested in
hearing more updates or interesting
things from me you know where to find it
I'll break everything down into three
main categories and while you're
watching this video just have a think
about how you could practically apply
any of these tips because actually the
most important thing that I want you to
take away from this video is to actually
take action it's all good and well
watching videos and tutorials about how
to do this side hustle how to start a
YouTube channel how to learn a language
but without actually taking these into
our real lives and taking action they're
not going to do anything for us so get
ready to take action and let's get into
the video the three parts will be
defining your creative craft executing
beautiful production value and finally
playing the spiritual game part one
defining your creative craft the first
overarching thing that you want to think
about is this whole spectrum of business
versus hobby when we're thinking about
our YouTube channels it's important that
we know what our intention is for the
channel and setting those intentions and
regularly checking in on them there's a
whole Spectrum from creating videos just
cuz you enjoy them on the hobby end you
find making videos fun it doesn't really
matter about the numbers or the
performance or the money or the business
it's more about the craft itself so
that's the hobby end all the way up to
the business end where some people view
their YouTube channels purely as a
business proposition to make money
whether that's via sponsorships or
funneling in organic marketing via their
YouTube channel into another product
that they have that kind of thing and
most people kind of fall somewhere in
the middle where you want to enjoy what
you're doing and enjoy the craft but you
also want to have some kind of financial
support from your channel and so I'm
definitely somewhere in the middle here
where I want a balance of the two but
just defining this early on is really
important because it completely changes
the way that you approach your YouTube
channel and how you're focusing on
starting and growing it if you're
approaching it purely as a hobby then
this video maybe isn't for you because
actually you don't really need to take a
strategic approach when it comes to
doing it as a hobby cuz you just do it
when you feel like it you make whatever
you feel like and you don't mind about
the numbers on the other hand if you're
someone who does want to see some growth
some numbers some maybe even money
coming in from the YouTube channel then
this video is more geared towards you so
if you're just doing this for a hobby
then make the videos that you love
follow your heart and you don't need to
watch this video I can save you this
time right now if you're on the other
Camp then let's dive in keep watching
and we'll build on your strategy the
first thing that people often think
about when they're starting YouTube
channel is oh like what's my Niche what
should I make videos about we hear this
phrase Niche down to blow up or the
riches are in the niches or if you have
an American accent niches which happens
to rhyme way better but unless you're
approaching your YouTube channel purely
as a business I actually don't think
that the niche is something you need to
worry about too much at the start just
start making videos about topics that
you enjoy fling out the ideas play
around enjoy it and your Niche will
gradually find you there'll be this
amazing intersection of videos that you
enjoy making and about topics that
you're passionate about along with an
audience who actually Vibes with those
videos and you will find that the next
stage of your creative craft is ideation
so once you've either decided on N that
you want a gun for or you've actually
decided that you're going to make videos
about topics that you're just interested
in whatever you feel like making which
is kind of how I approach it then
ideation is the next step the single
thing that has helped my ideation with
my YouTube channel the most is as soon
as I have an idea immediately writing it
down because as much as you think oh
this is such a fantastic idea there's no
way I'm going to forget this let's be
honest you probably will if I have a
thought even in the shower I will
literally come out of the shower and
write down a note on my phone or some
maybe even dictate it to Siri to take a
note and one quote that I think is so
applicable to the ideation phase is you
must not judge any thought or idea that
appears in your mind this is a Matthew
dicks quote from his book story worthy
just write out all the ideas don't start
to judge them yet just get out all the
ideas and then once you you have your
ideas you can sit down and select the
best ones for the next stage of the
video process both your Niche and also
your brand and also your aesthetic your
Vibe will begin to emerge naturally over
time and I find that this is a way more
enjoyable way to approach YouTube and
now we're getting to the good bit which
is the engagement engine so in the
engagement engine we are working on the
two most important things when it comes
to absolutely blowing up on YouTube and
going to the moon and these things are
clickthrough rate and watch time if you
can get people to click on your video
and then watch all the way to the end of
your video then you are on to an
absolutely magical recipe and you're
going to absolutely win at YouTube
immediately the algorithm will pick it
up and like that you're on the moon or
maybe Mars or Saturn or Jupiter or
something like that so the engagement
engine is how we can hopefully move
towards those two things how to craft
amazing videos that grab people's
attention and deliver amazing value the
first most important thing when any
anybody sees your video is the TNT the
title and the thumbnail this is what
will earn the click or lose the click
