This B2B SaaS Marketing Strategy Got My Startup $155k in 90 Days!
Summary
TLDRيحتوي الفيديو على استراتيجيات تسويق B2B SAS بسيطة ولكنها تهميش، والتي قادت إلى مضاعفة مبيعات الشركة من خسارة 20,000 دولار شهرياً إلى 155,000 دولار بالإيرادات و60,000 دولار من الأرباح في أقل من 90 يوم. يشرح باتريك شبيلمان، مؤسس شركة Upticks، كيفية استخدام قنوات التسويق، ومحتوى YouTube، وبريد الكتروني بارد لجذب العملاء وزيادة النمو. يوفر شبيلمان أيضًا أدلة ومصادر لمساعدتك في تطبيق هذه الestrategías في عملك.
Takeaways
- 📈 النجاح في B2B SaaS يتطلب التركيز على استراتيجيات التسويق التي يمكن تبنيها بسهولة والعمل عليها بجد.
- 🌟 استراتيجيات التسويق التي اعتمدها Patrick Spielman قد أدت إلى زيادة مبيعات الشركة من خسارة من 20 ألف دولار شهرياً إلى 155 ألف دولار بقيمة البيع و60 ألف دولار من الربح في أقل من 90 يوماً.
- 🛠️ يجب على م創始اء B2B SaaS و التسويقيين التركيز على إنشاء قنوات ترويجية فعالة، التي تتضمن محتوى قيمة، وصفحات وصول، وتدفقات مرور.
- 🎯 الاستهداف الدقيق للإعلانات على Facebook هو المفتاح لتقليل تكاليفهم وزيادة النتائج، مع التركيز على تRAINING الإعلانات على الجمهور المناسب.
- 📚 يمكن للأشخاص الجدد في مجال B2B SaaS الاستفادة من المحتوى والموارد التي قدمها Patrick، بما في ذلك الكتب وال幻灯片 والملفات التي يمكن نسخها واستخدامها.
- 📹 إن YouTube هو منصة رائعة للتسويق حيث يمكن للمحتوى التفاعل مع الجمهور ويؤدي إلى زيادة الوعي بالعلامة التجارية والمبيعات.
- 🔍 البحث عن كلمات المفتاح المناسبة لمحتوى اليوتيوب هو خطوة مهمة لضمان ظهور المحتوى في النتائج الearchBar وجذب الجمهور الصحيح.
- 💌 البريد الإلكتروني البارد (cold email) هو أداة فعالة للتسويق إذا تم استخدامه بشكل صحيح مع التركيز على التسليم والكتابة التسويقية والبناء على القوائم الصحيحة.
- 📈 استراتيجيات التسويق التي تحدث في النص تتطلب العمل المستمر والتحسين المستمر لتحقيق النتائج المطلوبة.
- 👀 يجب على مستخدمي المحتوى التحقق من أداء الإعلانات وتحسينها باستمرار، مع التركيز على المحتوى الذي يجذب الجمهور ويحقق مبيعات حقيقية.
- 📝 المحتوى الذي ينشر على اليوتيوب يجب أن يتبع قواعد 80/20، حيث يوفر القيمة 80% ويبدي 20%، مما يساعد على جذب الجمهور وزيادة التفاعل.
Q & A
视频中提到的B2B SaaS营销策略是什么?
-视频中提到的B2B SaaS营销策略包括创建漏斗(funnels)、使用YouTube和冷邮件(cold email)以及利用社交媒体广告等。
Patrick Spielman是如何从每月亏损2万美元转变为90天内销售额超过15.5万美元的?
-Patrick Spielman通过专注于B2B SaaS营销策略,特别是创建有效的营销漏斗、利用YouTube视频和冷邮件,以及通过Facebook广告等手段来吸引潜在客户,从而实现了这一转变。
什么是营销漏斗,它如何帮助提高销售?
-营销漏斗是一个线性的营销过程,通过一个定义好的过程推动流量。它为潜在客户增加价值,教育他们关于你的专注领域,并最终引导他们采取行动。通过这种方式,可以提高转化率并增加销售。
Patrick Spielman提到了哪些工具或资源来帮助实施这些策略?
