If I started a YT channel in 2024, I’d do this :

Summary

This video provides a detailed guide for aspiring YouTubers, emphasizing the importance of courage, persistence, and market research. The speaker shares their own journey of trying and failing over several years, ultimately succeeding by analyzing what works in content creation and gradually improving. Key advice includes treating YouTube as a business, prioritizing audio quality, and focusing on storytelling. The speaker encourages taking action, embracing imperfection, and constantly evolving to connect with an audience. Patience and consistency are crucial, as success on YouTube takes time, and the right audience will eventually find you.

Takeaways

• 😀 Having the courage to be disliked is crucial when starting a YouTube channel. People may criticize, but it's essential to pursue your goals regardless of others' opinions.
• 😀 Market research is vital. Analyze videos from a creator's perspective to understand what makes a video successful. Learn from others to improve your own content.
• 😀 Don't quit your day job immediately. If you're new, start YouTube as a side hustle to minimize risk and give yourself time to succeed.
• 😀 YouTube is not a 'get rich quick' platform. It takes time, consistent effort, and often requires knowledge of skills like editing, marketing, and design to succeed.
• 😀 Even if you can't afford a course, conduct thorough market research. Understand what works on YouTube, study good content, and use that knowledge to improve your channel.
• 😀 Perfectionism can hinder progress. The first few videos might not be great, but keep producing and improving over time. Don't worry about mistakes—they're part of the learning process.
• 😀 Invest in good audio quality. People can forgive lower video quality, but poor audio will drive viewers away. Start with affordable microphones to enhance your sound.
• 😀 Storytelling is at the heart of YouTube content. Focus on connecting with your audience emotionally and authentically, rather than obsessing over the algorithm.
• 😀 Continuous improvement is essential for success. Aim to make incremental improvements with every video—whether in storytelling, editing, or production quality.
• 😀 Success on YouTube takes time. You may not get immediate traction, but consistency and continual learning will eventually lead to growth and success.

Q & A

What is the first step in starting a YouTube channel?

The first step is to have the courage to be disliked. You need to be prepared for criticism, as people may make fun of you or be negative about your channel, but this should not stop you from pursuing your goals.

Why is market research crucial for new YouTubers?

Market research is important because it allows you to understand what works in the YouTube ecosystem. By analyzing videos similar to what you want to create, you can identify patterns, improve your own content, and create videos that are more likely to attract viewers.

What does 'courage to be disliked' mean in the context of YouTube success?

The 'courage to be disliked' means being willing to take risks and face criticism from others without letting it hinder your progress. It’s about being free to express yourself and follow your own principles, even if others disagree or dislike you.

Should I quit my job to start a YouTube channel?

It depends on your risk tolerance. If you're young and have fewer responsibilities, you can go all in. However, if you have a family or financial responsibilities, it’s better to start YouTube as a side hustle before quitting your full-time job.

How can market research help accelerate success on YouTube?

Market research helps you become a better content creator by showing you what works and what doesn’t. By watching videos from a creator's perspective, you can analyze titles, thumbnails, and content strategies, which can significantly improve your own videos.

What role does audio quality play in YouTube videos?

Audio quality is crucial because poor audio can drive viewers away, even if the video visuals are good. Investing in a good microphone, even a budget-friendly one, can significantly improve the viewer experience.

Is it necessary to have high production quality to succeed on YouTube?

While high production quality can help, the essence of YouTube success lies in storytelling. Authenticity and connection with viewers are more important than having perfect editing or visuals.

What is the Kaizen principle and how does it apply to YouTube success?

Kaizen is about continuous improvement. On YouTube, this means constantly improving your content with every upload—whether it’s your storytelling, lighting, editing, or engagement. Small improvements over time can compound to create significant progress.

How do I know if I'm making progress on YouTube?

You know you're making progress if you’re constantly evolving and improving your content. Tracking changes such as better engagement, more subscribers, or improved video quality can be indicators of success.

What is the importance of storytelling on YouTube?

Storytelling is fundamental because it creates a personal and human connection with your audience. People relate to stories, and effective storytelling can significantly enhance viewer engagement and retention, making your videos stand out.