From Individual Action to Collective Power | Boaz Paldi | Keynote x ChangeNOW2024
Summary
TLDRLe discours met en avant l'urgence climatique à travers la campagne 'Weather Kids', qui implique les enfants pour parler du climat de 2050. Basé sur des données scientifiques, le message est clair : l'action climatique est une question générationnelle. Le chef de la création de l'UNDP, Boaz Paldi, insiste sur la nécessité d'agir pour un monde meilleur, soulignant que les solutions existent et que nous devons garder le rêve d'une augmentation de 1,5 degré vivable. Le public est invité à signer une promesse d'action climatique sur weatherkids.org pour soutenir les enfants et la prochaine génération.
Takeaways
- 🌟 Le discours introduit Boaz Paldi, le directeur créatif de la campagne à grande échelle de l'UNDP, soulignant le rôle crucial de l'organisation dans la réalisation des Objectifs de développement durable.
- 📽️ Le lancement de la campagne 'Weather Kids' le 21 mars dans plus de 85 pays, avec des films réalisés dans plus de 30 pays et dans des langues locales.
- 🌡️ La météo est devenue un sujet d'actualité, avec des événements météorologiques extrêmes de plus en plus fréquents et destructeurs.
- 👦 L'accent mis sur la perspective des enfants sur le climat de 2050, en utilisant des données scientifiques pour prédire les conditions futures si aucune action climatique n'est entreprise.
- 🌍 L'urgence climatique est présentée comme un enjeu générationnel, mettant en lumière l'impact que les choix actuels auront sur les enfants et la prochaine génération.
- 🌱 L'appel à l'action positive, soulignant que les solutions existent et que nous avons le pouvoir de changer les choses pour le mieux.
- 🔗 L'importance des partenariats pour la diffusion de la campagne, incluant des entreprises de jeux, d'IA, de relations publiques et de médias.
- 🌐 L'utilisation de la technologie, telle que la traduction automatique IA, pour élargir la portée de la campagne à un public international.
- 🌡️ La campagne vise à changer la perception de la météo, transformant un sujet de conversation anodin en un sujet d'actualité urgente et personnel.
- 📉 L'objectif de la campagne est de garder le rêve d'une augmentation de 1,5 degré vivable, en soulignant que les pays sont désormais engagés à atteindre cet objectif.
- 🤝 L'invitation à chaque individu à s'engager dans des actions concrètes contre le changement climatique, en signant un engagement sur weatherkids.org et en utilisant les ressources fournies pour agir.
Q & A
Qui est le premier orateur clé de la conférence mentionné dans le script?
-Le premier orateur clé mentionné est Boaz Paldi, le directeur créatif de l'UNDP.
Quel rôle joue l'UNDP dans la réalisation des Objectifs de développement durable?
-L'UNDP joue un rôle crucial pour savoir si nous pouvons atteindre les Objectifs de développement durable.
Quel est le rapport court mentionné dans le script, et quel est son sujet principal?
-Le rapport court mentionné est un rapport météo spécial de WEA, qui traite des conséquences du changement climatique sur l'avenir.
Quelle est la prévision météo pour l'an 2050 présentée dans le rapport?
-La prévision météo pour 2050 indique que les vagues de chaleur affecteront 94% des enfants, les inondations coûteront presque 6 trillions de dollars aux contribuables, et les tempêtes détruiront les cultures.
Quel est le message principal du rapport météo spécial?
-Le message principal est que le changement climatique n'est pas un problème pour nous, mais une question générationnelle qui affectera les enfants et les futurs adultes.
Quelle campagne a été lancée par l'orateur et dans combien de pays?
-La campagne 'Weather Kids' a été lancée dans plus de 85 pays avec des films créés dans plus de 30 pays à travers le monde.
Quels sont les partenaires clés de la campagne 'Weather Kids'?
-Les partenaires clés incluent CNN International, Enzo (qui place des publicités dans les jeux), Haen (une entreprise de leader en intelligence artificielle), et l'ICCO (International Trade Body for PR companies).
Quel est l'objectif de la campagne 'Weather Kids'?
-L'objectif de la campagne est d'inspirer l'action et d'autoriser les gens à comprendre qu'ils ont le pouvoir de changer le monde pour les générations futures.
Quelle est l'importance de la température de 1,5 degré dans le cadre de l'Accord de Paris?
-La température de 1,5 degré est un objectif clé de l'Accord de Paris, visant à limiter le réchauffement climatique pour éviter les conséquences les plus graves du changement climatique.