-Patrick Spielman提到了使用Notion文档来记录和规划策略,Google Sheets来创建和分析数据,以及使用Facebook广告账户来驱动流量。他还提到了使用VidIQ工具进行关键词研究和规划。
如何使用Facebook广告来降低广告成本?
-通过发布视频广告来收集数据,让Facebook的AI和机器学习算法学习用户行为,然后基于观看时间和用户互动创建相似受众(look-alike audiences),这样可以降低广告成本。
在YouTube上发布视频的最佳实践是什么?
-最佳实践包括选择明确的细分市场,定义清晰的频道目标和目标,进行关键词研究以追求低竞争关键词,制作高质量的内容,以及保持一致的发布频率。
如何使用关键词研究来提高YouTube视频的可见性?
-使用VidIQ等工具进行关键词研究,找出低竞争但相关性强的关键词,并将这些关键词融入到视频标题、描述和标签中,以提高视频在YouTube上的排名和可见性。
为什么说冷邮件(cold email)是提高销售的关键策略之一?
-冷邮件可以直接到达目标客户,如果执行得当,可以快速产生销售。它需要关注邮件的可送达性(deliverability)、软件选择、以及邮件的文案写作,这些都是提高邮件效果的关键因素。
如何确保冷邮件的可送达性?
-确保可送达性需要使用专门设计用于冷邮件发送的软件,避免使用传统的CRM或市场营销软件。此外,还需要关注邮件内容的质量,避免被标记为垃圾邮件。
如何构建有效的潜在客户列表?
-构建有效的潜在客户列表需要进行深入的市场研究,了解目标客户群体的特征,并收集相关的联系信息。同时,要确保列表中的潜在客户是真正感兴趣的,而不是随意收集的。
Patrick Spielman提供了哪些资源来帮助SaaS创始人?
-Patrick Spielman提供了一系列的资源,包括工作簿、视频、幻灯片、Google Sheets文档等,以及一个私人大学,帮助人们将这些策略实施到他们的业务中。
Outlines
🚀 B2B SaaS Marketing Strategies for Growth
Patrick Spielman, founder of Upticks, introduces his video aimed at B2B SaaS founders, sales reps, and marketers. He shares his journey from significant monthly losses to substantial sales and profits within 90 days using B2B SaaS marketing strategies. Spielman offers three key strategies that worked for his company, starting with the most challenging and ending with the easiest. He provides resources like workbooks, videos, and Google Sheets to help viewers implement these strategies. The video promises valuable insights and tools for those in early or growing stages of SaaS businesses.
🎯 Leveraging Funnels and Cold Emails for B2B SaaS Growth
The speaker discusses the importance of marketing funnels and cold emails in growing a B2B SaaS business. He explains that a funnel is a linear process that adds value to prospects and educates them about the company's focus. The speaker provides examples of his own funnels, including content like YouTube videos and slide decks, which viewers can use as a template. He also emphasizes the need for a landing page and traffic, using Facebook ads as an example of driving traffic. The speaker shares tips on targeting and training Facebook's AI for better ad performance and cost-efficiency.
📈 Scaling B2B SaaS with YouTube and Consistency
The speaker regrets not starting a YouTube channel earlier for his B2B SaaS business due to its effectiveness in driving growth. Despite inconsistent posting, the channel has reached significant watch hours and subscriber growth. The speaker stresses the importance of defining a niche, setting clear goals, understanding the audience, and using data analytics to measure and optimize results. He recommends using tools like vidIQ for keyword planning and shares his process for analyzing keywords to prioritize them based on search volume and competition.
📝 Content Creation and Optimization for YouTube Success
The speaker provides insights into creating valuable content for a YouTube channel, adhering to the 80/20 rule where 80% of the content provides value and 20% sells. He shares his process for planning videos, including keyword research, headline variations, and descriptions with embedded keywords. The speaker also discusses the importance of attention-grabbing headlines and thumbnails to increase click-through rates and views. He provides examples of successful video titles and their components, emphasizing the role of primary keywords, attention grabbers, and supporting keywords.