because if nobody Clicks in your video
nobody's going to see the amazing
content and the amazing video that you
put so much work into and all the stuff
that you shared in that video so it's
really worth thinking about the title
and thumbnail maybe even before you film
the video or before you script the video
right after the TNT is the hook of the
video which is the first 10 to 30
seconds of the video and this is where
you need to show the viewer that the
video they've clicked on is actually the
video that they want to watch and it
either has the value or the
entertainment or the kind of interest
that they want to see for these first
few bits of the title thumbnail and the
hook there are a few things that you can
think about in order to make an
absolutely banging TNT and hook but a
couple of things that come to mind
include creating open loops and a
curiosity Gap essentially where the
title and thumbnail or the hook raises
some kind of question in the viewer's
mind and they're like oh I wonder what
the answer to that is and your video is
going to answer that so then people are
like oh okay if I click on this then I'm
going to learn more about what this
person's talking about and I'm going to
get the value of what is the answer to
my question and actually the reason why
we love fun facts so much is because we
are naturally geared towards loving a
level of learning where we think oh
these are cool things this is an
interesting question I want to know the
answer another way that you can do this
is by establishing value so are you
going to deliver some massive value to
your audience are you going to help them
with maybe their studying or learning a
language or starting a YouTube channel
are you going to give them information
that they need or alternatively are you
giving them an aesthetic and energy and
entertainment think about what your
video is providing and how your title
thumbnail and hook can help to reflect
that and Spark that Curiosity of like oh
maybe this is the video that actually I
want to watch one note here is that
creating clickbait is not the way
because people are going to very quickly
realize that if you have a clickbait
title thumbnail and hook that the rest
of the video doesn't actually have the
value or interest that they want and
it's going to make people lose trust in
you and in in this day and age integrity
and having someone's trust that you're
going to actually deliver a good video
that they want to watch is so important
so while you want to create a tth that
builds Intrigue you don't want to create
one that makes false promises because
that's kind of frustrating
honestly once someone's actually clicked
on your video the next most important
thing is the power of Storytelling ever
since anatomically modern humans evolved
around 200,000 years ago stories have
been the lifeblood of human connection
incorporating some kind of storytelling
into your videos is going to bring them
to life because fundamentally when
you're watching a YouTube video you're
not expecting just a bullet point list
of facts you're looking for a sense of
human connection to the Creator along
with some important facts that they can
share with you or maybe some kind of
entertainment or some kind of experience
depends on what kind of video it is
obviously a book that has a big impact
on how I view storytelling is story
worthy by Matthew dicks and there's a
particular quote that I'd like to share
with you which I found really impactful
your story must reflect change over time
a story cannot simply be a series of
remarkable events you must start out as
one version of yourself and end as
something new everywhere in movies TV
shows books there's always this sense of
a hero's Arc if you look hard enough the
hero starts out and sets out on the
Journey of some kind of Discovery or
transformation or some kind of mission
and then they go through challenges and
difficulty before finally reaching some
kind of Turning Point and either
achieving a transform or some kind of
goal or some kind of lesson in your
videos try to share something of
yourself in stories because this can
resonate so much more deeply the next
step is building the mode essentially
what are your videos bringing that other
people can't bring in their videos if
you're just starting out then this isn't
something really to worry about just
worry about making the next video and
getting good at making videos but once
you've established a little bit more you
need to think about what can you deliver
uniquely that other people can't and
this ties in very strongly with
competitive advantages every single
person on this planet has a competitive
advantage in some way that they can
leverage on YouTube it's about finding
out what these are recognizing them and
then learning to leverage them for
example if I were to try to make a video
about how to be a
carpenter I'm not a carpenter I don't
know very much about carpentry it's
going to be a struggle I don't really
have any competitive advantages in that
space But on the other hand if I want to
make videos about language learning I'm
currently self-studying Larin and I'm
actually also making a on it on the
complete method of how you can selfstudy
Mandarin check out the link down below
if you're interested in free discounts
or worksheets from it so that means if
I'm trying to make a video about how to
self-study Mandarin actually a much
better place to make that because I
already have some understanding of the
space and I can talk about it with
conviction and with actual real value
another way to build the moat around
your content is to share your
personality try to learn to relax in
front of the camera and share a bit of
your unique self because nobody can be
you you are unique and you have a unique
voice that has value to share with the
world so by learning to project that and
