LEKAT dengan Siswanto Hendro Sutikno Owner Manna Kampus, Belajar Bisnis Sejak Usia 10 Tahun

Summary

In this inspiring conversation, Pak Siswanto Hendro Sutikno, the owner of Mirota Kampus in Yogyakarta, shares his journey of building the renowned retail business. From humble beginnings selling stationery to expanding into supermarkets, he highlights the importance of honesty, customer satisfaction, and perseverance in business. He also reflects on lessons from his father, the challenges faced during the pandemic, and the future of Mirota Kampus, including adapting to technological advancements and a young, dynamic demographic. Pak Sis offers valuable advice for aspiring entrepreneurs to focus on continuous self-improvement and learning.

Takeaways

• 😀 Pak Siswanto Hendro Sutikno, the owner of Mirota Kampus, was born in Yogyakarta in 1944, one year before Indonesia's independence.
• 😀 Mirota Kampus started as a small stationery shop before evolving into a well-known retail brand with multiple outlets in Yogyakarta.
• 😀 The name 'Mirota' is an acronym for 'Minuman Roti dan Tar,' which translates to 'bread and drink,' a fun fact shared by Pak Sis.
• 😀 Pak Sis was greatly influenced by his father, who worked for a large company and taught him the importance of honesty in business.
• 😀 The slogan for Mirota Kampus is 'Rumah Belanja Terpercaya,' which means 'The Trusted Shopping House,' emphasizing honesty and trust in business practices.
• 😀 Mirota Kampus initially targeted students, especially university students, and still maintains this focus alongside catering to young mothers.
• 😀 The company faced significant challenges during the pandemic, where the number of customers drastically decreased. However, they survived due to a strong, capable team.
• 😀 Pak Sis believes in the importance of delegating tasks and working with a motivated team, emphasizing joy and satisfaction in the workplace.
• 😀 One of the major strategies behind Mirota Kampus’ success is providing excellent customer service and resolving issues quickly and fairly.
• 😀 Pak Sis views the 'demographic bonus' as a future challenge, with more younger, income-earning individuals and fewer older customers, which requires adapting the business to meet their needs.

Q & A

What is the background of Pak Siswanto Hendro Sutikno?

Pak Siswanto Hendro Sutikno was born in Yogyakarta in 1944, one year before Indonesia's independence. He grew up and completed his education in Yogyakarta, up to high school.

How did Pak Siswanto's family influence his career path?

Pak Siswanto's father worked at a large company in Semarang and taught him the importance of hard work and honesty. His father's guiding principle was 'do it now,' encouraging Pak Siswanto to act immediately and not procrastinate.

What was the initial business that led to the creation of Mirota Kampus?

Mirota Kampus initially started as a small stationery store. Over time, it expanded into a supermarket, becoming a well-known business in Yogyakarta.

What does the name 'Mirota' in Mirota Kampus stand for?

The name 'Mirota' is an acronym for 'minuman roti dan tar,' which translates to 'bread and tar beverage.' This name was part of the store's original concept.

How did Mirota Kampus evolve over time?

Mirota Kampus started as a stationery store and gradually expanded into a supermarket. The business initially catered to university students and has continued to do so, while also attracting a broader customer base.

What business values does Pak Siswanto emphasize?

Pak Siswanto places great emphasis on honesty in business. This principle is reflected in the slogan of Mirota Kampus, which is 'trusted shopping house,' meaning they prioritize trust and honesty in their dealings with customers.

What strategy has Mirota Kampus used to grow from a small shop to a well-known business?

The strategy for Mirota Kampus' growth revolves around customer satisfaction and maintaining honesty in business operations. Ensuring that customer complaints are addressed and resolved quickly has been key to building long-term loyalty.

What challenges did Mirota Kampus face during the pandemic, and how did they overcome them?

During the pandemic, Mirota Kampus faced a significant reduction in customers due to restrictions. However, they overcame these challenges by relying on a solid, capable team and adapting to the situation.

What are Pak Siswanto's future plans for Mirota Kampus?

Pak Siswanto's current focus is on enhancing the company's capabilities, adapting to new technologies, and preparing for the demographic shift where younger people will become the primary consumers. He is also interested in improving the business to meet future challenges.

What advice does Pak Siswanto have for millennials and Generation Z interested in business?

Pak Siswanto advises millennials and Gen Z to focus on self-improvement, learn continuously, and avoid comparing themselves to others. They should work on enhancing their own skills and capabilities to succeed in business.