Biggest reason why 99.3% creators fail on YouTube

Tech Trench

23 Jun 202308:30

Summary

TLDRThe video script discusses common misconceptions and challenges faced by new YouTubers. It emphasizes that success on YouTube isn't as easy as many believe, highlighting unrealistic expectations of instant virality and monetization. The speaker advises not to give up when things don't go as planned and to focus on avoiding common mistakes. They stress the importance of not trying to be perfect in every aspect initially, as skills like editing and scripting improve over time. The script also touches on the importance of audience engagement, the significance of the first 30 seconds of a video, and the need to prioritize audio quality. It advises against desperation tactics like clickbait and encourages creators to make content that resonates with their audience rather than trying to replicate what others are doing. The speaker concludes by reminding viewers to stay consistent, avoid comparing themselves to others, and to keep improving their content.

Takeaways

😀 Unrealistic Expectations: Many people start YouTube channels with the misconception that success comes easily, expecting immediate viral videos and monetization.
🎥 Perfection Paralysis: A common issue is the desire for perfection in every aspect, from channel name to video scripting and editing, which can prevent videos from going viral despite hard work.
📉 Not Instant Success: Success on YouTube doesn't happen overnight; it requires patience and gradual improvement of skills such as editing, scripting, and research.
💰 Monetization Misconceptions: Monetizing a YouTube channel doesn't guarantee high earnings and depends on the niche, viewer engagement, and the quality of content.
🆚 Avoid Comparison: Comparing oneself to others can be demotivating; everyone has different resources, mindsets, visions, and experiences, leading to varied outcomes.
📈 Make the First 30 Seconds Count: The initial 30 seconds of a video are crucial for engaging the audience and ensuring they continue watching.
🔊 Focus on Audio Quality: High-quality audio is essential for video success, even more so than video editing or background music.
🚫 Don't Be Desperate: Desperate measures like clickbait or copying trending topics can harm a channel's reputation and viewer trust.
👤 Create Content for the Audience: Make videos that the audience wants to watch, not just what the creator likes, and analyze successful YouTubers' channels for insights.
🧩 Experiment with Content: Regularly experiment with different types of content to keep the channel fresh and learn what resonates most with the audience.

Q & A

What is the biggest reason for the failure of a YouTube channel according to the script?
-The biggest reason for the failure of a YouTube channel is unrealistic expectations. Many people think that YouTube is easy and that their channel will become monetized and successful with just a few viral videos, which is not the case.
What is the common issue that most people face when starting a YouTube channel?
-A common issue is the desire for perfection in every aspect, from the channel name to the banner, scripting, editing, thumbnails, audio, title, and description, which can lead to frustration when the first video doesn't go viral.
Why do people often give up on YouTube when their expectations are not met?
-People give up because they have unrealistic expectations without understanding the effort required to succeed on YouTube. When their videos don't get the views they expected, they become demotivated.
What is the advice given for not trying to make everything perfect when starting on YouTube?
-The advice is to avoid trying to make everything perfect from the start. Instead, gradually improve your skills such as editing, scripting, and research, which will naturally get better with practice.
Why is focusing on getting views not the only factor for monetization on YouTube?
-Monetization on YouTube depends on the niche you are in and the number of views you get. Even if you monetize your channel, you still need views to earn money, and the earnings per view can be very low.
What is the truth about YouTube monetization that the script reveals?
-The script reveals that even with a good number of views, the earnings can be very low. For example, the speaker mentions earning $1 for 4,000 to 5,000 views on their channel.
Why should one not focus too much on comparing themselves with others on YouTube?
-Comparing oneself with others is not beneficial because everyone has different resources, mindsets, visions, experiences, and abilities, which lead to different outcomes. Comparison can downgrade one's own achievements.
What is the importance of the first 30 seconds of a YouTube video according to the script?
-The first 30 seconds are crucial because they need to engage the audience and make them want to watch the rest of the video. The first 10 seconds should deliver what the audience expected from clicking on the video.
Why is audio quality considered the most important aspect of video production on YouTube?
-Audio quality is the most important because even if the video editing is basic and the script lacks impact, a video can still succeed if the audio quality is good. Poor audio quality can make a video fail.
What is the advice given regarding investment in improving the quality of YouTube videos?
-The advice is to invest in improving audio quality first, such as getting a good microphone or audio software, as it significantly impacts the viewer's experience and the success of the video.
What should be avoided when creating YouTube content to prevent demotivation and channel failure?
-One should avoid desperation, such as making videos in trending topics that are not related to their channel's niche, copying other people's videos, and using extreme clickbait, as these actions can harm the channel's overall impression and lead to failure.
Why should content creators not make videos based solely on their own preferences?
-Creators should not make videos only based on their preferences because there can be a significant difference between what they like and what the audience wants to see. It's important to analyze what type of content the audience is interested in and create videos accordingly.
What is the suggestion for maintaining a consistent upload schedule and how does it benefit the channel?
-The suggestion is to maintain a consistent upload schedule, like daily or weekly, and to create a routine around it. This helps the audience connect more with the creator, which is beneficial for any influencer or content creator.