share that with your audience that's
really difficult to imitate because if
someone else were to imitate that they
wouldn't be being authentic to them so
share your authentic self and the final
thing in building the Moe is effort
perception if a video or a channel seems
to have more effort going into it often
that is enticing or interesting in some
way so for example if I made a video
about meditation I was like I meditated
for one day my experience
versus I meditated for 700 days my
experience which one of these are you
more likely to be interested in hearing
about and obviously it's still one with
700 days because you're like oh my
goodness she spent 700 days meditating
what did she learn that's crazy and also
in order to actually be able to make
that video and actually spend 700 days
meditating that is a moat where if
anyone wants to make a similar video
they would have to go through that
experience and put in the work equally
with research as well if you've done
loads of research into a video and spent
if I told you let's say I spent 10
minutes preparing for this video versus
I spent 50 hours preparing for this
video to teach you how to be a
successful part-time YouTuber then
that's a completely different feeling
there's actually a huge amount more to
this and near the start of my journey as
a confused beginner I actually took the
part-time YouTuber Academy course which
was a much deeper dive on exactly how to
be a successful part-time YouTuber
alongside some kind of day job
especially for educational talking head
videos like most of my videos like this
video all of the information in the
course is available scattered across the
internet in videos like these and people
sharing their experiences on YouTube and
you can definitely definitely learn that
way PTY just saved me a lot of time and
confusion by distilling down coherently
all of the core information in one place
in a slightly surreal full circle kind
of moment I'm now actually a guest
instructor for PTY and have a session
diving deeper into my exact workflow and
how I think about YouTube if you're
interested in checking out PTY I will
leave a link Down Below in the
description part two of this video is
executing beautiful production value
this encompasses all the technical
skills that you need to beautifully
actually execute on your video ideas and
bring your creative ideas to life I'm
going to separate this into hardware and
software so firstly in the hardware
section people often wonder about what
kind of gear to use what kind of camera
microphone lighting do they need a
gimbal do they need a slider do they
need all of this kind of stuff let's
keep it really simple while we're just
starting out the only thing that you
need to start your YouTube channel is
your phone it's got a camera and a
microphone and that's literally all you
need because you can get natural
lighting from a bright window and so you
literally have no excuse to not start
your YouTube channel and gear will not
hold you back so if you have a
smartphone with a camera and I'm
assuming that all phones need a
microphone in order to be actually be a
phone then you have no excuses to not
start your YouTube channel yes good gear
makes things look better so obviously
you can see I'm using not my phone I'm
using an a7c camera with the 16 to35 G
Master lens currently and you can see
that it kind of creates a nicer visual
effect you can see the background is
kind of a bit more like it's got that
depth of field vibe to it but really you
don't actually need this the best camera
is the camera that you have so start
with what you have and then build from
there the next thing is audio quality
and microphone so actually audio quality
is much more important than camera
quality weirdly enough which obviously
is not what people immediately think
when they think about YouTubers they
think about big ass cameras but actually
the audio quality is going to affect
your viewers experience of the video
much more deeply than the video quality
try to position your microphone as close
to your mouth as possible so mine's
right up here this is my microphone just
out of shot just boomed in overhead
there are a few styles of microphones
that you can get I currently use a
shotgun mic I'm using one boomed in
overhead but in other videos I've also
used little like Bluetooth lav mic mics
that you can hold close to your mouth
and the closer to your mouth you can get
the microphone the better the audio
quality will be there'll be less noise
from the environment and also the better
it will pick up your voice the third
thing is lighting and arguably this
might be more important than the camera
that you have the main thing with
lighting is you want it to be soft
usually unless you want a very harsh
dramatic look for most talking head
videos you want a soft lighting which
means big basically you want a big ass
light that is going to be quite large
and close to your face cuzz if you have
a look at these two images with exactly
the same camera you can see that the
video quality is dramatically different
because they have different lighting So
currently I use a big LED light panel
with a kind of soft box on it which
provides the lighting so I've got two at
the moment sometimes I only use one just
depends on the setup I'll add a link
below to my notion page which has all of
the gear that I recommend at for
different budget levels next is the
software side so after I have filmed a
video with the setup then I upload it to
Google Drive where then my editor helps
to edit the video and then they upload
it onto a website called frame.io which
is a really great platform for leaving
video comments on because it allows you
to leave comments on specific timestamps
then in the video editing itself there
is a lot of stuff that you can do to
make your video more engaging the editor
that I personally used to use before was