💌 The Power of Cold Email and CRM Tools in SaaS Sales
The speaker concludes the video by focusing on cold email as a crucial strategy for B2B SaaS sales, emphasizing the importance of deliverability, software choice, copywriting, and lead list building. He highlights the capabilities of Upticks as a sales enablement CRM and cold email platform, stressing its focus on deliverability. The speaker provides additional resources and videos on cold email best practices, copywriting, and building effective lead lists. He invites viewers to try Upticks, join challenges, and connect for further assistance in implementing the discussed strategies.
Mindmap
Keywords
💡B2B SaaS
💡التسويق الرقمي
💡Patrick Spielman
💡تسريع النمو
💡استراتيجيات التسويق
💡محتوى القناة التعليمية
💡إعلانات فيسبوك
💡البريد الإلكتروني البارد
💡تحليل الكلمات المفتاحية
💡تغذية المحتوى
💡التسويق ال对社会
Highlights
The video offers three B2B SaaS marketing strategies that helped the founder go from a $20,000 monthly loss to $155,000 in sales and $60,000 in profits within 90 days.
Patrick Spielman, founder of Upticks, shares his strategies for SaaS growth, emphasizing the importance of sales funnels, YouTube marketing, and cold email campaigns.
The video provides a wealth of resources, including workbooks, videos, slide decks, and Google Sheets to help viewers implement the strategies discussed.
A detailed explanation of sales funnels is provided, including how they add value to prospects and the importance of a clear call to action.
Patrick demonstrates how to use Facebook ads for driving traffic to landing pages, with tips on targeting and cost-effective strategies.
The video includes a growth hack for Facebook ads: using video ads to train Facebook's AI for better targeting and lower ad costs.
Examples of successful ad copy and creative strategies are shown, including the use of selfie videos and bold headlines.
The importance of YouTube marketing for B2B SaaS is discussed, with a focus on consistency and targeting a niche audience.
Patrick regrets not starting YouTube marketing sooner and emphasizes the importance of consistency in posting videos.
A step-by-step guide on how to use keyword research for YouTube videos is provided, including the use of the vidIQ tool.
The video explains the 80/20 rule for content creation, focusing on providing value while subtly selling.
A method for planning video content, including keyword analysis and headline variations, is detailed.
The significance of cold email in B2B SaaS marketing is discussed, with a focus on deliverability and the use of specialized software.
Patrick shares his expertise on cold email copywriting, emphasizing the need for compelling content that drives action.
The importance of building a high-quality lead list for cold email campaigns is highlighted, with a video providing guidance on how to do so.
The video concludes with an invitation to sign up for a trial of Upticks, a sales enablement CRM and cold outreach tool.
Transcripts
this might be the most valuable YouTube
training video that I've done if you're
in SAS an early stage SAS or even a
growing SAS and you're not focusing on
these simple but underrated B2B SAS
marketing strategies that took me from
losing twenty thousand dollars a month
to over 155 000 in sales and sixty
thousand in profits under 90 days then
you're losing out on growth whether
you're B2B SAS founder sales rep or a
marketer or if you're thinking to start
a B2B SAS then pay attention to this
video and if you don't know me yet my
name is Patrick Spielman I'm the founder
at upticks which is the best sales
Automation and enablement software to
dominate your sales process now let's
dive in and explore how to get real
results with these strategies I'm gonna
give you three B2B SAS strategies that
have worked for me in my SAS company and
I'm going to start with the hardest one
and I'm going to work all the way down
to the easiest one so make sure you stay
until the end so that you get all the
easiest strategies as we go along now
maybe you think that I'm overselling the
value of this training and I can assure
you that that I'm not I honestly just
have a soft spot in my heart for SAS
Founders because I know how hard it is
it's taken me a long time to get up to
this point but we're really really
starting to see growth and accelerate it
pretty fast and I want to put a video
out to help all of you people and SAS to
help you any sort of way that I possibly
can all right now that I'm all strapped
into the cockpit here I'm gonna go
through this video of course which is
all about B2B SAS marketing strategy
which brought me 155 K in 90 days for my
startup and I say it's way too easy this
does take work of course but the really
the steps are pretty easy and just so
you know this notion document it you can
make a copy of it all right there I have
a ton of assets a ton of materials a ton
of things that you can clone and copy to
help you with these strategies workbooks
videos slide decks Google Sheets
documents the whole nine I've got a lot
of Assets in here so when I say that
this might be the most valuable video
I've ever done I actually think it is
it's a ton of value now before we get
started I want you to know I've never
revealed this kind of information in
public I I actually don't think it's
that impressive I think it's just
impressive enough because we're getting
going I I don't think the results are
