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Summary

The transcript features a series of interviews conducted with various participants involved in the Urban Lokaria 2025 event. Key insights include the promotional strategies used, such as social media campaigns and collaborations with local businesses, aimed at attracting exhibitors and audiences. The event also saw an unexpected karaoke performance by attendees, highlighting the community's engagement. Challenges such as managing the venue, promotions, and securing sponsorships are discussed, along with the logistics behind event execution. Despite difficulties, participants express satisfaction with the event's success and community involvement.

Takeaways

• 😀 The main promotions for Urban Lokaria involve using social media platforms like Instagram and TikTok, as well as print media such as posters distributed at local spots in Semarang.
• 😀 Exhibitors are attracted through Instagram posts and direct outreach to local brands, inviting them to join the event.
• 😀 Visitor satisfaction is measured using a Google Form, which indicates that most visitors were satisfied with the event.
• 😀 An unforgettable moment during the event was a surprise karaoke performance by mothers, which was not planned but became a memorable experience.
• 😀 Positive visitor feedback includes no complaints, with special mention of the perfume workshop session and the overall enjoyment of attendees.
• 😀 Promotional media content is focused on interesting marketing gimmicks and interactive content to pique curiosity and maintain engagement.
• 😀 Consistency in posting promotional content on social media is important for maintaining engagement and building visibility for the event.
• 😀 On the day of the event, leaflets are distributed to visitors, encouraging them to visit the event and learn more about the offerings.
• 😀 One of the major challenges faced during the event was in securing enough sponsorship, resulting in limited financial resources for the event.
• 😀 Event logistics were challenging, particularly in terms of promotion, finding sponsors, and managing venue arrangements, which required careful coordination between various teams.
• 😀 The finance team faced difficulties with scheduling, last-minute changes, and keeping up with production demands, especially due to the non-accounting background of some team members.

Q & A

What are the main promotional methods used for Urban Lokaria?

The main promotional methods include social media platforms like Instagram and TikTok, print media such as posters distributed around Semarang, collaborations with media partners, and sharing posters in coffee shops and campuses.

How does the team attract exhibitors to Urban Lokaria?

Exhibitors are attracted through Instagram, where the team actively invites them. The team also reaches out to local brands individually, encouraging them to participate in the event.

What was the most memorable and unexpected moment during the event?

The most unforgettable moment was a karaoke performance by the mothers from the visitors, which was unplanned but became a memorable experience for everyone.

How did the team measure the satisfaction of visitors at the event?

The secretariat team used a Google Form to assess visitor satisfaction, and the results showed that most visitors were quite satisfied with the event.

Were there any complaints from the visitors during the event?

So far, there have been no complaints. The visitors were particularly happy with sessions like the perfume workshop and Mbak Yu's session.

What type of content was used for promotional media to attract visitors?

The content included interactive and engaging marketing posts, with gimmicks that piqued the curiosity of the audience. The team also ensured consistent content uploads to maintain high engagement.

How did the team promote the event directly on the day of the event?

In addition to social media promotions, the team distributed leaflets at the venue to inform visitors about the event and encourage them to stop by.

What were some challenges faced during the organization of Urban Lokaria?

Challenges included managing promotions, securing sponsorship, finding suitable vendors, and managing the venue. Financially, there was limited sponsorship, which made it difficult to cover costs without relying on sales.

What difficulties did the finance team face during the event organization?

The finance team struggled with fluctuating schedules, last-minute requests from production, and ensuring accurate calculations of expenses. The lack of a background in accounting also added complexity to the task.

What was the overall visitor response to the event?

The overall response from visitors was positive, with attendees enjoying workshops, performances, and the overall experience. The secretariat team was pleased to see the high level of satisfaction.