ORLENALYCIOUS, PUNYA 3 CABANG BERAWAL DARI MAIN-MAIN

Summary

Putu Meta, founder of Orlanalisis, shares her inspiring entrepreneurial journey from a school project to running a successful business. Starting in 2018, she turned her passion for selling into a thriving food business despite early challenges and failures. Meta’s strategic use of social media, customer engagement, and learning from feedback helped her brand grow. Today, Orlanalisis stands as a symbol of perseverance, and Meta's story is a testament to the power of continuous learning and adapting to challenges. She encourages aspiring entrepreneurs to start small and learn as they go.

Takeaways

• 😀 Passion for business: Meta started her business out of love for selling, not necessarily for profit, highlighting the importance of doing what you enjoy.
• 😀 Overcoming challenges: Meta faced initial failures due to a lack of knowledge, but learned through trial and error, which helped her succeed in the long run.
• 😀 Family support: Initially skeptical, Meta's family became key supporters once they saw her commitment and passion for the business, especially during tough times like the pandemic.
• 😀 Learning from mistakes: Early mistakes, like incorrect ingredient measurements, were used as valuable learning opportunities, showing the importance of persistence and adaptation.
• 😀 Social media strategy: Meta emphasizes the importance of using social media and influencers to engage customers and grow the brand's reach.
• 😀 Handling negative feedback: Meta turned negative customer feedback into a positive learning experience by improving her product based on the comments she received.
• 😀 Time management: Balancing business with college and personal life is challenging, but Meta stays organized through scheduling and effective time management.
• 😀 Customer engagement: Meta strives to create a personal connection with her customers, responding to their ideas and preferences to make them feel like part of the brand.
• 😀 Brand growth: Despite the initial focus on school, Meta's business grew due to consistent efforts in product innovation and staying connected with her audience.
• 😀 The importance of consistency: Meta stresses that success doesn’t come from perfection, but from continuous effort and consistent learning, even when facing setbacks.
• 😀 Future vision: While Meta plans to expand her business further, she wants to solidify her current operations first, focusing on quality and maintaining the vision of 'Bites of Happiness.'

Q & A

What motivated Meta to start her business?

Meta was initially motivated by her love for sales. She enjoyed the process of selling, rather than being focused on profits. This passion for selling led her to explore the idea of starting a business.

What were the early challenges Meta faced in her business journey?

Meta faced numerous challenges early on, including lack of experience with baking and several mistakes in her first attempts, such as mismeasuring ingredients. She also struggled with inconsistent product quality, as she was still learning the basics of baking.

How did Meta's family contribute to her business?

Meta’s family played a significant role in supporting her business. Initially, they encouraged her to sell food items like baked goods rather than skincare products, believing it would be a more sustainable business. They also helped with managing the business during tough times, especially during the pandemic.

What strategy did Meta use to balance her business and education?

Meta managed her time carefully, scheduling her daily activities to ensure she could focus on both her studies and her business. She also began relying on a team to help manage the business while she focused on key tasks like innovation and product development.

How did negative feedback affect Meta’s business approach?

Negative feedback, particularly regarding product packaging, initially discouraged Meta. However, she used it as an opportunity to improve her business. By addressing the feedback, changing the packaging, and responding positively to customers, she turned the situation into a growth opportunity.

What role did social media play in the growth of Meta's business?

Social media played a crucial role in expanding Meta’s business, particularly during the pandemic. By engaging with followers on platforms like Instagram and TikTok, she built a loyal customer base. She also collaborated with influencers to amplify her brand's reach and create a more personal connection with customers.

What is Meta’s main lesson from her business journey?

Meta’s main lesson is that business is difficult, but it’s all about persistence and learning. She believes in consistent effort, adapting to change, and being willing to learn from mistakes. Overcoming challenges is part of the process, and resilience is key.

Why is consistency so important in business, according to Meta?

Consistency is important because it helps build trust with customers and ensures steady growth. By focusing on continuous improvement, product quality, and staying true to the brand’s vision, consistency allows the business to evolve and succeed over time.

What challenges does Meta face now that her business is growing?

Now that her business is growing, Meta faces challenges such as increased competition in the dessert industry, managing her expanding team, and maintaining high-quality products. She also has to balance expanding her business with maintaining operational efficiency.

What advice does Meta have for aspiring entrepreneurs?

Meta advises aspiring entrepreneurs to just start. She emphasizes the importance of learning by doing and not waiting for the perfect moment. She also encourages consistency, resilience, and the ability to learn from both successes and setbacks.