that impressive but that being said
we've accomplished a few things up to
this point we have a long ways to go but
I think depending on what stage you're
at in the business I think a lot of the
things that we've built I can add a lot
of value by teaching you what we did so
that it might make your life a little
bit easier okay so before we get started
here let me just show you some quick
proof all right I don't have my stripe
open or whatever I'm not some scam
artist where you know I go and edit
numbers or doctor them or whatever we
did 156 000 actually over the last three
months and before that we did you know
61 and a half thousand or something the
the three months leading up to it so
we're accelerating our growth still a
long ways to go this isn't all that
impressive as I said
um in December I just finalized my books
for tax purposes we did 85 000 in sales
and about sixty thousand dollars in
profit now some caveats to that because
I try to be honest as much possible we
had some pretty big annual subscriptions
that we signed and we did about twenty
thousand dollars in software sale um
sorry in Services okay so it wasn't all
just MRI all right we're selling some
bigger deals now with that being said
let's get into the actual content itself
so the first thing that we did
um you know first of all is funnels
YouTube and cold email that's the big
reveal the first thing and this is
probably the hardest but they can really
bring you really really good results and
you can scale it pretty fast but you got
to have a budget so let me tell you
first what a funnel is if you're not
sure of what it is it's a linear
marketing process where you push traffic
through a defined process all right the
funnel adds value to your prospects and
it teaches them something all right and
it's obviously around your area of focus
and then of course you have your call to
action I'm going to walk you through and
show you examples of what I've actually
done with this when I said there's
workbooks and slide decks all that kind
of stuff I'm going to show you
everything all right so here's a couple
of the funnels that I did first starting
with the content right this is a cold to
Gold email challenge that
um I this my most recent one that I've
done this is a YouTube video Feel free
to watch this okay and then this is a
slide deck right so you can just click
on this it's a slide deck in Google and
you can take this make a copy of it do
whatever you want plagiarize it I really
don't care honestly the biggest thing
with these webinars that I do is you
want to start out with you know a big
headline
um you know big promise you know an
attention grab a few attention grabbing
slides proof case studies you know that
kind of stuff introduction and then
start teaching people things right and
then you start to get to your your call
to action and your cell okay so I have
two examples in here of those there's
one and then here's one called how to
cold email like a pro it's similar
content but feel free to watch the video
here and then again there's the slide
deck all right so once you have the
content in there you got to have a
landing page to drive traffic to it okay
now I've I've embedded uh the current
landing page that I'm using
um it looks kind of weird because it you
know in the notion dock it it collapsed
it together but feel free to check over
you know my landing page use it as an
example uh framework you know uh you
know whatever you want to do feel free
to use it feel free to check it out look
at everything that I'm doing I hope it
helps all right so once you have the
content and once you have the landing
page built you got to have traffic now
what I did is I used Facebook ad traffic
now there's a big warning with this
um if you're not experienced with ads
you got to be very cautious so I'm not
necessarily if like you're low on money
or whatever like running ads is probably
not the best way to do it you could run
traffic different ways I use Facebook
ads because I'm fairly experienced with
them right I run a little bit of Google
ads but I'm not as familiar with Google
um and I don't love it as much I I've
just figured out Facebook right but this
can be risky all right but here's what
inside my my Facebook ads account any of
my cold email
campaigns here you can see you know 30
leads 300 200 300 500 2200 you know 300
getting anywhere from you know four to
eight dollar leads but it's not that
easy to get these kinds of lead costs in
B2B so let me teach you a couple things
within your traffic strategy that you
want to be cognizant of okay so the
first thing there's is uh you're
targeting now a little growth hack that
you can use with your targeting for
Facebook at least is launch a video uh
in your Facebook ads and I'm not going
to teach you how to do all of this stuff
exactly of course but in order to train
the Facebook AI machine learning pixels
and all that kind of stuff you would
initially get really bad lead costs on
on Facebook until it's sort of trained
so one of the ways you can train a
little bit faster is launch a video an
ad now you maybe you could even use one
of your YouTube videos which I'll talk
about in a little bit and let let the ad
run and collect data and so what I did
is I took one of my YouTube videos I cut
it down to like a you know a big opener
you know with a big promise and all kind
of stuff and it got attention I cut it
down to like a minute and then and then
