Should you cold call a prospect on their cell phone?

Summary

This video discusses the power of cold calling mobile phones, emphasizing the higher response rates compared to calling business lines. The speaker advises gathering direct or cell phone numbers to improve engagement. Additionally, the speaker highlights the importance of consistency across communication platforms—such as calls, texts, and LinkedIn messages—to build familiarity with prospects. The key takeaway is to keep messaging simple, personalized, and consistent to increase the chances of capturing the attention of potential clients and improving cold call success.

Takeaways

• 😀 Calling cell phones for cold calls leads to more pickups and higher engagement compared to calling business lines.
• 😀 Direct numbers and personal contact information are essential for reaching people effectively in modern sales.
• 😀 ZoomInfo can be a useful tool for accessing mobile numbers and direct lines for outreach.
• 😀 Cold calling should prioritize getting to the source directly, bypassing company lines for faster contact.
• 😀 Text messages can be a useful follow-up tool, allowing you to notify prospects that you’ve called and explain the reason for your outreach.
• 😀 Consistency in your message across all platforms (calls, texts, LinkedIn videos) is key to building recognition and familiarity with prospects.
• 😀 Keeping your message simple and straightforward helps prevent overcomplicating the process and ensures clear communication.
• 😀 Tailoring your approach to each prospect while maintaining a consistent core message will enhance your chances of success.
• 😀 Reaching out through multiple communication channels helps ensure that your message is seen and heard by prospects.
• 😀 Persistence is important when cold calling, but it should be balanced with respect for the prospect's time and privacy.

Q & A

Why is calling someone's cell phone more effective than calling business numbers for cold calls?

Calling cell phones is more effective because people tend to answer their mobile phones more frequently than business numbers. This leads to higher pickup rates and better chances of connecting with prospects.

What is the main advice given to increase cold call success rates?

The main advice is to get direct mobile numbers and call them instead of business numbers. This increases the likelihood of reaching someone directly, as everyone uses cell phones now.

What is suggested as a complementary communication method alongside cold calls?

Text messaging is recommended as a complementary method. Sending a text like 'I missed your call' can help make the prospect aware of your outreach and prompt them to respond.

How does consistency across platforms impact cold calling effectiveness?

Maintaining a consistent message across all platforms (like calls, LinkedIn, and text) helps build familiarity with the prospect, making it more likely for them to recognize you and your purpose when you reach out.

What role does familiarity play in the cold calling process?

Familiarity is key because when prospects see the same message across different platforms, they begin to recognize you and your purpose, which increases the chances of a successful connection.

What advice is given about messaging when using multiple outreach methods?

The advice is to keep the message the same across all platforms but tailored to each individual. This consistency simplifies communication and helps prospects understand your intent quickly.

Why is it important not to overcomplicate your outreach strategy?

Keeping the outreach simple ensures that the message is clear and easily understood by the prospect. Overcomplicating things could cause confusion and reduce the effectiveness of your efforts.

What is the benefit of using Zoom info for acquiring contact details?

Using Zoom info allows you to gather direct contact details like mobile numbers, making it easier to reach prospects directly, which increases the likelihood of successful cold calls.

How does using text messages complement cold calling?

Text messages can serve as a quick follow-up or introduction, letting prospects know you’ve tried calling and explaining the purpose of your call. This can help increase the chances of a callback or response.

What is the suggested approach when calling businesses?

When calling businesses, the suggestion is to avoid calling the general business numbers and instead focus on reaching out to direct lines or mobile numbers to get immediate access to decision-makers.