10 Ecommerce Marketing Strategies | 🔥Growth tricks | Social Seller Academy

Social Seller Academy

4 Oct 202314:47

Summary

TLDRThe video script is a comprehensive guide on strategies to grow an e-commerce business. The speaker, Lakshana Sethiya, founder of Social Seller Academy, shares 10 tactics to boost online business continuity, emphasizing the importance of release marketing, leveraging testimonials, and creating viral reels. The script also discusses the use of tools for marketing, branding, and packaging, as well as the significance of retargeting and WhatsApp marketing. It highlights the need for an easy checkout process, the integration of multiple business models, and the power of influencer marketing. Additionally, the script touches on local business marketing, Facebook Pixel tracking, and the immense potential of Google Marketing for generating sales.

Takeaways

😀 Start by following 10 strategies to grow your e-commerce business effectively.
📈 Statistics show that 95% of e-commerce businesses fail within the first three months due to a lack of growth strategies.
🎥 Focus on creating engaging reels in marketing, such as testimonials or customer feedback reels to build trust with customers.
📹 Use trending background music and ensure your reels have a clear call to action to guide customers on how and where to purchase your products.
🛍️ Implement various types of reels for maximum viewer engagement and orders, including conversational reels and deal-closing techniques.
🔧 Utilize tools like 'InVideo' for creating and editing marketing videos, and 'Daw Birds' for generating audio files from text to enhance your content.
🏷️ Emphasize proper branding and packaging to ensure customers perceive your brand as valuable and return for future purchases.
🔍 Prioritize retargeting and targeting strategies to reduce customer acquisition costs and increase the likelihood of repeat business.
📲 Leverage WhatsApp marketing to engage with customers directly, using features like WhatsApp Business API for automation and customer outreach.
🛒 Optimize the checkout process on your website to reduce cart abandonment and streamline the customer's path to purchase.
🌐 Explore multiple business models, such as D2C (Direct to Consumer), B2B (Business to Business), and B2R (Business to Resellers), to diversify your sales approach.

Q & A

What is the main focus of the video script?
-The main focus of the video script is to provide strategies for growing an e-commerce business, including the importance of marketing, branding, and utilizing various tools and techniques.
What percentage of e-commerce businesses fail within the first three months according to the video?
-According to the video, 95% of e-commerce businesses fail within the first three months.
What is the first strategy mentioned in the video for growing an e-commerce business?
-The first strategy mentioned in the video is release marketing, which involves creating engaging reels with proper reels to attract customers and orders.
What are the three types of reels discussed in the video that can help in growing an e-commerce business?
-The three types of reels discussed are testimonials or customer feedback reels, conversation reels where a customer is seen conversing with the business, and reels featuring the latest trending techniques or trends.
What are the two tools mentioned in the video that can help in creating marketing content?
-The two tools mentioned are a website for creating and exporting reels with proper editing and music features, and Dubbr, a tool for creating audio files from text, providing an Indian sound to the content.
What is the importance of branding and packaging in growing an e-commerce business as per the video?
-Branding and packaging are important as they help in creating a perception of the brand's value and can influence customer retention and acquisition.
What is the role of WhatsApp marketing in the growth of an e-commerce business according to the video?
-WhatsApp marketing is crucial as it allows businesses to reach out to customers directly through messages, notifications, and WhatsApp Business features, which can significantly increase customer interaction and sales.
What is the significance of the checkout process in e-commerce as discussed in the video?
-The checkout process is significant because a difficult or complicated checkout process can lead to customers abandoning their purchases midway, thus affecting sales.
What are the three business models discussed in the video for scaling an e-commerce business?
-The three business models discussed are D2C (Direct to Consumer), B2B (Business to Business), and B2R (Business to Resellers), which involve selling directly to consumers, in bulk to other businesses, and through resellers respectively.
What is the role of influencer marketing in promoting an e-commerce business as per the video?
-Influencer marketing is important as it helps in reaching a wider audience through the influencer's reputation and trust value, which can lead to increased brand visibility and sales.
How does the video suggest utilizing local business marketing for an e-commerce business?
-The video suggests using local business marketing strategies such as newspaper ads, QR codes, and other offline channels to drive traffic to the e-commerce website or mobile app.
What is Facebook Pixel tracking and how does it benefit an e-commerce business according to the video?
-Facebook Pixel tracking is a technology that allows businesses to show ads to people who have visited their website or mobile app. It helps in retargeting customers and increasing the chances of conversion.
How does Google Marketing play a role in the growth of an e-commerce business as discussed in the video?
-Google Marketing, including Google Ads, helps in ranking the website higher in search results, attracting organic traffic, and increasing the visibility and sales of the e-commerce business.

Outlines

00:00

😀 E-Commerce Business Growth Strategies

The speaker, Lakshana Sethiya, founder of Social Seller Academy, introduces 10 strategic tips to grow an e-commerce business rapidly. He emphasizes the importance of continuous growth over merely starting a business, noting that 95% of e-commerce businesses fail within the first three months due to a lack of strategy. The strategies discussed include leveraging release marketing, creating engaging reels with testimonials or customer feedback, and utilizing trending music and calls to action. The speaker also introduces tools for creating marketing content and stresses the significance of branding and packaging, as well as retargeting and customer acquisition costs through regular communication with customers.