I cut it off and then you know it was
the the call to action was to you know
to watch the rest of the video you know
opt into the sleep what I did is I just
collected data collected data collected
data and Facebook collects data and then
you can build look-alike audiences based
on how like what percentage of people
like how long they're watching the video
and all this kind of stuff they're
called through plays on Facebook so once
I launched campaigns once I've collected
the data my ad costs dropped in like
half or maybe even like down to a third
of what it was previously okay
um and you don't need to start out doing
like tons of tons of money um on ads or
anything like that you need to start out
with some you know interest-based
targeting and whatnot but once once
you've done this and you've trained it
on like who you know engages with your
ads and who's good prospects it works
really really well so isn't Facebook ad
training so I won't go into it too much
the next thing with in your funnels of
course you got to have ad copy I've put
in a couple of examples of long form
copy you can read through this I'm not
going to read through the whole thing
you can see kind of what we do we do big
bold you know headlines longer form
content you know within of course with a
call to action same thing in the long
form two it's just a slightly different
angle we use different you know opener
here so on and so forth called action
you know to opt into you know the
training and then we always do a short
form so you know Facebook and these ad
platforms they want you to move on to
the next ad so that they can make more
money we always do a short form to it
and oftentimes like these perform you
know even better than than long form the
thing I like about long form is it helps
like indoctrinate people and stuff as
well all right so that's our ad copy
feel free to take that and learn a few
things from it and the thing with these
long forms like you can use them for
email copy you can use them for social
media posts and you can repurpose them
so uh it's super helpful all right the
next thing is creative so um I created
one one creative that I did was a short
form selfie video I've got I put this
over on YouTube feel free to click this
watch the video basically I was out on a
walk one day and I had an idea for a
campaign
um and an ad angle so I recorded it took
me you know a number of times to
re-record it and then I cut it up it's
like a 40-something second video this
one's working pretty well it's just a
selfie Style video literally with my
phone you can even hear the wind in the
in the video all right
um and then I always do images so with
any of these ad platforms um their AI
algorithms learn things so you can you
can launch different images and then
just just know that like you never know
what image is going to work
um but you know I try to make you know
kind of you know bright colors and and
stuff like that and have things stand
out and of course having your the ad you
know platform trained on on your
audiences and stuff like that so I like
to do you know big bold headlines and I
like to have like a problem angle as
well and then of course what I'm
actually selling all right so that's the
first thing that we did um this I think
I goofed up I can pretty much just
delete it all right we'll take that out
so that's funnels so the big thing there
of course is your content your landing
pages your traffic take any of that
content and feel free to use it to your
advantage hey if you're loving the
content and getting value I'd love if
you would like this video and comment
below with any questions and if you're
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button to get the best sales content on
the internet now back to the video the
next thing is YouTube and I will say
like we're just scratching the surface
at the time of this video and just know
like I I've done like really
inconsistent posting
um but my biggest regret is not doing it
sooner and not doing it more consistent
so uh you know I just got super busy
with you know being a founder and all
that kind of stuff and we've been you
know growing and I've just been super
inconsistent I'll show you some of the
numbers you can see where I was
inconsistent but so far we've reached
like 5 000 hours of watch time uh as of
today we're at like 1574 subscribers
which again barely scratching the
surface but we've gotten somewhere right
you know if you're at zero we've got
1500 more and you can probably learn a
few things right it's a lot harder to
learn from somebody with a million
subscribers because they're just in a
totally different world right
um than where you're at and it almost
seems unachievable so I hope this stuff
helps
here's a little view of uh our I guess
just our our views
um on YouTube over time I took out any
YouTube ad traffic that we're running
with this filter and you can see we've
got you know just under 58 000 views
lifetimes so you can see it's trending
up and I talked about I got busy being a
Founder you can see this little dip here
I basically stopped doing videos all
right so once you do videos on YouTube
you know they like you doing more videos
and so as you're doing more videos
they'll give you more and more more
views and push your content out
essentially so I've got a goal this year
doing 100 videos we'll see if I
accomplish it or not but yeah you can
see I got busy and this is actually