de Vinci resolve which is absolutely
free other ones which are paid so
depending on your budget are Premier
probe and Final Cup Pro and there's a
bunch of others out there that are also
pretty good cap cut I've heard is
reasonable especially for shorts a few
quick fire tips for video editing make
the a cut really tight cut out any Paws
cut out any Ms and rs get those right
out of the video because they're kind of
boring they're kind of a waste of time
unless they're adding directly to the
energy of the video and the story that
you're trying to get across two is to
make sure things are happening on screen
things called pattern interrupts every 7
to 10 seconds on screen gives your video
more visual appeal so whether that's
text on screen or images or showing your
cup or being like okay look at my mug
this is a cool mug rather than just
talking about my mug I like bring it out
and show it to you or using broll those
kinds of things add more visual depth to
your videos because video is inherently
Visual and also auditory so make use of
both other software that I would
recommend is thumbnail tests which is
for AB testing thumbnails and titles for
your videos which basically means that
you can display an alternating thumbnail
for the same video and it will collect
data on that from YouTube studio and
then
tell you which thumbnail is better
performing or more interesting people
are clicking on more Etc one of the most
important things in editing is the vibe
to support the storytelling support what
you're talking about and the most
powerful way to do this is through music
this is why epidemic sound has literally
been my go-to for music and in something
of a pinch me moment they are very
kindly sponsoring this video and if
anyone asks me who I recommend for
royalty-free music for creators it's
always epidemic sound they are my
absolute go-to for for an amazing
selection of royalty-free Music I've
absolutely loved using their music
service for so long now they own 100% of
their music that means that you'll never
get a copyright claim for any of the
music that they have in their catalog
their catalog is I think over
40,000 music tracks over 990,000 sound
effects they're adding more every single
week they also have a really good
affiliate program for creators there are
two plans there's the personal plan
which is perfect if you're a Creator and
there's also the commercial plan which
is perfect for Freelancers agencies and
businesses if you're using the music for
multiple channels and also in clients
content you can sign up for either the
personal or the commercial plan down
below and you'll get a free trial with
the link down below any videos or
content that you create during your
trial will be safe and protected from
any claims even if you cancel right
after the trial give it a go I highly
highly recommend it the next thing is
camera confidence and presentation a lot
of people struggle with talking to the
camera and I definitely did at the start
I found it so unnatural I was so like
tight and awkward and in front of the
camera and I hated watching myself on
camera but it does get better with
practice like anything this is a skill
this is a muscle that you can exercise
and work over time and develop your
voice try to imagine like you're talking
to a friend or a family member somebody
that you know well and try as much as
you can to relax in front of the camera
remember that you have total control
over the Final Cut and whether or not it
gets published so just take a deep belly
breath and just relax and let the words
flow freely one thing that I would say
is it's really important to look into
the lens directly rather than at the
viewfinder so I'm talking into the lens
right now which makes it feel more like
I'm actually talking to you and now I'm
looking at the viewfinder and you can
see that this is something that a lot of
people including me would do at the
start of their YouTube Journeys and make
this mistake of looking into the
viewfinder and then in the edit I'd be
like oh my goodness I've been looking
into the wrong place the whole video and
so then i' have to reshoot the video so
to save you the stress of that look into
the camera look please look into the
lens and create this feeling and even
though you're staring into this black
hole of the lens it is worth it because
it gives this feeling that you're
actually looking directly at the person
that you're speaking to rather than
looking off somewhere to the side and
not really talking directly to them the
next thing is thinking about your
filming setup the background is
important to an extent and so think
about things like lights that you could
put in the background or plants or like
a YouTube plaque or Sammy the seal
things like this in the background add a
certain vibe to the video and figuring
out what you want behind you is part of
the video the third and potentially most
important part of this video is playing
the spiritual game of YouTube all of the
psychological skills that you will need
to succeed one quote that really feels
alive when it comes to this is that
business is a spiritual game and in the
same way having a creative business such
as a YouTube channel where as long as
you're not all the way on the hobby end
and you are slightly approaching it with
certain elements of business and
entrepreneurialism being an
entrepreneurial Creator is the ultimate
spiritual game as there will be hurdles
at every single stage there are four
horsemen of emotions that very commonly
get in the way of us creators actually
creating so let's go through each of
them and figure out how we can beat
these guys the first one is fear this
includes fear of judgment fear of making
a fool of yourself fear of failure fear
of what are all my friends and family
going to think and say there's a
psychological effect known as the
