Dari Sepatu ke Hijab: Strategi Nike Merangkul Pasar Muslim

Summary

Nike's launch of the Nike Bayu X Saidah Hack collection on August 11, 2023, caters to active Muslim women by introducing niqab and abaya made from DryFit material. This follows the success of the Nike Pro Hijab in 2017. The rise of Generation M, a group of modern yet religious Muslim millennials, has influenced this growing market for modest sportswear. Global brands like Nike and Adidas are embracing inclusivity by offering functional, stylish clothing that meets the needs of Muslim women. The increasing Muslim middle class and global market potential are reshaping the fashion industry, proving that tradition and modernity can coexist.

Takeaways

• 😀 Nike launched the Nike Bayu X Saidah hack collection on August 11, 2023, designed specifically for active Muslim women, featuring niqabs and abayas made from Dry Fit material.
• 😀 This is not Nike's first collection for Muslim women, as they previously introduced the Nike Pro hijab in 2017, which revolutionized the sportswear industry by combining modesty with comfort.
• 😀 Global fashion brands like H&M and Uniqlo have also responded to the growing Muslim fashion market by launching collections catering to Muslim women.
• 😀 The global Muslim fashion market is growing, driven by a new generation of Muslim millennials, known as Generation M, who balance modern lifestyles with religious values.
• 😀 Generation M is characterized by Muslim millennials who embrace contemporary fashion while adhering to Islamic dress codes, representing a fusion of modernity and religious identity.
• 😀 Two main factors contributing to the rise of Generation M are the global response to Islamic extremism and the internet's role in connecting young Muslims worldwide.
• 😀 Generation M has sparked a shift in sportswear, as more Muslim women seek stylish, modest, and functional athletic wear, challenging traditional sportswear designs that emphasize revealing clothing.
• 😀 Athletes like Ibtihaj Muhammad, Dalilah Muhammad, and Zahra Lari have inspired many Muslim women by excelling in sports while maintaining their Islamic dress code, showing that modernity and tradition can coexist.
• 😀 Global brands like Nike and Adidas have embraced inclusivity, creating sportswear for Muslim women, and responding to the significant and growing market for modest fashion.
• 😀 The global Muslim population, especially the youth, is growing rapidly, driving a surge in consumption, particularly in the fashion industry, which is expected to reach $375 billion by 2025.
• 😀 As global brands adapt to the changing Muslim fashion landscape, they are creating not only products but also narratives of empowerment and inclusivity, helping to shape the future of fashion for Muslim women.

Q & A

What is the significance of Nike's Nike Bayu X Saidah Hack collection?

The Nike Bayu X Saidah Hack collection is a milestone in inclusive fashion, designed specifically for Muslim women who are active in sports. It marks the first time Nike has released products like niqabs and abayas made from performance materials, showcasing the brand’s commitment to providing modest yet functional activewear.

How does Nike’s previous product, the Nike Pro Hijab, contribute to the growth of Muslim sportswear?

The Nike Pro Hijab, launched in 2017, revolutionized sportswear by creating a comfortable, lightweight, and functional hijab for Muslim women athletes. This product paved the way for further innovations in Muslim-friendly activewear, positioning Nike as a key player in the growing market for modest sports fashion.

What other global fashion brands have responded to the growing Muslim fashion market?

Other brands like H&M and Uniqlo have also launched collections catering to Muslim women. For example, H&M featured a hijab-wearing model in 2015, while Uniqlo introduced modest everyday wear collections in 2016, reflecting the growing global demand for modest yet stylish clothing.

Who are the key figures associated with the rise of Muslim women in sports, as mentioned in the script?

Key figures include Ibtihaj Muhammad, the first hijab-wearing athlete to compete for the United States in the Olympics, Zahra Lari, the first Emirati figure skater to compete internationally while wearing a hijab, and Sarah Attar and Sanjaya Al Haldi, athletes from Saudi Arabia and Oman who have also represented their countries in modest sports attire.

What is 'Generation M,' and how does it influence the fashion industry?

Generation M refers to young, dynamic Muslims, particularly millennials, who balance modern, cosmopolitan lifestyles with religious practices. This generation's desire for fashionable, modest clothing has spurred the development of a new market in the fashion industry, especially in activewear and everyday clothing that respects Islamic principles while being stylish.

What are the key factors driving the emergence of Generation M?

The emergence of Generation M is driven by two main factors: the global response to Islamic extremism, which has shaped how Muslims see themselves and how they are perceived by others, and the rise of the internet, which allows young Muslims to communicate and share experiences across the globe.

How has the internet influenced the growth of Muslim fashion?

The internet has played a crucial role in connecting Muslim communities worldwide, enabling young Muslims, especially women, to express their fashion preferences and share their modest style inspirations. This has led to a broader acceptance and demand for modest yet stylish clothing in the global fashion market.

What role do athletes play in promoting modest sportswear?

Athletes like Ibtihaj Muhammad, Dalillah Muhammad, and Zahra Lari have played a pivotal role in promoting modest sportswear by showcasing their talents on the world stage while maintaining their religious attire. Their success has proven that modesty and athleticism can coexist and has inspired many Muslim women to embrace active lifestyles.

How are global fashion brands like Nike and Adidas responding to the Muslim fashion market?

Nike, Adidas, and other global brands have responded by designing and launching products that cater to Muslim women’s modesty needs while ensuring functionality and style. These brands have embraced inclusivity and adapted their offerings to better serve Muslim consumers, tapping into a rapidly growing market.

What impact does the growing Muslim population have on the global fashion market?

The growing Muslim population, especially in countries with large Muslim majorities and a rising middle class, is creating significant demand for fashion that caters to their needs. As the Muslim consumer base expands, especially among younger generations, the global fashion industry is increasingly focusing on this segment, contributing to a booming market for modest fashion, estimated to reach $375 billion by 2025.