Quel est le site web où les gens peuvent s'engager à prendre des mesures climatiques?
-Les gens sont invités à visiter weatherkids.org pour signer une promesse d'action climatique au nom des enfants de leur vie ou de la prochaine génération.
Quel est le message final传达 par l'orateur dans le script?
-Le message final est qu'il est de notre responsabilité de trouver les bonnes solutions et de travailler ensemble pour agir contre le changement climatique, non pour nous-mêmes mais pour les générations futures.
Outlines
🌍 Présentation de Boaz Paldi et campagne 'Weather Kids'
Le script introduit Boaz Paldi, le responsable créatif au sein du PNUD, qui dirige de grandes campagnes et joue un rôle clé dans la réalisation des Objectifs de développement durable. Il est suivi d'un rapport de 'WEA' présentant les conséquences dramatiques du changement climatique sur les enfants et l'agriculture d'ici 2050. La campagne 'Weather Kids', lancée dans 85 pays, vise à sensibiliser en utilisant des films réalisés par des enfants, traduits dans plus de 30 langues et diffusés largement à travers les médias, y compris CNN International. Le but est de dépasser la simple conversation sur le temps pour aborder l'urgence climatique.
🌱 L'urgence climatique : un enjeu générationnel
Le discours met en évidence que l'urgence climatique est un problème générationnel qui touchera surtout les enfants d'aujourd'hui. L'orateur insiste sur la nécessité d'agir pour éviter les conséquences les plus graves de la catastrophe climatique. Il souligne que la campagne 'Weather Kids' vise à inspirer l'action et à donner aux gens le pouvoir de changer les choses, en gardant le rêve d'une augmentation de 1,5 degré Celsius. Il appelle à inclure tout le monde dans la lutte contre le changement climatique, en utilisant des outils de communication et de technologie pour sensibiliser et motiver à l'action.
🔗 Partenariats et actions concrètes pour l'environnement
La partie finale du script décrit les efforts déployés pour atteindre un large public avec la campagne 'Weather Kids', en établissant des partenariats avec divers acteurs tels que des entreprises de jeux, des agences de publicité et des organisations internationales. L'utilisation de la traduction automatisée avec l'intelligence artificielle permet d'étendre la portée du message. L'orateur invite les gens à signer un engagement sur weatherkids.org pour prendre des mesures d'urgence climatique au nom des enfants et de la génération future, offrant des ressources concrètes pour l'action climatique. Il conclut en rappelant que la responsabilité de trouver des solutions et d'agir pour la prochaine génération incombe à l'humanité.
Mindmap
Keywords
💡Mobilisation
💡Sustainable Development Goals (SDGs)
💡Campagnes
💡Émergence des enfants
💡Catastrophe
💡Énergie propre
💡Accord de Paris
💡1,5 degrés
💡Partenariats
💡Engagement
Highlights
Introduction of Boaz Paldi, Chief Creative Officer at UNDP, who is launching a campaign on mobilization at scale.
The Weather Kids campaign was launched in over 85 countries, highlighting the impact of climate change on future generations.
The campaign utilized films created by children in more than 30 countries, emphasizing the urgency of climate action.
Weather forecasts were taken over by the Weather Kids campaign, integrating their messages into both private and state-owned TV broadcasts.
CNN International aired a 22-minute segment featuring the Weather Kids campaign, showcasing its global reach.
The campaign's success is evident from its reception in countries ranging from Somalia to Argentina.
Climate change is redefining weather conversations, turning them from small talk to breaking news due to severe weather events.
The use of IPCC data and UNDP's Climate Horizons provided scientific grounding for the campaign's predictions about 2050.
The campaign aims to inspire action and empower people to understand their capacity to influence climate change outcomes.
The importance of keeping the 1.5-degree dream alive was emphasized, reflecting the goals set during the Paris Agreement.
The campaign's strategy involved partnerships with gaming, AI translation, and PR companies to maximize audience reach.
Enzo, a company specializing in in-game ads, helped the campaign reach millions through the gaming industry.
AI translation was utilized to expand the campaign's message into more languages, broadening its global impact.
The ICCO, an international trade body for PR companies, facilitated cooperation among competitors for the campaign's promotion.
The Weather Company and the World Meteorological Organization supported the campaign, adding credibility to its message.
A call to action was made, urging individuals to visit weatherkids.org and sign a pledge for climate action.
The campaign's ultimate goal is to engage everyone in climate action, emphasizing the collective responsibility for future generations.