spotlight effect which is where we
almost have Spotlight on our own lives
and see all the things in it with such
detail and are watching our own lives so
carefully and we think everyone else is
also looking at us and scrutinizing our
lives but realistically most of the time
they're really not and they're focused
on their own lives they're so busy
worrying about their own stuff and their
own life that they're not really
thinking about you if you've heard that
your friend started a YouTube channel my
thought would probably be like oh cool
that's nice and then move on and
actually their opinion of me is probably
going to be the same they're probably
going to I think oh okay cool and then
move on it's probably no big deal to
them and we just create and blow up this
thing in our heads which often is an ere
exaggeration in our own mind no one who
has achieved something so whether that's
a successful YouTube channel or a
successful business or some kind of
success in a career is going to talk
badly of somebody who is trying and
beginning and learning how to do the
thing so for example a successful
YouTuber is never going to talk badly of
a beginner in YouTube who's starting out
and just launching their Channel a
successful business owner or
entrepreneur they are not going to talk
badly of somebody who is hustling and
trying to start their very first
business obviously making lots of
mistakes along the way but learning
those lessons and trying hard equally a
successful consultant doctor physician
they're not going to talk badly about a
medical student who's learning the
basics of anatomy and trying to study
medicine the only people who are going
to potentially talk badly of you are
people who either have failed at the
thing you're trying to do or they don't
have the guts to to do it so for me when
I started my YouTube channel most people
were actually really surprisingly
supportive but there of course were a
few people that I heard about talking
about me and talking about my YouTube
channel or like laughing about it and
this absolutely felt really bad and hurt
me at the time but I'm so glad that I
kept going with it and didn't listen to
those voices because funnily enough one
of the people who was actually talking
badly about my YouTube channel they had
actually tried to start their own
YouTube channel a year earlier but then
given up on it and then when I finally
became successful they didn't really
have that much to laugh about anymore so
just remember if someone's trying to
discourage you or talk badly about you
pursuing your dream your business your
YouTube channel Etc it says more about
them than it does about you they're not
on the same path as you you're on a
different path you have chosen a
different path to them the moment you
decide to start your YouTube channel
where you are creating your dream life
Brick by Brick step by step a journey of
a Thousand Miles begins with a single
step you are taking those steps and they
probably aren't because if they were
they would be in the ring with you they
would be cheering on with you or if they
had a sucess successful YouTube channel
they would see you and see themselves in
your struggle they would see you and see
oh I remember what it felt like to
struggle and start my YouTube channel I
remember so clearly all of the feelings
that I had when I started my YouTube
channel I'm feeling kind of emotional
talking about it because it was hard and
pushing through was a challenge and
that's why I see this as a spiritual
game with content creation you are
creating videos sharing a piece of
yourself and you're also including
elements of business elements of
Outsourcing growing a team figuring out
how to learn all skills and manage all
these things and manage yourself another
fear that we often have is fear of
failure it's scary to do something put
yourself out there when you know that
you could fail ultimately pushing
ourselves outside our comfort zone into
the Zone where we know we could fail on
the edge of our ability is the only
place where we can really challenge
ourselves to level up if you start your
YouTube channel and keep making videos
for 1 to 2 years your life is absolutely
going to change you're going to learn
skills that you never thought that you
could have you're going to connect with
people that you never thought that you
would and you're going to learn how to
share your voice and whether or not your
YouTube channel blows up and ends up
with millions of subscribers or if it
doesn't blow up massively you're still
going to change your life you are taking
those strides forward and learning new
skills that are going to honestly
transform your life there is no single
Shire method for Success on YouTube it
is a game of luck but also hustle and
also competitive advantages all mixed
into one so you can't know if your
channel is going to succeed in the
metric sense but I can say that if you
make videos consistently for 1 to two
years the skills and the transformation
that you will experience on a personal
level will totally change your life the
next emotional hurdle is perfectionism I
struggle so much with this where I want
my work to be perfect I want my videos
to be something I'm really proud of but
when you're starting on YouTube it's so
difficult to create a video that you're
truly wholly proud of and so letting go
of this idea of perfectionism is so
important because ultimately perfect is
the enemy of good if I tried to only
release a video when it was perfect I
wouldn't have a YouTube channel I
wouldn't be sitting here right now
talking to you about how to do YouTube
because I would never have started cuz I
would never have been able to make a
perfect video as my first video think
about what's the MVP so MVP stands for
minimum viable product it's a concept in
business and startups where you think
okay what's the minimum for a product or
