Advertising To Men VS Women | Dara O'Briain

Summary

In this comedic script, the speaker humorously explores the oddities of modern technology and its impact on everyday life. From a lighthearted conversation about career paths, software engineering, and working in banking, to the absurdities of marketing strategies and product advertisements, the speaker offers witty insights. Notably, they poke fun at the ridiculous nature of a pregnancy test slogan and over-the-top razor ads, cleverly pointing out how absurdly marketed products are to both men and women. The tone is playful and satirical, drawing laughs from the audience with relatable observations.

Takeaways

• 😀 The speaker is originally from Limerick but now resides in London, working as a software engineer.
• 😀 The speaker works in banking, specifically for Visa, although there's some humor about the lack of excitement in the sector.
• 😀 There's humor about technical jobs like IT, especially in banking, which are often viewed as uninteresting by comedians.
• 😀 The conversation humorously touches on the concept of technology being applied in various industries, such as IT in unexpected places.
• 😀 Clearblue, the company that makes pregnancy tests, is mentioned, with a joke about their marketing approach towards women.
• 😀 A poorly received slogan from Clearblue is highlighted: 'The most sophisticated piece of technology you will ever urinate on.'
• 😀 Men are humorously portrayed as being fascinated by technology in everyday items, like pregnancy tests, whereas women prefer discretion and accuracy.
• 😀 Men are marketed to as if they are simple, childish consumers, with a focus on exaggerated, high-tech products like multi-blade razors.
• 😀 The marketing of men’s razors, especially the Gillette Fusion Power Stealth, is exaggerated, with a playful critique of its over-the-top features.
• 😀 There's a comedic take on how absurdly advanced men’s products are marketed, imagining a kettle with 'stealth mode' as a joke example.
• 😀 The humor of the script is rooted in poking fun at the over-marketing of technology in everyday items, especially when it doesn't make practical sense.

Q & A

Where is the speaker originally from?

The speaker is originally from Limerick, Ireland.

How long has Paul been working at the station?

Paul has been working at the station for three years.

What is Paul's profession?

Paul is a software engineer.

What specific company does Paul work for?

Paul works for Visa.

How does the comedian react to Paul's job in banking?

The comedian humorously downplays Paul's job in banking, calling it unexciting and contrasting it with other, more interesting jobs.

What product does Clearblue manufacture?

Clearblue manufactures pregnancy tests.

What is the new feature of the Clearblue pregnancy test discussed in the transcript?

The new feature of the Clearblue pregnancy test is its advanced technology, which the comedian refers to humorously.

What was the marketing slogan for the Clearblue pregnancy test, and why is it criticized?

The marketing slogan was 'the most sophisticated piece of technology you will ever urinate on,' which is criticized for being unappealing to women.

Why does the comedian think the slogan works better for men than for women?

The comedian argues that men would find the slogan appealing because they have often urinated on things, whereas women are looking for discretion and accuracy in a pregnancy test, not a technological marvel.

What does the comedian say about how products are advertised to men?

The comedian criticizes how products are marketed to men, using the example of a five-blade razor, which he humorously describes as unnecessarily complex and patronizing.

How does the comedian describe the name of the five-blade razor?

The comedian describes the five-blade razor as having a name that combines every 'boy word,' calling it the 'Gillette Fusion Power Stealth,' which he mocks for being overly complicated and dramatic.

What fictional product does the comedian invent to humorously exaggerate the marketing of men's products?

The comedian invents the fictional 'Kenwood Stealth Battle Kettle,' which supposedly only reveals itself when you're thirsty and dramatically provides you with a cup of tea.