Teknik Dasar Membaca Bisnis Analisis Shopee Dengan Mudah

Summary

In this tutorial, Dedi Lem explains how to read and analyze business analytics on Shopee. He provides a basic introduction to understanding key metrics such as sales, conversions, and visitor traffic. Dedi emphasizes the importance of optimizing store traffic, conversion rates, and average order value to boost sales. He also highlights how fluctuating trends, such as those seen during different periods, affect overall performance. For those seeking more in-depth knowledge, Dedi offers advanced lessons through YouTube memberships or books, guiding sellers to fine-tune their Shopee stores for greater success.

Takeaways

• 😀 Understanding the basics of business analysis on Shopee is crucial for sellers to optimize their stores.
• 😀 Business analysis involves checking various metrics such as sales, conversion rates, visitors, and order cancellations to assess store performance.
• 😀 Analyzing performance over different time periods helps understand trends (e.g., comparing the current week to the previous week).
• 😀 The period selection feature in Shopee’s business analysis tool allows sellers to compare real-time data with historical data.
• 😀 Conversion rates are important indicators of store success and are influenced by factors like product pricing, descriptions, and promotions.
• 😀 Sales are determined by three key metrics: the number of visitors, the conversion rate, and the average spending per order.
• 😀 Sellers should focus on increasing store traffic if visitor numbers are low, and improving conversion rates if traffic is high but conversions are low.
• 😀 Conversion rate benchmarks vary, but a rate between 1.5% and 4% is generally considered good for most product categories.
• 😀 Identifying and addressing issues in specific metrics like traffic or conversion rates helps optimize the store's performance more effectively.
• 😀 Promotional strategies like vouchers, discounts, and product bundling can help improve both traffic and conversion rates, but should be tailored to the specific needs of the store.
• 😀 To gain deeper insights and optimize Shopee stores, sellers can join membership programs or access detailed classes on business analysis and advertising strategies.

Q & A

What is the focus of the video regarding business analysis in Shopee?

The video focuses on teaching the basic techniques for analyzing business performance on Shopee, specifically looking at sales data and key indicators like visitor numbers, conversion rates, and product performance.

What is the first step when analyzing your Shopee store's business performance?

The first step is to adjust the time period for your analysis. The video suggests using options like real-time, the previous day's data, or a 7-day period to compare performance.

What are some key indicators shown in the business analysis dashboard?

Key indicators include sales, canceled orders, conversion rate, total visitors, product views, average order value, and returns. These provide insights into how well the store is performing.

How does the conversion rate impact sales performance?

The conversion rate reflects how well visitors are turning into buyers. A higher conversion rate indicates that more visitors are making purchases, which directly boosts sales.

What should you focus on if your store has low visitor numbers?

If your store has low visitor numbers, you should focus on increasing traffic through strategies such as improving your store’s visibility, running promotions, or optimizing your product listings.

How does Shopee calculate the conversion rate?

Shopee calculates the conversion rate by dividing the number of buyers by the number of visitors, which gives the ratio of visitors who made a purchase.

What is the ideal range for a conversion rate?

There is no fixed ideal conversion rate, but generally, a conversion rate between 1.5% and 4% is considered good. However, it can vary depending on the product, pricing, and competition.

What should you do if your conversion rate is high but the traffic is low?

If your conversion rate is high but the traffic is low, you should focus on increasing traffic by using effective marketing strategies, such as advertisements, SEO, or social media campaigns.

Why is it important to monitor the total visitors to your store?

Monitoring the total number of visitors helps you understand how well your store is attracting customers. If visitor numbers are low, it indicates that traffic generation strategies need to be improved.

What action should you take if your store's conversion rate is low?

If your store's conversion rate is low, you should focus on improving factors such as product quality, descriptions, pricing, photos, and customer service to make your store more appealing and increase sales.