Transcripts
it's my absolute pleasure to introduce
uh our first keynote who has I think
knows a thing or two about mobilization
at scale uh he's the chief creative
officer at undp uh running a lot of big
campaigns there and undp of course have
a critical role in whether we can
achieve the sustainable development
goals his name is Boaz paldi but before
we welcome him we have a little short
WEA
report for you that I'll invite you to
watch I'm Kay with the very special
weather report from up there to down
here everything is crazy if we don't
listen to scientists things are going to
be even crazier when I grew up let's
look at the forecast for 2050 heat waves
will affect 94% of children making
playing outside a thing of the past
extreme JS will wipe out weak crops
killing the one food my brother eats
bread disasters will cost taxpayers
almost $6 trillion my parents hate taxes
of course all of this is caused by a
blanket of heat trapping pollution in
the atmosphere that we could just like
not put up there but don't worry there's
still a chance of clear skies right now
clean energy systems are moving in from
the East to the West creating tons of
coold drops and solar prices have
dropped lower than oil and gas going to
to the satellite it looks like a high
pressure system of grown-ups could still
move in and protect kids from an
avalanche of really bad stuff some Gusty
political wins ahead but they're no
match for the power of hurricane Felicia
that's my mom we'll keep you posted as
we track if adults stop wasting time and
fix this totally solvable problem
because it's not just a weather report
to us it's our
future
thank you very much it's very nice to be
here Paris now it's Associated used to
be associated with a good stake now it's
associated with the place where the
climate agreement was signed and so
that's uh that's Paris for me so I'm
very very excited to be here um that was
uh the hero film of the weather kids
campaign uh we launched this uh campaign
on Thursday last week on the 21st of
March um in over 85 countries uh weather
kid films were uh were created in more
than 30 countries across the world in
local languages um with with with kids
from that country um we had you know
forecast on we use the film as part of
weather forecast on privately owned and
state-owned TV in all of those 85
countries
so we took over the Airways in a in a in
a in a in a in a really big way CNN CNN
International aired a 22-minute segment
on the Becky Anderson show on Thursday
morning Derek vanam their chief chief uh
uh weather reporter
Incorporated this film into his own
weather report um early results show
that we are successful from Somalia to
Argentina from Rwanda to the United
Kingdom the weather kids were
everywhere talking about the weather is
no longer small talk we used to talk
about the weather when we didn't have
anything better to talk about we used to
say oh it's a nice day it's it's going
to be rainy tomorrow it's going to be
sunny now it's breaking news every
single day we
see very severe weather happening all
over the worlds we see more floods we
see more droughts
wildfires increased storms the the
largest storms in the world have
happened just in the last year um and so
and this keeps happening more and more
it's breaking new it's part of it's used
to be at the end of The News segment and
now it's breaking news um and this is
just the most visible part of of of the
climate emergency this is this part that
we can see that we can feel the the
floods I mean if you happen to be
affected by the floods of course if you
were in if if you were in Libya last
year that was a very Stark example of
that or if you were in Maui during the
wildfires um so uh so we thought what if
we let kids uh uh not talk about the
weather of tomorrow and the next day and
the next day but tell us a little bit
about the weather of what it will be
like for when they're grownups in 2050
um we used ipcc data and and undp's own
climate Horizons to get a very
scientific understanding of what those
predictions could be what what life will
be like in 2050 if we don't take climate
action if we don't do the things that we
need to do now and all of this to
illustrate a very
uh straightforward Point climate the
climate emergency is not about me and
you it's a generational issue I am
pretty convinced that I won't be here
when the worst of this catastrophe
unfolds my sons Adrien 11 and Cosmo 6
will be paying the highest burden of the
price and so we need to make sure that
we uh we we leave a better world for
that generation we need need to remind
ourselves that this is a generational
issue and we need to take climate action
of course but the weather K campaign is
not a doom doom and gloom campaign it's
not about the fact that we're all going
to die because we're not it's not about
it's not about the fact that you know
that there is no options because there
are options this is exactly the opposite
of a doom and gloom campaign this is a
campaign to inspire action to empower
people and just like Nick said to
understand that we have the power power
to change this we have the power to Make
a Better World for for future
generations and we need to keep the 1.5
degree dream alive when when when when
parties met here in Paris in 2015 we got
around the table with an understanding
of an agreement of 3.5 de we all know
what that means 3.5 de means there's no
more Humanity 3.5 de means Extinction
essentially or close to it civilization
As We Know know it would not exist with
3.5 de since then we've come a long way
we're now in an agreement with countries
all 195 countries and territories of two
degrees that means that we dropped by
1.5° in the 10 years since the uh since
since the Paris agreement or not not