a video that I need in order to launch
it when you're just starting what is my
MVP for a video can I just launch this
can I just turn on the camera and talk
to it as the first step and is that good
enough to upload as my first video I
think yes honestly cuz remember that at
the start no one's really going to be
watching your channel it's going to be a
long time probably until you start to
gain traction on YouTube if you follow
the trajectory of most creators
obviously there's some people like James
Johnny who release an absolute Banger
Netflix style documentary about
something and that blows up but for the
majority of creators myself included
many others included you'll make so many
videos before you actually start to gain
traction so remember that even if your
video is bad or you think it's bad
firstly not many people are going to
watch it and secondly you're going to
improve with every single video that you
make iterate and improve every single
time you make a video make something
better every single time you make a
video think about a way that you can
make it better launch ugly launch before
you're ready and when your video making
skills are still kind of diamond in the
rough you're going to get there I
promised you you're going to get there
if you just keep putting in the practice
and the work and keep trying to improve
the next thing is impostor syndrome
often we feel like we aren't the right
people to be talking about a specific
topic we feel like oh like who am I to
start a YouTube channel who am I to make
a video talking about how to do YouTube
tips like for me I could say well who am
I to make this video because I've only
got 500,000 subscribers Mr Beast has
like 100 100 million plus like he's got
so many subscribers who am I to make
this video but actually fundamentally
every single person has something to
share and you have your own voice and
the point of a YouTube channel is it's
your space to share the things that
you're interested about people who want
to hear from you and want to hear from
your perspective they'll come and find
you and they will watch your videos and
learn from it and Gain real value from
it and connection if someone doesn't
think that you're qualified enough to
make a video about the topic that's fine
they just won't watch it it's not a
problem you are the exact right person
to share your experience and your
knowledge with the world I have to
remind myself of this so often because I
so so often feel this sense of imposter
syndrome where I'm like oh why would why
would people want to hear from me why
would people want to watch my videos I
don't really think it's that interesting
but clearly people do and I get messages
every day by email or DM of people who
say that my videos have changed their
life and I'm like oh wow that's amazing
the final thing is having a lack of
inspiration a lack of passion motivation
it's easy to feel uninspired to make a
video and I think that's quite a natural
feeling sometimes this comes back to Our
intention for YouTube what what was your
intention when you set out for this is
this a hobby or is it a business if it's
on the hobby end if you don't feel
inspired to make a video you don't have
to if it's a pure business decision then
if you don't feel like making a video
you might have to approach it like a
business decision do I need to make this
video if you're somewhere in the middle
then there's a balancing act there but
one thing I will say is that there's
this cycle of coercion and productivity
guilt that can so easily be fallen into
when it comes to this I definitely have
where sometimes I'll feel oh I don't
really feel like filming a video but I
should film a video I need to film a
video in order to keep posting on the
channel and then I force myself to film
a video then I find it less fun to film
a video next time and it becomes harder
so one thing I will say is that finding
the joy in the process is so important
one thing that can help to spark
inspiration is actively trying to do
things that inspire you so whether
that's going to a museum so I love going
to the British museum I love going to
art galleries like the Tate modern in
London or reading a magazine or watching
an interesting movie or journaling some
of these things can help to spark your
motivation and inspiration But
ultimately for me I found that it's
important to follow my energy and listen
to my intuition because making this into
an unenjoyable thing is really not the
point for me for me it's in the middle
bit of a hobby bit of a business
somewhere nicely in the middle something
I have realized which I wish that I knew
at the start is that the single biggest
existential risk to your YouTube channel
or to your future YouTube channel is you
not enjoying the process it's me not
wanting to film a video that is the
biggest threat to my YouTube channel is
me hating the process so to make myself
love it I need to learn to follow my
energy and listen to my intuition and
find inspiration actively okay so now
I'm going to answer some questions over
on Instagram feel free to follow me over
there I post random things about my life
and also q&as and things like this so a
question from Ruben gber did you ever
feel like giving up at the
start yes when I first started there
wasn't that much traction on my videos
it was a very slow kind of trickle of
views and it was hard honestly it was
really hard every single stage was hard
learning to sit in front of my camera
and talk to it was hard learning to set
up a good filming background was hard
learning how to have good production
value was hard learning all the
emotional skills was hard and also
figuring out what I was making videos
about how to make a good video video
editing skills all of this and I felt
like giving up at several stages I think
at one point as well I got into this
