Cerita #Ambisiku - Kandura Ceramics, Artworks (Part - 1)

Summary

In this engaging video, the hosts visit a ceramics workshop in Bandung, run by the creative group 'Kandura.' The founders, who graduated in design and ceramics, share their journey from 2005 when they first came together to create products related to food. They discuss their challenges in sourcing materials, launching their first collection in 2006, and how they learned from the market, especially in the restaurant sector. Their story highlights creativity, collaboration, and innovation in the world of ceramics, with a focus on supporting local and sustainable practices.

Takeaways

• 😀 The team behind Kandura, a creative collective, started in 2005, after graduating in product design and ceramic arts from ITB.
• 😀 Kandura focuses on creating ceramic products that are closely related to food, aiming to support Indonesia's food culture.
• 😀 The name 'Kandura' was chosen from the word 'kenduri', which means a celebration or feast, reflecting the team's mission to create products related to food celebrations.
• 😀 Their first product collection, launched in 2006, was well-received and helped them establish a foothold in the market.
• 😀 The team faced challenges in sourcing high-quality materials, especially in Indonesia, where natural resources are abundant but not always processed to precise standards.
• 😀 Kandura has a collaborative work environment, encouraging each team member to express their individuality and contribute their ideas to the projects.
• 😀 The team has always supported extracurricular projects, giving time and resources to explore new techniques and ideas.
• 😀 Feedback from restaurants and market experience helped Kandura refine its product offerings and better understand consumer needs.
• 😀 The brand grew its presence in 2009 by opening a store in Bandung and building a stronger connection with its market.
• 😀 Kandura emphasizes the importance of understanding market needs and adapting to consumer preferences to ensure success and growth.

Q & A

What is the main focus of the business discussed in the transcript?

The main focus of the business is creating ceramic products, particularly related to tableware, which supports the food industry in Indonesia.

How did the creators of the business come up with the name 'Kandura'?

The name 'Kandura' was chosen because it originates from the old word 'kenduri,' meaning a celebration or gathering, which they felt was fitting for their mission of creating products connected to food and celebrations.

When did the founders first start their business?

The business was first started in 2005, shortly after the founders graduated from university.

What challenge did the founders face in the early stages of their business?

The main challenge was sourcing high-quality raw materials in Indonesia, as the country lacked institutions that processed natural resources to high standards.

What is the significance of food in their business philosophy?

Food holds significant value in their philosophy as they believe it is one of Indonesia's greatest potentials, and their products are designed to support the food industry, specifically through tableware.

How did the founders’ educational backgrounds contribute to their business?

The founders' backgrounds in product design and ceramic art played a crucial role in the creation of their ceramic products, as their knowledge helped shape their creative and production processes.

What role does collaboration play within the company?

Collaboration is a central aspect, as the company encourages all team members to express their individual characters and ideas. This open, creative environment leads to innovation and the development of new ideas and products.

How did the market react to the company’s first product launch in 2006?

The reaction was positive, with good demand for their products, which encouraged the company to continue developing their business and creating new designs.

What did the founders learn from working with restaurants?

By working with restaurants, the founders learned about the needs of the market, particularly in terms of functionality and design, helping them better align their products with customer demands.

What was the significance of opening a store in Bandung in 2009?

Opening a store in Bandung in 2009 helped the company connect with their market and gain insight into customer preferences, further establishing their presence in the ceramic and foodware market.