coincided with our increase in sales I
just got super busy with you know
servicing customers and helping people
and you know executing on services and
all that kind of stuff this is a similar
view it's our subscribers so you can see
our subscriber growth it's pretty
similar to our viewer growth so you can
see you know this data is as well so
there's some analytics inside of uh
inside of YouTube but let's get into
some like actionable type stuff so the
biggest thing you want to show choose is
your Niche and in doing that just you
want to Define clear goals and
objectives with your channel I know this
sounds kind of kind of boring but if you
don't do this like you're You're Gonna
Fly all over the place and you're going
to be talking about a million different
things so we basically focus on like
Outreach and sales of course right
there's many different facets to it but
um the biggest thing we did was we
wanted to try to understand our audience
and our audience they wanted quick sales
and as fast as humanly possible with the
least amount of friction so we
ultimately decided to focus on cold
email and cold Outreach that kind of
stuff because that's what can give
people wins the fastest all right but
ultimately you want to use data and
analytics and I'm going to give you a
tool here in just a second to help you
with this and with that data and
analytics you just want to constantly
measure and optimize your results all
right once you've defined that Niche you
always want to do keyword research you
don't want to fly blind I did that in
the beginning and I was just posting
videos I did a little bit of keyword
research but I didn't really understand
it but what you want to do is you want
to go after low competition keywords but
if you're in the B2B space specifically
understand that the these keywords have
lower search volume but that's fine
you're in B2B you can rank on YouTube
likely much faster than just doing a
blog like typed blog content and you got
a 24 7 sales person out there they get
to know you and your brand and all that
kind of stuff
um ultimately like you're not trying to
go viral you're not going to go viral
really in B2B okay so get that concept
out of your head in terms of like going
viral with millions and millions of
views if you figure it out let me know
I'd love to learn from you tool I use is
called vid IQ vid IQ helps with keyword
planning so for instance it's a little
Chrome extension and they got a web app
too that you can do keyword research see
the search volume see the competition
and you can download these as csvs and
I'll show you what I do with that data
after I do the keyword research but
you'll see like in B2B some of these
search volumes are super low right not
that high but we can rank for them and
we can get attention we can get traffic
and this traffic leads into sales all
right so vid IQ check it out I'm not an
affiliate or anything like that but
here's a link you can click it'll open
up event IQ and you know if you want to
sign up efforts like 50 bucks a month or
something like that what I do once I
download that I take the keywords I
clean them up a little bit I remove the
ones I don't want and then I found this
duplicate Word Finder tool online where
I just put it in and then I look at what
are like kind of the most common words
being used within those keywords this is
going to help us with keyword planning
which we created a spreadsheet for I
just called it a keyword analysis tool
that you can take this and make it your
own so open up this document you can
click file as my screen's loading here
give me one second all right click file
make a copy just like the
um the Google slide stack so take that
vid IQ uh document
um that you export with the keyword
research of course clean it up paste it
here and you know that the data is going
to come in this is a calculation that I
made in the spreadsheet so you probably
don't want to override it what it is
simply is it's the estimated monthly
search divided by the competition so my
theory is that the more searches and the
least amount of competition you want to
basically prioritize those those
keywords so what I do is I I filter for
like largest the smallest year but you
got to be careful with some of the data
like the fit IQ Data comes back with
this like Nan
um so I don't know if it's like just
values aren't there or if there's no
competition for it at all I I'm not 100
positive I might want to reach out to
their customer support okay but um we
developed this little tab here then
where you can take some of those popular
keywords you can type them in here so
you can enter here keywords that you're
thinking about wanting to rank for and
what it's going to do it's going to
count how many keywords are in that list
it's going to sum up the volume and then
it's going to sum up the that search
divided by competition and then I just
divide it I divide this by the total
count
this this is a work in progress but feel
free to take it make it your own
basically what this helps us sort of
determine is like what kind of keywords
that we want to use in our headlines and
of course send those keywords from our
headlines and any other Keys we want to
try to rank for also go in our
descriptions as well to help us rank all
right so that's the keyword analysis
planning tool feel free to take it make
it your own now to get into con into the
