What is Google Ads? | Google Ads क्या है ? (Explained in Hindi) - Umar Tazkeer

Summary

Welcome back, guys! In today's video on digital marketing for business owners, we will explore Google Ads, how to create Google Ads campaigns, and the different types of ads you can run. We'll discuss where these ads appear and how they work, including Google-owned properties like search engines, YouTube, and the Play Store, as well as third-party websites through AdSense. We'll also cover the steps to create a Google Ads account, the importance of technical expertise, and the benefits of hiring an agency or freelancer to manage your campaigns effectively.

Takeaways

• 😀 Google Ads appear in two main places: Google's own properties (e.g., Google Search, YouTube, Play Store) and Google Partner Network (e.g., AdSense-enabled websites).
• 😀 Google Ads can be managed through the Google Ads dashboard, accessible via ads.google.com.
• 😀 Creating an account on Google Ads requires a Google ID (Gmail) and setting up a new campaign through the Google Ads dashboard.
• 😀 Google Ads campaigns can be of various types, including search campaigns, display campaigns, shopping ads, and video ads.
• 😀 Google provides a promotional offer for new accounts, offering up to ₹20,000 in free ad credits to encourage spending on the platform.
• 😀 Effective use of Google Ads requires technical expertise to manage funds properly and achieve desired advertising goals.
• 😀 Google charges advertisers based on clicks (CPC) or impressions (CPM), depending on the type of campaign.
• 😀 Bidding strategies are crucial in Google Ads; setting a lower bid may result in fewer impressions if the bid is too low to win auctions.
• 😀 The Google Ads platform allows targeting specific audiences based on various criteria, including keywords, interests, and past website visits.
• 😀 Businesses can either manage their Google Ads campaigns themselves or hire agencies or freelancers to handle the technical and strategic aspects of running ads.

Q & A

What is the main topic of discussion in the video?

The main topic of the video is Google Ads, specifically discussing what Google Ads are, how to create Google Ads campaigns, and how they appear on different platforms.

What are the two primary spaces where Google Ads are displayed?

The two primary spaces where Google Ads are displayed are the Google Old Network and the Google Partner Network.

What is the Google Old Network?

The Google Old Network refers to spaces on the internet that are owned and operated by Google, such as Google's search engine results pages, YouTube, and the Google Play Store.

What is the Google Partner Network?

The Google Partner Network consists of websites that are not owned by Google but have partnered with Google to display ads. These are websites that have been approved by AdSense, a Google partner.

How does Google Ads work on a third-party website?

Google Ads work on a third-party website through AdSense, which enables the website to display ads. Advertisers pay Google for the ads, and a portion of that money is passed on to the website owners.

What is the role of AdSense in displaying Google Ads on partner websites?

AdSense is a program that allows website owners to display Google Ads on their sites. It facilitates the placement of ads and the distribution of ad revenue between Google and the website owners.

How can a business promote its products or services using Google Ads?

A business can promote its products or services by creating ads that target specific keywords, demographics, and user behaviors. These ads can be displayed on Google's properties or on the Google Partner Network.

What is the process of creating a Google Ads account?

To create a Google Ads account, one needs to go to the Google Ads official website, use a Google ID (like a Gmail ID) to create an account, and then set up campaigns and ads within the dashboard.

What is the significance of bidding in Google Ads campaigns?

Bidding in Google Ads campaigns is significant as it determines the ad's position and visibility. Higher bids can lead to better ad placements, but it's crucial to manage bids effectively to ensure a good return on investment.

What are some of the different types of ads that can be run through Google Ads?

Different types of ads that can be run through Google Ads include search ads, display ads, shopping ads, video ads, and app install ads.

How does Google charge for ad impressions?

Google charges for ad impressions on a pay-per-click (PPC) basis, meaning advertisers pay when a user clicks on their ad. There is also a cost-per-thousand impressions model for display campaigns.

What is the importance of conversion tracking in Google Ads?

Conversion tracking in Google Ads is important as it helps businesses measure the effectiveness of their ads and understand the return on investment. It allows them to see how many clicks lead to desired actions, such as sales or sign-ups.