cycle of coercion and productivity guilt
around my channel and I learned to let
go of that over time but it's definitely
an ongoing process once my channel
started to gain traction it was easier
to stay motivated cuz I was like okay
actually there's someone watching my
videos because when nobody's watching
your videos and you're putting so much
effort into making them it's like oh
that feels kind of sad it's like oh I
spent 10 hours 12 hours making this
video and now nobody's watching it that
feels bad and that almost made me give
up but I'm so glad that I stuck it
through because actually some of those
first few videos which initially only
got maybe a few hundred views now
they've blown up and they have hundreds
of thousands or even like millions of
views and it's a lot of it is about
having patience and faith in the process
that you are taking one step at a time
towards building your dream life crazy
stock news is asking can I use a gaming
headset to record audio or do I need an
expensive looking podcast mic you can
use any microphone that you have you
don't need an expensive podcast
microphone to get started you can
literally I know some creators who they
they literally use their iPhone so they
just record a voice note on their iPhone
like this and the audio quality on
iPhone is actually pretty good and you
can use your gaming headset one thing I
would say is just think about how the
aesthetic looks as well whether it has
to be in shot or you have to be wearing
it but literally the best gear that you
have is the gear that you have access to
Mar is asking hi Izzy how do you get
ideas for your videos I get ideas
whenever I have a spark of inspiration
or there's something interesting that I
think would be a cool video topic I also
often ask on Instagram what kind of
videos you want to see on a little Q&A
box on Instagram uh and you help me out
so much when you come up with
suggestions for that that's how how did
you learn all of this I learned all of
this via the Internet so via blog posts
via YouTube videos kind of a bit like
this one via PTY which is the part time
YouTube Academy course which I'll link
down below um and then iterating over
time really just learning by doing every
single time I'd make a video and I might
get stuck on a point then I'd be like
okay how can I how can I fix this okay
I'm going to Google it or I'm going to
search on YouTube or I'm going to ask
one of my creative friends who I linked
up with via the part-time YouTuber
Academy and so it's a very gradual
process where you build on your craft
how much did you invest in Hardware
camera and others before starting before
starting I bought a microphone because a
microphone is the most important piece
of gear that you can get it is the
single first thing that you should get
after as long as you have a reasonable
iPhone camera and some kind of lighting
whether that's natural lighting so I
think the microphone that I bought I
bought quite a nice one because I wanted
it to be able to last me so it was
around £200 it was the Road video mic
ntg I'll link this down below in the
notion uh guide to all the gear for
different budgets fundamentally though
if you have an iPhone you really don't
need to invest anything else if you or
even just any other smartphone so
Samsung or any other brands as well as
long as they have a camera and a
microphone you're good to go how did you
get the confidence to believe you were
in a position to give advice this is a
great question kind of touches on this
whole impostor syndrome thing and I'm
actually going to make a video about how
to build quiet strong deep confidence so
stay tuned for that video because I
think that ties into this very much do
you recommend starting with the parttime
YouTuber at Academy like you did or is
it not necessary so so I absolutely
think you can learn everything that you
need to start a YouTube channel for free
on the internet 100% you can watch
videos like these I also have another
video that I made about this and lots of
other creators have fantastic videos
like this blog posts as well the thing
with PTY is it distills everything down
to save you time and confusion because
there's a lot of noise out there and
lots of conflicting opinions so if you
want to make great talking head
educational Style videos or kind of kind
of videos like this then PT way is a
really good distillation of all the cool
things you need to save you all that
time it also brings together a community
of creators and has a lot of support
along the way what can be a good
motivation to make YouTube videos in the
long term I love this question
fundamentally for me I found that when
my motivation for YouTube was to grow
the channel that actually felt really
Hollow what feels really alive to me is
making videos that provide value to
other people that can actually serve and
share knowledge because that feels so
much more exciting and purposeful so for
me I always connect to that sense of
service in my videos and how can I share
what I know in the best way obviously
the growth side of it is important too
because that adds to the sense of impact
and I would say that for you if you're
trying to figure out how to stay
motivated have a little journaling
session of actually like why are you
doing YouTube what's your intention with
this is a is it a hobby is it a business
is it somewhere in the middle and try to
find something that feels alive for you
and then come back to that each time
another question collab with Mr Beast go
on
then we've got such different content I
can't even imagine what that would look
like but I mean I'd be down but he's
he's not going to be down is he another
question is what content am I planning
to make videos of this is always
evolving over time I'm planning to make
some more videos about how to do YouTube
about my workflow people seem to ask
loads of questions about this and be