Outlines

00:00

📉 The Reality of Unrealistic Expectations on YouTube

Many people fail on YouTube due to unrealistic expectations. They believe it's easy to go viral with just a couple of videos and start earning money quickly. However, without understanding YouTube, these expectations are often unmet, leading to disappointment and quitting. Success on YouTube isn't overly difficult but requires avoiding common mistakes and focusing on important points. The first key point is not to strive for perfection initially. Many new creators try to perfect everything from channel names to video editing, which can lead to high expectations and disappointment when the results are not as expected. Instead, focus on gradually improving your skills over time.

05:02

💰 Focus on Content Quality, Not Monetization

Many people start YouTube channels with the sole aim of making money quickly, believing it to be easy. However, the amount you earn depends on your niche and the number of views you get. Even after monetizing your channel, you still need substantial views to earn significant revenue. Content quality is more crucial than rushing to monetize. If your content is good, you’ll attract not just YouTube earnings but also sponsors. Therefore, prioritize creating excellent content over monetizing your channel quickly.

🚫 Avoid Comparing Yourself to Others

Comparing yourself to other YouTubers can be demotivating. Each person's resources, mindset, vision, experience, and personality are different, leading to different results. The YouTube algorithm's unpredictable nature also affects channel growth. Instead of comparisons, focus on your journey and improving your content. Success takes time and effort, so stay committed and avoid negative comparisons.

🎯 Make Engaging Intros

The first 30 seconds of your video are crucial in capturing your audience’s attention. Within the first 10 seconds, inform viewers that your video will deliver what they clicked for. Use the next 20 seconds to give them a reason to continue watching. Make your intro as engaging as possible with good editing, background music, sound effects, or storytelling to keep viewers hooked for a longer duration.

🔊 Prioritize Audio Quality

Among all elements of video creation—topic, scripting, audio, video editing, background music, and sound effects—audio quality is the most important. Poor audio can ruin viewer experience, even if other aspects are well-executed. Investing in good audio equipment and software should be a priority. If you are using a phone for audio recording, there are videos available with tips on improving audio quality using your phone.

🛑 Don't Be Desperate for Views

Many creators make the mistake of switching content or using extreme clickbait when their initial videos don't get views. This can lead to attracting the wrong audience and ultimately hurting your channel. Stay consistent with your content niche and avoid misleading thumbnails and titles. Quality content and genuine engagement with your audience are more valuable in the long run.

🎥 Create Content for Your Audience, Not Yourself

While it’s important to enjoy creating videos, focus on making content that your audience wants to see. Sometimes, there can be a significant difference between what you enjoy and what your audience enjoys. Research popular topics within your niche and tailor your content accordingly. Occasionally experiment with content you enjoy to keep your channel dynamic and discover new interests.

Mindmap

Keywords

💡Unrealistic expectations

Unrealistic expectations refer to the belief that success will come easily or without much effort. In the context of the video, it is mentioned that many people starting a YouTube channel believe that uploading a couple of videos will lead to virality, monetization, and a flood of income. However, this expectation often leads to disappointment when reality does not match these high hopes, as success on YouTube requires consistent effort and learning from mistakes.

💡Perfectionism

Perfectionism is the pursuit of flawlessness and setting extremely high standards for oneself. The video discusses how new YouTubers often strive for perfection in every aspect, from channel names to video scripting, editing, thumbnails, and more. This pursuit can be detrimental as it can lead to analysis paralysis and hinder progress. The script mentions that the reality is that despite putting in a lot of effort, views may not come, which can be disheartening.

💡Monetization

Monetization in the context of YouTube refers to the process of earning revenue from the content one creates. The script highlights a common misconception that monetizing a YouTube channel will automatically lead to significant income. However, it clarifies that earnings depend on the niche, the quality of content, and the number of views, emphasizing that monetization is not a guarantee for financial success.