content all right I like to follow the
80 20 Rule and I get a lot of
compliments on our content and as you
can see here the content's not highly
produced right I'm just doing talking
head type stuff right I edit the videos
myself at this point all right but I try
to add 80 value and I sell 20 I don't
even sell 20 to be honest it's just
called the 80 20 rule so let's go with
it okay just starting out don't
overthink it all right check out my
videos as an example I'm not the king of
this stuff but I've gotten to this point
so far and so if you're out of his you
know no subscribers on YouTube then you
know I'm a little bit ahead of you but
it's nothing to really write home about
but you can learn a few things right
again you know I don't do a ton of
editing now I want to give you another
resource that helps you with the
planning so uh and then after that I'm
going to show you some examples of some
of my videos and how I do the headlines
and the keyword research and all that
kind of stuff so if you click here this
is how I planned for this video
um so I create this you know these docs
in notion I always put the title I link
to this document that we were just on
previously I put in the keyword analysis
we've got our check boxes I put kind of
the bigger keywords here I do a
screenshot of that duplicate Word Finder
we identify a main keyword we want to
try to rank for we identify supporting
keywords from some of this and then you
know my spreadsheet that I created right
and then we write multiple variations of
headlines and pick which one we think is
going to work the best we map out what
we kind of want to do for thumbnail copy
I haven't built the thumbnail yet so I
don't know if we're going to do this and
then uh we write the descriptions and
with the descriptions you want to put in
those keywords that you're also trying
to rank for you can only choose so many
keywords in the headline of course right
and I'll show you how we write headlines
and then I literally map out like what
I'm going to do for intros
and then I map out call to actions right
to you know subscribe to the channel and
then my call to action at the end
um but outside of this I pretty much ad
hoc you know a lot of my content I put
it in like a notion dock or I do like a
whiteboard and I have it sort of chicken
scratched out but like I don't have the
whole thing scripted out but you can
literally see like I scripted about what
I wanted to say in the in the beginning
of the video you want like a big
attention grabbing you know big bold
promise or something that's going to
grab attention and get people to kind of
wake up because a lot of people are just
mindlessly scrolling checking out videos
and if it's just like this boring like
and you sound like monotone all this
kind of stuff you know you're it's going
to be harder to get people to continue
watching your videos but I script out
the the early beginning of the video all
right so feel free again to take this
and make it your own
I'm going to go back to the other
document here move this back over and
we'll get into how we do some of the the
thumbnails and headlines so headlines we
always do our primary keyword we try to
have some sort of attention grabber and
then we put we try to put in like a
couple small supporting keywords like
support strategy or whatever it might be
thumbnails
um we still do our own like we could
definitely do better we get decent
click-through rates for them but the big
things I've learned are these big words
attention Grabbers and even head
scratchers get people to kind of be
curiosity Peak curiosity make life
easier you know again big bold words so
let me go through some examples so my
most successful video to date is one
that's called cold email replies how to
get 40 response rates guaranteed
step-by-step guide so this is the main
keyword I wanted to rank for how to get
40 response rates this is the intention
Grabber and this is a supporting keyword
I've got a italicized there guaranteed
is like an attention grabber and you
know step-by-step guide was also a
supporting keyword I believe
here's how we rank so vid IQ when you go
into your video inside of YouTube and
these are called Tags they actually show
where you're ranking um for the tags
that you've added so as I said cold
email replies are what I wanted to rank
for I'm number one number one here
number one twelve one seventy five one
one one now again not all of these are
real high volume search key terms right
but this starts to add up okay so
there's one example the next example is
another video called the last cold email
marketing strategy you'll ever need full
training and tutorials so this was the
the term we wanted to rank for and then
this I think these were supporting words
in there so to give you an example and
again
um these videos are embedded so and
we're going to get to cold email in just
a second so these are videos that you
can you can watch and learn and and help
you grow your SAS okay
um last cold email marketing strategy
again video here but just take a look at
the rankings so this is the keyword I
want to rank for it's number one again
not high volume keyword but we're
ranking right
um 1 10 11 6 1 2 1 1 2 2 83 you know one
five six one like that's pretty good
we're ranking for a lot of the keywords
that we're and we're that we wanted to
and we're probably ranking for more that
we're not even aware of that there's a
limit in how many characters you can
