What Nobody Will Tell You About This K Beauty Line: Frudia

Summary

In this video, the speaker shares their experience with various skincare products, including a pomegranate essence they’ve recently tried. They discuss the benefits of incorporating essences into skincare routines and highlight the cruelty-free, vegan Frudia brand. The speaker reflects on the importance of understanding skincare ingredients and encourages viewers to explore these products, emphasizing the significance of sunscreen, moisturizer, and cleanser before adding essences. They also offer a discount code for viewers and invite them to share their experiences. The video ends with a positive message about staying youthful both inside and out.

Takeaways

• 😀 Fruida is a Korean skincare line that uses fruit-based formulas, with some products containing up to 95% fruit extract, offering a unique and natural approach to skincare.
• 😀 The brand originally called Kawainara (meaning 'fruitland' in Korean) changed its name to Fruida to emphasize the fruit-derived ingredients in its formulas.
• 😀 Fruida products are sold in CVS stores in the U.S. and are relatively inexpensive, starting at just $1.99, which makes them accessible to a wide audience.
• 😀 The founder of Fruida is Young Don Kim, and the brand is owned by a parent company named Welcos, a large and well-known player in the Korean beauty industry.
• 😀 Fruida claims to be eco-friendly, though there are questions about the recyclability of its plastic packaging, which is not always clear from the labeling.
• 😀 The brand's products are designed for a wide demographic, especially appealing to people between the ages of 18 and 35, and are marketed as offering innovative formulas at an affordable price.
• 😀 Fruida products are marketed as cruelty-free, vegan, and free from major controversies, which adds to their appeal for ethical consumers.
• 😀 The line offers a variety of fruit-based skincare products such as blueberry for hydration, green apple for pore control, and pomegranate for moisturizing and skin nourishment.
• 😀 The key benefits of Fruida's pomegranate-based products include antioxidants, Vitamin C, skin soothing, and helping with sun damage and skin renewal.
• 😀 Despite the presence of fragrance in some products, Fruida's formulas are generally well-received for their effectiveness, affordability, and innovative approach to skincare.

Q & A

What is Frudia's stance on cruelty and veganism?

Frudia is a cruelty-free and vegan brand, meaning they do not test on animals and do not use animal-derived ingredients in their products.

Why does the reviewer enjoy using essences in their skincare routine?

The reviewer enjoys essences because they provide an additional layer of hydration and care for the skin, which is thicker than a toner and adds a significant boost to the skincare routine.

How does the reviewer compare the Frudia essence to The Ordinary's treatment toner?

The reviewer mentions that The Ordinary's treatment toner is more of a functional treatment toner, while the Frudia essence is a thicker product, almost like a fat water, which is designed to add an extra layer to the skin rather than just toning.

What is the main difference between a toner and an essence in skincare?

A toner typically helps balance the skin's pH and remove impurities, while an essence, like the one from Frudia, is a thicker, more nourishing product that adds an additional layer of hydration and skincare benefits.

Is using an essence necessary in a skincare routine?

No, using an essence is not absolutely necessary. The reviewer suggests that a good sunscreen, moisturizer, and cleanser should be prioritized before considering an essence.

What product is the reviewer excited to try from Frudia, and why?

The reviewer is excited to try Frudia's new sunscreen because it is a cutting-edge product, although they express some nervousness about trying it.

What does the reviewer think about the price point of Frudia products?

The reviewer finds Frudia products to be affordable and doesn't mind their price, indicating that they believe these products provide value for the cost.

Why does the reviewer want to learn more about Frudia's recycling practices?

The reviewer is interested in learning more about Frudia's recycling practices, likely to understand how environmentally responsible the brand is with its packaging and product lifecycle.

What discount offer is mentioned in the video, and how does it work?

The reviewer mentions a 15% discount code available for viewers, which can be used on Frudia or other brands through Stylevana. The reviewer clarifies that they do not receive any kickbacks from the use of the code, and it does not increase the price for the customer.

How does the reviewer encourage viewers to engage with the content and their skincare journey?

The reviewer encourages viewers to tag them on Instagram to discuss how the products are working for their skin and reminds them to educate themselves on skincare ingredients to feel empowered by the science behind the products.