quite 10 years but but getting there and
we we're on our on our way forward and
we believe very very strongly at undp
that we can reach the 1.5° we can reach
we can come to the table in Brazil with
1.5 uh degrees on the table but in order
to do that we need to uh we need to uh
uh reach everybody we need all of us to
take climate action every single one of
us here I mean all of us here are
committed we we are in the change in our
conference we are part of the solutions
but we need to include everyone in this
um all of humanity how do you reach all
of humanity what do you do how what what
what's what's the mechanism to try and
get everyone to take climate action to
try and take get everyone to think about
this every single day of their lives
which we're not doing by the way we we
calculate that about 80% of people
around the world are completely aware of
climate action and are not thinking that
it's a Chinese conspiracy or any Theory
like that they understand that it's
man-made they understand it's coming and
yet they're still not taking climate
action so how do we motivate them some
people are you know stuck in fear the
the problem is too big the the the uh
the solutions are too small but that's
not true Solutions are there we are we
can make it better we have the
capabilities we have the the
possibilities Humanity has one of the
greatest races on Earth or is the
greatest uh species on Earth and we can
do this together um so 1.5 years ago
more or less half of one and a half
years ago we set out to create this but
how do we reach people how do we how do
we create audiences um and and and so
lot of planning a lot of plotting a lot
of uh a lot of you know really prepping
for this moment last week and and the
first thing that we did was um was was
really try and um and and see how we can
reach people
um as I said in the beginning the
weather kids launched last week created
in 30 languages uh air it on TV
uh uh uh and um and and and really kind
of like uh went a long long way in in in
reaching people but we needed those
Partnerships in order to create that we
needed to reach people we needed to
reach out to those media companies we
needed to reach out to PR companies we
needed to every possible tool in within
our our our arsenal we needed to use in
order to reach people and that's what we
did we partnered with a company called
enzu Enzo is a company that puts ads
inside games um and so we reached the
gaming industry this morning I got an
email from them and just in the last 3
days we've reached 7 million people on
gaming platforms and we've we're going
to increase that as as we move forward
with the campaign we've we uh we got in
touch with a company called haen they're
the top AI company on on video in the
world and we were able to translate the
film except for the 30 30 CL uh films
that were created at the national level
in countries with with kids in those
National levels we were able to reach
another 20 languages using AI
translation and and and you know this
can be used for deep fake but this was
used for AI for good so we we were able
to use that technology to reach millions
and millions of more people um we were
able to reach a an agreement a
partnership with an in in an
organization called the icco the icco is
the international trade body for all PR
companies about 3,000 members across the
across the world and we had 30 PR
companies some of them deep deep
competitors working for us to try and
get as much earned media as possible and
of course that bleeds then into social
media um and will continue to bleed into
social media just is just the beginning
of the campaign so all of this to say
that we were able to reach th those
audiences using those Partnerships and
and um and you know weather company
joined us in this campaign the weather
company from the United States gave us
credibility CNN as I mentioned um um and
the world meterological organization out
of based out of Geneva we were able to
reach met offices around the world the
Met Office in the UK did an incredible
campaign across media in the united in
in uh in in uh in the UK to do all this
we needed uh to have an action a
concrete action that people can take and
we uh send people to weather kids.org I
invite you all to join us there and to
sign a pledge to take urgent climate AC
on behalf of children in your life or
the Next Generation and once you sign
that pledge to take climate action and
you input the names of your kids we only
first names OB first only first names
for privacy reasons we uh we send you to
a page of resources where you can take
climate action where you can have
concrete ideas I see my partner here
sitting uh ingar from we don't have time
part part of those actions sit with him
with how to move the money from place to
place from from from from fossil fuel to
sustainability many more actions are
available on the website I invite you
all to to watch it only in doing these
things can we really find a solution to
this it sits with us it sits with all of
us we are not to blame for it but it
sits with us the solutions there's no
Evil Genius out there that somehow
thought oh I'm going to create the
climate emergency to somehow destroy
Humanity Humanity took a wrong turn we
found a cheap source of energy and we
went for it and we went for it big and
we did didn't know when to stop and we
we're still having trouble stopping but
the solutions are out there and there's
no Evil Genius and it's up to us to find
the right Solutions and it's up to us to
all work together to take climate action
today not for us but for the next
Generations because it's not just a
weather report it's the future of these
children that are at stake here thank
you very
much
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