Boost Sales and Lower ACoS: 6 Advanced Amazon PPC Strategies (2025)

Summary

In this video, six powerful strategies for optimizing Amazon ad campaigns are shared, focusing on boosting sales and lowering ACoS. The tips cover targeting category-specific video ads, store-targeting video ads, optimizing placements in sponsor product campaigns, leveraging dayparting for better audience targeting, tracking lifetime ACoS, and targeting individual products in defensive campaigns. By following these strategies, sellers can refine their ads, maximize visibility, and reduce wasted spending. The video emphasizes using data from long-term performance to make informed adjustments for better results.

Takeaways

• 😀 Category targeting video ads can help you tap into a larger market by targeting specific product categories instead of just keywords.
• 😀 Running category targeting video ads can result in higher sales and lower ACoS, as demonstrated by a real-world example with great results.
• 😀 Store targeting video ads allow customers to be directed to your Amazon store, increasing visibility for all products in your store, not just the advertised one.
• 😀 You can refine your store targeting video ads by choosing specific pages within your Amazon store to direct traffic.
• 😀 When running sponsored product campaigns, carefully select your ad placements (like top of search, product detail page) based on previous performance data to boost sales.
• 😀 Adding a lower bid adjustment to top-of-search placements and increasing bids gradually based on performance can help you optimize your ad spend.
• 😀 Dayparting allows you to schedule ads to run during the most effective times of the day or week, improving targeting and click-through rates.
• 😀 Use lifetime data (LACOs) rather than daily or weekly data to make informed decisions about your campaigns and avoid reacting to short-term fluctuations.
• 😀 Don't adjust bids based solely on recent data; look at long-term trends to optimize your campaigns for better results over time.
• 😀 Targeting one item per ad group (own item targeting) ensures better visibility and results, especially when using defensive campaigns to protect your products.

Q & A

What is the main goal of category targeting in video ads?

Category targeting in video ads aims to capture a larger market by targeting specific product categories. It allows you to expand your reach and visibility to potential customers who are browsing within relevant categories.

How can you start a category targeting video ad campaign?

To start a category targeting video ad campaign, go to 'Create Campaign', select 'Sponsored Brand', set your campaign goal to 'Drive Page Visits', choose the ad format as video, and then select product categories to target.

Why is store targeting beneficial in video ads?

Store targeting is beneficial because it redirects users to your Amazon store rather than just a product page, offering more exposure to all your products and potentially driving more sales across your entire store.

How do you set up a store targeting video ad campaign?

To set up a store targeting video ad campaign, go to 'Create Campaign', select 'Sponsored Brand', choose the 'Store on Amazon' as the landing page, then refine targeting with either keyword or product targeting.

What is the purpose of adjusting placements in Sponsored Product campaigns?

Adjusting placements in Sponsored Product campaigns helps increase visibility by targeting higher-converting areas like 'Top of Search'. By selecting the most profitable placements, you can boost sales and optimize ad spend.

When should you use placement adjustments in your campaigns?

You should use placement adjustments after analyzing your campaign performance over a period of time. If you notice certain placements, such as 'Top of Search', are generating better results, you can increase the bid for those placements.

What is dayparting, and why is it important for Amazon ads?

Dayparting is the practice of scheduling ads to run during specific times of the day or week when your target audience is most active. It helps optimize ad spend by focusing on high-converting periods, improving click-through rates and sales.

How do you set up dayparting in your campaigns?

To set up dayparting, analyze your campaign data to identify peak hours or days. Then, create budget rules to increase spending during high-conversion periods and decrease spending during off-peak times.

What is the difference between lifetime ACoS and daily/weekly ACoS data?

Lifetime ACoS provides a broader perspective by showing the cumulative performance of your campaign over time, while daily or weekly ACoS only reflects short-term results. Lifetime ACoS helps you make more informed decisions for long-term optimization.

Why should you focus on lifetime ACoS rather than daily data for adjustments?

Focusing on lifetime ACoS allows you to consider the full picture of campaign performance, including periods where short-term results may not be optimal. It provides valuable insights to refine your targeting and ensure consistent long-term profitability.

What is own item targeting, and how does it improve campaign performance?

Own item targeting involves creating campaigns that target your own products specifically, rather than grouping multiple items together. This method increases visibility for individual products and boosts their chances of converting by focusing on precise targeting.

How do you set up an own item targeting campaign?

To set up an own item targeting campaign, create a 'Sponsored Product' campaign for a single product, select 'Exact Match' targeting for your product, and ensure that you're focusing on your own product in the campaign.

What are the benefits of targeting specific product categories or brands in your campaigns?

Targeting specific product categories or brands allows you to refine your audience and increase relevancy. It helps you reach customers who are more likely to be interested in your products, improving click-through rates and sales while reducing wasted spend.

How does lifetime data help in refining your campaign targeting?

Lifetime data helps in refining your campaign targeting by showing long-term performance trends. This data helps identify products or keywords that were once successful but may not be yielding good results now, allowing you to adjust your strategy accordingly.