super curious about it also about
language learning specifically Mandarin
and more videos about personal
development and how we can integrate
that into our lives health and
well-being is also a huge topic to me
obviously as a doctor this is a massive
topic and anything else that really
feels alive always open to suggestions
from you guys so let me know down below
if you have any suggestions for video
ideas how many subscribers does it take
to start making money from YouTube and
what decides the amount of money we can
make views or subs or ads Etc thank you
so much so the requirement to join the
YouTube Partner program which is how you
can make money from AdSense is you need
1,000 subscribers and 4,000 watch hours
in the last 365 days on your channel and
then you can join the YouTube Partner
program so I reached this requirement in
I think March
2022 and started making a couple of
pennies a day um from my YouTube videos
which was kind of fun it's like oh cool
a couple of pennies a day it can pay for
I don't know a coffee a week um but this
obviously increases over time time with
more watch hours and the way that it's
determined is a combination of something
called CPM which is cost per Mill SL RPM
which is revenue per Mill which
basically means how much YouTube will
pay you per thousand views this is based
on your audience demographics primarily
so their age and where they're based
geographically and it also depends on
how many views you have and how much
watch duration you have I'm just talking
about AdSense here you can even get
sponsorship deals before you have
reached 1,000 subscribers when you only
have a few hundred views on your videos
if you have a really good fit with a
brand do you get recognized at work or
out and about so yes I do get recognized
when out and about so either at the
hospital I've been recognized by some
medical students or some like other
healthc Care staff or like doctors
nurses in museums or in restaurants
around the place I've also been
recognized it's really sweet when
someone comes up to me and is really
nice about my channel it's very
heartwarming how much value do you place
on expanding your audience versus
putting out what you want to make such a
good question I think of it in terms of
a mix of some kind of browse content
which is designed to be picked up by the
algorithm a bit more interesting for a
wider audience and some Community
content which is stuff that I want to
make stuff that you guys or my audience
are more interested in actually seeing
uh so things like what's in my bag or
like a Reflections video or a Q&A versus
a browse video which is more like how to
learn Mandarin faster and smarter is
more of a kind of brow Style video so I
kind of have a balance of these two
things and I think it's nice to feel
like you can make what you want but with
a spin that makes it interesting to a
broader audience fundamentally if you're
not enjoying making a video and it's not
what you want to make that's going to
come across in the video in some kind of
undertone and people can sense that so
it's important that you're making stuff
that you actually Vibe with oh there
some really cute comments here from Cole
yesterday watched your video about being
productive that's why I followed you
keep going love heart that's very sweet
knowing what you know now if you had to
restart your content create a brand
would you start with only YouTube or
another social media app like Tik Tok or
a combination of others I actually would
start with YouTube still I feel like
YouTube is an amazing platform where you
can share longer form stuff I find Tik
Tok or reals or shorts to be well very
short so it's hard to really get into
any depth in that kind of video they're
good for little clips and little
Snippets of stuff but there's something
about a long form video which really
allows you to go deeper nearly Anna is
asking how do you cope with feeling
burnt out and being a Creator and having
a schedule this is so difficult and
again comes back to this cycle of
coercion and guilt what's important here
is to sometimes go easy on yourself
recognize that you need time for rest
and recuperation in order to refill the
well which is where you draw your
creativity from and where you draw the
value that you share in your videos from
so what I find helpful is instead of
having an output goal of I must make a
video this week I have an input goal of
today I will dedicate to working on
YouTube stuff and then I see how my
energy feels see if I feel ready to make
a video see how much research a video
needs for it to feel good again it's
also about lowering the bar and being
like actually I can just make a video
where I talk from the heart with a few
bullet points there are some videos on
my Channel that I have made totally
unscripted some have had a very involved
script and a very involved
pre-production but equally some have had
no preparation I just turned on the
camera and started talking so just
remembering that actually we can lower
the bar for ourselves and also we don't
have to hold ourselves to a really
really strict schedule unless that's
something that feels like it works fast
so I hope this video has been helpful or
interesting in some kind of way again if
you're interested in checking out
epidemic sound I'll leave a link down
below where you can get a free trial and
also I'll leave a link to the part-time
YouTuber Academy in case you're
interested in checking that out as well
if you enjoyed this video I think you're
going like this one over here where we
go into more depth on the exact YouTube
workflow that you can use to systematize
and strategically run your YouTube
channel alongside maybe a day job thank
you so much for watching as always take
care of yourself and I will see you in
the next video bye
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