Intro to listing products

Summary

This video explains the process of listing products on Amazon Seller Central. Sellers can either match an existing product listing or create a new one. Listings require a product ID (GTIN), often in the form of UPC, ISBN, EAN, or JAN, and may involve getting an exemption or purchasing a GTIN. Product detail pages house all product info, and offers from different sellers are matched to these pages based on pricing and availability. The video also covers brand registry, product variations, and different methods for adding listings, either individually or in bulk.

Takeaways

• 😀 Sellers list millions of products annually on Amazon, ranging from bulk resold items to branded or generic products.
• 😀 Each product listing on Amazon consists of two parts: a product detail page and the seller’s offer.
• 😀 A product detail page displays essential information like product name, images, description, and customer-facing details.
• 😀 The product’s Global Trade Item Number (GTIN), such as UPC, ISBN, or EAN, is crucial for pairing offers to a product detail page.
• 😀 Sellers can either match an existing product listing or create a new one with full product details, depending on their product's relationship to the brand.
• 😀 When listing products from a brand enrolled in Amazon Brand Registry, only authorized sellers can create new product detail pages.
• 😀 Sellers creating new product detail pages for unregistered brands must first secure approval from Amazon for their brand name.
• 😀 Generic products without a permanent brand can be listed under the 'Generic' brand name, allowing other sellers to match offers.
• 😀 Sellers may need to complete a selling application for certain products or categories before listing or matching offers.
• 😀 Products with variations (e.g., different sizes, colors) are grouped together under one parent product detail page for easier comparison by customers.
• 😀 Sellers can list products one at a time or in bulk, with bulk listings being available for professional sellers using inventory files.

Q & A

What are the two basic parts of an Amazon product listing?

The two basic parts of an Amazon product listing are the product detail page and the offers paired with it.

What does the product detail page include?

The product detail page includes a product name or title, images, 'About this item' bullets, and a product description.

Why does Amazon combine listings for a product from different sellers?

Amazon combines listings from different sellers to make it easier for customers to find, compare, and purchase products in one place.

What is a GTIN and why is it important in the listing process?

A GTIN (Global Trade Item Number) is a unique identifier for products used globally. It is crucial for pairing a seller’s offer with the correct product detail page on Amazon.

What types of GTINs are commonly used by Amazon sellers?

The most common GTINs used by Amazon sellers are UPCs (Universal Product Codes), but ISBNs (International Standard Book Numbers), EANs (European Article Numbers), and JANs (Japanese Article Numbers) are also used.

What should sellers do if they need a GTIN for their product but don't have one?

Sellers may need to purchase a GTIN from an international organization called Global Standards 1 (GS1), or they might need to apply for a GTIN exemption from Amazon.

What is the difference between matching an existing product listing and creating a new product listing?

When matching an existing product listing, the seller pairs their offer with an already created product detail page. Creating a new product listing involves providing full product information to create a new product detail page.

What restrictions exist for creating a product detail page for a brand enrolled in Amazon's Brand Registry?

Only the original rights owner who enrolled the brand, other sellers verified as internal to the brand, and authorized resellers can create a product detail page for a brand enrolled in Brand Registry.

What happens when a product is part of a brand not enrolled in Amazon Brand Registry?

If the product is part of an unregistered brand, the product owner can create a product detail page for it after securing approval for their unregistered brand name.

How does Amazon handle product variations, such as different sizes or colors?

Instead of creating separate product detail pages for each variation, Amazon groups all variations under one main product (parent), and lists different versions as child products, making it easier for customers to compare them.

Can sellers list items individually or in bulk, and what tools are available for each method?

Sellers can list items individually or in bulk. For individual listings, sellers use a single product ID. Professional sellers can list items in bulk using an inventory file, allowing them to upload multiple listings at once and make quick edits.

What tool do sellers use to add products, create listings, or edit offers in Amazon Seller Central?

Sellers use the 'Add Products' tool in Seller Central to match, create, or edit product listings and offers.