Kisah Sukses Bisnis Properti Mulai Dari Nol Okie Imanto CEO Greenwoods Group

Summary

The transcript shares the inspiring journey of a developer who started with a small-scale project in 2004 and gradually expanded into a successful real estate business. Despite challenges, including limited initial capital and skepticism from others, the developer's persistence paid off. By focusing on functional, affordable, and well-designed homes, they were able to create a strong brand with various projects across Indonesia. The company has remained consistent in its approach, navigating industry ups and downs while contributing to the community by providing quality housing. The developer emphasizes their mission to offer homes that enhance the standard of living for Indonesians.

Takeaways

• 😀 The speaker initially faced challenges in securing funding for construction and homeownership projects, as banks were reluctant to collaborate.
• 😀 The speaker's journey in real estate began with a small commercial project in Serpong, which was surprisingly successful despite lack of experience.
• 😀 Confidence grew after completing their first residential project in Kampung Utan, leading to more expansion into larger-scale housing developments.
• 😀 Over the years, the speaker has managed 53 projects, with 8 ongoing, showcasing a consistent growth trajectory in the industry.
• 😀 One key factor to success has been adaptability in design, aligning with market preferences and ensuring homes are functional and immediately livable.
• 😀 Starting at a young age (24), the speaker, who came from a family of entrepreneurs, faced mixed reactions from others regarding the risks involved in the property business.
• 😀 The speaker believes that taking bold decisions and being open to learning on the job is key to achieving success in a new field.
• 😀 Initial challenges in the business were mitigated by a strong belief in the potential of the property market and a focus on selling properties that were already in demand.
• 😀 The speaker's design and architecture skills, though not professionally trained, have been honed through experience and a passion for creating ideal living spaces.
• 😀 One of the speaker’s goals is to make affordable yet high-quality homes available to a wider audience, especially targeting young families and millennials looking for their first homes.

Q & A

What was the speaker's initial challenge in the property development industry?

The speaker faced challenges in securing bank partnerships for construction loans and KPR (mortgage) collaborations. They had no support from financial institutions initially.

How did the speaker's first project perform despite having no prior experience in property development?

The speaker's first project, a small complex of 13 units in Serpong, sold out in just 23 weeks, which they attributed to beginner's luck.

What is the key reason for the speaker's continued success in the property development business?

The speaker attributes their success to consistency, adapting designs to customer preferences, and delivering homes that are functional and ready for immediate occupancy.

How did the speaker's age affect the way others viewed their venture into property development?

At the age of 24, the speaker was considered young and inexperienced, with some people in their close circle warning them about the risks of entering such a large-scale business.

What strategy did the speaker adopt to secure financial stability in their projects?

The speaker managed their projects by opening sales per block, which helped stabilize their finances and reduce risks, instead of developing entire large-scale projects at once.

How does the speaker's background in business and finance influence their approach to property development?

Despite not being an architect, the speaker's background in business and finance allowed them to focus on creating profitable products, using land efficiently and managing costs effectively.

What is the purpose of the Citaville project created by the speaker?

Citaville was designed as an entry-level housing brand offering affordable homes with good quality for young families and first-time homebuyers, priced below 500 million IDR.

How does the speaker ensure that their housing projects meet customer expectations?

The speaker emphasizes careful planning in the design and functionality of the homes, focusing on using quality materials while keeping production costs low to deliver affordable yet premium products.

What locations are included in the Citaville project, and why were these areas chosen?

The Citaville project is located in Parung Panjang, Cikarang, and Bogor, with plans for expansion. These areas were chosen for their potential growth, existing infrastructure, and accessibility.

What impact did the COVID-19 pandemic have on the speaker's business performance?

Despite the challenges brought by the pandemic, the speaker's team successfully navigated the situation, with the company performing better in 2020 compared to 2019, maintaining a positive outlook and continuing to meet housing demand.