have in tags inside of YouTube ads all
right
the next um one last one I'll show you
is one I did about cold Outreach list
how to build a cold email and
prospecting list that converts so cold
Outreach list is what I wanted to rank
for number one
okay nine four twenty one one eight two
so I'm not ranking for you know a lot of
them this is actually one of my older
videos that um I was just starting to
learn
um some of this stuff with uh keyword
research and all that kind of stuff and
not every video you know performs the
best but by the time you add up like a
video that might be getting might get
100 or 200 views a month like after a
year it you know it adds up to thousands
of thousands of views and while you're
doing it like people are getting to know
you they're um getting to know your
brand right it's like like a 24 7 sales
person right and as I mentioned before
like my biggest regret here
um within the the YouTube section if I
can find the damn thing is that I didn't
start sooner and I wasn't consistent
with it I just got busy being a Founder
right but had I carved out the time even
if you did like one video a week like
super low budget of course like it's
gonna add up and so I really regret it
and that's why
um I've got a goal of doing 100 this
year the third one is cold email and as
I mentioned these get easier and easier
cold email is way easier to launch and
of course you know upticks helps with
cold email or more than just a cold
email platform or sales enablement CRM
so you can manage all of your sales and
your Outreach from from upticks nurture
your customers you know deal pipeline
the whole nine this isn't necessarily
meant to be about upticks the biggest
thing I want you to understand with cold
email is deliverability and uptech
superpower is deliverability so what do
you need to know about deliverability
first of all I have a bunch of videos
you can go watch so I'm not going to go
through all of it but if you're not
focused on deliverability then you're
going to fail with email you're probably
going to end up in spam you're going to
burn your domain out all right and so if
you focus on anything before you even
launch cold email and you can get a lot
of really fantastic results to cold
email this is one of them that has
helped us grow to the point to where
we're at so far
you got to understand deliverability so
watch this video and check it out and
you can learn everything about it then
you've got your software all right your
software is key to getting results with
cold email and not every software is
treated the same you don't want to be
using marketing software or traditional
CRM software you need a tool that is
meant for cold email and one of our
superpowers is cold email in addition to
those other things that we've built
we're a little bit of a freak in nature
okay so feel free to watch this video
and whether you use upticks or not
you're going to learn a bunch
um from all of these videos for for cold
email the next thing while within cold
emails copywriting okay so if you land
in the inbox but you can't get people to
take an action then you're going to fail
with cold email and then you're going to
complain that cold email doesn't work
right so copywriting is super super
important again I've got more videos
check out these videos watch them
implement it all right if you have
questions comment below we'll try to
help you as much as we possibly can
the last piece is leadless building okay
so you can get the best deliverability
you can have the best software you can
have the best copy but if your lead list
sucks and they're bad prospects and not
people you're intending to to reach out
to then you're going to end up in spam
and you're going to fail so this video
is meant to help you not fail all right
so since I've created all this content
already just feel free to watch these
videos right here in this notion doc the
link to the notion Doc is in the
description all right so that's the
three things that we've used to get to
this point so far we're just barely
scratching the surface as I've said and
I hope this helps you in some sort of
way if it has and you want to pick up a
sales enablement CRM coal Outreach tool
best one in my opinion on the market
feel free to check up text out I've got
a little bit more information about you
know who we are all that kind of stuff
we launched a cold gold email challenges
I talked about earlier feel free to
check that out and if you want to
connect with us on any of these channels
I've got a private university where I
help people Implement all this kind of
stuff into their business we'd certainly
appreciate it alright so I hope this was
super helpful of course and again I
don't not seen any of this to brag I
really just hope it helps you have a
soft spot in my heart for SAS Founders I
know how incredibly hard it is and if
this helps you in any sort of way on
your journey let me know in the comments
if you have any questions with us and
I'll be happy to help so that's
everything I have for you today now if
you want to level up your sales Outreach
and fill up your calendar then sign up
for a trial of upticks book a call with
us and we'll help you implement all of
these crazy Outreach strategies that I
talked about and have you winning
customers in no time until the next
training video we'll see you soon thanks
[Music]
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