05:02

😉 WhatsApp Marketing and Business Model Expansion

This paragraph delves into the power of WhatsApp marketing in transforming e-commerce businesses. It discusses the importance of abandoned cart notifications, retargeting potential customers, and leveraging WhatsApp Business for automated customer interactions. The speaker mentions the impact of WhatsApp's features like WhatsApp Channel and Community for daily content updates and direct sales. Additionally, the paragraph covers strategies for simplifying the checkout process, utilizing influencer marketing, and expanding business models to include D2C, B2B, and B2R approaches for broader reach and sales.

10:02

😇 Influencer Marketing and Local Business Marketing

The speaker highlights the significance of choosing a well-known face for brand promotion to leverage their reputation and trust value. They discuss the importance of not just chasing the audience of influencers but focusing on their trust value to enhance brand trust. The paragraph also touches on the use of QR codes in local marketing strategies to drive traffic to websites or mobile apps. Examples of local marketing tactics, such as newspapers and physical products with QR codes, are given to illustrate the effectiveness of offline marketing channels in conjunction with online efforts.

😁 Facebook Pixel Tracking and Google Marketing

This section explains the concept of Facebook Pixel tracking to retarget customers with ads across various platforms once they have visited a website or mobile app. The speaker then transitions to discussing the power of Google Marketing, emphasizing the high intent of users who search on Google and the potential for generating a large number of orders through organic search ranking or Google Ads. The paragraph concludes with a mention of the benefits of blogging for Google Ads and an invitation for viewers to connect with the team for assistance with these marketing strategies.

Mindmap

Keywords

💡E-commerce Business

E-commerce business refers to commercial transactions conducted electronically over the internet. In the video's context, it is the main theme as the speaker discusses strategies to grow and sustain an online business. The speaker mentions that starting an e-commerce business is easy, but scaling it is challenging, which is why strategies are essential.

💡Strategies

Strategies in this video refer to the systematic approaches or plans that can be employed to grow an e-commerce business. The speaker outlines 10 strategies that can help in scaling an e-commerce business quickly, emphasizing the importance of having a plan for business growth.

💡Reels Marketing

Reels Marketing is a term used to describe the promotion of products or brands through short video content on social media platforms like Instagram. The script mentions that creating reels with testimonials or customer feedback can significantly increase trust among potential customers and lead to more orders.

💡Branding

Branding is the process of creating a unique name, symbol, or design that identifies and differentiates a product or service from others. In the video, the speaker stresses the importance of proper branding for an e-commerce business to ensure customer retention and to enhance the perception of the brand's value.

💡Packaging

Packaging in the context of the video refers to the presentation and design of a product when it is delivered to the customer. Good packaging can enhance the perception of the product's quality and contribute to the overall branding strategy of an e-commerce business.

💡Influencer Marketing

Influencer Marketing is a form of marketing where individuals with a strong online presence promote products or services to their audience. The video script mentions that associating with influencers whose reputation aligns with the brand's values can increase trust and potentially boost sales.

💡WhatsApp Marketing

WhatsApp Marketing involves using the WhatsApp platform to reach out to customers with promotional messages, updates, or offers. The speaker in the video suggests that WhatsApp can be a powerful tool for e-commerce businesses, allowing for direct communication with customers and facilitating sales.

💡Checkout Process

The Checkout Process is the sequence of steps a customer must go through to complete a purchase on an e-commerce website. The video emphasizes the importance of making this process easy and straightforward to prevent customers from abandoning their shopping carts.

💡Google Marketing

Google Marketing in the video refers to using Google's advertising services, such as Google Ads, to increase visibility and drive traffic to an e-commerce website. The speaker suggests that ranking high on Google can lead to a significant increase in organic orders.

💡Facebook Pixel Tracking

Facebook Pixel Tracking is a tool used to track and analyze user behavior on a website for targeted advertising. The script describes how Facebook Pixel can be used to retarget visitors with ads, which can lead to higher conversion rates for e-commerce businesses.

💡Local Business Marketing

Local Business Marketing involves strategies to attract customers from a specific geographic area to a business. The video mentions using offline marketing channels, such as newspapers or local events, to drive traffic to an e-commerce website, indicating the importance of a multi-channel marketing approach.

Highlights

Starting an online business is easy, but scaling it continuously is challenging.

95% of e-commerce businesses fail within the first three months due to a lack of scaling strategies.

Introduction of the speaker, Lakshana Sethiya, founder of Social Seller Academy.

The importance of release marketing in wheel marketing for capturing attention within the first 3 seconds.

The necessity of a good thumbnail, background audio, and trending background music in marketing videos.

Providing clear call-to-action in videos to inform viewers where and how to buy the product.

Three popular types of reels that generate the most views and orders: testimonials, customer feedback, and conversational reels.

Utilizing deals, trends, and techniques like 'train running' in videos to increase virality and sales.

Introducing two tools for creating marketing videos and audios without the need for a team or staff.

The significance of proper branding and packaging to enhance customer perception and trust.

Discussing strategies for increasing customer repurchase rates through retargeting and marketing.

The impact of WhatsApp marketing on transforming e-commerce business with features like WhatsApp Business API.

Tips for simplifying the checkout process to reduce cart abandonment and improve sales.

Exploring different business models like D2C, B2B, and B2R for scaling e-commerce businesses.

The role of influencer marketing in building brand trust and driving sales through celebrity endorsements.

Leveraging local business marketing strategies like newspaper ads and QR codes for customer acquisition.

Facebook Pixel tracking to retarget customers with ads based on their website and app activity.

The power of Google Marketing and the importance of ranking on Google for organic traffic and sales.

Encouraging viewers to like, subscribe, and reach out for any doubts, emphasizing the informative nature of the video.