💡Comparison

Comparison is the act of evaluating oneself in relation to others. The video script warns against comparing one's progress on YouTube to that of others, as it can lead to unnecessary stress and demotivation. It points out that everyone's journey is different, with unique resources, mindsets, and experiences, and that comparing oneself to others does not account for these differences.

💡Engagement

Engagement, in the context of YouTube, refers to the level of interaction and interest that viewers show towards a video. The script emphasizes the importance of keeping viewers engaged in the first 30 seconds of a video, as this is crucial for retaining their attention and encouraging them to watch the entire video. It suggests creating intriguing intros and providing a reason for viewers to continue watching.

💡Audio Quality

Audio quality is a critical aspect of video production that affects the viewer's experience. The video script stresses the importance of focusing on audio quality, stating that even if the video editing is basic and the script lacks impact, a video can still succeed if the audio is clear and of good quality. It suggests investing in a good microphone and software to improve audio quality.

💡Desperation

Desperation refers to a state of extreme anxiety or despair, often leading to irrational actions. In the script, it is mentioned that some YouTubers, in their desperation for views, resort to creating videos on trending topics unrelated to their channel's niche or copying others' content. This behavior is discouraged as it can confuse the audience and harm the channel's growth in the long run.

💡Self-Consumption

Self-consumption in the context of content creation means creating content that one likes or believes in, rather than what the audience wants. The video warns against making videos that only the creator enjoys, as it may not resonate with the audience. Instead, it encourages creators to understand their audience's preferences and create content that appeals to them while also experimenting with different types of content.

💡Experimentation

Experimentation involves trying out new ideas or methods to see if they will work. The video encourages YouTubers to experiment with their content, suggesting that they analyze successful YouTubers' channels to identify topics of interest to their audience. By experimenting with different content types and formats, creators can discover what works best for their channel and audience.

💡Consistency

Consistency in content creation means regularly producing and uploading content. The script mentions the importance of building a routine, such as uploading daily or weekly, to keep the audience engaged and coming back for more. Consistency helps in building a loyal audience and improving the chances of success on YouTube.

💡Authenticity

Authenticity refers to being genuine and true to oneself. The video script advises against creating content that is not authentic to the creator's personality or interests. Authenticity helps in building a connection with the audience, which is essential for long-term success as an influencer or content creator.

Highlights

Unrealistic expectations are a major reason YouTube channels fail. Many people think YouTube is easy and expect their videos to go viral and make money quickly, but that rarely happens without understanding the platform.

Focusing too much on making everything perfect can be a problem. Many creators want their channel name, banner, logo, scripting, editing, thumbnails, titles, and descriptions to be perfect, but that can prevent their first video from going viral.

The first 30 seconds of a video are extremely important to engage viewers. You need to quickly deliver on the promise that made them click and give them a reason to keep watching.

Audio quality is the most important aspect of a video. Even if the editing, scripting, and content are basic, a video can still succeed with good audio. But poor audio quality will make a video fail.

Investing in improving audio quality should be a top priority. This could involve getting a good microphone, using audio editing software, or following tips to record better audio on your phone.

Don't make videos just for yourself. Create videos that your target audience wants to watch. There can be a big difference between what you enjoy and what viewers are interested in.

Experimenting with your content is important. Try making some videos on popular topics that your audience likes, and some videos on topics you personally want to cover. This can help you learn more about what works.

Building a connection with your audience is valuable. Posting consistently and sharing your daily routine can help viewers relate to you more.

Many channels fail even with good resources and execution. This can happen for various reasons, such as focusing on the wrong topics or not understanding the algorithm.

Trying to copy trending topics or clickbait tactics can be harmful. This can confuse your audience and damage your channel's reputation if done excessively.

Comparisons with other creators are often pointless. Everyone has different resources, mindsets, visions, experiences, and skills, so results will naturally vary.

Focusing too much on monetization can be misguided. Your channel's earnings depend on factors like the niche you're in and the views you're getting. Monetization won't help if your videos aren't resonating with viewers.

Making your first few videos perfect is unrealistic. Skills like editing, scripting, and researching improve with practice over time. You won't become perfect overnight.

Desperation tactics like drastic changes in topic or extreme clickbait can backfire. This can confuse viewers and lead to a dead channel if done repeatedly.

The first 10-20 seconds of a video are crucial to hook viewers. You need to quickly deliver on their expectations and give them a reason to continue watching beyond that.

Audio is more important than video editing, scripting, or other elements. A video can succeed with basic editing and no script, but poor audio will make it fail.

Don't make videos that you think are good, make videos that your audience wants to see. There's often a big difference between creator and viewer preferences.