How to Create VIRAL EDUCATIONAL VIDEOS in 2025

Summary

In this video, the creator shares their journey of growing their Instagram and TikTok accounts by shifting from ego-driven content to educational material. By focusing on providing value, they grew their following significantly in just six months. The video highlights key strategies for creating viral educational content, such as simplifying messages, targeting broader topics, and using actionable advice. The creator also discusses overcoming impostor syndrome and emphasizes the importance of teaching from experience, whether past or present. Overall, the video offers actionable tips for anyone looking to teach online and grow their social media presence.

Takeaways

• 😀 Serving others is key to social media growth – creators often fail when they focus on content that serves their ego instead of their audience's needs.
• 😀 A change in content strategy can lead to rapid growth – switching to educational content helped grow Instagram from 5,000 to 190,000 followers in 6 months.
• 😀 Impostor syndrome is common among creators – everyone faces doubts, but overcoming them is crucial to success in teaching online.
• 😀 The '1 to 10 scale' framework helps manage impostor syndrome – even if you're not an expert, you can still teach if you're a few steps ahead of your audience.
• 😀 It's valuable to create content for your past and present self – helping others avoid the mistakes you made can position you as an expert.
• 😀 Feeling like an imposter is a sign of growth – it means you're pushing your boundaries and trying something new.
• 😀 Tip 1: Simplify your language – avoid complex words and keep each video focused on one core idea to improve viewer understanding.
• 😀 Tip 2: Broaden your content – while specific topics are important, broad topics within your niche can attract a wider audience.
• 😀 Tip 3: Keep content short and focused – educational videos should be concise, aiming for a maximum length of 40 to 45 seconds for optimal performance.
• 😀 Tip 4: Use 'show and tell' – enhance your content with B-roll footage that demonstrates what you're teaching to help visual learners and improve engagement.

Q & A

What is one of the main reasons most creators fail on social media?

One of the main reasons creators fail on social media is because they're not committed to serving people and providing value to their audience.

How did the creator's content strategy change from 2017 to 2021?

Initially, the creator posted content that served their ego, focusing on photos of themselves, which resulted in slow growth. In 2021, they switched to posting educational content aimed at providing value, which significantly boosted their following.

What impact did the change in content strategy have on the creator's Instagram and TikTok growth?

After changing the content strategy to focus on educational material, the creator's Instagram grew from 5,000 followers to over 190,000 in six months, and their TikTok grew from 3,000 followers to over 88,000.

What mindset problem do creators face when teaching online?

Impostor syndrome is the biggest mindset problem, where creators feel like they aren't qualified to teach or doubt their ability to provide value to others.

What is the 1 to 10 scale, and how does it help with impostor syndrome?

The 1 to 10 scale is a framework that helps creators understand that no matter where they fall on the scale, as long as they are a few steps ahead of their audience, they are qualified to teach.

Why is it beneficial to teach skills when you're not in the top 1%?

Teaching skills when you're not in the top 1% can be more relatable, as learners benefit from information that is closer to their current skill level rather than from someone who is too advanced.

How does the creator create content for their past and present self?

The creator focuses on sharing lessons they learned from their own experiences and challenges, and also shares insights from things they are currently learning, which helps them connect with others facing similar issues.

What does the creator say about feeling like an imposter?

The creator acknowledges that feeling like an imposter is a sign that you're growing and trying something new. It's part of the process of creating a new identity.

What is the first tip for creating viral educational content?

The first tip is to 'dumb it down'—use simple language, avoid jargon, and aim for a grade 5 or 6 readability level to make your content more accessible.

How does covering broader topics help with content reach?

Covering broader topics within your niche helps you reach a wider audience. For example, teaching general photography tips can appeal to more people than specific technical lessons aimed at professional photographers.

What does the creator mean by 'simplify, simplify, simplify'?

This advice encourages creators to focus on delivering a single, clear message within a short time frame. Instead of trying to cover everything, break the content down to its core idea for easier understanding and higher engagement.

What is the importance of using b-roll in educational content?

B-roll helps visually illustrate the points you're discussing, making the content more engaging and easier for viewers to understand. It also contributes to longer watch times, which can help with the algorithm.

How does providing actionable advice improve the effectiveness of educational content?

Actionable advice gives viewers clear, specific steps they can take, which makes the content more practical and valuable. This approach helps build authority because it offers concrete strategies that others can follow.