FRUIT LOGISTICA 2024 - International Media Briefing

Summary

The 2024 International Media Briefing for Fruit Logistica showcased the event's expansion and innovation with 2770 exhibitors from 94 countries, highlighting controlled environment agriculture (CEA) and its impact on the industry. The briefing featured expert discussions on CEA's role in addressing climate change, water scarcity, and the need for fresh produce. It also touched on advancements in AI in agriculture, vertical farming's future, and the importance of internationality in the fresh fruit and vegetable business. The event promises a vibrant atmosphere for networking and exploring technology in Berlin.

Takeaways

• 📈 The 2024 International media briefing for fruit logistica highlights a 10% growth in organic exhibitors and a significant international presence with participants from 94 countries.
• 🌟 The director of fruit logistica, Kai Manger, discusses the show's growth, especially noting the increase in exhibitors from China, Spain, and Italy, indicating a strong recovery post-pandemic.
• 🏛 The briefing emphasizes the importance of internationality, with 90% of exhibitors coming from outside Germany, making it a truly global event for the fresh fruit and vegetable business.
• 📊 Key figures for 2024 include 2770 exhibitors, up from 2610 in the previous year, and an expected increase in trade visitors from 140 countries.
• 🌱 The focus on controlled environment agriculture (CEA) is growing, with advancements in technology and a push for sustainability and consistency in produce quality.
• 💡 AI and technological innovations are playing a significant role in the industry, with applications ranging from monitoring plant health to optimizing logistics.
• 🚀 The fruit logistica Innovation Award introduces a new technology category, showcasing the latest advancements in the field and allowing trade visitors to vote for the most innovative product.
• 🤝 Networking opportunities are being expanded at the event, with a welcome coffee, after-work events, and a welcome party designed to facilitate connections among attendees.
• 🌍 The event will feature discussions on global topics such as water scarcity, climate change, and the impact of geopolitical factors on the industry.
• 📚 The European Statistics Handbook is being published, providing insights into the current market situation and mood of the industry, with a focus on the European market.
• 🏆 The Fruit Logistica event will also include an exhibition of photographs titled 'Faces of Fresh Produce,' highlighting the people behind the industry.

Q & A

What is the duration of the International media briefing for 2024?

The International media briefing is planned to last for approximately 40 to 45 minutes.

What is the role of Kai Manger in the context of the briefing?

Kai Manger is the director of fruit logistica, and he is expected to answer five key questions during the briefing.

How many exhibitors are expected at fruit logistica 2024, and what is the growth compared to the previous year?

There are 2770 exhibitors expected at fruit logistica 2024, which is an increase from the 2610 exhibitors in the previous year.

What is the significance of the number of international exhibitors at fruit logistica?

The high number of international exhibitors, with 90% coming from abroad, signifies the event's global importance and reach in the fresh fruit and vegetable business.

How has the participation from China changed in comparison to the previous year?

The participation from China has almost tripled compared to the previous year, indicating a strong return to the market.

What new category has been introduced in the fruit logistica Innovation award for 2024?

A new category focusing on technology has been introduced in the fruit logistica Innovation award for 2024.

What is the focus of the Farming Forward stage at fruit logistica 2024?

The Farming Forward stage focuses on digitalization, automation, smart AG, greenhouse technology, and controlled environment agriculture.

What networking opportunities are available for trade visitors at fruit logistica 2024?

There are several networking opportunities, including a welcome coffee, after-work events at the entrance halls, and a welcome party at a formal theater.

What is the expected number of trade visitors and buyers at fruit logistica 2024 from various countries?

The expectation is that trade visitors and buyers will come from 140 countries, with ticket sales still ongoing and figures already higher than the previous year.

What is the significance of the European Statistic Handbook published by fruit logistica?

The European Statistic Handbook provides insights into the mood of the industry, along with statistical details and data about the current situation of the European market and specific countries.